This document provides guidelines for small businesses and start-ups on using social media effectively. It recommends that smaller companies can leverage relationships over larger competitors by interacting intimately with customers. The guidelines include researching target audiences, choosing relevant social media platforms, setting objectives and ethics, listening to conversations, responding authentically, building communities through comments and blogs, maintaining relationships long-term. Following these steps of strategic social media participation can help smaller businesses stand out and connect with customers.
Social media provides new opportunities for marketing research through tools that allow analysis of online conversations. While there were few social media monitoring tools three years ago, there are now over 1,000 applications available. No single tool fits all needs, so marketers should evaluate options. Social media research can provide real-time and cost-effective primary and secondary research through strategy, development, and evaluation phases to identify influencers, enhance products and measure campaign success through metrics like reach and sentiment. A case study highlights how Universal Orlando used social media to reach over 350 million people about a new attraction by targeting seven influential bloggers.
This document provides 10 social media tips for directors. It discusses the importance of thinking strategically about social media use and aligning it with organizational priorities. It recommends developing a support system to help manage the workload of social media engagement. It also emphasizes mitigating risks by abiding by regulations, being properly trained, and having escalation procedures in place. The document encourages directors to reveal their true personalities on social media and not hide behind corporate personas.
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
This document provides an overview of social media marketing presented by Carla Hale. It begins with an introduction of Carla Hale and her background. The rest of the document discusses what social media is, how social media marketing differs from and is similar to traditional marketing, how to integrate social media into a marketing plan, why social media is important, philosophies of social media use, listening on social media, creating social media plans and goals. It also briefly discusses mobile and provides a case study of social media use by TextbooksRus.com. The key topics covered are definitions of social media, differences from and similarities to traditional marketing, importance of listening, developing plans and goals, and integrating social media into an overall marketing strategy.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
Social media provides new opportunities for marketing research through tools that allow analysis of online conversations. While there were few social media monitoring tools three years ago, there are now over 1,000 applications available. No single tool fits all needs, so marketers should evaluate options. Social media research can provide real-time and cost-effective primary and secondary research through strategy, development, and evaluation phases to identify influencers, enhance products and measure campaign success through metrics like reach and sentiment. A case study highlights how Universal Orlando used social media to reach over 350 million people about a new attraction by targeting seven influential bloggers.
This document provides 10 social media tips for directors. It discusses the importance of thinking strategically about social media use and aligning it with organizational priorities. It recommends developing a support system to help manage the workload of social media engagement. It also emphasizes mitigating risks by abiding by regulations, being properly trained, and having escalation procedures in place. The document encourages directors to reveal their true personalities on social media and not hide behind corporate personas.
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
This document provides an overview of social media marketing presented by Carla Hale. It begins with an introduction of Carla Hale and her background. The rest of the document discusses what social media is, how social media marketing differs from and is similar to traditional marketing, how to integrate social media into a marketing plan, why social media is important, philosophies of social media use, listening on social media, creating social media plans and goals. It also briefly discusses mobile and provides a case study of social media use by TextbooksRus.com. The key topics covered are definitions of social media, differences from and similarities to traditional marketing, importance of listening, developing plans and goals, and integrating social media into an overall marketing strategy.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer passively listen to advertising but are actively creating and selecting the information they consume. It emphasizes that companies must participate in online conversations to understand and engage customers on their terms. It provides best practices for social media marketing, including listening to customers, finding brand champions, and making engagement part of company culture.
Intro to social media - YTA Peer Group PresentationAmplifi
The document discusses social media and its importance for businesses. It provides statistics on social media usage, trends in corporate social media strategies, and best practices. Specifically, it finds that most social media users are ages 18-33 but many over 50 also use it regularly. The majority of users engage on social platforms to stay connected with friends or make new contacts. Many companies are actively using social media for brand promotion, customer engagement, and marketing. The document advocates for a strategic approach to social media that focuses on content, connections, community, and conversion.
