SlideShare a Scribd company logo
Ian Swinson 
VP of UX 
iswinson@gmail.com 
Designing Your Career
Roles 
Associate 
Staff 
Senior 
Lead 
Principal 
Architect 
Principal 
Architect 
Chief Design 
Officer 
Manager 
Senior 
Manager 
Director 
Senior 
Director 
Vice President 
? 
This is a big deal! 
Or...is it? SVP
What’s the right path?
Roles 
Individual Contributor 
Manager 
Which one?
Do I need a path?
Each 1:1 was different. 
Some good. Some bad. 
Consistent coaching was tricky.
We have a process for 
UX… 
Prepare Understand Diverge Decide Prototype Validate 
…but nothing for career 
planning
Time to make 1:1’s 
consistent 
Treat career planning like a design project
The Framework
Ladder vs Framework
Ladders are linear 
Careers are not
1. Design 
2. Research 
3. Knowledge 
4. Technical 
5. Communication 
6. Leadership 
7. Culture 
8. Innovation 
Product Skills 
Personal Skills 
Team Skills 
Abilities
Design
Ability: Design 
Impact - You drive the design and direction of your features 
and products to create happier customers. 
Interaction - From concepts to whiteboards to wireframing, 
prototyping and beyond. You craft an elegant product. 
Visual - You make beautiful products. You create beautiful and 
compelling deliverables for communicating product vision. 
Prototyping - You effectively communicate through prototypes 
at various levels of fidelity. You know when and which method 
to use. 
Tools - You’re on top of game for all necessary software tools. 
This covers prototyping, graphics, coding, mobile, etc. 
Process - You understand the overall design process and 
utilize it effectively and appropriately. 
Research - You can handle formative and/or summative 
research effectively. You approach every design with a 
thorough analysis of the problem space. You engage effectively 
with Product Intel. You perform insightful competitive analyses.
Research
Ability: Research 
Impact - You drive the research and strategic direction of your 
features and products to create happier customers. 
Communication - Your message is being clearly conveyed, 
heard, and respected. 
Empathy - You ensure team members are on a first name basis 
with their users. You bring customer data to life. 
Methods - You demonstrate appropriately strong 
methodological skills for both qualitative and quantitative skills. 
Knowledge - You leverage data from channels such as Product 
Intel, competitive analysis, industry trends, customers, 
personas, Chatter, etc. You are an expert in your product area. 
Roadmap - You accurately plan the research for a release. Are 
they able to adapt their priorities and scope as needs change. 
Domain - You understand the problem space and needs of the 
customer.
Knowledge
Ability: Knowledge 
Customer - You know the Personas, company types, sizes, etc. 
for your product area. You know how your customers use and 
extend your products and features. 
Product - You know your product(s) and product lines. 
Industry/Competitive - You know the overall industry related to 
your products. 
Company/Business - You know SFDC overall and how we 
compete within the industry. 
Organization Awareness - You understand your supported 
organization and the broader SFDC eco-system. You know how 
UX operates and how we fit into the company at large.
Technical
Ability: Technical 
Systems Thinking - You are an architect at heart. You use 
both sides of your brain to craft beautiful solutions from the 
feature to the system level. You bring new perspective to 
problems and to provide leverage and insight for how we might 
do things differently. 
HTML - You can code quickly and semantically. 
CSS - You can control your semantic code effectively with CSS 
and create pixel-perfect designs. 
JS/Other - Your prototypes are rich, interactive & feel like a real 
product. 
Aura/Apex/Visualforce - You effectively utilize our Platform 
technologies to create prototypes or completely functional 
applications. 
DatStat/Morae/Eye Tracking - You leverage a rich collection of 
tools to increase design and research effectiveness.
Communication
Ability: Communication 
Daily - You’re transparent with your manager/ux team/scrum 
team on projects/progress. 
Presentations - From creating Keynotes, to publishing 
prototypes and wireframes, to delivering their message...you 
communicate effectively. 
Written - From emails to wikis to blogs...you are clear, concise, 
compelling and convincing writers. 
Meetings - You run effective and product meetings. You involve 
the right people at the right time. You clearly communicate 
action items and decisions. 
Resourcefulness - You leverage the company and your 
network to tackle problems. 
Leveraging Feedback/Reviews - You frequently collect 
feedback, track it to alter designs, gain insights and build 
relationships.
Leadership
Ability: Leadership 
Product Leadership - You work effectively with the Dev/PM/QE 
orgs to drive the creation of kick-ass products. 
Mentoring - You take time to help co-workers who are 
developing their skills. 
Process Leadership - You know the process, how to use it & 
help your co-workers identify opportunities to improve. 
Design/Research Leadership - You are effective and 
supportive at art direction, in design critiques, assessing 
research, providing heuristic reviews, etc. You are a multiplying 
factor in the quality of work produced by your teammates and 
co-workers. 
Thought Leadership - You are sought out for advice in 
particular domains or areas of expertise.
Culture
Ability: Culture 
Optimistic - You bring a positive, collaborative and supportive 
and engaging attitude to their work and the team. You actively 
support your team members - both professionally and 
personally. 
Solution Focused - Problems are just the beginning. You’re 
driven to find solutions. “How might we...” is on the tip of your 
tongue all day. You help your co-workers focus on solutions. 
Crossing Boundaries - You reach out and build relationships 
beyond their core UX team. You build relationships across 
clouds and disciplines. 
Foundation - You participate in Foundation events and actively 
give back to the community. 
Customer Outreach - You comport yourself professionally, 
cordially and enthusiastically when interacting with customers.
Innovation
Ability: Innovation 
Futurist - You think beyond the current scope of your PM’s road 
map. You can envision a brighter future for our customers. You 
invent entirely new business opportunities. 
Technology - You are in touch with the latest gadgets, trends, 
technology, competitors, frameworks, etc. 
Patents - You utilize the patent process to protect our 
intellectual property. 
Process - You recognize that invention goes far beyond 
products. You are consistently looking for new ways to practice 
your craft. 
Fearless - You are fearless. The present is just a little boring so 
you spend time dreaming about where we’ll be in the future. 
You work to make that future a reality.
The Mini 
Project Skills Personal Skills Team Skills 
+2 
+1 
Current 
-1 
-2 
5 
=over 
3 
=at 
=under 
1
The Mini 
Project Skills Personal Skills Team Skills 
+2 
+1 
Current 
-1 
-2 
5 
=over 
3 
=at 
=under 
1
The Workshop
Workshop Agenda 
• Who are you? What’s your brand? 
• What have you learned? 
• Where are you now? Where do you want to be? 
• Planning. Values, Vision and Goals. 
• Building your network. 
• Defining your north star.
Prepare Understand Diverge Decide Prototype Validate 
Prepare 
Get the people and things you need. 
All you need is yourself, your memories, a little 
self-awareness, and eventually a mentor or two.
Exercise: Setting your compass
Brand 
Your personal brand is what people say about 
you when you are not in the room.
Prepare Understand Diverge Decide Prototype Validate 
Understand 
Dig into the design problem… 
From past positions what did you most enjoy 
doing? What did you enjoy least?
Exercise: Mapping where you’ve been
Prepare Understand Diverge Decide Prototype Validate 
Understand 
Dig into the design problem… 
What skills do you have? What do you like to 
do? What opportunities are available?
Exercise: Where are you now?
Prepare Understand Diverge Decide Prototype Validate 
Diverge 
Rapidly develop as many solutions as possible. 
Think about what kinds of jobs, roles, skills, 
classes, projects…you name it…that you’d like 
to experience or learn.
Exercise: Defining your north star
Prepare Understand Diverge Decide Prototype Validate 
Decide 
Choose the best ideas and hammer out a user 
story. Your story! Take all your best ideas and 
come up with a plan.
Exercise: Planning your path
Prepare Understand Diverge Decide Prototype Validate 
Prototype 
Build something quick and dirty that can be 
shown to…your manager. Put together a short-and 
long-term plan. Think about how you’ll 
evaluate your plan.
Tracking and calibrating
Prepare Understand Diverge Decide Prototype Validate 
Validate 
Think about your goals, your history, and your 
level of satisfaction and challenge - be honest 
about what’s working and what isn’t.
Prepare Understand Diverge Decide Prototype Validate 
Iterate 
Like every design project…once you’re done it’s 
time to iterate (or try something new).
The future is not something that 
happens to you. 
The future is something you do. 
Glen Hiemstra, futurist.com
Your career is the one project you 
will exclusively own. 
Make it a great one!
Thank You! 
Ian Swinson 
VP of UX 
iswinson@gmail.com 
@iswinson

