The document provides guidance for real estate agents on how to stand out and grow their business in today's crowded market. It emphasizes the need to create a "Purple Cow" - something remarkable that attracts attention. Specifically, it advises agents to:
1) Cater to niche markets and create an "idea virus" that spreads within that niche, rather than trying to appeal to the masses.
2) Develop products and services so useful, interesting or outrageous that influential customers will tell others, helping the idea spread virally.
3) Realize that "very good" is no longer enough - the agent's offerings must be truly remarkable to break through the clutter.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
Want to tell better marketing and brand stories? Want to develop a better emotional connection with your audience? In this presentation, with Erin Blaskie, we uncover what it means to connect with your target market and tell the story that matters most to them.
http://www.bizsum.com - Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.
“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
Want to tell better marketing and brand stories? Want to develop a better emotional connection with your audience? In this presentation, with Erin Blaskie, we uncover what it means to connect with your target market and tell the story that matters most to them.
http://www.bizsum.com - Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.
“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.
How to make your customers fall in love with you.Liquid Agency
Success at retail is about creating great experiences. Just like dating.
Technology, mobility and access, among other things, have dramatically changed the retail landscape. The future of retail is bigger than flashy technology and the hyper-connected Internet of Things. In this new world, the consumer is in charge. Retailers and brands must build meaningful relationships if they want to see continued sales growth. And the way to do this is by getting to know your customers well, cater to their needs, create moments of delight, stay connected, be nice to their friends and invite them to share their thoughts and experiences. In other words, retail is a lot like dating.
A slideshow presentation by Ian Mason. He spoke everything and only used the slides for a reference, so I just inserted slides with roughly what he said often.
With the kind of challenges the digital world is bringing in, print advertising is becoming more and more innovative across industries, brands, magazines.
On Oct 10, 2010 Tony Hsieh spoke to the Designing Happiness class at the Stanford Graduate School of Business about how he delivers happiness at Zappos.
Transformational, emotional and seamless; three macro-trends shaping retail today.
Speaking at NACS Xtreme 2014, FITCH Associate Strategy Director Michael Stephenson examines these trends and the importance of physical, human and digital tools to retailers.
How to make your customers fall in love with you.Liquid Agency
Success at retail is about creating great experiences. Just like dating.
Technology, mobility and access, among other things, have dramatically changed the retail landscape. The future of retail is bigger than flashy technology and the hyper-connected Internet of Things. In this new world, the consumer is in charge. Retailers and brands must build meaningful relationships if they want to see continued sales growth. And the way to do this is by getting to know your customers well, cater to their needs, create moments of delight, stay connected, be nice to their friends and invite them to share their thoughts and experiences. In other words, retail is a lot like dating.
A slideshow presentation by Ian Mason. He spoke everything and only used the slides for a reference, so I just inserted slides with roughly what he said often.
With the kind of challenges the digital world is bringing in, print advertising is becoming more and more innovative across industries, brands, magazines.
On Oct 10, 2010 Tony Hsieh spoke to the Designing Happiness class at the Stanford Graduate School of Business about how he delivers happiness at Zappos.
Transformational, emotional and seamless; three macro-trends shaping retail today.
Speaking at NACS Xtreme 2014, FITCH Associate Strategy Director Michael Stephenson examines these trends and the importance of physical, human and digital tools to retailers.
It is a huge tragedy when people fail because they are simply unable (or unwilling) to promote themselves as they should. In fact, most people out there do not know how to successfully promote themselves. In your job search you need to think creatively and understand that you need to stand out with your applications.
As opting for an unbeaten path can give a unique charm to your life, likewise, Godin talks of taking risks in your business to make it stand out from the rest. In fact, ensuring safety is actually risking. Read the book summary prepared by Prof. Sameer Mathur.
(MBASkills.IN) Book summary: All Marketers Are LiarsSameer Mathur
In an ocean filled with lies, all that really matters is how believable YOUR lie is. All successful marketers are good storytellers; the customers chose to believe. "All Marketers are Liars" by Seth Godin shows that contemporary marketing is not only about satisfying needs but about creating wants. Here is a summary of the book prepared by Prof. Sameer Mathur.
