The document provides an analysis of BP's response to the 2010 Gulf of Mexico oil spill crisis. It discusses how BP initially framed the crisis and the key challenges they faced in rebuilding their reputation. It also examines BP's social media strategy for responding to the crisis and engaging stakeholders. Finally, it considers important lessons for crisis communication, such as having social media plans, acknowledging uncertainty, and constantly reevaluating communication approaches.
This presentation includes data from 2009 and 2010 on teens and adults sending or receiving sexually suggestive nude or nearly nude images by cell phone - also called sexting. Presented to the 2010 conference of the Association of Internet Researchers, the talk includes demographic data on who engages in these behaviors, as well as some teen focus group data on the differences in language used to talk about sexting experiences between boys and girls.
Opening up Education: a Support Framework for Higher Education Institutions b...EduSkills OECD
This presentation was given by the Joint Research Centre – the European Commission’s in-house science service at the international seminar “Opening higher education: what the future might bring” 8-9 december 2016, in Berlin, Germany, jointly organised by OECD Centre for Educational Research and Innovation (CERI) and Laureate International Universities (LIU).
This presentation was given by Anant Agarwal at the international seminar “Opening higher education: what the future might bring” 8-9 december 2016, in Berlin, Germany, jointly organised by OECD Centre for Educational Research and Innovation (CERI) and Laureate International Universities (LIU).
As various smart home technology companies spring up in India, in this report, we explore how smart homes can benefit the elderly by listing the cultural dimensions of the elderly in India and taking a closer look at a model for elderly care in Norway for inspiration.
The Technological Singularity is a future point in time when technology will rapidly improve itself to surpass human intelligence, changing human life as we know it. In this report, the following topics are covered:
What is the Singularity?
How is it predicted?
What are its implications?
What does it mean for human evolution?
What when it happens: Utopia or doom?
Beginnings of the Singularity
Questions that arise
Manual de Facebook 2018. Uso estratégico de Facebook. Unai Benito
Facebook estratégico. Algunas ideas para realizar una campaña de Social Media Marketing en Facebook.
ESTRATEGIA EN FACEBOOK
1. Atracción. ¿Cómo consigo Fans?, ¿Cómo me doy a conocer?
2. Retención. ¿Qué valor aporto? ¿Qué es más interesante, lo que dice la marca o lo que dice un amigo? Si no intereso, me dejarán de seguir
3. Conversión. ¿Cómo consigo mi objetivo (compra, recomendación, datos…)
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive Larry Scheinfeld
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BP now has a substantial social media strategy in place –allowing the company to present a more human face. Messages on these channels convey regret, commitment to cleanup , claims, etc. Is the strategy working ?
Case Study 9Running head BP & THE GULF OF MEXICO OIL SPILLC.docxmoggdede
Case Study 9
Running head: BP & THE GULF OF MEXICO OIL SPILL
Case Study: BP & The Gulf of Mexico Oil Spill
Central Michigan University
Organizational Dynamics & Human Behavior – MSA 601
Abstract
This paper will focus on the monumental disaster and ensuing public relations nightmare of British Petroleum (BP). This disaster of course was brought about by the oil rig explosion and fire in the Gulf of Mexico. BP is a multinational conglomerate of gargantuan proportions. They have molded and perfected their public image over decades. This paper will take a look at the lapses in BP’s management and public relations efforts and what measures the company should have taken.
BP & the Gulf of Mexico Oil Spill
The reason that the authors selected to evaluate British Petroleum (BP) for a case study was due in no small part to the endless media attention given to the oil spill in the Gulf. BP is an extremely popular brand that everyone in this country undoubtedly is effected by in one way or another. One of the initial reasons for choosing BP was the unmitigated disaster put forth on the public relations front in explaining the company’s efforts at dealing with the Gulf of Mexico oil crisis. The authors were further intrigued at this assignment for the poor leadership and decision making acumen of the former CEO Tony Hayward (CMU, 2009, p. 227). With this multi-focal approach, the study will highlight the conflicting messaging presented to the public and the lackluster and ultimately ineffective leadership within the organization.
BP is a huge multinational conglomerate whose primary focus is the petroleum industry. The company does business in over 30 countries around the globe. Its annual operating income is $239 billion dollars with over $14 billion dollars in profit in the year 2009. The company employs over 80,300 individuals and owns 16 refineries worldwide. BP operates several subsidiaries under the names AM/PM markets, BP and ARCO gas stations, Aral gas stations in Germany, Wild Bean Café, and Castrol Motor Oil (BP at a glance, 2010).