More Related Content

What's hot

Growing a design team in a product-driven organisation, while having fun
Growing a design team in a product-driven organisation, while having fun Growing a design team in a product-driven organisation, while having fun
Growing a design team in a product-driven organisation, while having fun
Franco Papeschi
 
Exploring Cadence: You, Your Team, and Your Enterprise (Elizabeth Churchill a...
Exploring Cadence: You, Your Team, and Your Enterprise (Elizabeth Churchill a...Exploring Cadence: You, Your Team, and Your Enterprise (Elizabeth Churchill a...
Exploring Cadence: You, Your Team, and Your Enterprise (Elizabeth Churchill a...
Rosenfeld Media
 
Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)
Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)
Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)
Eduardo Wydler
 
Spreading Design Thinking in Organizations
Spreading Design Thinking in OrganizationsSpreading Design Thinking in Organizations
Spreading Design Thinking in Organizations
uxpin
 
How to lead UX and enjoy it
How to lead UX and enjoy itHow to lead UX and enjoy it
How to lead UX and enjoy it
MobileUXLondon
 
Org Design for Design Orgs
Org Design for Design OrgsOrg Design for Design Orgs
Org Design for Design Orgs
Kristin Skinner
 
Lipstick on a pig ias16
Lipstick on a pig ias16Lipstick on a pig ias16
Lipstick on a pig ias16
Traci Lepore
 
Building & Sustaining Successful UX Teams
Building & Sustaining Successful UX TeamsBuilding & Sustaining Successful UX Teams
Building & Sustaining Successful UX Teams
uxpin
 
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Rosenfeld Media
 
What does your job title really mean? / Ben Fausone & Yannic Scheffel
What does your job title really mean? / Ben Fausone & Yannic ScheffelWhat does your job title really mean? / Ben Fausone & Yannic Scheffel
What does your job title really mean? / Ben Fausone & Yannic Scheffel
Service Experience Camp
 
Making ourselves redundant: Delivering impact by building design capabilities...
Making ourselves redundant: Delivering impact by building design capabilities...Making ourselves redundant: Delivering impact by building design capabilities...
Making ourselves redundant: Delivering impact by building design capabilities...
Service Experience Camp
 
