Cold Berg is an Irish ice cream company that has acquired a license to operate in Bangladesh. It aims to grab market share and satisfy customers through high quality products while earning maximum profits. A S.W.A.T. analysis identified strengths in Irish equipment/technology and product variety, while weaknesses included high costs and seasonal demand fluctuations. Existing research found high competition targeting premium customers, so Cold Berg plans to promote new flavors, family packages, and advertise to attract upper middle class customers through retail channels, events, and ice cream parlors.
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
This is an entrepreneurship project on business plan of an icecream store Scoopy Smile. It was a miscellaneous Project not based on any original brand.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
This is an entrepreneurship project on business plan of an icecream store Scoopy Smile. It was a miscellaneous Project not based on any original brand.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
It is a hypothetical ice cream store presentation, prepared and presented for the purpose of marketing management assignment, by a group of students of PGDM (2017-19), iFEEL.
Getting Started with Ecommerce for Food & Beverage Brands: Creating Your Chan...Christie Lee
Succinct analysis of ecommerce for food and beverage CPGs. If you're just getting into the space, I'll help you think about your online channel strategy. If you're selling online already, I share optimization strategies.
We'll cover:
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
Sales and marketing in a down market - How to sell value not price. This slide show focuses on selling the intrinsic value of niche and luxury brands rather than discounting.
This is the marketing plan my team and I created for a student marketing competition to revitalize the cosmetics department. I chose this to showcase both my marketing knowledge, analysis, and my ability to write professionally and strategically. It\'s a group project, but I functioned as an editor for the entire thing. I had a very heavy hand in writing the strategies section and completely wrote the budget/financial analysis sections. I also did the concept mockup in the appendices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Quazi Shihab, 19th Batch Department of Finance
1
2
3
4
We are
Abu Ala Tanvir, 19th Batch Department of Finance
Mosavvir Al Ashick, 19th Batch Department of Finance
Shamim Hasan, 19th Batch Department of Finance
3. Contents to be presented
Company overview
Companaies mission and obejctive
S.W.A.T. analysis of company
Existiong Market Research
Product,Price,Promotion
Targated People & Distributed Chanel
Selling Strategies
Promational tools
4. Company Overview
Cold-Berg, an Irish ice cream parlor chain, has acquired license to operate
in the Bangladeshi market. It is committed to provide good relationship
with its consumer by not only manufacturing the highest quality product
but also delivering the product by maintaining this high quality. Cold-Berg
Company specified their mission in following manner “Maintain the best
quality and supply as required by the consumer”.
6. Company Objectives
• To grab the local market
• To satisfy the customer needs.
• To earn maximum profit through more selling by quality products.
Primary Concern
• Long time survival in competitive market
• Hold the leadership position in the ice cream market
Long term Concern
7. External
Helpful
Harmful
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
•Use of Irish equipment and
technology.
•Production activities and
quality control measures
are supervised and
managed by Irish expert.
• Varieties of products.
•Uncontrollable situations like
bad weather, irregular power
supply, political violence, flood
•High cost involvement for
automatic plant and for
providing freeze to the retailer.
requirements anticipated
• Sales decrease in winter
and rainy season.
• Low aesthetic appeal
• Small driving range [up to
80 KM]
• Disliking of Irish leadership
•Demand of ice cream is
very high and it is growing.
•Cheap labor cost.
•New market can be
explored outside of the
Dhaka City.
S.W.A.T analysis of the company
8. Existing Market Research
Problems
Maximum
completive
companies target
premium class or
upper middle class
people
consumer’s
perception “Cold-
Berg” goes with
ice cream factory
Lower demand of
ice cream while
customers visit
parlors
Retail demand of
ice cream
High competition
in premium price
product
Establishing ice
cream parlor in
premium class area
Inaugurating new
flavor like mangoes,
chocolate, fruity
that no other
companies have
offered
Promoting sales to
high class with a
little less price with
same quality
Offering special
packages like family
package, valentine
package, birthday
package to the
customers
Markets can be
gained by
advertisement
Solutions
10. Price
Pricing objective:
Pricing objective of the company is to survive in the market and get maximum
profit.
Pricing method:
Comparing with other companies for the same kind of products it keeps the price
same.
For the unique product of the company it tries to get higher profit. Evidently, the
pricing method must be appropriate for achieving the desired pricing objectives. In
pricing the product, Savoy Ice Cream follows cost-plus method. First, it determines
all the cost associated with the products and then adds up a standard markup,
which is normally 25% to 30% of the cost.
,
11. Promotion
Cold-berg ice cream’s main promotional strategy is to keep close
to customer’s eyes.
The promotional activities can be:
• Cold-berg can sell their product through trolleys in the country
and these are very colorfully decorated with Igloo Cold-berg
and the puller wears specific uniforms.
• Trolleys play rhythmic music, which attracts the people to buy
it.
• Cold-berg can advertise in led displays of the city’s center
points, TV channels. They may have many billboards in
different areas and road side signboards.
• Cold-berg can also arranges events in theme parks, schools.
12. Targeted People & Distributing Channel
Directly to the customer’s
in fronts of school &
colleges
To the top class people
Offering ice cream to the
upper class people
Directly to the retail
customer
Premium class Upper Middle class
Typical Example
Targeted People
Delivery Van Ice cream Parlor Private Universities Cafeteria Retailer
13. Selling Strategies
Special Packages like a
combination of choc-bar's,
cons, lolly offered less than
the retail selling
Selling directly in front of
school, colleges and
universities by opening
small shop covering a huge
amount of customer of
upper middle class
Offering a special
promotional packages like
1 con TK. 50,2con TK 80
save TK 20
Making deal with parks like
fantasy kingdom, nandan
to sell ice cream for
handsome commission
with their launch package
Calling a celebrity for sales
promotion and sell ice cream
less at the day for popularity
14. Selling Strategies (Continued)
Making shops at every
tourists spot
At the event like valentines
day offering love shaped
ice cream at every 5 star
hotels and ice cream for a
less price
Making deal with tourist
hotels for selling our ice
cream for a commission
Home delivery if any
customer purchases
certain amount of product
15. Promotional Tools
The essential tools for promotion of Cold-berg are advertising, personal selling, sales
promotion and direct selling. These tools are discussed bellow:
Advertisement of the product is one of the major tools for promotion with an
objective repeatedly reminding the customers about the product. .
Advertisement.
Cold-berg has some salesman in their sales centers. Besides this, it may have
some trolley van by which salesman sales their products to the customers.
Personal Selling.
Publicity is another major tool in promotion. The management is going to take
some necessary steps to increase publicity,
Publicity
Cold-berg can sale their product to retailer and distributor through some
established discount basis.
Commission/Discount to Distributor and Retailers