Brian Solis discusses the impact of social media on business and customers. He notes that social media allows for direct connections but many companies still treat it like traditional media instead of focusing on social interactions. Solis emphasizes the importance of understanding customer experiences and behaviors in order to design meaningful social media strategies. Companies must engage authentically and with empathy in order to build trust with connected customers who now help co-create brands.
The document discusses best practices for influencer marketing. It suggests finding influencers inside and outside typical areas by searching blogs related to your industry. It also recommends cultivating influencers already in your network, recognizing and rewarding influencers to keep them engaged, being personal in your outreach by learning their interests, tailoring your tactics to different social media platforms, and keeping up with social media conversations in your industry. The overall goal is to identify relevant influencers and build relationships with them to help promote your brand.
1) The document provides a quick guide to understanding basic rules of marketing in the social world. It outlines 9 key points including knowing the basics of your audience, listening to people rather than talking at them, respecting others' opinions, using advertising strategically, maintaining an online presence, making informed decisions using data, focusing on people rather than just numbers, and thanking others for their time.
2) The author is Imtiaz Noor Mohammad, a marketing veteran who founded a new startup called "Inspire-X" to help businesses tackle marketing issues using data sciences and trend analysis.
3) Readers are encouraged to provide feedback and contact the author via Twitter, LinkedIn, or
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
The document discusses new strategies for using press releases to directly reach buyers in a Web 2.0 world. It outlines the new rules for press releases, which involve writing them for buyers rather than just media, including keywords, and linking to website content. An example is given of how WebEx optimized press releases to include relevant keywords and phrases to reach people searching online. The document recommends publishing releases frequently about any company news and distributing them through a wire service to reach online news sites and RSS feeds.
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
Still feeling that social media is an alien planet?salterbaxter
This document discusses how companies can successfully engage with social media and networking. It provides examples of companies that are embracing social media through corporate websites that integrate social platforms, blogs about corporate responsibility that are frequently updated, online networks and forums, campaigns to drive change, and tailored communications to different audiences. The document emphasizes creating engaging content that stakeholders will want to share rather than just broadcasting messages, and being part of existing online conversations rather than creating new isolated channels.
This document discusses the importance of using social media strategically through a two-way symmetric model of communication. It provides examples of how Comcast failed to effectively engage with customers online, which led to negative publicity. The key aspects of a successful social media strategy outlined are to monitor, listen to, and genuinely respond to customer feedback. Done well through building relationships and contributing to the community, social media can help raise an organization's "whuffie" or reputation. The example of Southwest Airlines' integrated social media approach that incorporates these principles is highlighted.
Social media has fundamentally shifted power from brands to consumers. Brands no longer control how they are portrayed and must now manage constant scrutiny. To succeed, brands must 1) ensure integrity by aligning with true values, 2) accept exposure and manage risks, 3) audit all brand aspects to maintain integrity, 4) leverage analytics to understand interfaces, and 5) structure the organization around customer value to cope with constant interfaces. While no brand is safe, taking these steps will help manage risks and leverage opportunities from social media.
The document provides steps for successfully using social media for marketing in 2014. It begins by discussing the benefits of social media for businesses, such as brand building, cultivating communities, exposure, and establishing authority. It then outlines 5 steps: 1) Evaluate your current social media strategy; 2) Join top sites like Facebook, Twitter, Google+, and LinkedIn; 3) Create a posting schedule; 4) Grow your followers; 5) Automate your social media marketing. Details are provided for setting up and optimizing pages on each site, including posting tips, using insights, and improving pages.
Defense contractor CEOs who are active on social media can raise and shape their company’s profile, motivate employees, recruit top talent and build greater trust.
This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
The document discusses measuring social media relations and blogs. It addresses two key questions: [1] Measuring your own blog through outcomes like financial metrics such as cost per click or cost per sale, or relationship metrics like surveys. [2] Measuring what others say about your brand in blogs, which can be analyzed similarly to traditional media monitoring to identify trends. The challenges are that blogs are decentralized and can't be controlled, so the focus should be on engagement over messaging.
