Social media has become the ultimate brand influencer. It enables human interaction and word-of-mouth marketing at a vast scale, allowing conversations to occur despite barriers of time and distance. Brands are no longer fully in control of conversations as people now talk to everyone through their social networks. Successful campaigns like President Obama's in 2008 demonstrated how social media can be leveraged to create engagement and influence perceptions at a lower cost than traditional media. Marketers are increasingly using social media tools to build reputation and influence through trusted advisors and influencers within social graphs.
A presentation by Fergal Coleman at the Mindshop conference in Sydney, Australia, May 2011.
The talk covers how technology is enabling changing behaviours in every facet of life. It explores the lessons that can be learnt from the dot.com bubble and the parallels between todays social media bubble and the late 90's and early 2000's. Attendees were then provided with a framework for implementing social media followed by a range of examples and case studies from the real world
Social Media as a Business Opportunity - Lanarkshire Chamber of Commerce Busi...twintangibles
Presentation to Lanarkshire Chamber of Commerce Business Fair - Social Media as a Business Opportunity and as a Business Threat. Social Media offers organisations many opportunities to innovate their business model. If you don't take the opportunity be aware that a competitor might and then threaten your market share
A presentation by Fergal Coleman at the Mindshop conference in Sydney, Australia, May 2011.
The talk covers how technology is enabling changing behaviours in every facet of life. It explores the lessons that can be learnt from the dot.com bubble and the parallels between todays social media bubble and the late 90's and early 2000's. Attendees were then provided with a framework for implementing social media followed by a range of examples and case studies from the real world
Social Media as a Business Opportunity - Lanarkshire Chamber of Commerce Busi...twintangibles
Presentation to Lanarkshire Chamber of Commerce Business Fair - Social Media as a Business Opportunity and as a Business Threat. Social Media offers organisations many opportunities to innovate their business model. If you don't take the opportunity be aware that a competitor might and then threaten your market share
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
So Act Network is a revolutionary cutting edge, state-of-the-art technology that helps you accomplish anything online. So Act is endorsed by William Shatner as "a ray of hope amidst all the gloom," and by Ed Asner as "the best place to make a difference," plus Jennie Garth, Danny Glover, and many celebrities.
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
So Act Network is a revolutionary cutting edge, state-of-the-art technology that helps you accomplish anything online. So Act is endorsed by William Shatner as "a ray of hope amidst all the gloom," and by Ed Asner as "the best place to make a difference," plus Jennie Garth, Danny Glover, and many celebrities.
Impact Of Social Media On Meetings & EventsPhil Barrett
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
Digital Snapshot è una raccolta di dati e statistiche relative allo scenario social, digital e mobile globale (utenti internet, account social media attivi e utilizzo di dispositivi mobile).
Per maggiori approfondimenti puoi visitare http://wearesocial.it/
Se usi Instagram forse ti sarai accorto della nuova funzionalità Instagram Stories. Nelle slides ti spiego passo per passo come utilizzarlo al meglio. In più ho aggiunto qualche suggerimento che forse non sai, ma che può essere molto utile per creare stories... super!
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
Digital Snapshot è una raccolta di dati e statistiche relative allo scenario social, digital e mobile globale (utenti internet, account social media attivi e utilizzo di dispositivi mobile).
Per maggiori approfondimenti puoi visitare http://wearesocial.it/
Instagram for business. Come funziona. Esempi e case history.Cristina Simone
Statistiche e utenti iscritti a Instagram. Come costruire un profilo su Instagram. Come usarlo per la propria azienda. Esempi di utilizzo di Instagram. Case history e tool utili per la gestione di un account Instagram.
Mobile predictions 2017: 76 predictions from 76 marketing influencersTUNE
Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends?
We want to help..
So, we asked 84 influencers where mobile is going.
Che cos'è una rete sociale, come nasce, a che cosa serve, come si trasforma in una rete creativa...
Il volume di Giuseppe RIva "I social network" pubblicato dal Mulino, Bologna.
"Spoiler, Trends Powered By People" è il nostro appuntamento trimestrale che analizza come l’innovazione ha un impatto sui nostri comportamenti e sul modo in cui cambia la cultura.
