Seth Godin's book Purple Cow argues that businesses need to create remarkable products to stand out. Ordinary or "brown cow" products are invisible to customers who are too busy to listen to advertising. The book provides rules for marketing, such as taking risks and creating products that early adopters will seek out and spread through word of mouth. However, being remarkable also means facing criticism. Godin says small businesses have more freedom to take risks and should avoid compromising to appeal to mass markets. The key is finding an obsessed niche of "sneezers" who will spread ideas about a remarkable product.

1. Purple Cow: The Transformation of You
PURPLE COW BY SETHGODIN
GEORGIAHOLLAND

2. TransformationBegins - Agenda
 Mini-Bioof Seth Godin
 The New P
 Whyyou need the Purple Cow
 Rules
 Ideaviruses
 Why so hard to be Purple

3. Seth Godin Mini-Bio
 Bornin MountVernon,NewYorkin 1960
 Earnedhis MBA fromStanfordGraduateSchoolofBusiness
 StartedSethGodinIndustrieswith 20,000in 1986
 FoundedYoyodynewithMarkHurst
 Has written17books
 PurpleCow soldover 150,000copies

4. The New P – What isthe Purple Cow
Brown cow= invisible
Purplecow = WOW!
Thewhy, what,and howof remarkable!

5. Why You Need the Purple Cow
Bottomline?
1. Everythinghasbeen invented thatwe need.
2. Consumersaretoobusytolisten to youradvertising.
3. Peoplewhoarehappyaboutsomething don’ttell theirfriendsaboutit.
It takesthe exceptionaltoget theattentionoftheniche sitters.

6. Rules - Marketing
YouHave To Be WillingTo Take RISKS!
MarketingOld:
CreateSafe,OrdinaryProductsandCombine Them WithGreatMarketing.
MarketingNew:
CreateRemarkable ProductsThatThe RightPeopleSeek Out.

7. Ideaviruses
Ideasthatspread
Sneezersarethe reasonyourproductspreads
Sneezersoftenearlyadopters
A productforeveryone is aproductforno one
Find the people thathaveaniche, markettothem

8. Why so hard to be Purple?
Noone isliked byeveryone
Partofbeing remarkableis being criticized
Twochoices:
Beinvisible, uncriticized,andsafeor…
Takeachancetobegreat,unique,andhavethe Cow

9. Catch 22
Massmarketingdemandsmass products.Andmass productsbegformassmarketing.
Thisgives way to two things:
Boring products–everything thesame
ScaryBudgets– takesa lottomarket

10. Winner in the World of Cow!
Small and midsize companies with nothing to lose by taking a risk!

11. Compromise?
Whyshouldyouhaveto compromise?
“A camel isa horsedesigned byacommittee.”
Compromisecan onlydiminish yourchances atsuccess!
Toberemarkableithasto betoo…something
VanillaIce Creamis
Boring!Unremarkable!
This iscompromise!
However, Jalapeno
PecanIce cream. That
isremarkable!

12. Otaku
Are youobsessedor justmaking aliving
Learnto projectobsessioneven if youaren’t
Wearedesigners notmarketers
This istheheartofpurple cow- Otaku
Sneezersyouseek havetheOtakuforwhatyou’vedesigned

13. Why Not Just Cheap?
Onlyremarkableitem thatnever runsoutof appeal
Lazywayoutofthebattleforthe purplecow
Cheapiswhatpeoplegotowhohaverunoutofideas

14. TransformationComplete
Highlights InPurple Cow!
Be Remarkable!
TakeRisks!
Have Passion!
Don’t Be Cheap JumpAt Greatness!
Find the Sneezers for yourProduct!
Zero Compromises!
Don’t be a Brown Cow or Vanilla IceCream!
AndLastly,
Have NoFear!