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
The document provides tips on navigating social media and developing an effective social media strategy. It discusses that social media involves engaging consumers, listening to understand their needs, and becoming a valued member of the community. It also outlines steps for social media communication, including engagement, influence, and becoming found online through providing value. The document recommends having goals, understanding your company/product, integrating social media into your overall marketing strategy, offering value without asking for something in return, and finding opportunities to take relationships offline.
Copyright refers to the rights granted to authors for protection of their original works. These rights are granted automatically upon creation of a work and do not require registration. Copyright laws have been in effect since the 1790s and continue to be updated to account for technological changes. Under copyright law, owners have the exclusive rights to reproduce, distribute, create derivatives of, publicly perform, and publicly display their works. Violations can result in fines, damages, and prison time. Educators must abide by fair use and TEACH Act guidelines when utilizing copyrighted works in teaching to avoid liability.
Presented at the 2010 Leadership Wisconsin Alumni Summit. An introduction to social media tools, and a deeper discussion of the ramifications of social media.
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Doações Pagamento Digital ONG ABRACC
Ajude à Produzir Sorrisos, Ajude ONG ABRACC. Faça sua Doação no Pagamento Digital ABRACC . informações detalhadas sobre Doações.
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The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer passively listen to advertising but are actively creating and selecting the information they consume. It emphasizes that companies must participate in online conversations to understand and engage customers on their terms. It provides best practices for social media marketing, including listening to customers, finding brand champions, and making engagement part of company culture.
Intro to social media - YTA Peer Group PresentationAmplifi
The document discusses social media and its importance for businesses. It provides statistics on social media usage, trends in corporate social media strategies, and best practices. Specifically, it finds that most social media users are ages 18-33 but many over 50 also use it regularly. The majority of users engage on social platforms to stay connected with friends or make new contacts. Many companies are actively using social media for brand promotion, customer engagement, and marketing. The document advocates for a strategic approach to social media that focuses on content, connections, community, and conversion.
Brian Solis discusses the impact of social media on business and customers. He notes that social media allows for direct connections but many companies still treat it like traditional media instead of focusing on social interactions. Solis emphasizes the importance of understanding customer experiences and behaviors in order to design meaningful social media strategies. Companies must engage authentically and with empathy in order to build trust with connected customers who now help co-create brands.
The document discusses best practices for influencer marketing. It suggests finding influencers inside and outside typical areas by searching blogs related to your industry. It also recommends cultivating influencers already in your network, recognizing and rewarding influencers to keep them engaged, being personal in your outreach by learning their interests, tailoring your tactics to different social media platforms, and keeping up with social media conversations in your industry. The overall goal is to identify relevant influencers and build relationships with them to help promote your brand.
1) The document provides a quick guide to understanding basic rules of marketing in the social world. It outlines 9 key points including knowing the basics of your audience, listening to people rather than talking at them, respecting others' opinions, using advertising strategically, maintaining an online presence, making informed decisions using data, focusing on people rather than just numbers, and thanking others for their time.
2) The author is Imtiaz Noor Mohammad, a marketing veteran who founded a new startup called "Inspire-X" to help businesses tackle marketing issues using data sciences and trend analysis.
3) Readers are encouraged to provide feedback and contact the author via Twitter, LinkedIn, or
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
The document discusses new strategies for using press releases to directly reach buyers in a Web 2.0 world. It outlines the new rules for press releases, which involve writing them for buyers rather than just media, including keywords, and linking to website content. An example is given of how WebEx optimized press releases to include relevant keywords and phrases to reach people searching online. The document recommends publishing releases frequently about any company news and distributing them through a wire service to reach online news sites and RSS feeds.
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
Still feeling that social media is an alien planet?salterbaxter
This document discusses how companies can successfully engage with social media and networking. It provides examples of companies that are embracing social media through corporate websites that integrate social platforms, blogs about corporate responsibility that are frequently updated, online networks and forums, campaigns to drive change, and tailored communications to different audiences. The document emphasizes creating engaging content that stakeholders will want to share rather than just broadcasting messages, and being part of existing online conversations rather than creating new isolated channels.
