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Creativity and design 2017 day 1

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Revamped course for ACI MSc in Marketing and MBA. Slides Day 1

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Creativity and design 2017 day 1

  1. 1. Creativity and Design 2017 Day 1: Why?
  2. 2. The "nine dots" puzzle. The goal of the puzzle is to link all 9 dots using less than five straight lines, without lifting the pen and without tracing the same line more than once (https://en.wikipedia.org/wiki/Thinking_outside_the_box)
  3. 3. https://www.logomoose.com/featured/five-2/ http://www.houseofhopejoplin.com/high-five/ A new beginning…
  4. 4. Activity 1.1: What does “creativity” look like? Duration: 30 minutes Mode: Groups
  5. 5. Activity: What is “creativity”? • In pairs: Hand-out 3 photographs • Go out. Ask 3 to 5 different people/groups to choose one image that best represents “creativity” for them • Ask them to elaborate why • Come back in 15 minutes to share your experiences  Articulate definitions  Reveal assumptions  Demystify  Expand  Identify value
  6. 6. “creativity” top results vs {accident, crisis, difficult, enjoying, fight, genius, intelligence, juggle, problems, risk…} in: https://images.google.com/
  7. 7. Biases of creativity
  8. 8. www.universetoday.com/wp-content/uploads/2013/11/560072_1393241990913741_1484585483_n1.jpg media.pennlive.com/midstate_impact/photo/pn-20110824132704-18jpg-c300573418e4b5bf.jpg www.iloilomovie.com todayonline.com/sites/default/files/styles/photo_gallery_image_lightbox/public/photos/43_images/24259450.jpg
  9. 9. Creative destruction: radical, disruptive change
  10. 10. https://www.youtube.com/watch?v=fPGPkbsA-8I
  11. 11. Mutants: On Genetic Variety and the Human Body by Armand Marie Leroi. Penguin Books http://www.ibtimes.com/chilling-images-human-mutation-across-world-photos-840275
  12. 12. Activity 1.2: Pre-survey Duration: 15 minutes Mode: Individual
  13. 13. Activity 1.3: Hard problems Duration: 15 minutes Mode: All
  14. 14. Morning break 15 minutes
  15. 15. Activity 1.4: Disruptive change • Creativity as the source of punctuated change (disruptive, qualitative) • Individual mode: Reflect when/how/why you have initiated or been involved in disruptive change • Share to (re)introduce yourself  Am I creative? Yes/No  How creative am I?  How am I creative?  Sentiment  Effects  Lessons learnt  Crisis  Universal and diverse creativity
  16. 16. Upcoming session: March 13 - April 30 Enrolment ends March 18
  17. 17. https://www.youtube.com/watch?v=AVg_D4VES6o
  18. 18. Your lunch mission: think of your unique creative potential and… try something new! 1 hour
  19. 19. Find your creative potential • How does your cultural background shape your creativity? • Your family history and life experiences • Your network: the people who surround you • Your personality traits and preferences • Your career goals and technical skills • Your values, dreams, and motivations • The abilities that distinguish you from other people
  20. 20. Q: what was the initial core vision of Apple Computers? Steve Jobs, 1980 http://youtu.be/0lvMgMrNDlg?t=2m23s 02:23 – 13:05
  21. 21. MINDSETS human centered mindful of process prototyping culture action bias radical collaboration show, don’t tell https://dschool.stanford.edu/groups/k12/wiki/781c0/Design_Thinking_Processes.html
  22. 22. Activity 1.5: Design cases Duration: 15 minutes Mode: Individual
  23. 23. http://www.designcouncil.org.uk/resources/search/bundle/case_study
  24. 24. Design cases: services, products, systems • Read and comment a design case • Discuss: what is “design”? • Share your views • What may design be?  Unexpected views  Insights  Roles  Value  Relevance
  25. 25. 3 Views of Design ICSID: http://www.youtube.com/watch?v=d3hJcnWKezk Dyson Foundation: http://www.youtube.com/watch?v=SD6d8Em8q5A Roger Martin: https://www.youtube.com/watch?v=rLjj1MWX0bY http://www.hopkinsmedicine.org/medart/ https://en.wikipedia.org/wiki/Triquetral_bone https://www.healthtap.com/topics/
  26. 26. http://www.dubberly.com/wp-content/uploads/2012/11/Dubberly_Jobs-and-Ive.pdf
  27. 27. Prepare a DIY Activity… Duration: 30 minutes Mode: _________
  28. 28. “81%, 88%, and 100% of participants were more creative walking than sitting… To evaluate divergent creative output, participants completed Guilford’s alternate uses test (GAU). Given 4 min, people generated alternate uses for common objects such as a button or tire. GAU depends on cognitive flexibility…” Assumptions: 1. You can diagnose creativity in a standard 4-min laboratory task 2. Undergraduate psychology students who received course credit are a valid sample 3. Cognitive flexibility is a (the main, the only) core mechanism of creativity 4. Moving your body and going out is good 5. Etc.…
  29. 29. Afternoon break 15 minutes
  30. 30. Activity 1.6: DIY Duration: 15 to 30 minutes “Things that you’ve heard vs. things that you say” contributed by Faheema
  31. 31. Creativity & Design. End of Day 1 • Individual mode • Write down two key concepts or ideas that you learned today • Write an action item that you can put into practice derived from that key concept or idea • Write down your most pressing question today  Extra: “My main contribution to the session today was…”
  32. 32. Creativity and Design 2017 Day 1: Wait, what? Creativity and Design? Why?

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