Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
Hastings Crossing BIA - Social Innovation, Social Inclusion and the Tensions ...Wes Regan
Forming a new Business Improvement Area in a low-income community (that's in the midst of developmental pressures and change) takes careful consideration, collaboration and a unique approach to program development. Concerns of gentrification and displacement are valid as new businesses and new forms of development change the makeup of the retail mix and cultural experience of these urban communities. The arrival of new businesses, the growth of social enterprise and renewed interest in these areas can also be leveraged though. This presentation examines the creation and early programming focus of the Hastings Crossing BIA (formed in 2011) as it considered how best to go about supporting businesses and property owners, but in a way where culturally appropriate and socially inclusive programming would not further alienate or discriminate against low-income residents who showed concern for such things as policing of public spaces, criminalization of poverty, displacement and loss of local community assets.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
With the ever-increasing amount of social media networks available, it may be difficult to know which ones are worth your time. Allow your social media marketing strategy to guide your decisions, and only join networks that complement your aims to avoid wasting time learning the ropes of every new platform. Follow these guidelines to create your own set of criteria for evaluating every new social media site, no matter what it is or how it functions. Visit here: https://nextwhatindia.com/
Warehouse Management Software 2022- warehouse management managements software - best warehouse managements software in delhi, warehouse managements software in noida. Find the top 10 warehouse management software for your company by comparing the best systems. Visit here: https://nextwhatindia.com
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
A guest lecture presented to students at Simon Fraser University's School of Communications regarding emerging policy issues in the social innovation space, government downloading, trends and practices in social enterprise and typologies of social purpose ventures.
The Rise and Implications of Social Enterprise in East Vancouver Wes Regan
Social Enterprise has become an increasingly high profile concept in community economic development, but as government downloading and privatization continues to change the nature of service delivery and accountability in communities how do we best measure the full range of impacts social enterprise are increasingly expected to bring, mitigate potential externalities or negative impacts, and sort through the ambiguity that exists in the social economy space as they continue to proliferate? Social enterprise, social purpose business, social impact business, enterprising non profits, community interest company, community contribution company, for-profit social venture, non-profit social enterprise, the typologies alone are diverse and often interchangeable. This presentation was given to Groundswell Economic Alternatives School in Vancouver's Downtown Eastside in January 2015 and builds on soon to be published research conducted by graduate students Wes Regan (SFU, Urban Studies) and Jeremy Stone (UBC SCARP) for the Canadian Centre for Policy Alternatives. It also builds on Regan's work over the past 6 years in community economic development and the trends he has seen in community micro-finance, social enterprise and business development and gentrification.
A presentation to new undergraduate students at Simon Fraser University considering a major in the Faculty of Environment from an alumnus of the university working in sustainable community economic development.
Hastings Crossing BIA is Canada's first Social Innovation Business Improvement Area. The 2014 Executive Director's Report highlights the programming and advocacy of the organization from 2011-2014 and showcases the various Community Economic Development focused projects of the organization.
Affordability, Gentrification and Adaptation in Vancouver, CanadaWes Regan
Vancouver is one of a handful of global cities where real estate values have grown exponentially as investors from within North America and around the world continue to seek safe and attractive investment options. However, as home prices have continued to rise, Vancouver's average income levels have remained stagnant. The local housing market has become de-coupled from the local "real economy". This, along with increasing costs of child care, food and drinks, post secondary tuition, fuel, insurance and other factors have contributed to a crisis of affordability in the city.
The debate in Vancouver has been heated, with many framing the issue in terms of wealthy mainland Chinese often being the assumed cause of the housing price inflation, but at the same time the discourse in Vancouver has cautioned the city to not lay the blame for its un-affordability crisis one any one single group of people, particularly on basis of race or nationality. As this discourse is unfolding there is evidence of adaptation and innovation happening in both the property development sector, in local government, and in the local populations particularly affected by cost of living challenges, mainly younger adults choosing to remain in Vancouver. These are evidenced through such things as innovation in land use and planning, built form, social enterprise and the sharing economy.
Due to the nature of Vancouver's geography and the temporal pattern of development over the past few decades there is speculation, and early evidence, that developers and even the City of Vancouver itself are now focusing on Vancouver's Eastern neighbourhoods to absorb new housing as the downtown core and western neighbourhoods are believed to be nearly fully developed. This has caused concerns about displacement and gentrification and has resulted in numerous forms of activism. This blend of resistance, adaptation, innovation and speculation is examined through a discourse analysis of local media in Vancouver and numerous case studies highlighting examples of innovation, adaptation and resistance in the city. It was shared by Wes Regan, Executive Director of the Hastings Crossing Business Improvement Association and Graduate Student at Simon Fraser University's Urban Studies Program, at the Urban Land Institute Cascadia Young Leaders Conference in Portland Oregon, July 2014.
Urban Farming is an emerging sector filled with great potential and many barriers. Policy makers and staff at the municipal level contribute to both the realization of this potential, through aspirational/activist policy making and risk-management rooted barriers that urban farming actors confront as their various forms of ventures challenge traditional land use and planning in western cities such as Vancouver, Canada. This presentation was given to students at the University of British Columbia's School of Community and Regional Planning in September of 2014 by Wes Regan, founding Director of the Vancouver Urban Farming Society and Co-Founder of Urban Stream Innovation, a food systems technology firm in Vancouver.
