The document discusses the importance of open collaboration in content and design. It outlines four types of openness that enable effective collaboration: 1) personal openness through humility, 2) active openness by contributing across roles, 3) outward openness through understanding user needs, and 4) exponential openness where cross-discipline teams co-design. Creating a culture of openness sets the stage for successful collaboration and co-design, which are essential to building interconnected experiences.

1. THE FUTURE OF CONTENT AND DESIGN
Next-Level Collaboration
NOW WHAT? CONFERENCE 2016 - @REBEKAHCANCINO

3. Meet Ed CatmullPhotograph by Deborah Coleman, Pixar

5. Tens of thousands of ideashttp://www.fastcompany.com/3027135/lessons-learned/inside-the-pixar-braintrust

9. “I realized the most exciting thing I had ever
done was to help create the unique
environment that allowed that film to be
made.”
- Ed Catmull, Pixar Co-Founder & CEO

10. “TO PRESERVE THE
OF FORCES NECESSARY
TO CREATE “
confluence
magic.

11. Work used to be simple

12. We expect so much of our
lives to be online

13. Content is at the heart of
everything we design

14. 2001 called, it wants its workflow back

16. http://cdn.softlayer.com/innerlayer/IBM370.png
And yet here we are...

17. Still disconnected

18. HTML wireframes!
Atomic design!
Adaptive content!
Style tiles!

19. “Until we got stuck.”
PROTOTYPING YOUR WORKFLOW

20. “Meeting the demands of a multi-device web
is less a problem of technique, and more one
of communication.”
- Mark Llobrera

21. Finding our way forward
MAKING NEXT-LEVEL COLLABORATION
POSSIBLE

22. The whole is greater than
the sum of its parts

23. The value of effective collaboration
Create alignment
Remove politics
Reduce rework
Boost morale
Create alignment = deliver better outcomes
Remove politics = launch faster
Reduce rework = decrease costs
Boost morale = increase productivity
@REBEKAHCANCINO

24. Latching on to someone else’s process or
finding the next shiny tool that will save
the day.
It’s not about...
@REBEKAHCANCINO

25. IT’S ABOUT CREATING THE
ENVIRONMENT FOR OUR
OWN PROCESS TO emerge.
@REBEKAHCANCINO

26. How can we set the stage for
our own magic?

27. An unspoken prerequisite:
WITHOUT OPENNESS, WE
CAN’T HAVE EFFECTIVE
COLLABORATION.

28. Open by design

29. Design, content, and code
aren’t solo sports

30. What’s inside a culture of openness?

31. Personal openness
IT ALL STARTS WITH ME

33. An open mindset and personal belief system
grounded in humility, equality, and respect
for fellow collaborators. This personal lens of
openness defines how you see
everything else.

34. http://rlv.zcache.com/neon_open_sign_framed_in_a_heart_shape_in_a_wind_postcard-
r921910cb3db84ba9992f161fd2a5b51c_vgbaq_8byvr_1024.jpg
Being open to the ideas of others lets
others know we’re down to collaborate

35. FAUCET FUNNEL
Suspend judgment
Go for quantity
YES, and…
Embrace the unusual
Let go of ego
Accentuate the positive
Think strategically
Align to goals/objectives
Check for feasibility
Avoid default decisions
First faucet, then funnel

36. Know what you don’t know,
asking questions creates opportunity

37. “Humility is a critical strength for leaders and
organizations possessing it, and a dangerous
weakness for those lacking it.”
- Dusya Vera Ph.D., Strategic Virtues: Humility
as a Source of Competitive Advantage

38. 3 easy ways to practice
1) Include someone you normally wouldn’t
2) Suspend judgment
3) Stop pretending, just ask

39. Active openness
PUTTING PERSONAL OPENNESS
TO GOOD USE

41. Active openness is putting personal
openness to good use. It’s when we channel
our open mindset into courage, curiosity,
and care for the whole outcome.

42. “Content doesn’t belong to content. Design
doesn’t belong to design. Code doesn’t
belong to dev.”
- Nicole Fenton

43. Just jumping in helps you
add value where it counts

44. This is Chris@CHRIS_CORAK

45. I THINK ONE THING THAT I TRY
TO BE REALLY CONSCIOUS OF
IS PROBABLY TONE.
AND JUST, I DON’T KNOW.
THERE’S COOL WAYS TO SAY
THINGS, AND DEFINITELY WAYS
TO SAY THINGS THAT FEEL
ACCUSATORY OR NEGATIVE.
I THINK, A LOT OF IN THE WAY
YOU SAY SOMETHING COULD
MAKE SOMEBODY EVEN
RECEPTIVE TO LISTENING
TO YOU (AND ACTUALLY
HEARING YOU).
MAYBE A GOOD WAY TO
GET PEOPLE TO LISTEN TO
YOU IS TO TRY TO BRING
FACTS TO THE TABLE.
IF YOU HAVE DATA TO BACK UP
SOMETHING YOU’RE TRYING TO
TALK ABOUT, IT’S DEFINITELY
MUCH EASIER TO, I THINK, GET
PEOPLE TO LISTEN TO YOU.
EVEN IF I HAVE A HUNCH
ABOUT SOMETHING…
IF I CAN HELP PROVE IT, THEN I
FEEL LIKE MY IDEA IS RECEPTIVE
FAR MORE OFTEN (THAN IF IT
JUST SOUNDED LIKE A THOUGHT
THAT DIDN’T HAVE MUCH TO IT).

