Anna Osgoodby J412 E Book

This document provides guidelines for small businesses and start-ups on using social media effectively. It recommends that smaller companies can leverage relationships over larger competitors by interacting intimately with customers. The guidelines include researching target audiences, choosing relevant social media platforms, setting objectives and ethics, listening to conversations, responding authentically, building communities through comments and blogs, maintaining relationships long-term. Following these steps of strategic social media participation can help smaller businesses stand out and connect with customers.