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
15. That to be successful in business you had to be great at all the marketing P’s: Product, Pricing, Promotion, Positioning, Publicity, Packaging, Pass–Along, and Permission.
16. These P’s are just not enough. This book is about a new P, a P that is suddenly exceptionally important.
18. Driving through France a few years ago, he and his family were enchanted by the hundreds of cows grazing on beautiful pastures right next to the highway. Mile after mile there were just cows and pastures.
20. After you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring.
22. The purple cow is that it must be remarkable. Today we talk about the why, what, and how of being remarkable.
23. Everyone sitting here today has the same job. You are going after the same clients. You are competing with hundreds, if not thousands, of other agents. Are you a purple cow?
24.
25. Is the art of building things worth noticing right into your service.
26. Where we can no longer market to the masses. We live in a world where most products…most services…most real estate agents…are invisible.
27. A Purple Cow into everything you build. Mass marketing is no longer your secret weapon. You must stop advertising and start innovating.
28. Of marketing are not working. Consumers are too busy to pay attention to advertising.
29. Otto Frederick Rohwedder invented sliced bread. What a great idea – a simple machine that could take a loaf of bread and slice it. The machine ended up being a complete failure.
30. Of the advertising agent and meant that a good product with lousy marketing had very little chance of success.
31. A new brand called Wonder started marketing sliced bread and the innovation caught on. It was the packaging and advertising (“builds strong bodies twelve ways”) that worked, not the sheer convenience and innovation of pre-slicing bread.
32. Forty years ago, Ron Simek, owner of Tombstone Tap decided to offer a frozen version of his pizza to his customers. It caught on and before long Tombstone Pizza was dominating your grocer’s freezer. Kraft Foods bought the brand in 1986, advertised it like crazy, and made billions. That’s how product and service marketing used to work…
33. It worked for every product or service. Imagine how great it would have been to be the first person to market aspirin. Here was a product that every person on earth needed and wanted. It was inexpensive, easy to try, and immediately beneficial. It was a big hit!
34. A quick visit to the drugstore turns up: Advil, Aleve, Alka-Seltzer Morning Relief, Anacin, Bayer, Bayer Children’s, Bayer Regimen, Bufferin, Excedrin, Motrin, Tylenol….and on and on and on.
39. There are far more choices, but there is less and less time to sort them out.
40. Twenty years ago. Back then, consumers had a lot more time and far fewer choices.
41. Our highly productive economy figured out how to satisfy almost everyone’s needs. Then the game changed – it was all about satisfying our wants.
42. Alternatives now that people can no longer be easily reached by mass marketing. Worse still, people are getting harder to reach by permission media. Just because you have someone’s email address or phone number doesn’t mean they want to hear from you!
43. Are hard to ignite in markets that are fairly satisfied. Because marketers have overwhelmed consumers with too much of everything, people are less likely to go out of their way to tell a friend about a product or service unless they’re fairly optimistic that the friend will be glad to hear about it.
44. And consumers are less eager than ever to add to it. If you want to grow your market share you have a significant challenge ahead.
47. That whomever had the deepest marketing pockets, would win the market share war. Not so anymore.
48. The television advertising for Cap’n Crunch cereal was created before the product? An advertising agency hired, Jay Ward, creator of Bullwinkle to create the television commercial, then the ad agency went and sold it to Quaker. Quaker then made the cereal to match the commercials.
50. That’s fading. It’s newspapers and magazines – any form of media interrupting any form of consumer activity. Individuals and businesses have ceased to pay attention.
53. To follow the leader is that the leader did something remarkable to get to be the leader. And that remarkable thing is now taken – it’s no longer remarkable when you do it.
54. Of opportunities to do great things but you have to be willing to execute your ideas.
55. Is to show you that it’s safer to be risky – to fortify your desire to do truly amazing things, then to do the same old thing.
56. You must realize that a majority of consumers are happily stuck. Sold on using the same “safe” real estate agent they’ve always had. They’re not looking for a replacement and they don’t like adapting to anything new. You don’t have the power to force them to.
57. Sell to people who like change, who like new stuff, who are actively looking for what it is you are offering. Then you hope that the idea spreads to “early adopters.” After the early adopters embrace what you’re selling, THEY are the ones who will sell to the majority – not you. WARNING: they will sell it poorly!
