The document discusses the concept of a "purple cow", which refers to something remarkable, unique, and different that stands out from the crowd in marketing and advertising. It notes that before widespread advertising, word of mouth spread ideas slowly, but television and mass media later allowed remarkable ideas to diffuse through populations rapidly. It advocates aiming for the bullseye rather than just the target market by creating something truly remarkable and unique in advertising to catch attention.

1. Reported by: Bryan Roy Trinidad

2. The s of Marketing are not enough
New P: “Purple Cow”

3. What is a purple cow?
REMARK UNIQU DIFFER
ABLE E ENT

4. What is remarkable?
• worthy of notice or attention

5. What is unique?
• only one; unique characteristics; unparalleled

6. What is different?
• Not alike in character or quality; unusual

7. During Advertising After Advertising
-Increasing prosperity and - Power of new networks
Before Advertising
endless consumer desire - Remarkable ideas diffuse
- Word of Mouth
-Power of television and through segments of the
mass media population at rocket speed

9. The Magic Cycle of the Cow

10. Don’t focus on the target market.
Aim for the bull’s eye!

11. Mmoooo!!!
(Thank you!)