The document analyzes a Twitter campaign run by Inorbit mall to promote a contest. Key influencers among Inorbit's 5,300 Twitter followers were identified and sent information about the contest to tweet. A fan's tweet announcing the contest received over 2,200 retweets, which helped the contest go viral. As word spread, new followers joined and engagement increased through retweets, likes, and virtual countdowns. The campaign reached over 730,000 people through mentions and over 1 million through retweets and mentions combined.

3. *A total of 5300 twitter followers were manually analyzed for tweet
quality, follower count, Inorbit brand affinity & Influence [capability to
add to the tweet velocity]
*participants & winners of previous contests were marked as ‘high
affinity’ individuals

4. Pre- Production
We reached out to select followers through Direct Message’

5. We sent them the contest
creative to tweet.
Pre- Production
Contest tweets were sent to the select followers

6. A fan’s tweet, announcing
the contest, tagging
@Inorbitmall using the
creative we had shared
with them
Launch
Our Fans took over the announcement of the contest!

7. Launch
It Worked! A fan’s tweet announcing the contest got 2,200+ RT’s

8. Launch
Inorbit fans tagged & invited friends to participate in the contest

9. Launch
As the contest went viral, people started downloading the app…

10. Launch
Later… people started posting pictures of the app

11. Mid-Way
As word spread, We got new followers…

12. Mid-Way
Within hours people started Re-tweeting and favorited tweet

13. Mid-Way
A Virtual countdown started by our fans on twitter!

14. Mid-Way
People kept tweeting about the contest, adding the velocity

15. Mid-Way
All queries were personally responded & encouraged fans to
download the app to get the hints…

16. Mid-Way
Some people faced a few bumps, we got them sorted on
their way to participate

17. Mid-Way
People explored the ‘Shake & Win’ feature

18. Mid-Way
Participants successfully completed the contest…

19. Mid-Way
Sent the snapshots after registering

20. Mid-Way
People loved what they discovered…

21. Mid-Way
Participants shared us how did they find

22. The mentions reached over 730,000
people.
The collective reach of mentions and
retweets was over 1 million
Result
Over 1Million Impressions!