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...
UXPA International
 
Lean Service Clinic / Andreas Conradi
Lean Service Clinic / Andreas ConradiLean Service Clinic / Andreas Conradi
Lean Service Clinic / Andreas Conradi
Service Experience Camp
 
Design Thinking Process And Strategy For A New Product
Design Thinking Process And Strategy For A New ProductDesign Thinking Process And Strategy For A New Product
Design Thinking Process And Strategy For A New Product
UXDXConf
 
Keeping it Human at Scale (Gretchen Anderson at Enterprise UX 2017)
Keeping it Human at Scale (Gretchen Anderson at Enterprise UX 2017)Keeping it Human at Scale (Gretchen Anderson at Enterprise UX 2017)
Keeping it Human at Scale (Gretchen Anderson at Enterprise UX 2017)
Rosenfeld Media
 
MURAL Webinar: How Design Sprints Can Be Reformatted For Any Workshop/Meeting
MURAL Webinar: How Design Sprints Can Be Reformatted For Any Workshop/MeetingMURAL Webinar: How Design Sprints Can Be Reformatted For Any Workshop/Meeting
MURAL Webinar: How Design Sprints Can Be Reformatted For Any Workshop/Meeting
MURAL
 
UX Maturity: Research and Analytics to drive an impact
UX Maturity: Research and Analytics to drive an impactUX Maturity: Research and Analytics to drive an impact
UX Maturity: Research and Analytics to drive an impact
UXDXConf
 
UX STRAT USA 2021: Calvin Robertson, Best Buy
UX STRAT USA 2021: Calvin Robertson, Best BuyUX STRAT USA 2021: Calvin Robertson, Best Buy
UX STRAT USA 2021: Calvin Robertson, Best Buy
UX STRAT
 
UX + Strategy
UX + StrategyUX + Strategy
UX + Strategy
ArvinDang
 
Building a UX team
Building a UX teamBuilding a UX team
Building a UX team
NorthernUX
 

What's hot (20)

Growing a design team in a product-driven organisation, while having fun
Growing a design team in a product-driven organisation, while having fun Growing a design team in a product-driven organisation, while having fun
Growing a design team in a product-driven organisation, while having fun
 
Exploring Cadence: You, Your Team, and Your Enterprise (Elizabeth Churchill a...
Exploring Cadence: You, Your Team, and Your Enterprise (Elizabeth Churchill a...Exploring Cadence: You, Your Team, and Your Enterprise (Elizabeth Churchill a...
Exploring Cadence: You, Your Team, and Your Enterprise (Elizabeth Churchill a...
 
Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)
Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)
Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)
 
Spreading Design Thinking in Organizations
Spreading Design Thinking in OrganizationsSpreading Design Thinking in Organizations
Spreading Design Thinking in Organizations
 
How to lead UX and enjoy it
How to lead UX and enjoy itHow to lead UX and enjoy it
How to lead UX and enjoy it
 
Org Design for Design Orgs
Org Design for Design OrgsOrg Design for Design Orgs
Org Design for Design Orgs
 
Lipstick on a pig ias16
Lipstick on a pig ias16Lipstick on a pig ias16
Lipstick on a pig ias16
 
Building & Sustaining Successful UX Teams
Building & Sustaining Successful UX TeamsBuilding & Sustaining Successful UX Teams
Building & Sustaining Successful UX Teams
 
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
Research Operations at Scale (Christian Rohrer at DesignOps Summit 2017)
 
What does your job title really mean? / Ben Fausone & Yannic Scheffel
What does your job title really mean? / Ben Fausone & Yannic ScheffelWhat does your job title really mean? / Ben Fausone & Yannic Scheffel
What does your job title really mean? / Ben Fausone & Yannic Scheffel
 
Making ourselves redundant: Delivering impact by building design capabilities...
Making ourselves redundant: Delivering impact by building design capabilities...Making ourselves redundant: Delivering impact by building design capabilities...
Making ourselves redundant: Delivering impact by building design capabilities...
 
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...
 
Lean Service Clinic / Andreas Conradi
Lean Service Clinic / Andreas ConradiLean Service Clinic / Andreas Conradi
Lean Service Clinic / Andreas Conradi
 
Design Thinking Process And Strategy For A New Product
Design Thinking Process And Strategy For A New ProductDesign Thinking Process And Strategy For A New Product
Design Thinking Process And Strategy For A New Product
 
Keeping it Human at Scale (Gretchen Anderson at Enterprise UX 2017)
Keeping it Human at Scale (Gretchen Anderson at Enterprise UX 2017)Keeping it Human at Scale (Gretchen Anderson at Enterprise UX 2017)
Keeping it Human at Scale (Gretchen Anderson at Enterprise UX 2017)
 
MURAL Webinar: How Design Sprints Can Be Reformatted For Any Workshop/Meeting
MURAL Webinar: How Design Sprints Can Be Reformatted For Any Workshop/MeetingMURAL Webinar: How Design Sprints Can Be Reformatted For Any Workshop/Meeting
MURAL Webinar: How Design Sprints Can Be Reformatted For Any Workshop/Meeting
 
UX Maturity: Research and Analytics to drive an impact
UX Maturity: Research and Analytics to drive an impactUX Maturity: Research and Analytics to drive an impact
UX Maturity: Research and Analytics to drive an impact
 