This document discusses the importance of using social media strategically through a two-way symmetric model of communication. It provides examples of how Comcast failed to effectively engage with customers online, which led to negative publicity. The key aspects of a successful social media strategy outlined are to monitor, listen to, and genuinely respond to customer feedback. Done well through building relationships and contributing to the community, social media can help raise an organization's "whuffie" or reputation. The example of Southwest Airlines' integrated social media approach that incorporates these principles is highlighted.
Social media has fundamentally shifted power from brands to consumers. Brands no longer control how they are portrayed and must now manage constant scrutiny. To succeed, brands must 1) ensure integrity by aligning with true values, 2) accept exposure and manage risks, 3) audit all brand aspects to maintain integrity, 4) leverage analytics to understand interfaces, and 5) structure the organization around customer value to cope with constant interfaces. While no brand is safe, taking these steps will help manage risks and leverage opportunities from social media.
The document provides steps for successfully using social media for marketing in 2014. It begins by discussing the benefits of social media for businesses, such as brand building, cultivating communities, exposure, and establishing authority. It then outlines 5 steps: 1) Evaluate your current social media strategy; 2) Join top sites like Facebook, Twitter, Google+, and LinkedIn; 3) Create a posting schedule; 4) Grow your followers; 5) Automate your social media marketing. Details are provided for setting up and optimizing pages on each site, including posting tips, using insights, and improving pages.
Defense contractor CEOs who are active on social media can raise and shape their company’s profile, motivate employees, recruit top talent and build greater trust.
This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
The document discusses measuring social media relations and blogs. It addresses two key questions: [1] Measuring your own blog through outcomes like financial metrics such as cost per click or cost per sale, or relationship metrics like surveys. [2] Measuring what others say about your brand in blogs, which can be analyzed similarly to traditional media monitoring to identify trends. The challenges are that blogs are decentralized and can't be controlled, so the focus should be on engagement over messaging.
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
The document provides tips on navigating social media and developing an effective social media strategy. It discusses that social media involves engaging consumers, listening to understand their needs, and becoming a valued member of the community. It also outlines steps for social media communication, including engagement, influence, and becoming found online through providing value. The document recommends having goals, understanding your company/product, integrating social media into your overall marketing strategy, offering value without asking for something in return, and finding opportunities to take relationships offline.
Copyright refers to the rights granted to authors for protection of their original works. These rights are granted automatically upon creation of a work and do not require registration. Copyright laws have been in effect since the 1790s and continue to be updated to account for technological changes. Under copyright law, owners have the exclusive rights to reproduce, distribute, create derivatives of, publicly perform, and publicly display their works. Violations can result in fines, damages, and prison time. Educators must abide by fair use and TEACH Act guidelines when utilizing copyrighted works in teaching to avoid liability.
Presented at the 2010 Leadership Wisconsin Alumni Summit. An introduction to social media tools, and a deeper discussion of the ramifications of social media.
Ajude à produzir sorrisos - ABRACC - Associação Brasileira de Ajuda à Criança...ABRACC
Doações Pagamento Digital ONG ABRACC
Ajude à Produzir Sorrisos, Ajude ONG ABRACC. Faça sua Doação no Pagamento Digital ABRACC . informações detalhadas sobre Doações.
compare.buscape.com.br/procura?id=9923&chkpgto... - Em cache
Copyright law grants authors certain exclusive rights immediately upon creating a work, including the rights to reproduce, distribute, make derivative works from, and publicly perform or display the work. Violations of copyright law can result in attorney and court fees, liability damages up to $150,000, and even prison sentences. While educators must follow copyright law, limitations like fair use and the TEACH Act provide some flexibility for educational uses of copyrighted works. Obtaining permission is required before using a work in any way not covered by fair use or similar exceptions.
This document discusses themes of passion, creativity, sharing, and being digital. It encourages discovering one's passion, such as programming and comics. It emphasizes maintaining creativity by breaking routines, using both sides of the brain, and finding derivative and innovative ideas. The document also stresses the importance of openly sharing content through social media and new platforms to spread ideas widely. Finally, it notes that while building an audience may take years, successful digital projects can develop revenue streams.