The competition within the petroleum industry is not as plentiful as one might think. There are actually very few players in the game. Due to the limited number of refiners of crude in this country the oil from various sources are blended prior to coming to the consumer. BP doesn’t have much use for the service station business anymore. In 2007, it announced plans to sell the last 700 stations that it hadn’t already sold to franchisees. The company chose to focus on finding and collecting oil. Once companies make a discovery, it comes out of the ground and ends up at a refinery. There, it can be mixed with oil that a variety of companies have poured into the tanks. This is further evidenced by BP’s plans to divest itself of its remaining 700 gas service stations. The highest percentage of income is made from oil exploration and extraction and not in the selling of gasoline at its stations (Lieber, 2010).
BP.
This presentation includes data from 2009 and 2010 on teens and adults sending or receiving sexually suggestive nude or nearly nude images by cell phone - also called sexting. Presented to the 2010 conference of the Association of Internet Researchers, the talk includes demographic data on who engages in these behaviors, as well as some teen focus group data on the differences in language used to talk about sexting experiences between boys and girls.
Opening up Education: a Support Framework for Higher Education Institutions b...EduSkills OECD
This presentation was given by the Joint Research Centre – the European Commission’s in-house science service at the international seminar “Opening higher education: what the future might bring” 8-9 december 2016, in Berlin, Germany, jointly organised by OECD Centre for Educational Research and Innovation (CERI) and Laureate International Universities (LIU).
This presentation was given by Anant Agarwal at the international seminar “Opening higher education: what the future might bring” 8-9 december 2016, in Berlin, Germany, jointly organised by OECD Centre for Educational Research and Innovation (CERI) and Laureate International Universities (LIU).
As various smart home technology companies spring up in India, in this report, we explore how smart homes can benefit the elderly by listing the cultural dimensions of the elderly in India and taking a closer look at a model for elderly care in Norway for inspiration.
The Technological Singularity is a future point in time when technology will rapidly improve itself to surpass human intelligence, changing human life as we know it. In this report, the following topics are covered:
What is the Singularity?
How is it predicted?
What are its implications?
What does it mean for human evolution?
What when it happens: Utopia or doom?
Beginnings of the Singularity
Questions that arise
Manual de Facebook 2018. Uso estratégico de Facebook. Unai Benito
Facebook estratégico. Algunas ideas para realizar una campaña de Social Media Marketing en Facebook.
ESTRATEGIA EN FACEBOOK
1. Atracción. ¿Cómo consigo Fans?, ¿Cómo me doy a conocer?
2. Retención. ¿Qué valor aporto? ¿Qué es más interesante, lo que dice la marca o lo que dice un amigo? Si no intereso, me dejarán de seguir
3. Conversión. ¿Cómo consigo mi objetivo (compra, recomendación, datos…)
Larry Scheinfeld: Arianna Huffington To Launch New Startup Thrive Larry Scheinfeld
Over a decade after birthing one of the Internet’s most popular and wide-reaching news outlets, Arianna Huffington is looking to try her hands at a new venture. In this presentation, Larry Scheinfeld focuses on Huffington's new startup and how she plans for future growth.
BP now has a substantial social media strategy in place –allowing the company to present a more human face. Messages on these channels convey regret, commitment to cleanup , claims, etc. Is the strategy working ?
Case Study 9Running head BP & THE GULF OF MEXICO OIL SPILLC.docxmoggdede
Case Study 9
Running head: BP & THE GULF OF MEXICO OIL SPILL
Case Study: BP & The Gulf of Mexico Oil Spill
Central Michigan University
Organizational Dynamics & Human Behavior – MSA 601
Abstract
This paper will focus on the monumental disaster and ensuing public relations nightmare of British Petroleum (BP). This disaster of course was brought about by the oil rig explosion and fire in the Gulf of Mexico. BP is a multinational conglomerate of gargantuan proportions. They have molded and perfected their public image over decades. This paper will take a look at the lapses in BP’s management and public relations efforts and what measures the company should have taken.
BP & the Gulf of Mexico Oil Spill
The reason that the authors selected to evaluate British Petroleum (BP) for a case study was due in no small part to the endless media attention given to the oil spill in the Gulf. BP is an extremely popular brand that everyone in this country undoubtedly is effected by in one way or another. One of the initial reasons for choosing BP was the unmitigated disaster put forth on the public relations front in explaining the company’s efforts at dealing with the Gulf of Mexico oil crisis. The authors were further intrigued at this assignment for the poor leadership and decision making acumen of the former CEO Tony Hayward (CMU, 2009, p. 227). With this multi-focal approach, the study will highlight the conflicting messaging presented to the public and the lackluster and ultimately ineffective leadership within the organization.