UX STRAT USA 2021: Calvin Robertson, Best Buy
UX STRAT USA 2021: Calvin Robertson, Best BuyUX STRAT USA 2021: Calvin Robertson, Best Buy
UX STRAT USA 2021: Calvin Robertson, Best Buy
 
UX + Strategy
UX + StrategyUX + Strategy
UX + Strategy
 
Building a UX team
Building a UX teamBuilding a UX team
Building a UX team
 

Viewers also liked

Designing for Gendered Audiences
Designing for Gendered AudiencesDesigning for Gendered Audiences
Designing for Gendered Audiences
Jessica Ivins
 
Designing Object Oriented Experiences
Designing Object Oriented ExperiencesDesigning Object Oriented Experiences
Designing Object Oriented Experiences
Sophia Voychehovski
 
10-Feet + Beyond: Designing Connected Entertainment
10-Feet + Beyond: Designing Connected Entertainment10-Feet + Beyond: Designing Connected Entertainment
10-Feet + Beyond: Designing Connected Entertainment
Mark Wolfe
 
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUXPursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
Zach Pousman
 
Making Remote Work Feel Less Remote
Making Remote Work Feel Less RemoteMaking Remote Work Feel Less Remote
Making Remote Work Feel Less Remote
Nate Osborne
 
Speaking Emoji (amUX presentation)
Speaking Emoji (amUX presentation)Speaking Emoji (amUX presentation)
Speaking Emoji (amUX presentation)
Rachel Peters
 
Making Personas Work (Without Breaking the Bank) - UX London 2011
Making Personas Work (Without Breaking the Bank) - UX London 2011Making Personas Work (Without Breaking the Bank) - UX London 2011
Making Personas Work (Without Breaking the Bank) - UX London 2011
Kim Goodwin
 
Designing how we design - UXCamp Ottawa 2014 closing keynote
Designing how we design - UXCamp Ottawa 2014 closing keynoteDesigning how we design - UXCamp Ottawa 2014 closing keynote
Designing how we design - UXCamp Ottawa 2014 closing keynote
Kim Goodwin
 
Journey mapping as insight tool - a healthcare case study UXLX 2012
Journey mapping as insight tool - a healthcare case study UXLX 2012Journey mapping as insight tool - a healthcare case study UXLX 2012
Journey mapping as insight tool - a healthcare case study UXLX 2012
Kim Goodwin
 
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Kim Goodwin
 
Hiring for the perfect fit - Warm Gun 2014 - opening keynote
Hiring for the perfect fit - Warm Gun 2014 - opening keynote Hiring for the perfect fit - Warm Gun 2014 - opening keynote
Hiring for the perfect fit - Warm Gun 2014 - opening keynote
Kim Goodwin
 
Storytelling by Design (scenarios talk at Confab 2011)
Storytelling by Design (scenarios talk at Confab 2011)Storytelling by Design (scenarios talk at Confab 2011)
Storytelling by Design (scenarios talk at Confab 2011)
Kim Goodwin
 
What Makes Great Infographics
What Makes Great InfographicsWhat Makes Great Infographics
What Makes Great Infographics
SlideShare
 
Masters of SlideShare
Masters of SlideShareMasters of SlideShare
Masters of SlideShare
Kapost
 
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareSTOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
Empowered Presentations
 
You Suck At PowerPoint!
You Suck At PowerPoint!You Suck At PowerPoint!
You Suck At PowerPoint!
Jesse Desjardins - @jessedee
 
10 Ways to Win at SlideShare SEO & Presentation Optimization
10 Ways to Win at SlideShare SEO & Presentation Optimization10 Ways to Win at SlideShare SEO & Presentation Optimization
10 Ways to Win at SlideShare SEO & Presentation Optimization
Oneupweb
 
How To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingHow To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content Marketing
Content Marketing Institute
 
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare
SlideShare
 
What to Upload to SlideShare
What to Upload to SlideShareWhat to Upload to SlideShare
What to Upload to SlideShare
SlideShare
 

Viewers also liked (20)

Designing for Gendered Audiences
Designing for Gendered AudiencesDesigning for Gendered Audiences
Designing for Gendered Audiences
 
Designing Object Oriented Experiences
Designing Object Oriented ExperiencesDesigning Object Oriented Experiences
Designing Object Oriented Experiences
 
10-Feet + Beyond: Designing Connected Entertainment
10-Feet + Beyond: Designing Connected Entertainment10-Feet + Beyond: Designing Connected Entertainment
10-Feet + Beyond: Designing Connected Entertainment
 
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUXPursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
 
Making Remote Work Feel Less Remote
Making Remote Work Feel Less RemoteMaking Remote Work Feel Less Remote
Making Remote Work Feel Less Remote
 
Speaking Emoji (amUX presentation)
Speaking Emoji (amUX presentation)Speaking Emoji (amUX presentation)
Speaking Emoji (amUX presentation)
 
Making Personas Work (Without Breaking the Bank) - UX London 2011
Making Personas Work (Without Breaking the Bank) - UX London 2011Making Personas Work (Without Breaking the Bank) - UX London 2011
Making Personas Work (Without Breaking the Bank) - UX London 2011
 
Designing how we design - UXCamp Ottawa 2014 closing keynote
Designing how we design - UXCamp Ottawa 2014 closing keynoteDesigning how we design - UXCamp Ottawa 2014 closing keynote
Designing how we design - UXCamp Ottawa 2014 closing keynote
 
Journey mapping as insight tool - a healthcare case study UXLX 2012
Journey mapping as insight tool - a healthcare case study UXLX 2012Journey mapping as insight tool - a healthcare case study UXLX 2012
Journey mapping as insight tool - a healthcare case study UXLX 2012
 
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
Designing A Unified Experience - Bringing Interaction, Visual, and Industrial...
 