Copyright Crash Course Revisions after Chapter 8 and 9mrsluna24
The document discusses several common copyright cases such as Golan v. Gonzalez, CoStar v. LoopNet, and Perfect 10 v. Google Inc. It then addresses how copyright law impacts the future, present, and past. The rights of authors are outlined including reproduction, distribution, derivatives, performance, and display. Fair use and its importance in education is examined. Finally, the document stresses the importance of communication and creativity within legal and ethical copyright boundaries.
Copyright crash course h luna revision after chapter 1 and 2mrsluna24
This document provides an overview of copyright and includes the following key points:
1. It discusses an author's rights over the reproduction, distribution, creation of derivatives, public performance, public display of their work.
2. It notes that violations of copyright can result in fines or jail time.
3. It includes various images and quotes related to copyright throughout.
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide Tex.docxbjohn46
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide TextNarrativeComments1Social Media in the WorkplaceTitle Slide2Introduction“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li, author
Over 306 million active Twitter users send 500 million Tweets daily *Hello, my name it Tony Student, I currently work as an Information Security Manager at a financial services firm in the Washington DC Metro area and am responsible for securing a multi-trillion dollar financial platform. Part of my responsibilities is to provide training and awareness on topics that deal with Information Security including the use of Social Media in the Workplace.
Social media is a powerful platform which helps connect people. According to Charlene Li, author of Groundswell, “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
Consider the fact that every minute of every day roughly 5,800 tweets are posted to the Twitterverse. This amounts to over 500 million tweets daily! That statistic definitely echoes the sentiment of Charlene Li and is an important thing to consider when it comes to business. Social media can become a positive part of promoting a company's brand and allows a business to provide supreme customer service.3AgendaSocial Media Primer
Five Leading Practices on Social Media
Best Buy Case Study
Closing Remarks
Questions and AnswersFor today's agenda we are going to cover the following topics:
Social Media Primer - Which will provide insight into what social media is and its purpose
Five Leading Practices on Social Media - Tips on the appropriate use of Social Media
Best Buy Case Study - An example of how one big box retailer sets the tone and expectation on social media for business use
Closing Remarks - Final thoughts one how transformative social media can be for business
Questions and Answers - To be able to provide some time to answer those burning questions that you didn't realize you had until you saw this material.4Social Media PrimerAn online medium for social collaboration *
It’s all about the content
Pictures
Videos
Music
Social Media can enable business
Platforms include LinkedIN, Twitter, Facebook, etc.
According to the English Oxford Living Dictionary, Social Media are "Websites and applications that enable users to create and share content or to participate in social networking."
In other words, social media in an online medium for social collaboration. All said and done, it's all about the content that people and companies produce and publish to the masses. The platform is an enabler for businesses to create accessibility for consumers to producers of a product or idea.
Examples of social media platforms that you may already be familiar with include, LinkedIN, a professional social networking site; Twitter, a microblogging site, and Facebook which originally started out as a place for college folks to collaborate and quickly turned .
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide Tex.docxmaoanderton
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide TextNarrativeComments1Social Media in the WorkplaceTitle Slide2Introduction“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li, author
Over 306 million active Twitter users send 500 million Tweets daily *Hello, my name it Tony Student, I currently work as an Information Security Manager at a financial services firm in the Washington DC Metro area and am responsible for securing a multi-trillion dollar financial platform. Part of my responsibilities is to provide training and awareness on topics that deal with Information Security including the use of Social Media in the Workplace.
Social media is a powerful platform which helps connect people. According to Charlene Li, author of Groundswell, “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
Consider the fact that every minute of every day roughly 5,800 tweets are posted to the Twitterverse. This amounts to over 500 million tweets daily! That statistic definitely echoes the sentiment of Charlene Li and is an important thing to consider when it comes to business. Social media can become a positive part of promoting a company's brand and allows a business to provide supreme customer service.3AgendaSocial Media Primer
Five Leading Practices on Social Media
Best Buy Case Study
Closing Remarks
Questions and AnswersFor today's agenda we are going to cover the following topics:
Social Media Primer - Which will provide insight into what social media is and its purpose
Five Leading Practices on Social Media - Tips on the appropriate use of Social Media
Best Buy Case Study - An example of how one big box retailer sets the tone and expectation on social media for business use
Closing Remarks - Final thoughts one how transformative social media can be for business
Questions and Answers - To be able to provide some time to answer those burning questions that you didn't realize you had until you saw this material.4Social Media PrimerAn online medium for social collaboration *
It’s all about the content
Pictures
Videos
Music
Social Media can enable business
Platforms include LinkedIN, Twitter, Facebook, etc.