BP is a huge multinational conglomerate whose primary focus is the petroleum industry. The company does business in over 30 countries around the globe. Its annual operating income is $239 billion dollars with over $14 billion dollars in profit in the year 2009. The company employs over 80,300 individuals and owns 16 refineries worldwide. BP operates several subsidiaries under the names AM/PM markets, BP and ARCO gas stations, Aral gas stations in Germany, Wild Bean Café, and Castrol Motor Oil (BP at a glance, 2010).
The competition within the petroleum industry is not as plentiful as one might think. There are actually very few players in the game. Due to the limited number of refiners of crude in this country the oil from various sources are blended prior to coming to the consumer. BP doesn’t have much use for the service station business anymore. In 2007, it announced plans to sell the last 700 stations that it hadn’t already sold to franchisees. The company chose to focus on finding and collecting oil. Once companies make a discovery, it comes out of the ground and ends up at a refinery. There, it can be mixed with oil that a variety of companies have poured into the tanks. This is further evidenced by BP’s plans to divest itself of its remaining 700 gas service stations. The highest percentage of income is made from oil exploration and extraction and not in the selling of gasoline at its stations (Lieber, 2010).
BP.
The BP and Toyota cases concern companies that acted in ways that wo.docxanhcrowley
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source.
Guided Response:
Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peers’ explanations or that provide a different perspective.
Respond
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week 5 discussion 1
Trudie Harris
12/3/2015 7:55:22 PM
For this discussion, I will take the role of an individual in Toyota’s marketing department. In all my years of lean manufacturing, Toyota has been the gold standard. When I heard about the gas pedal defect, I was in awe. Some have argued that the issue was caused by Toyota’s aggressive growth. They argue that their rapid growth has caused a drastic decline in quality. In 2005, Toyota recalled more vehicles than they produced (Connor, 2010). Perhaps, they got too big too fast.
Ultimately, there was a breakdown in the quality system and the supply chain. As part of the Toyota marketing team, my responsibility, in lieu of the recall, would be to instill confidence back in to the consumer. First, and foremost, I would need to ensure that an explanation is given to the public and to inform the public as to all steps necessary to prevent any reoccurrences. Unfortunately, in today’s world, many parts in the automotive industry are subcontracted to the lowest bidder. As a marketer, I would look at possible vertical integration of components or a more robust supply chain and quality system. It took Toyota decades to build their pristine reputation, but only a short time for them to lose it. It was not the gas pedal that was the problem, it was much more systemic.
The statistics following statistics are disappointing. One study shows that 57% of business college students and adults felt the way the Toyota leadership team handled the recall was disappointing or very poor. Only 18%, had confidence in Toyota at the time of the recall. However, only 13% felt that Toyota would not regain its prominence (Piotrowski, 2010). With these statistics, I would look at developing protocols on how to handle crisis situations.
Mistakes will happen. It is important that the leadership is prepared to handle these mistak.
A presentation originally given to final year university students in Hong Kong on the subject of issues management in the digital age. Includes: recent APAC examples, key learnings and best practice.
PR: Preparing for a crisis - Small charities communications conference, 11 Ju...CharityComms
Alex Goldup, associate director: charity and not-for-profit, and Aaron Bass, account director, The PR Office
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Running head: BP OIL 1
PAGE
18
BP OIL BP Oil: Marketing to Repair the DamageAuthors NameAmerican Public UniversityDate
Abstract
This marketing plan focuses on the repair of BP’s brand image that was negatively impacted by the Deepwater Horizon oil spill in the Gulf of Mexico. The main focus is to market via: television, billboards, magazine, and social media to consumers. The company’s message is to go over its increased safety and risk management efforts and also the research to ensure that spills do not happen in the future. Additionally, the company will place Electric Vehicle Charging Ports at all of their gasoline stations and will also have a new low carbon fuel that will be available at their stations in 2014. This will draw new and old consumers as they switch to lower emission and more fuel efficient vehicles. BP is at the top of their market in alternative fuel and energy technology and consumers will appreciate that BP is changing with them and continuing to provide quality products that meet their needs.BP Oil: Marketing to Repair the Damage
British Petroleum’s (commonly known as BP) discovery of oil in the Gulf of Mexico in 2009 brought them to the top three of oil producers in the United States, reaching a goal of 300,000 barrels of oil per day (Reed, 2009). This discovery, although very profitable to BP, also lead to the Deepwater Horizon Catastrophe on April 20, 2010 where a drilling rig exploded off of the coast of Louisiana. It took BP three months to be able to seal the pipeline while excessive amounts of oil were gushing into the Gulf’s water. Luc Bardin, BP’s Chief Marketing Officer conceded that the company would have a difficult road ahead to repair the damage done by the spill in the Golf; for the first time the company is not at the top of its market (Durrani, 2010).
