This document provides a dossier on the brand Colgate, summarizing its history and evolution, marketing strategies, and SWOT analysis. It discusses Colgate's early origins in 1806 and incorporation in India in 1937. Over time, Colgate has launched multiple products and campaigns to build awareness of oral hygiene. The dossier analyzes Colgate's brand positioning, distribution strategy, and tactics for tackling competition. Market surveys and hypotheses testing are also summarized. In conclusion, the document recommends Colgate expand its store presence and online advertising to further boost growth.