According to the English Oxford Living Dictionary, Social Media are "Websites and applications that enable users to create and share content or to participate in social networking."
In other words, social media in an online medium for social collaboration. All said and done, it's all about the content that people and companies produce and publish to the masses. The platform is an enabler for businesses to create accessibility for consumers to producers of a product or idea.
Examples of social media platforms that you may already be familiar with include, LinkedIN, a professional social networking site; Twitter, a microblogging site, and Facebook which originally started out as a place for college folks to collaborate and quickly turned .
This document provides an overview of Social Starter's social media presentation guide. It discusses [1] how social media works by directly connecting companies with customers, [2] the importance of search engine optimization for social media, and [3] the services offered through Social Starter's social media platform and digital map to help companies engage with customers online.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Managing social media burnout is challenging for brands. Defining precise goals, achieving balance in content production and distribution, and listening to audiences can help prevent fatigue. Automating some posts, linking accounts, and appointing social media teams allows brands to be active without exhaustion.
70 Common Questions And Answers About Social MediaSocial Sinergy
The document discusses the benefits of using social media for local businesses. It notes that social media allows businesses to reach many potential customers at once from one place. It lists 5 main benefits: more people search for businesses on social media, it allows for easy customer service, it helps businesses get their name seen more, most consumers shop online and are active on social media, and social media is free to use. The document then provides answers to common questions about using social media for marketing, including that it's never too late to get started, social media sites are not going away, and businesses of all types can benefit.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Meeting #2 focuses on adopting social media company-wide. Key points discussed include gaining corporate buy-in by comparing social media to other media, highlighting how competitors are using social, and finding missed opportunities. It also addresses properly organizing teams to participate in social media by identifying key stakeholders, listing participating employees, and defining roles and goals for social media use across departments. The meeting aims to get internal agreement to expand social media adoption and participation in a coordinated way.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
To create an effective social media strategy, focus on clear goals like increased revenue, lower costs, and better customer satisfaction. Concentrate efforts on a few key social networks where customers are present rather than spreading resources thin across many networks. Measure engagement metrics like reach, influence, sentiment, customer actions, and business outcomes to understand the impact of social media efforts and ensure goals are met. Communicate the strategy internally to gain support across the organization.
How to work like a network: For the marketing leaderOffice
Enterprise Social describes a new way of working that connects individuals through a dynamic network of people and information. This allows employees to respond faster, accomplish more, and work together more effectively. The document discusses how marketers can use Enterprise Social tools like Yammer, SharePoint Online, and Microsoft Social Listening to gain customer insights, streamline collaboration both internally and externally, and grow brand awareness. It provides examples of how companies have leveraged these tools to improve communication, drive innovation, and engage employees as brand ambassadors.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
The 7 whiteboard sessions every social media strategist needs to have in 2012Valentin Vesa
The document discusses the importance of operationalizing social media within companies by creating workflows and processes to coordinate activity across departments and manage growing social media presences. It recommends segmenting social media activities into specific initiatives focused on objectives to ensure the right teams are participating and success can be measured. Proper organization allows brands to be more active, coordinated, and successful at building online communities while protecting reputation and employees.
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
1. Small Business and Start-ups
How to Float Above the Competition
With Social Media.
Strategic Social Media Marketing E-Book By: Anna Osgoodby
2. Social Media Overview:
Social media has become an inescapable new step of
technology. It seems like every company is jumping on
the bandwagon to take advantage of free marketing to
their customers.
You’re part of a start-up or small business and you’re
pretty excited about the new technology too, but are not
a company that has been around for decades or has
thousands of employees, How are you supposed to
benefit from social media?
