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1
PURSUE
ELEGANCE
ZACH POUSMAN, HELPFULLY
ZACH@HELPFULLY.COM
@THINKY
3
FIRST,
A STORY…
HI, I’M ZACH POUSMAN
Zach Pousman @thinky
DIGITAL PRODUCT STRATEGY
UNSCRAMBL
Zach Pousman @thinky
Zach Pousman @thinky
Zach Pousman @thinky
Zach Pousman @thinky
A DEFINITION OF
ELEGANCE
Simple
Powerful
Coherent
comfortable
Hat tip to Michael Zuschlag, 2011 

& Matthew May ‘In Pursuit of Elegance’, 2012 Zach Pousman @thinky
HOW TO
PURSUE
ELEGANCE
Noticing elegance
Dealing with constraints
Dealing with the product ecology
Dealing with cadence
Zach Pousman @thinky
Constraints can be:
intrinsic
Dictated
imposed
self-imposed
Hat tip to Elster, 2000 Zach Pousman @thinky
label your constraints
Visual
Design
Machine
Learning
People’s
Vanity
Monetization
Support
multiple
devices
label your constraints
Visual
Design
Machine
Learning
People’s
Vanity
Monetization
Support
multiple
devices
label your constraints
Visual
Design
Machine
Learning
People’s
Vanity
Monetization
Support
multiple
devices
label your constraints
People’s
Vanity
Monetization
Support
multiple
devices
Zach Pousman @thinky
label your constraints
get to ‘know’ them
revisit them often
Zach Pousman @thinky
label your constraints
get to ‘know’ them
revisit them often
Zach Pousman @thinky
you can’t beat the constraints into
submission … You can, but it’s inelegant.
KNOW YOUR PRODUCT ECOLOGY
P
P
P
P
P
P
YOUR
PRODUCT
Functional
Emotional
Aesthetic
Symbolic
P
P
Others who see you
use the product
Social clusters
Forlizzi, J. (2008). The Product Ecology: Understanding Social Product Use and Supporting
Design Culture. International Journal of Design vol. 2, no. 1.
Product use
Zach Pousman @thinky
Elegance means
taking cadence
seriously.
APART OF LIFE
BEGINNER-TO-EXPERT
ROUTINE(S)
USAGE
ASESSION
AN INTERACTION
MENUANIMATION
Hat tip to Berryman & Pousman, 2013
SMS
Mapping cadence can help you achieve elegance
Hat tip to Berryman & Pousman, 2013
Elegance across
CLi, gui, nui, gestural &
conversational
paradigms
25 Zach Pousman @thinky
Potentially concerning
Zach Pousman @thinky
Zach Pousman @thinky
Potentially concerning
THANKS!
ZACH@HELPFULLY.COM
@THINKY

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