In quest'episodio - introdotto da Giorgio Marziani De Paolis, Tech Director - si concentra sull’analisi dell’impatto che le piattaforme voice-first stanno avendo nel modo in cui le interazioni cambiano anche a livello di forma: quando parliamo di piattaforme conversazional non possiamo ignorare, infatti, il modo in cui queste conversazioni vengono intrattenute.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...QuantumDigital
Jeffrey A Stewart, Trekk Cross-Media, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
The deck was presented at the Tennessee Advanced School on Addiction, June 23, 2010. <a>Who & What Worksheet</a> <a>Where & How Worksheet</a> <a>Listening Template</a> and I blog <a>here</a>.
Now that you've sold it how do you build it - XMPie Users Conference XUG 202...Jeffrey Stewart
Hello, I’m Jeff Stewart, XMPie Services Director
Today I will present the new service offering from XMPie started last year.
The motivation is to help customers succeed using the XMPie suite of platforms and tools
We Can Help You Get Started Fast, Do It Well The First Time, Learn While We Build It Together
Building digital product masters to prevail in the age of accelerations parts...Jeffrey Stewart
Straight talk on an essential element in your risk mitigation and your organizations success
This three part story will show how building a Digital Product Master (DPM) mitigates unfunded liability risks and enables organizations to move fast, adapt quickly, and improve the top line revenue.
It will answer a number of questions...
Why should we begin building a DPM?
Why is it important for B2B SaaS firms and connected IoT product owners?
What is a Digital Product Master / what is it NOT?
Who is accountable for defining their firm’s DPM strategy?
What are unfunded liabilities and risks in the current age?
Where are we headed that make DPMs to crucial?
Each of the three parts are inspired by real life stories. The stories help frame the lessons learned that are the rationale for Building a Digital Product Master for your organization.
Part 1 of 3: Prevailing in the Age of Acceleration
Unfunded Liabilities - Technical Debt, Change Shocks,Capital Efficiency
Part 2 of 3: Meet a Digital Product Master
Business Enterprise Architecture Right-Sized for your Protection
Part 3 of 3: A Case to Study
Digital Roadmap for Teams, Tools, and Flows with four framework models
2016 XUG Conference Big Data: Big Deal for Personalized Communications or Meh?Jeffrey Stewart
What is the big deal with big data? Why is everyone talking about it? What, if anything, is anyone doing with it?
This session will discuss big data, starting with a definition of the 4 Vs and diving into the current and potential uses in personalized communication.
What is different from traditional data management and business intelligence is the sheer size of the datasets and the quality of sources of relevant data.
Each source has different structures, and the frequency of updates is faster than ever before. How can all of data from all facets of human activity be related? How can they be combined and analyzed to help us understand individuals and how they want to be communicated to individually?
6 self checks for project team transformationJeffrey Stewart
While on a journey its always important to periodically check your positions, and reorient the team as necessary. Here are six questions to help you stay on track.
2014 Iowa Chapter Delta Chi Retreat – IMU January 25Jeffrey Stewart
My presentation slides used for the January 25, 2014 Delta Chi Fraternity Retreat for the active chapter brothers. My topic was academic success and life balance. Other presentation were on personal finances and rush success by Dan Cuprill and Steve Goldstein. ITB
A Strategic Technology Selection Process Framework for the Transform Rockford Community
Leveraging tried and true methodologies the Structured Technology Decisions process was developed for the Transform Rockford community. The Transform Rockford Technology Team’s mission is to provide robust, cost effective and easy to use technology to support the Transform Rockford mission.
The framework leverages best practice analysis, maturity model development, required capability curation, assessment and evaluation by multiple evaluators. After scorecards are generated, structured decision making steps are taken to record decision criteria and ensure everyone has input to the eventual selection.
Trekk cross media series using xml to create once - distribute everywhere - e...Jeffrey Stewart
This ebook is based on a blog series leading up to the IDEAlliance XML 2010; eMedia Revolution conference. In
each chapter, I present one of the ideas that provide the foundation of my presentation at that conference.
Reduce costs and complexity with a strategy that includes XML standards adoption, structured content creation and
a digital-first workflow.
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers
are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and
complexity with a strategy that includes adoption of XML standards, a component architecture for structured
content creation and a workflow that adheres to a digital-first orientation.
As an organization it is time to define potentially new strategies in light of new opportunities. We find ourselves in a constantly changing media world with constantly changing consumer behavior. Our offerings need to change with the changing needs of our clients. At the same time the cause of those changes, computing and communications technology, is morphing at a breathtaking rate. The result is a dramatic change in behavior.
Trekk Cross-Media Series: Using XML to Create Once - Distribute EverywhereJeffrey Stewart
This ebook is based on a blog series leading up to the IDEAlliance XML 2010; eMedia Revolution conference. In each chapter, I present one of the ideas that provide the foundation of my presentation at that conference.