I’m here to tell you that although you may not have the
resources that larger companies do, you too can benefit!
Social media has allowed for companies to interact with
their customers and build personal relationships. If you
follow my simple guidelines on the following pages you
can begin to start reaching out and build trusting
relationships online and reach potential customers.
Picture courtesy of: http://megroberts.files.wordpress.com/2009/01/global-comm.jpg
3. Why Should You Care?
Start-up and small businesses can actually
use social media to their advantage over larger
companies. Although resources may be
smaller, so is the audience base, which allows
you to interact more intimately with your
customers and meet their needs.
If you are a start-up company, then you are
probably pretty excited about your company
and want to make sure that everybody knows
how great you are going to be! It is this
enthusiasm that often drives small businesses
that gives you a one up on the competition.
You are also less likely to have a national
crisis that puts your brand in jeopardy, so you
can focus closer on relationship building.
There are a number of reasons why social media can benefit your company. Just like other
marketing techniques, social media is a process that does not happen overnight and there is a
process that needs to take place for effective management.
Picture courtesy of: John Thurm http://www.flickr.com/photos/thurm/929076308/
4. Where do You Start?
Start Your Research:
The first part of your research involves figuring out your
target audience. The authors of the book “Groundswell”
came up with a ladder for social technographics based on
how users interact with social media.
The ladder breaks users into categories of creators,
critics, collectors, joiners, spectators, and inactives. You
can find detailed information about each category at
http://www.forrester.com/Groundswell/ladder.html
It is from these categories that you can then decide which
mediums would act as the best tactics to interact with
your audience. To find out where your target audience fits
within the ladder check out an application that the authors
created at http://www.forrester.com/Groundswell/profile_
tool.html
Picture courtesy of: http://www.forrester.com/Groundswell
5. Limit Outlets:
Choose Mediums:
After figuring out your target audience social
technographics you can see who they interact with social
media.
Now it is time to decide what mediums you are going
to start to monitor the conversation with. You may have
found out that your audience is largely made up of
critics and that they actively read blogs, contribute to
online forums and read wikis. You would then want to
focus on managing different forms of these mediums.
Be Realistic:
There are not enough hours in the day to manage every
social medium so make sure you limit those that you will
be observing and interacting to a manageable number.
Monitor the mediums and decide upon the ones that
seem to have the most engagement to the audience you
want to reach.
Picture courtesy of: Chris Dessi http://christopherdessi.files.wordpress.com/2009/04/web2_logos.jpg
6. Guidelines and Ethics:
Setting Objectives:
What are your objectives? What does your brand want to achieve by using social media? Do
you want to create brand awareness, build trusting relationships or reach new potential
customers? Make sure you are very specific in what your objectives are.
Setting Guidelines:
This is where you answer the 5 W’s who, what, when, why, where and how
•Who is going to be in charge of managing your company’s social media?
•What is your priority for responding to posts?
•When will you set aside time to be involved?
•Why do your guidelines support your objectives?
•How are you going to measure the results of your efforts?
Use detailed answers for each question so that you have a descriptive social media plan. Make
sure to be realistic with the plan as well. You cannot respond to every post so how will you
prioritize the most urgent posts? It is also important to decide how you will respond to possible
negative responses or crisis.
Setting Ethics:
Form a set of ethical practices that your company promises to maintain with your customers.
The Word of Mouth Marketing Association (WOMMA) created a code that can be used as a
guide for your ethics. http://womma.org/ethicscode/code/
7. Authenticity and Transparency
These are two key terms in social media that need to be understood to make sure that your
company is a social media do and not a don’t.
Authenticity:
This goes hand in hand with ethical practices. Follow your code of ethics and make sure you are
being truthful. If you say that the CEO of your company writes the blogs, then make sure that is the
case.
Transparency:
This is the degree to which an organization shares with stakeholders publics: leaders, employees,
values, culture, business results, and business strategies.
This is critical in social media because it is not a choice. If you try to hide something online it will be
found out. So, it is much better to be honest on social media from the beginning even during times of
crisis. We’re all human and mistakes happen, but people are more forgiving of the situation if you are
honest from the beginning, than if a blogger exposes the truth.