Community consultation on Green Collar Job creation in the inner-cityWes Regan
A brief presentation on the potential job creation role of Green Roofs, Solar Thermal Installations and Elastomeric roof painting (white roofs) in Vancouver's inner city.
BOB, a partner in socially responsible development
Social Media for Non Profits
1. Social Media for Non-Profits Wesley Regan, Communications Liaison
2. What is social media ? - Web-based multimedia and communications tools and the content created through and for them predominantly by the users i.e. the audience themselves - The democratization of knowledge and information that transforms people from content consumers to content producers. It is Chaotic Self satisfying Very fast-acting Largely uncensored difficult to control Used mostly by younger demographics Can be a kingmaker or a cancer to brands and causes
3.
4.
5. The greatest challenge for non-profits In my opinion the greatest challenge for non-profits in using Social Media is that it is a playground created for and dominated by egotism, marketing and advertising- NOT social and environmental advocacy or political activism. It’s also a playground dominated by the youth demographic.
6.
7.
8. Influencing political behavior or influencing consumer behavior Bronwen -Encourage political activism -Don’t buy farmed, buy wild -Not politically aligned, but politically engaged -Potentially critical of any government (private funding) -Highly critical of a particular industry yet working with it to affect change Wes -Encourage civic engagement -Buy local (social purchasing directory and local business blogs/tweets) -Not critical of government or business instead, support positive initiatives from either -Remain A-political and pragmatic (gov funding)
9. Changing perceptions and challenging values Other non-profits focus on causes that are more rooted in values and perceptions that are at work on a personal, community or family level such as domestic violence or a disease or cause of suffering. A campaign to change perceptions or challenge values can be neither political or consumer based so what is our use for social media here? Emotion -------- Impact -------- Internalization ------- Action A venue for impactful content to reach a wide audience and produce positive actions as a consequence? To change perceptions and challenge values takes time and emotional appeal more than cerebral intake. See George Lakoff ‘s Political Mind
10.
11.
12. Once you have all these issues sorted out then you can dissect how each social tool can benefit your PR, marketing or communications plan. How I like to think of it , my communications plan is like a symphony where different instruments do different things. Each tool or instrument has a different temporal value and should be used to support the others. Long term: website, blog, Facebook, LinkedIn (the bulk of your content, engagement, networking, and drivers of your identity and cause) Medium term: Facebook Events/Groups (a gathering place for calls to action) Short term: Twitter and other microblogging apps (call to action, direct traffic) Random hits: Flickr, Twitter, (micro-bursts of info and reminders) Consider the tools in the toolbox
13. Is your social media campaign predominantly text visual or audio? Some causes or topics are more powerfully represented through different sensory mediums . Podcasts Flickr Music Video If you have a charismatic spokesperson who is a good speaker USE that voice. If you have impactful images use them. Sometimes people can get the point quicker from an image with one sentence below than from a descriptive paragraph. The explore the MEDIA part of Social Media CONTENT IS KING
16. Website : If you intend to create a comprehensive plan for engagement through social media including viral ads, contests, user generated content, multimedia aimed at directing traffic to your site, petition, event etc. you have to be ready for a home run. The only thing worse than having a successful viral ad or contest or UGC push is having a website that can’t turn that attention into ACTION . Specifically the actions you need to achieve your mandate. The two words you need to remember most with your website are CONTENT and ACTION . What kind of content will keep people coming back here and how can we translate that attention into action? Is your site set up to create opportunities for action ? Donation? Petition? Contact info for MLAs or MPs? Useful links? Get ALL your ducks in a row before you start engaging
17.
18. If you have more than one person in your office then you should have more than one person blogging . The same goes for updating Facebook and Tweeting. Don’t put your social media responsibilities solely in the hands of your communications person. Are they the only sociable person you employ? Your blog
19.
20.
Editor's Notes
Malcolm Gladwell has been critical of social media for social change because it creates weak social ties, this relates largely to the fact that it was created to serve egotism, marketing and advertising in my opinion. But it can still be used by us.
I’ve used social media as a tool for people and businesses to go through BOB rather than to BOB. But to do it I have had to create much content in house. The Blog has helped to create an intellectual identity that resonates and has received attention that has seen it incorporated into mainstream media and garnered attention from supporting ministries or organizations.
Brownen has directed content through her social media apps to similarly build identity and to keep the buzz going. Has not relied too heavily on in-house content but has aggregated external content and disseminated it through her tools.
Many other non-profits exist to change perceptions or challenge values.
So make friends, add good links and ask for links in return. Post links to university research or profs and cite credible news sources in your blog. Chances are good they’ll see you linked to them and they might refer back to you. It’s happened to me several times and it spikes traffic for sure.
Put your communications plan in their hands, ask them to help you craft your plan for social media engagement, a blogging guide and some rules for posting content but don’t leave them as your only point of social contact or only source of creative content for your org. Chances are you have numerous creative and smart staff who can write and may in fact enjoy writing, and that is the great strength of your organization when it comes to social media. Capitalize on it. Or think of it this way. If you want thousands of people, or millions, to be engaged in a dialogue with your organization does it make sense to have ONE person trying to engage them?
A great example is from a friend and colleague who works for the united nations and International Institute for Child Rights and Development, Centre for Global Studies, University of Victoria (--We are an NGO & an Academic Institute)