Hiring for the perfect fit - Warm Gun 2014 - opening keynote
Hiring for the perfect fit - Warm Gun 2014 - opening keynote Hiring for the perfect fit - Warm Gun 2014 - opening keynote
Hiring for the perfect fit - Warm Gun 2014 - opening keynote
 
Storytelling by Design (scenarios talk at Confab 2011)
Storytelling by Design (scenarios talk at Confab 2011)Storytelling by Design (scenarios talk at Confab 2011)
Storytelling by Design (scenarios talk at Confab 2011)
 
What Makes Great Infographics
What Makes Great InfographicsWhat Makes Great Infographics
What Makes Great Infographics
 
Masters of SlideShare
Masters of SlideShareMasters of SlideShare
Masters of SlideShare
 
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to SlideshareSTOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare
 
You Suck At PowerPoint!
You Suck At PowerPoint!You Suck At PowerPoint!
You Suck At PowerPoint!
 
10 Ways to Win at SlideShare SEO & Presentation Optimization
10 Ways to Win at SlideShare SEO & Presentation Optimization10 Ways to Win at SlideShare SEO & Presentation Optimization
10 Ways to Win at SlideShare SEO & Presentation Optimization
 
How To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingHow To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content Marketing
 
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare
 
What to Upload to SlideShare
What to Upload to SlideShareWhat to Upload to SlideShare
What to Upload to SlideShare
 

Similar to Designing Your Career @ amUX Atlanta

Design Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessDesign Thinking: A Common Sense Process
Design Thinking: A Common Sense Process
Michael Zarro, Ph.D.
 
INDIAHCI2016_DesignThinking&Innovation_Workshops_Aboli
INDIAHCI2016_DesignThinking&Innovation_Workshops_AboliINDIAHCI2016_DesignThinking&Innovation_Workshops_Aboli
INDIAHCI2016_DesignThinking&Innovation_Workshops_Aboli
Aboli Maydeo
 
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...
Rosenfeld Media
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
Nick Myers
 
HITD 201: Design Thinking Lecture 1 - Introduction
HITD 201: Design Thinking Lecture 1 - IntroductionHITD 201: Design Thinking Lecture 1 - Introduction
HITD 201: Design Thinking Lecture 1 - Introduction
Mark Billinghurst
 
Breaking Into Product and Tech by Microsoft Product Leader
Breaking Into Product and Tech by Microsoft Product LeaderBreaking Into Product and Tech by Microsoft Product Leader
Breaking Into Product and Tech by Microsoft Product Leader
Product School
 
Design Thinking - In Business Analytics & Big Data
Design Thinking - In Business Analytics & Big DataDesign Thinking - In Business Analytics & Big Data
Design Thinking - In Business Analytics & Big Data
Umakant Jani
 
The Art of Direct Observational Research at Scale by Making it a Team Sport!
The Art of Direct Observational Research at Scale by Making it a Team Sport!The Art of Direct Observational Research at Scale by Making it a Team Sport!
The Art of Direct Observational Research at Scale by Making it a Team Sport!
UXPA International
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
Ashwani Dhingra
 
Braineet (ENG)
Braineet (ENG)Braineet (ENG)
Braineet (ENG)
Braineet
 
Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1
ricochet
 
Methodcards v3-slim (1)
Methodcards v3-slim (1)Methodcards v3-slim (1)
Methodcards v3-slim (1)
luis de jesus rodriguez gutierrez
 
The six stages of design
The six stages of designThe six stages of design
The six stages of design
SurashmieKalmegh
 
The six stages of design
The six stages of designThe six stages of design
The six stages of design
Surashmie Kaalmegh
 
d.school Bootcamp Bootleg
d.school Bootcamp Bootlegd.school Bootcamp Bootleg
d.school Bootcamp Bootleg
laoudji
 
Good DESIGN THINKING by Dharam Mentor
Good DESIGN THINKING by Dharam MentorGood DESIGN THINKING by Dharam Mentor
Good DESIGN THINKING by Dharam Mentor
Dharam Mentor
 
The brief version of my book.pdf
The brief version of my book.pdfThe brief version of my book.pdf
The brief version of my book.pdf
Dharam Mentor
 
The brief version of my book.pdf
The brief version of my book.pdfThe brief version of my book.pdf
The brief version of my book.pdf
Dharam Mentor
 
DT final linda-be
DT final linda-beDT final linda-be
DT final linda-be
Linda Belliveau
 
dschool_toolkit
dschool_toolkitdschool_toolkit
dschool_toolkit
camilabon
 

Similar to Designing Your Career @ amUX Atlanta (20)

Design Thinking: A Common Sense Process
Design Thinking: A Common Sense ProcessDesign Thinking: A Common Sense Process
Design Thinking: A Common Sense Process
 
INDIAHCI2016_DesignThinking&Innovation_Workshops_Aboli
INDIAHCI2016_DesignThinking&Innovation_Workshops_AboliINDIAHCI2016_DesignThinking&Innovation_Workshops_Aboli
INDIAHCI2016_DesignThinking&Innovation_Workshops_Aboli
 