8. Listen:
You’ve picked the mediums you are going to use, written your guidelines
and ethics and now you are ready to move on to listening.
This step is critical to your involvement in social media because it is
important to understand the conversations that are already happening
about your brand and in your industry.
There are a number of free tools to help you monitor the conversation.
Some of the more popular are:
•Google Alerts
•Google Blog Search
•Bloglines
•Board Reader
•Board Tracker
•Twitter Search
•Yacktracker
•Social Mention
Explore different tools for tracking your brand and pick a couple of your
favorites to pay attention to the tone of conversations.
Picture courtesy of: http://www.toastmasterjunkie.com/wp-content/uploads/2008/08/listen-ear-evaluator
9. Logistics:
By listening to the conversation, you have
found that out of the sources your audience
use most, that mediums x, y, and z seem to
be the most active.
Now it’s time to decide if it makes sense for
your company to be involved in those
mediums. Ask yourself the following
questions:
•Will customers benefit from our brand
being on these web sites?
•How are we going to interact with people
authentically without pushing our brand on
them?
Picture courtesy of: Matt Hamm http://www.flickr.com/photos/matthamm/2945559128/
10. Responding:
The time has finally come! You have spent all of your
time up until now researching, planning, and observing and it
is finally time to jump into social media.
The first step to being involved is to respond to conversations
about your brand and industry already taking place.
David Alston outlines 10 things to listen for when responding
at: http://www.radian6.com/blog/80/top-10-reasons-brands-
should-listen-to-social-media/
1.) The complaint 6.) The crisis
2.) The compliment 7.) The competitor
3.) The problem 8.) The crowd
4.) The question 9.) The influencer
5.) The campaign impact 10.) The point of need
These are a good start for what you should be listening to
and reacting to. These questions can be used in conjunction
with your guidelines for priority of responding to posts that
you developed earlier
Picture courtesy of: WoofBC http://www.flickr.com/photos/remcat/868525370/
11. Build a Community:
As you continue to respond to customers you
can also start reaching out on other outlets.
A good way to do this is to start reading blogs
that are of interest to you and your industry.
This is where a RSS feeder like bloglines
comes in handy! Subscribe to the RSS feeds
of blogs you enjoy and spend some time
reading.
Don’t just read, add to the conversations by
commenting on the content without pitching
your company. This will add to your authentic-
ity and show that you are genuinely interested.
You will also build your network of followers,
which will lead up to the next step
Picture courtesy of: Ryan Icus http://www.flickr.com/photos/ryanicus/2412829208/
12. Participate:
You’ve started to build a following. You’ve built
trusting relationships with current customers
by responding to them and you have reached
out to people who may be interested in your
company’s services.
Now it is time to share your story. A great way
to do this is by starting a blog. Make this fun!
Show that your brand is personable and is
interested in best serving its customers.
This is your opportunity to talk about your-
selves and the goal of your company. Even
better, now that you have gained a following
people are going to be interested in what you
have to say.
Two easy ways to start a blog are through
Blogger or Wordpress blogging web sites
Pictures courtesy of: http://www.interessiert.at/pics/eblogger.GIF and http://en.flossmanuals.net/floss/
13. Maintaining Relationships:
You’re active in responding to your
customers, you are commenting on other social
media within your industry, and you’ve started
to share your own story. Now is the last critical
step in an effective social media plan,
maintaining relationships.
You’ve spent countless hours building a
reputation in the social media sphere and now
is time to make sure you are actively maintain-
ing current and future relationships. Be relevant
to your customer needs and make sure that
your strategy keeps their interests in mind with
your objectives. How can you reach out to cus-
tomers and help them achieve their goals?
As your network grows you may have to revalu-
ate your original guidelines for time manage-
ment and involvement. Before you can continue
to reach out to new customers it is important to
make sure that you are still taking care of your
current customers!
Picture courtesy of: http://www.lifemultimedia.com/wp-content/uploads/2008/11/connected.gif