My slides from the talk I gave at UX in the City, Oxford on 20 April 2017.

1. HOW I SPRINKLED MAGIC UX DUST
AND TRANSFORMED A COMPANY
DAN HEALY | @DANRHEALY

2. Dan Healy
Dan Healy

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Image credit: John Cutler, hackernoon.com

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5,506 miles
26 organisations
90 people
50 hours of face-to-face observation
On the road…

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Bring on the wall…

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Bring on the wall…

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Have laptop, will travel…

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17. ‘Personality is the mysterious force that attracts us
to certain people and repels us from others.
Because personality greatly influences our
decision-making process, it can be a powerful
tool in design.'
Aarron Walter, Designing for emotion

18. THE FIRST HUMAN INTERFACE
The first human interface…

19. Why’s personality so important?

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Cult of personality

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Looped video of mobile version of social and informal learning prototype
Looped video of mobile version of social and informal learning prototype
1. Identify the problem

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Looped video of mobile version of social and informal learning prototype
Looped video of mobile version of social and informal learning prototype
2. Don’t design anything

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3. Design doing not just thinking

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4. Share and overcommunicate

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5. Be prepared for battle!

32. “I’M NOT GOING TO BE
DICTATED TO BY USERS.”
An evil prospect
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6. Try to avoid evil prospects

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7. Celebrate!
7. Be proud

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Thank you!
@DANRHEALY
Thanks for listening…

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QUESTIONS?
@danrhealy