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and complexity with a strategy that includes adoption of XML standards, a component architecture for structured content creation and a workflow that adheres to a digital-first orientation.
Everything is Digital and Always Available On Demand by Everyone who is Inter-Connected Via the Cloud which is Everywhere.
Page 16 from Rockford Public Library "The Explorer" Sep-Dec 2010
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
Large Volume Map Generation via Grid ComputingJeffrey Stewart
Whitepaper presented at the 2007 ESRI User Group conference. Covers application of distributed tasks and grid computing techniques to significant;y increase production of personalized route map images via ArcWeb Services.
IPA 2010 Technical Conference - SAAS and the CloudJeffrey Stewart
What Cloud based Software As A Service means for print service providers is the topic for this 2010 IPA Technical Conference session. Hosted by Jeffrey Stewart with Robin Tobin and Wayne Sadlowski.
A presentation for Share Friday, how the world of communications has changed over time, how cross-media and structured content can manage today's complexity. And how Greek mythology helps.
ITM - Delivering the Promise of Cross-Media with PremediaJeffrey Stewart
Inovação, Tecnologia e Marketing - A Revolução do Marketing.
Customer behaviors are changing. Expectations are shifting. Today’s marketing communication buyers are looking to their traditional communications partners for new tools and channels that deliver on the promise of Cross-Media communications.
Structured Content—The Future of Cross-Media Content DistributionJeffrey Stewart
As eMedia devices and delivery systems proliferate, publishers, agencies, and traditional media service providers are challenged in keeping up with the demand for content conversion. In this session, attendees will learn about a “Web-to-Everywhere” approach that allows structured content to be easily distributed across channels and platforms with standard Web programming tools and techniques. Find out how a universal content scheme supports an array of distribution channels, from mobile devices, tablets, and social media to more traditional distribution methods like web sites, e-mail, and print.
14. Cause or Effect? The Obama campaign had Unprecedented Social Media usage Could popular culture be too far behind? How many heard mention of Twitter This time last year?
53. Social graphs can be used to build Circles of Trust and Influence -> Initiate Conversations -> Cultivate Recommendations -> Establish Reputation -> Influence Perception
Stewart discusses where we’ve been, where we are and where we’re going in social networking. He’ll also look at the social media tools for sharing content and explain how all that sharing can help generate viral activity, influence others into action and ultimately establish you or your brand’s reputation in the online world.
In looking over the major printing processes and understanding the characteristics and capabilities unique to each one, you can see that there’s a place for each printing process in today’s market. If you want to print a million copies of a catalog, for example, gravure would be a better choice than, say, letterpress. If you chose letterpress instead, your grandchildren will have to finish the print run for you. If you want a T-shirt printed it’s best to use the screen printing method instead of, say, a digital process. It’s very hard to get t-shirts through photocopiers. You get the picture. The diversity of printed products in our world necessitates the existence of all the printing processes available to us. And who knows what the future will bring?
ZenithOptimedia, April 2009 http://www.zenithoptimedia.com/about/news/
US Advertising Expenditure By Medium ( US$ million, current prices) 2007 ($x000) 2008 2009 2010 2011 Newspapers $128,553 121,636 107,005 102,651 102,866 Magazines 57,789 55,136 49,046 47,549 48,155 Television 178,169 183,277 173,158 179,146 186,573 Radio 38,198 37,361 33,621 33,204 34,041 Cinema 2,287 2,421 2,336 2,472 2,675 Outdoor 30,546 31,395 29,276 29,914 31,792 Internet 41,352 49,994 54,298 60,438 69,695 Total 476,894 481,219 448,740 455,373 475,797 Source: ZenithOptimedia, April 2009
http://www.clarkkokichblog.com/?p=530 ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1235-36 | Added on Thursday, October 29, 2009, 07:22 PM As Nielsen BuzzMetrics' Pete Blackshaw likes to say, &quot;Customer service is the new media department.&quot;
J Patrick Bewley: The importance of reccomendation engines Social Relevancy Rank
Trusted sources used to gather information for purchasing decisions http://www.emarketer.com/Article.aspx?R=1007349 ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1074-75 | Added on Wednesday, October 28, 2009, 08:30 PMAccording to a landmark 2004 Yankelovich study, 65% of consumers give serious credit to WOM testimonials—versus 27% who say they are influenced by advertising.