BP is a company that has marketed green initiative and positive environmental impact; the company had “flooded the media with advertisements showing solar panels, windmills and waving fields of grass without a drop of oil in sight” for nearly ten year prior to the spill (Daley, 2010). Green marketing for BP pulled blinders onto consumer’s eyes, shielding them from the image of it being one of the largest oil producers in the United States. The green marketing initiative for BP Oil was very successful – I am not sure many other oil companies could have the population believing that they were a green company. BP’s white gloves were oil soaked as soon as some of the consequences of the oil spill began to emerge in the media and this significantly damaged their brand image with consumers.
This environmental disaster brought a lot of negative publicity to BP and the company faced heavy criticism from both consumers and th.
What Do The Television Network Owners Look At?
They look at three things:
Fixed Point Chart Focusing on Commercial Breaks
Programme Ratings
and
Balance Sheet
They don't think beyond programme ratings and balance sheet.
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In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
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Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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See how to accelerate model training and optimize model performance with active learning
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Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
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Charlie Greenberg, Host
2. TABLE OF CONTENTS
3. Framing the BP crisis
4. Key challenges
5. Has the crisis affected BP’s reputation?
6. Media Conference Training
7. Q and A session
8. Questions from Huffington Post
9. Questions from Huffington Post
10. Response to stakeholders
11. Social Media Training
12. Effective crisis communication through social media
13. BP’s approach to social media
14. BP’s approach to social media
15. Huffington Post’s perspective on BP’s social media strategy
16. Learning outcomes and critical questions
17. Is it possible to prepare for crisis?
18. Social Media crisis communication management
19. Impact in the evolution and the perception of BP oil spill crisis
20. The most challenging question to ask ourselves in a crisis driven world
3. BP OIL SPILL CRISIS
SITUATION ANALYSIS
How do you understand BP oil spill crisis?
• Explosion of a pipe at 9:45 PM (Local time)
• Oil release from the platform in the Gulf of Mexico
• 126 crew members on board at this time
What is the context of this crisis?
• Environmental
• Economical
• Political
4. BP OIL SPILL CRISIS
SITUATION ANALYSIS
Key challenges
• Reassure
• Show that everything is done
• Show that it can’t happen again
Could it be prevented? There was a crisis plan?
• No crisis plan
• “I didn't have programs. The program was me” (David Fritz,
BP)
• Techniques to stop the leakage not efficient of terrible for the
environment
5. BP OIL SPILL CRISIS
SITUATION ANALYSIS
How the crisis affected BP reputation?
• The reputation of BP was destroyed
• Crisis management didn’t made it better
• Cost Tony Hayward his job of CEO of BP
• Cost more than $7 billion
7. MEDIA TRAINING – Q&AS
Why do you keep on writing about the BP oil-spill? We
need to continuously put focus on the subject of the oil-spill crisis to
make things right again for the communities. In contrast to what some
ads might tell, the Gulf is sick and so are its coastal residents.
Do you think that you covered the crisis neutrally? We
have sought a neutral perspective throughout the whole process of
covering the oil spill. However, we still maintain a critical approach to
the subject and we are not reluctant to put blame where it is due. As in
most cases, someone carries the most responsibility and that should be
pointed out to the public.
Assessment of preparedness: We were sufficiently prepared to
answer the questions from the other groups. Huffington Post is not a
“hated” stakeholder in this particular case like e.g. BP. Therefore, we
did not receive any unexpected or very critical questions.
8. QUESTIONS FROM
HUFFINGTON POST
BP Corporation - There’s been a lot of talk about BP wanting to
limit the claims from the recovery funds. How do you respond to
this allegation?
White House - Why do you see it as your role to demand a
compensation from BP? Some see it as a political shakedown of a
private corporation.
BBC - Do you think your coverage of the crisis in the gulf has
negatively affected tourism?
Why do you not cover some of the more positive stories from the
Gulf, in order to focus on restoration efforts and the communities?
Sierra Club - Is BP the only culprit, or do you think society and
the dependency on oil has some of the responsibility as well?