46. IDEA
METRICS
PEOPLE
GOALS
BUSINESS
CASE

47. METRICS
PEOPLE
GOALS
Approach value and benefits
Supporting facts and data
Players involved and their role
Business goals and user needs met
Building your business case
IDEA

48. trust
Building a business case for
collaboration builds and
uncovers hidden .potential
@REBEKAHCANCINO

49. Broad knowledge, deep expertise

50. Context builds
greater understanding

51. 3 easy ways to practice
1) Ask a teammate about their work
2) Build a business case
3) Diversify your education
@REBEKAHCANCINO

52. Outward openness
PRACTICING EMPATHY FOR OTHERS

54. Outward openness is an exercise in empathy.
It’s when we work to understand the needs of
those we are designing for, and create
solutions that are right for their needs.

55. BUSINESS
GOALS
CUSTOMER
NEEDS
Find balance

56. THINKING
DOINGFEELING
Start with context @danieleizans

58. Talk to real users, find ways to
better fit into their lives

59. USER + NEED + INSIGHT
An anxious mother
sending a grad gift
To feel
good about
her gift
choice
Once she sends the
berries she worries
about if her niece will
be there to receive it,
will they spoil?
Uncover insight

60. Formulate a problem
statement, together

61. We believe that ___________ has ________________
and that ______________may solve this problem by
____________________ and _____________________.
We will know we have succeeded when
___________________and/or ____________________
reaches ___________________.
(USER) (PROBLEM)
(THIS SOLUTION)
(THIS ASPECT) (THAT ASPECT)
(QUANTATIVE MEASURE)(QUALITATIVE MEASURE)
(THIS LEVEL)
@kevinmhoffman

62. Share the insight with the team

63. @AURASELTZER
This is Aura

65. INTERNAL
NEEDS
BUSINESS
GOALS
CUSTOMER
NEEDS

66. 3 easy ways to practice
1) Workshop it out!
2) Invite users to the research process
3) Take your best idea off the table
@REBEKAHCANCINO

67. Exponential openness
POSSIBILITIES THAT WEREN’T THERE BEFORE

69. Exponential openness happens when cross-
discipline teams come together to co-design
something greater than any one person could
on their own. This is where the benefits of
collaboration increase rapidly.

70. Hey, Joe!
@WORKJOESTEWART

71. MAKE SURE
INVITED.
everyone’s

72. ALL THE DIFFERENT PEOPLE
WHO UNDERSTAND ALL THE
DIFFERENT PARTS OF
WHAT’S GOING TO MAKE A
PROJECT SUCCESSFUL

74. DESIGN AND DEVS
UX PEEPS
CONTENT STRATEGISTS
STAKEHOLDERS (USERS, TOO)
PRODUCT MANAGERS
CREATIVE DIRECTORS
and more!

75. “Part of why we’re actually able to undertake such
a big process so successfully is that we didn’t have
a wall that we tossed things back and forth over. It
was really very tight feedback loops. Very
collaborative.”
- Dean Cookson, VP CIO Virgin America

76. Business goals and objectives
Prioritized, measurable goals and objectives.
User tasks
Researched, prioritized user tasks.

77. Define user information needs
and tasks

78. Prioritize user flow and
content hierarchy

79. Map to layout and discuss
functionality and interactions

80. 3 ways to encourage...
@REBEKAHCANCINO
1) Design a meeting differently
2) Get executives involved
3) Team up

81. And so...
JUST TO WRAP THINGS UP

82. COLLABORATION AND
CO-DEIGN ARE
TO BUILDING THE
INTERCONNECTED
EXPERIENCES OF THE future.
essential
@REBEKAHCANCINO

83. A CULTURE OF
SETS THE STAGE FOR
SUCCESSFUL
AND .
openness
collaboration
co-design
@REBEKAHCANCINO

84. 1) PERSONAL OPENNESS be humble
2) ACTIVE OPENNESS just jump in
3) OUTWARD OPENNESS start with heart
4) EXPONENTIAL OPENNESS join forces
Ways to champion openness
@REBEKAHCANCINO

85. Let’s do this

86. togetherly.co
@REBEKAHCANCINO
Thanks, y’all!