58. You are offering must be attractive enough to attract those early adopters and attractive enough that those adopters will have an easy time spreading the idea to the rest of the curve.
59. Ideas that spread are more likely to succeed than those that don’t. These are idea viruses.
60. Are the key spreading agents of an idea virus. They launch and maintain idea viruses.
61. May be the first to buy your service but if they are not sneezers as well, they won’t spread your idea. They are either selfish in their use of a new idea, or they don’t have the credibility to spread it to others. Either way they are a dead end when it comes to spreading an idea.
63. Create an idea virus? Don’t try to be a real estate agent for everybody, because then you become a real estate agent for nobody.
64. Instead of a huge market. With a niche you can segment off a chunk of the mainstream and create an idea virus so focused that it overwhelms that small slice of the market that really and truly will respond to what you sell.
65. It’s because of all the viral pieces working together. How smooth and easy is it to spread your idea? How often will people sneeze it to friends? How tightly knit is the group you are targeting? Do they believe each other?
66. To advertise to anyone (except interested sneezers with influence).
67. Do this advertising when these consumers are actually looking for help and in a place where they will find you.
68. Interested person is a good idea, but the real win occurs when the person who’s listening is a sneezer likely to tell their friends and colleagues.
69. The chances you have to advertise to this select audience are rare. The rest of the time you need to be investing in the Purple Cow: services and techniques so useful, interesting, outrageous and noteworthy that the market will want to listen to what you have to say.
70.
71. Are using old fashioned advertising to win. To their entrenched but nervous competitors these companies appear to be cheating because they aren’t playing by the rules.
72. Make people listen. But, you can figure out who’s likely to be listening when you talk and then invent the right combination of P’s to overwhelm them with the rightness of your offer.
73. Someone is listening, your offer of “a little bit cheaper,” “a little bit better,” or “a little bit easier” is just a waste of time. The influential sneezers, the people with a problem to solve – they’re open to hearing your story only if it’s truly remarkable; otherwise you are invisible.
74. Are the same. Differentiate your customers. Find the group that’s the most profitable and the group that is most likely to sneeze. Figure out how to develop/advertise/reward these groups and ignore the rest.
75. Should not cater to the masses. You should cater to the customers you’d choose if you could choose your customers.
76. Owns several hotels in San Francisco. His first hotel, The Phoenix, is in one of the worst neighborhoods in downtown. He got the hotel (really a motel) for next to nothing. He knew it wasn’t a hotel for everybody. In fact, no matter what he did to the Phoenix, hardly anyone would choose to stay there. But, “hardly anyone” can be quite enough if you have a hotel with just a few dozen rooms.
77. Chip redesigned the place. He painted it funky colors. Put hip style magazines in all rooms. Had a cutting edge artist paint the inside of the pool, and invited up and coming rock-and-roll stars to stay at the place.
78. The plan worked. By intentionally ignoring the mass market, Chip created something remarkable: a rock-and-roll motel in the center of San Francisco. People looking for it found it.
79. Of competitors who are not trying to be everything to everyone. Are they outperforming you? If you could pick one underserved niche to target (and to dominate) what would it be?
81. There aren’t millions of great ideas. The Purple Cow is rare because people are afraid.
82. Probably in first grade. That’s when you started figuring out that the safe thing to do was to fit in. The safe thing to do was to color inside the lines, don’t ask too many questions in class, and whatever you do be sure your homework fits on the supplied piece of cardstock. We have been taught to conform.
83. Fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.
84. Since just about everyone else is petrified of the Purple Cow, you can be remarkable with even less effort.
85. You cannot follow the leader. You’ll never catch the leader by being the same. Figure out how you can be different.
86. More turbulent, more and more people seek safety. They want to eliminate as much risk as they can from their business and their careers. Most people mistakenly believe that the way to do that is to play it safe. To hide. So fewer and fewer people work to create a new Purple Cow.
87. You don’t have to be remarkable all the time to enjoy the upside of being Purple. Starbucks was remarkable a few years ago. Now they’re boring. But, that first burst of innovation and insight has allowed them to grow to thousands of stores around the world.
90. Don’t go for “remarkable” because they think the opposite of remarkable is bad or mediocre. Thus if they make something very good, they confuse it with being virus worthy.