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
 
HITD 201: Design Thinking Lecture 1 - Introduction
HITD 201: Design Thinking Lecture 1 - IntroductionHITD 201: Design Thinking Lecture 1 - Introduction
HITD 201: Design Thinking Lecture 1 - Introduction
 
Breaking Into Product and Tech by Microsoft Product Leader
Breaking Into Product and Tech by Microsoft Product LeaderBreaking Into Product and Tech by Microsoft Product Leader
Breaking Into Product and Tech by Microsoft Product Leader
 
Design Thinking - In Business Analytics & Big Data
Design Thinking - In Business Analytics & Big DataDesign Thinking - In Business Analytics & Big Data
Design Thinking - In Business Analytics & Big Data
 
The Art of Direct Observational Research at Scale by Making it a Team Sport!
The Art of Direct Observational Research at Scale by Making it a Team Sport!The Art of Direct Observational Research at Scale by Making it a Team Sport!
The Art of Direct Observational Research at Scale by Making it a Team Sport!
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Braineet (ENG)
Braineet (ENG)Braineet (ENG)
Braineet (ENG)
 
Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1
 
Methodcards v3-slim (1)
Methodcards v3-slim (1)Methodcards v3-slim (1)
Methodcards v3-slim (1)
 
The six stages of design
The six stages of designThe six stages of design
The six stages of design
 
The six stages of design
The six stages of designThe six stages of design
The six stages of design
 
d.school Bootcamp Bootleg
d.school Bootcamp Bootlegd.school Bootcamp Bootleg
d.school Bootcamp Bootleg
 
Good DESIGN THINKING by Dharam Mentor
Good DESIGN THINKING by Dharam MentorGood DESIGN THINKING by Dharam Mentor
Good DESIGN THINKING by Dharam Mentor
 
The brief version of my book.pdf
The brief version of my book.pdfThe brief version of my book.pdf
The brief version of my book.pdf
 
The brief version of my book.pdf
The brief version of my book.pdfThe brief version of my book.pdf
The brief version of my book.pdf
 
DT final linda-be
DT final linda-beDT final linda-be
DT final linda-be
 
dschool_toolkit
dschool_toolkitdschool_toolkit
dschool_toolkit
 

Recently uploaded

欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
bljeremy734
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
kmzsy4kn
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
RPWORLD Manufacturing
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
t34zod9l
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
twqryq79
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
qa8dk1wm
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
bz42w9z0
 
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
w26izoeb
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
lyurzi7r
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
340qn0m1
 
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
ynrtjotp
 
modular-kitchen home plan civil engineering.pdf
modular-kitchen home plan civil engineering.pdfmodular-kitchen home plan civil engineering.pdf
modular-kitchen home plan civil engineering.pdf
RashmitaSwain3
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
ka3y2ukz
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
f22b6g9c
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
3vgr39kx
 

Recently uploaded (20)

欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
 
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
 
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
一比一原版(爱大毕业证)美国爱荷华大学毕业证如何办理
 
modular-kitchen home plan civil engineering.pdf
modular-kitchen home plan civil engineering.pdfmodular-kitchen home plan civil engineering.pdf
modular-kitchen home plan civil engineering.pdf
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
 