the social Web — has done for social graphs is make them much more actionable and scalable. Social Relevancy Rank Razorfish defines the social graph as the network of personal connections through which people communicate and share information online. The portable social graph will fuel marketing innovation. Arguably, the most successful manifestations of the social graph we’ve seen so far are in the news feeds and activity streams that reside on social platforms like Facebook and Twitter. Social Object Theory: The Secret Ingredient for Powering Social Influence Marketing Campaigns Jaiku, a social platform that lets people share their online activity streams. “ the reason people connect with each particular other and not something else.” Twitter propagates different types of social objects, too. The object is frequently a URL, but users often become the object since usernames can be shared.
http://www.youtube.com/watch?v=sIFYPQjYhv8
INFLUENCE THE INFLUENCERS OR DIRECT INFLUENCE? http://www.trekk.com/blogs/stew/default.aspx?id=3972
The Chaos Scenario (Bob Garfield) - Highlight Loc. 855 | Added on Tuesday, October 27, 2009, 08:49 PM Virality isn't a strategy; it's a fluke. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 917 | Added on Tuesday, October 27, 2009, 10:05 PM &quot;But, yes, 'interest-based,' that's the same thing.&quot; ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1054-56 | Added on Wednesday, October 28, 2009, 08:27 PM Things have changed. The Internet is a word of mouth engine. Sure, binary code is what makes it all work, but the fuel of the digital age is the instinct to share information, whether in social networks like Facebook and MySpace, blogs, Craigslist and Angie's List, Twitter, Digg or YouTube. Even Google. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1071-72 | Added on Wednesday, October 28, 2009, 08:29 PM Both exemplify how human beings flock to other human beings they identify with and trust. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1072-73 | Added on Wednesday, October 28, 2009, 08:30 PM The collapse of the traditional mass-media/mass-marketing model is being accompanied by digital mechanisms for fluid communication among consumers, who trust ========== The Chaos Scenario (Bob Garfield) - Bookmark Loc. 1074 | Added on Wednesday, October 28, 2009, 08:30 PM ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1074-75 | Added on Wednesday, October 28, 2009, 08:30 PM According to a landmark 2004 Yankelovich study, 65% of consumers give serious credit to WOM testimonials—versus 27% who say they are influenced by advertising. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1125-31 | Added on Wednesday, October 28, 2009, 08:59 PM 1) Listen to the conversation 2) Better yet, host the conversation. 3) Offer that community a stake in your enterprise. 4) Practice jujitsu. 5) Sneeze in public. 6) Have a story to tell. 7) What's in it for us? Not you. Us. 8) Behave yourself. 9) Remember Siegfried and Roy. Especially Roy. 10) Pray for Serenity ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1141 | Added on Wednesday, October 28, 2009, 09:00 PM Data mined from online conversations is vastly better than the best focus group ever convened. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1235-36 | Added on Thursday, October 29, 2009, 07:22 PM As Nielsen BuzzMetrics' Pete Blackshaw likes to say, &quot;Customer service is the new media department.&quot; ========== The Chaos Scenario (Bob Garfield) - Bookmark Loc. 1394 | Added on Thursday, October 29, 2009, 09:10 PM ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1533-34 | Added on Tuesday, November 03, 2009, 08:38 PM The oft-cited power of WOM, of course, is that we all tend to deem more credible information passed on by people we know personally. ========== The Chaos Scenario (Bob Garfield) - Highlight Loc. 1643-44 | Added on Tuesday, November 03, 2009, 09:09 PM In fact, to be properly visionary on this subject, you must begin by looking way back to the future. ==========
Technology such as OpenID, Facebook Connect, Google Friend Connect and Microsoft Live have created new ways for marketers and consumers to take advantage of their social graph as they travel the Web. the boundaries between the corporate Web site and the intranet are blurring. Your employees want to collaborate and share knowledge with peers who work outside your organization too. Recent announcements by YouTube, Xbox and Nintendo indicating their intent to implement Facebook Connect on their sites and devices shows the growing acceptance of the cross-sharing of content and social graphs. Compete.com estimates that over 64 million consumers used the service in the month of May 2009. 1. Quick registration 2. Improved social utility 3. Data, data, data Content from your site, including the results of polls, quizzes, transactions, etc. can also be published to your user’s Facebook Wall for all to see (and link to). Enabling portable social graphs allows marketers to assemble user profiles of customers and their habits, including whom they turn to for recommendations and whom they trust most when they’re making decisions.
Facebook Connect
Some brands are extending the concept of their web presence to litterally use external platforms. If you can’t beet the, join them!