91. Very good is an every day occurrence and hardly worth mentioning.
92. Have the email addresses of the 20 percent of your customer base that love what you do? If not, start getting them. If you do, what could you make for these customers that would be super special? For ideas go to sethgodin.typepad.com and sign up for Seth’s blog.
93. The band Pearl Jam released 72 live albums, all available on their Web site. They were not trying to interrupt strangers; they’re selling to the converted. Pearl Jam knows that once they have permission to talk to someone it’s much easier to make a sale.
94. Developed a Purple Cow – bandages with characters painted on them. Kids, the prime consumers of small bandages, loved them…and therefore so did the parents. It didn’t take long for Curad to grab a big chunk of market share from the major competitor.
95. Captured market share by changing the can. Paint cans are heavy, hard to carry, hard to close, hard to open, hard to pour from, and no fun. Dutch Boy realized there was no reason to stick with the conventional can and introduced an easier to carry, easier to pour from, easier to close can. Sales went way up. Not only that, people were willing to pay a higher price for it.
96. If you don’t want to be purple, you have to be cheap. Cheap is the lazy way out of the battle for the Purple Cow. Cheap is the last refuge for the marketer who is out of ideas.
97. You have to ask yourself is this: Do you want to grow? If you do, you need to embrace the Purple Cow. You can maintain your brand the old way, but the only route to healthy growth is a remarkable product.
102. Selling nuts to squirrels – Seth Godin In All Marketers Tell Stories , I argue that most organizations shouldn't try to change the worldview of the audience they're marketing to.
103. Worldview is a term popularized by George Lakoff. It's the set of expectations and biases that color the way each of us see the world (before the marketer ever arrives on the scene).
104. The worldview of a 45 year old wine-loving investment banker is very different from that of a fraternity brother. One might see a $100 bottle of burgundy as both a bargain and a must-have, while the other might see the very same bottle of wine as an insane waste of money.
105. Worldview changes three things: attention, bias and vernacular . Attention, because we choose to pay attention to those things that we've decided matter. Bias, because our worldview alters the way we filter and interpret what we hear. And vernacular, because words and images resonate with people differently based on their worldview.
106. It's extremely expensive, time consuming and difficult to change someone's worldview. The guys at Opus One Winery shouldn't spend a lot of time marketing expensive wine to fraternities because it's not efficient. Sell nuts to squirrels, don't try to persuade dolphins that nuts are delicious.
107. There's an exception to this rule, and that's the necessity of changing worldviews if you want to become a giant brand, a world changer, a marketer for the ages. Starbucks changed the way a significant part of the world thought about spending $4 for a cup of coffee.
108. Or consider Facebook. It started by selling nuts to squirrels. At first, Facebook was social crack for lonely (all college students are lonely) college students. Over time, the social pressure it created snuck up on and surrounded those with a different inclination, those that would never have signed up on their own.
109. The interesting truth in both the Starbucks and Facebook example is that a different worldview was at work. The latecomers to each company were sold a very different story--the story of, “You need to be here because all your friends are." That worked because it matched the latecomers' worldview, the one that includes an imperative, “Don't be left out." Different nut, same squirrel.
110.
111.
112. Often, agents have said they “Don’t have time for social networking,” and they would appreciate if all of the social mediums were organized in some platform. In the past we’ve shared a site called HootSuite, a web-based software that helps organize Facebook, Twitter, and other sites onto one website. Hypothetically speaking, what if you “Didn’t even have time” for that ?! Thus, I present to you…[drum roll please]…RockMelt.
113. RockMelt is a web browser, similar to Google Chrome or Firefox, that is essentially framed with your Facebook information and alerts you with Facebook chat messages, friend requests, and notifications–all of which can be responded to without going on the actual Facebook site! If that wasn’t good enough, you can also post status updates, see Twitter and Facebook updates (again, without actually logging onto their websites), and view RSS feeds! There is even a “share” button next to the URL bar so that you can share content with a simple click.
114.
115.
116.
117. As Always... if you know of anyone who would appreciate working at a rewarding and professional real estate office that is dedicated to enriching the lives and careers of its agents, please call me with their name and business number and I would be happy to follow up and take great care of them!