9. QUESTIONS FROM
HUFFINGTON POST
Local stakeholders - Do you think BP has done enough to repair
the damages in the local communities?
It seems like you feel it's the news bureaus responsibility to tell the public
and tourists that the environment again is safe for tourists. What have
you done to promote the involved states in regards to tourism?
BBC - Do you think your coverage of the crisis in the gulf has
negatively affected tourism?
Green Peace - On their facebook page, BP says that beaches in the
gulf have never been cleaner. Do you agree with this claim?
10. RESPONSE TO QUESTIONS
How openly and honestly the groups responded to our questions
depended on their involvement in the oil-spill crisis. Groups as BP, with
an obvious responsibility, and the White House, maybe with some blame,
were more hesitant to answer critical questions. In fact, they quickly
avoided those kinds of questions. Still, BP learned the hard way that such
an industrial crisis elicit a response – for BP it resulted in compensation
to affected communities and a critical loss of reputation (Smith, D. and Elliott,
D. 2006, chapter 3).
The remaining groups with no real blame in the case, could speak more
freely about their issues. However, all stakeholders could ask themselves
- could we have done more in the aftermath?
12. BP’S APPROACH TO SOCIAL
MEDIA
Effective crisis communication through social media
• Twitter and Facebook
Uses social media to monitor what is said about the company
Communicate with stakeholders
• Private messages to stakeholders (by addressing individuals
by name, employees telling positive stories about BP)
Consistent update with relates to the oil crises
13. BP’S APPROACH TO SOCIAL
MEDIA
Respond in real time – the respond becomes global
immediately
• Respond only on positive comments
Real time information update for stakeholders
Uses the social channel as an opportunity to promote their
social responsibility
• Cleaning up the Golf
Transparency
• Being open and honest forwards stakeholders
14. BP’S APPROACH TO SOCIAL
MEDIA
Incorporate the Golf incident in their storyline of being a
responsible company on Facebook - but not as the main
issue
• Committing to the Golf
• After the oil spill
• Community
• Economy
• Environment
• Invest in green energy / learning from the oil spill
• Resuming good jobs
• Employee safety offshore
15. BP’S APPROACH TO SOCIAL
MEDIA
Huffington Post’s perspective on BP social media approach
As a liberal media our approach is still covering the long-tail of the
crises
On BP’s social media channels we do not believe that the on
going settlement is being covered properly
17. LEARNING OUTCOMES AND
CRITICAL QUESTIONS
Is it possible to prepare for crisis?
It is not possible to fully prepare for crisis in the sense that you can
immediately overcome it. You can only be prepared in the sense of
readiness and having an extensive plan of action.
Crisis have some key characteristics:
1. Surprise
2. Threat
3. Short response time
When these elements come together, we identify the event as a crisis
situation.
18. LEARNING OUTCOMES AND
CRITICAL QUESTIONS
Social Media crisis communication management
Having a plan for crisis management is particularly important in order to
utilize social media as an effective tool of managing crisis. - So how can we
prepare?
1. Determine goals for crisis communication
2. Develop partnerships with key stakeholders prior to crisis
3. Acknowledge stakeholders, including media as partners when managing
a crisis
4. Develop strong, positive, primary and secondary relationships
5. Effective crisis communication involves listening to stakeholders
6. Communicate early about the crisis, acknowledge uncertainty, and
assure the public that you will maintain contact with them about current
and future risk
19. LEARNING OUTCOMES AND
CRITICAL QUESTIONS
Impact in the evolution and the perception of BP oil spill
crisis
Huffington Post’s impact in the BP oil spill crisis is somewhat diffused and
unclear. Huffington Post definitely played a key role, but the significance
of articles, and the impact these might have had, is not easily
quantifiable. This has to do with the fact that Huffington Post deals not
only in traditional articles, but also with social media and blogging
platforms, where impact and significance can be hard to measure.
However, one can be assured that Huffington Post maintains a critical
approach to the BP oil spill, and have continued to follow up on the
ongoing crisis and oil cleanup in the gulf to this date. Therefore one must
regard Huffington Post as a significant influencer, based merely on the
number of readers and the amount of content which is published
regarding BP.
20. LEARNING OUTCOMES AND
CRITICAL QUESTIONS
The most challenging question to ask ourselves regarding
communication in social media
A difficult question to ask ourselves when communicating in social media
in a crisis situation, often relates to the overall social media management
strategy. Are we doing the right thing?
A comprehensive strategy is important for a number of reasons, but it is
also important to constantly scrutinize and examine your approach to see
if you can do anything differently.