Designing Your Career @ amUX Atlanta

  • 1. Ian Swinson VP of UX iswinson@gmail.com Designing Your Career
  • 2. Roles Associate Staff Senior Lead Principal Architect Principal Architect Chief Design Officer Manager Senior Manager Director Senior Director Vice President ? This is a big deal! Or...is it? SVP
  • 4. Roles Individual Contributor Manager Which one?
  • 5. Do I need a path?
  • 6. Each 1:1 was different. Some good. Some bad. Consistent coaching was tricky.
  • 7. We have a process for UX… Prepare Understand Diverge Decide Prototype Validate …but nothing for career planning
  • 8. Time to make 1:1’s consistent Treat career planning like a design project
  • 11. Ladders are linear Careers are not
  • 12. 1. Design 2. Research 3. Knowledge 4. Technical 5. Communication 6. Leadership 7. Culture 8. Innovation Product Skills Personal Skills Team Skills Abilities
  • 14. Ability: Design Impact - You drive the design and direction of your features and products to create happier customers. Interaction - From concepts to whiteboards to wireframing, prototyping and beyond. You craft an elegant product. Visual - You make beautiful products. You create beautiful and compelling deliverables for communicating product vision. Prototyping - You effectively communicate through prototypes at various levels of fidelity. You know when and which method to use. Tools - You’re on top of game for all necessary software tools. This covers prototyping, graphics, coding, mobile, etc. Process - You understand the overall design process and utilize it effectively and appropriately. Research - You can handle formative and/or summative research effectively. You approach every design with a thorough analysis of the problem space. You engage effectively with Product Intel. You perform insightful competitive analyses.
  • 16. Ability: Research Impact - You drive the research and strategic direction of your features and products to create happier customers. Communication - Your message is being clearly conveyed, heard, and respected. Empathy - You ensure team members are on a first name basis with their users. You bring customer data to life. Methods - You demonstrate appropriately strong methodological skills for both qualitative and quantitative skills. Knowledge - You leverage data from channels such as Product Intel, competitive analysis, industry trends, customers, personas, Chatter, etc. You are an expert in your product area. Roadmap - You accurately plan the research for a release. Are they able to adapt their priorities and scope as needs change. Domain - You understand the problem space and needs of the customer.
  • 18. Ability: Knowledge Customer - You know the Personas, company types, sizes, etc. for your product area. You know how your customers use and extend your products and features. Product - You know your product(s) and product lines. Industry/Competitive - You know the overall industry related to your products. Company/Business - You know SFDC overall and how we compete within the industry. Organization Awareness - You understand your supported organization and the broader SFDC eco-system. You know how UX operates and how we fit into the company at large.
  • 20. Ability: Technical Systems Thinking - You are an architect at heart. You use both sides of your brain to craft beautiful solutions from the feature to the system level. You bring new perspective to problems and to provide leverage and insight for how we might do things differently. HTML - You can code quickly and semantically. CSS - You can control your semantic code effectively with CSS and create pixel-perfect designs. JS/Other - Your prototypes are rich, interactive & feel like a real product. Aura/Apex/Visualforce - You effectively utilize our Platform technologies to create prototypes or completely functional applications. DatStat/Morae/Eye Tracking - You leverage a rich collection of tools to increase design and research effectiveness.
  • 22. Ability: Communication Daily - You’re transparent with your manager/ux team/scrum team on projects/progress. Presentations - From creating Keynotes, to publishing prototypes and wireframes, to delivering their message...you communicate effectively. Written - From emails to wikis to blogs...you are clear, concise, compelling and convincing writers. Meetings - You run effective and product meetings. You involve the right people at the right time. You clearly communicate action items and decisions. Resourcefulness - You leverage the company and your network to tackle problems. Leveraging Feedback/Reviews - You frequently collect feedback, track it to alter designs, gain insights and build relationships.
  • 24. Ability: Leadership Product Leadership - You work effectively with the Dev/PM/QE orgs to drive the creation of kick-ass products. Mentoring - You take time to help co-workers who are developing their skills. Process Leadership - You know the process, how to use it & help your co-workers identify opportunities to improve. Design/Research Leadership - You are effective and supportive at art direction, in design critiques, assessing research, providing heuristic reviews, etc. You are a multiplying factor in the quality of work produced by your teammates and co-workers. Thought Leadership - You are sought out for advice in particular domains or areas of expertise.
  • 26. Ability: Culture Optimistic - You bring a positive, collaborative and supportive and engaging attitude to their work and the team. You actively support your team members - both professionally and personally. Solution Focused - Problems are just the beginning. You’re driven to find solutions. “How might we...” is on the tip of your tongue all day. You help your co-workers focus on solutions. Crossing Boundaries - You reach out and build relationships beyond their core UX team. You build relationships across clouds and disciplines. Foundation - You participate in Foundation events and actively give back to the community. Customer Outreach - You comport yourself professionally, cordially and enthusiastically when interacting with customers.
  • 28. Ability: Innovation Futurist - You think beyond the current scope of your PM’s road map. You can envision a brighter future for our customers. You invent entirely new business opportunities. Technology - You are in touch with the latest gadgets, trends, technology, competitors, frameworks, etc. Patents - You utilize the patent process to protect our intellectual property. Process - You recognize that invention goes far beyond products. You are consistently looking for new ways to practice your craft. Fearless - You are fearless. The present is just a little boring so you spend time dreaming about where we’ll be in the future. You work to make that future a reality.
  • 29. The Mini Project Skills Personal Skills Team Skills +2 +1 Current -1 -2 5 =over 3 =at =under 1
  • 30. The Mini Project Skills Personal Skills Team Skills +2 +1 Current -1 -2 5 =over 3 =at =under 1
  • 32. Workshop Agenda • Who are you? What’s your brand? • What have you learned? • Where are you now? Where do you want to be? • Planning. Values, Vision and Goals. • Building your network. • Defining your north star.
  • 33. Prepare Understand Diverge Decide Prototype Validate Prepare Get the people and things you need. All you need is yourself, your memories, a little self-awareness, and eventually a mentor or two.
  • 35. Brand Your personal brand is what people say about you when you are not in the room.
  • 36. Prepare Understand Diverge Decide Prototype Validate Understand Dig into the design problem… From past positions what did you most enjoy doing? What did you enjoy least?
  • 37. Exercise: Mapping where you’ve been
  • 38. Prepare Understand Diverge Decide Prototype Validate Understand Dig into the design problem… What skills do you have? What do you like to do? What opportunities are available?
  • 40. Prepare Understand Diverge Decide Prototype Validate Diverge Rapidly develop as many solutions as possible. Think about what kinds of jobs, roles, skills, classes, projects…you name it…that you’d like to experience or learn.
  • 42. Prepare Understand Diverge Decide Prototype Validate Decide Choose the best ideas and hammer out a user story. Your story! Take all your best ideas and come up with a plan.
  • 44. Prepare Understand Diverge Decide Prototype Validate Prototype Build something quick and dirty that can be shown to…your manager. Put together a short-and long-term plan. Think about how you’ll evaluate your plan.
  • 46. Prepare Understand Diverge Decide Prototype Validate Validate Think about your goals, your history, and your level of satisfaction and challenge - be honest about what’s working and what isn’t.
  • 47. Prepare Understand Diverge Decide Prototype Validate Iterate Like every design project…once you’re done it’s time to iterate (or try something new).
  • 48. The future is not something that happens to you. The future is something you do. Glen Hiemstra, futurist.com
  • 49. Your career is the one project you will exclusively own. Make it a great one!
  • 50. Thank You! Ian Swinson VP of UX iswinson@gmail.com @iswinson

