The document outlines web promotional strategies focused on SEO (Search Engine Optimization) and SMO (Social Media Optimization), distinguishing between organic and inorganic SEO methods. It discusses the importance of SEO in improving website traffic, customer outreach, and ROI, while detailing steps for planning, optimizing, and promoting websites effectively. Additionally, it emphasizes the significance of monitoring and reporting to assess campaign effectiveness and offers strategies for starting online promotions.

1. Web Promotional Strategies
(SEO/SMO)
(Organic/Inorganic SEO)
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2. Discussion:
• What is SEO?
• Organic Vs Inorganic
• Why we Need it?
• How to Plan?
• Internet marketing under one tree.
• Targeting through SMO (Social Media)
• Strategies for YOU
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3. What is SEO?
• Search engine optimization (SEO) is the process of
improving the volume and quality of traffic to a web site
from search engines via "natural" ("organic" or
“algorithmic“ and “Inorganic”) search results.
• Process of using methods to boost ranking or frequency of
a website in returned results by a search engine.
• Goal is to increase the volume of qualified traffic to site.
• Two popular methods of SEO are organic and non-organic.
• In this process, we choose targeted keyword phrases
related to a site, and ensures that the site places well when
those keyword phrases are searched on Web by
audience/Customers.
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4. Organic Vs Inorganic
• Organic SEO or Natural SEO or Free SEO as it is also called, generally takes
more time to execute but can yield longer term results. It works by
focusing on content creation, link building, meta-tag optimization,
keyword enhancement, etc.
Pros: Long-term results, Inexpensive, Attracts 80% of search traffic
Cons: Takes longer to see effect, Can be complicated, Unpredictable
results
(All free SEO techniques on page and off page without paying)
• Non-organic SEO or Artificial SEO or Paid SEO may yield quicker results
and bump up initial ranking and placement, but the effects are generally
less effective in the long run when compared to organic SEO. It works by
concentrating on search engine marketing which involves paid advertising,
pay-per-click advertising as well as paid affiliate marketing.
Pros: Quick, Ideal for customer targeting, Great for brand awareness
Cons: Can be expensive, Requires constant fine-tuning, Ranking can
plummet if you stop
(All Campaign Ad word, PPC, Emailer, Affiliate, DFA, DFP, Zedo Networks)
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6. Why we need it?
• Improve Competitive edge & Site Traffic
• Expand Customer base and target Audience
• Shows market presence of services and products
for firm
• Boost Sales and Increase on ROI
• Provides confidence to acquire market
• Makes it easy to keep on track of overall growth
on www via different Google tools and thus
making plan.
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7. Virtual Business Platform:
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8. How to plan SEO?
• Website Analysis:
Domain, Webpage, Competitors, Navigational
Structure, Meta tags, Content, Back links, Page
indexing.
• Website Optimization:
• Website Promotion:
• Reporting and Monitoring:
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9. Website Optimization: On Page
• Keyword Research: Research on what keywords can be targeted for the site.
Keyword Finalization: To come up with the final list of keywords which we will target on the
website.
• Competitor Analysis: Competitor analysis on what keywords the competitors are using.
• URL Analysis: Check if the URLS are search engine friendly.
• Site Structure Check: Check if the site is structured is correct and the flow of information is in the
correct direction.
• Checking Keyword Density: Check the overall density of the keywords on the site.
• XML Sitemap Creation: Creation of XML site map
• Google Webmaster Tools Accounts Setup and Registration: Creating a Google Webmaster Account
and submission of XML Sitemap so that the complete site can be indexed with Google.
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10. • Fetch as Google: Individually Submitting pages which are not indexed with Google.
• Google Local / Maps Registration: Creating a Google Local / Map account to submit the site.
• Google+ Account Creation: Create Google Plus account. Google Analytic Setup: Review of Google
Analytic account.
• Mobile Website & Site Compatibility : Landing Page for mobile websites. Enquiry Form Check:
Check if the Enquiry form is working fine.
• Broken Link Check: Check for any broken links on the site.
• 404 Error: Check if page not found on the site is returning a 404 error.
• Spelling Check: Spelling Check on the complete website
• Orphaned Pages: To make sure every page on your website is linked to from another page. A spider
won’t be able to find orphaned pages.
Content Crawling and Indexing: Check if the content on the site is being crawled and indexed
properly.
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11. • Landing Pages: Finalizing which keywords will be targeted on the current website and if new
content pages are required to target more keywords.
• Meta Tag Creation: Creating Meta Tags for the site which includes:
Page Title
Description
Keywords
H1, H2 and H3 Tags
Alt Tags, Page Heading Optimization
• Meta Tag Implementation: Implementing the Meta Tags on the website.
• On Page Content Optimization: On Page content optimization to integrate the keywords on the
site.
• Creation of New Content Pages: If required and their integration on the website.
• Creation of Article Section on the website: Creating a section where all the articles would be
posted.
• Gmail Account: We would need 1 Gmail account from the client for account creation and
submissions.
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12. Website Promotion: Off Page
• Ad posting: Posting ads on different classified portal.
• Directory Submission: Geo Location wise directory submission to list website.
• Search Engine Indexing: Submitting to different search engine.
Article Creation: Creation of articles based on the keywords we want to target.
• On Site Article Submission: Submission of articles on the website.
• Blogging: Research theme related Blogs for posting comments.
• Registrations On SMO Portals: Creating Profile on SMO Portals like Facebook,
Twitter, Stumble Upon, Delicious, Digg, Myspace, reddit etc.
• Video Creation and Optimization:We would create, upload, optimize and
promote videos on Youtube, Dailymotion, metacafe etc.
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13. Reporting and Monitoring:
• Weekly monitoring of the sites ranking on search engines.
• Weekly Traffic Check through Google Analytics
• Caching and Crawling Check.
• Enquiry form Check.
• Mobile Site compatibility Check: Check if the site is working smoothly or
not
• Weekly/Daily Analysis: To track the progress of the campaign.
• Weekly/Bi-Monthly/Monthly Ranking Report Analysis.
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14. 9/17/2014 Internet MSachaindrra Kkumaer Astsisitannt Mgana geir nDM nutshell: 14

15. Targeting through SMO (Social Media)
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16. Strategies for You:
• Need to start your Online promotion and Web
marketing from Scratches.
• For that you need Perfectly optimized website
successfully submitted in Google SE.
• Need to do reputational and Promotional
campaign to boost your Global Presence.
• Mass Mailer and Feedback review from Clients
and remarketing it. (Use Authorized ESPs)
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17. Thank You
**INDIA
Sachindra Kumar
Skype: sachin9553
Voice: +91-9310268440
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