Editor's Notes

  1. Quick intro… A quick review of roles, IC, mgmt and a research project And a recent labor of love in the form of a coaching framework that has become a career & coaching workshop
  2. A little history and background. Like many tech companies we have a dual track career path. One is for individual contributors, the other for management. After 15 years of being a designer I switched to full-time management. It was a tough decision. But why?
  3. At the time I thought long and hard about which direction to take my career.
  4. And while thinking about it I really started to question the need to have such a clear delineation between the roles. Have you ever met two designers, two researchers, two developers, etc. who were a carbon copy of each other in every conceivable and distinguishable way? No.
  5. Why was I so anxious about the transition? Why is it such a big deal to try one path over another? And, more importantly, is there anything I can do to better prepare myself to handle career decisions more effectively in the future.
  6. During this time I was managing about 30 people. And one thing that struck me is that 1:1’s can be tricky. Early in the day, full of energy, coffee coursing through your veins - all good. Late in the day, burned out, distracted and tired. Not so good. Some employees have an innate ability to think about the future - all good. Some, while great at cranking out work, can’t think more than a week in the future. Time to facilitate.
  7. Which is weird - because 1:1’s, while open to any work-related topic, are generally focused either on projects or careers. When it comes to projects - we have a very well-defined process. But when it comes to careers - I’ve seen managers (myself included) ask things like “How’s it going?” We need a career mgmt process that’s as detailed as the UX process and why not use something familiar?
  8. Okay - treat your career like a design project. How the heck does one do that? The first thing we need is a framework for evaluating success in the work place.
  9. This is a key concept about careers. Most companies have a career ladder - though you’d be surprised by how many, even large ones, do not. We’ve attempted to use them in the past and they can be useful for assessments when considering someone for promotion - we have not found them useful for coaching and planning.
  10. But we need enough structure to provide constraints. Without them - just like a design project - you’ll never know when you’re done or tell good from bad.
  11. As you go from 1 thru 8 the abilities become more necessary for leadership and management. 1 and 2 are the core skills tied to a UX career and then, depending on what you want to do next, employees need to figure out where to focus to move their careers forward.
  12. Impact, Interaction, Visual, Prototyping, Tools, Process, Research
  13. Impact, Communication, Empathy, Methods, Knowledge, Roadmap, Domain
  14. Customer, Product, Industry/Competitive, Company/Business, Organization Awareness
  15. Systems Thinking, HTML, CSS, JS/Other, Aura/Apex/Visualforce, DatStat/Morae/Eye Tracking
  16. Daily, Presentations, Written, Meetings, Resourcefulness, Leveraging Feedback/Reviews
  17. Product Leadership, Mentoring, Process Leadership, Design/Research Leadership, Thought Leadership
  18. Optimistic, Solution Focused, Crossing Boundaries, Foundation, Customer Outreach
  19. Futurist, Technology, Patents, Process, Fearless
  20. I like to draw this quickly on the whiteboard and then talk through it with the employee. The focus is on areas to explore for training or new opportunities. It is not about judging an employee’s performance.
  21. An example of one assessment. If this person has targeted Communication as an area for growth - great! - you now have a clear idea about where to spend time with coaching and/or training.
  22. High-level agenda and goals for the workshop
  23. Well this one’s pretty easy - because it’s just you!
  24. We start light with a little mad-lib asking simple factual questions about your current job. And, of course, for fun about your spirit animal or what superhero talent you’d want. We also dig into a more serious topic - your brand.
  25. Well this one’s pretty easy - because it’s just you!
  26. This one is more challenging. What skills do you have? What do you like to do? What’s valued at your company? And, possibly most importantly, what from your past have you enjoying doing the most?
  27. This one is more challenging. What skills do you have? What do you like to do? What’s valued at your company? And, possibly most importantly, what from your past have you enjoying doing the most?
  28. This is where we bring back the framework and go through a detailed assessment about the various abilities we currently possess - and those we’d most like to develop.
  29. And as managers - it’s your responsibility to instill the same agency in your employees.
  30. This is where you take all your history
  31. You can have both a long-term and a short-term plan. Projects, role, opportunities, classes, skills, etc.
  32. Unless you work alone you probably can’t redefine everything overnight. Work with your manager to put together a progression plan. Managers - this is your oppty to step up and make a difference.
  33. One of the key ways to prototype is to build new relationships and get support from co-workers. Use their observations and insights to enhance your self-awareness. Ask them for guidance about what’s working and what needs fine tuning.
  34. This is definitely the most important part. You’ve now redefined how you think about your career, put a framework in place, and introduced a way to both try things out, validate them, and adjust according to success, satisfaction and whether or not it meets your goals. Like any design project - once you’re done with v1, it’s time to move onto v2 to fine tune the ideas.
  35. This is definitely the most important part. You’ve now redefined how you think about your career, put a framework in place, and introduced a way to both try things out, validate them, and adjust according to success, satisfaction and whether or not it meets your goals. Like any design project - once you’re done with v1, it’s time to move onto v2 to fine tune the ideas.
  36. And when it comes to design projects - your career is the only one you’ll exclusively own. Make it a great one!