SlideShare a Scribd company logo
Five things to do – right now – to make social media work for you
Let’s Share: What are the 3 questions you have about this whole social media thing?
We can all do this! Take one step… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Congratulations!   You now own your own network & newspaper
    March 2010: Facebook passes Google as the most visited site in the U.S.
Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc
Social Media - 5 things we can do now How do we use these tools?
Beth Kanter’s Continuum – Crawl, Walk, Run, Fly! What social media tools are we using?
Five Things We Can Do Social Media - 5 things we can do now ,[object Object],[object Object],[object Object],[object Object],[object Object]
But before we start…Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ Social Media - 5 things we can do now
Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key  audiences In What Format? Note the comm.  channel By When? From Whom  Do They Need to Hear it?
Social Media - 5 things we can do now Why is THIS guy smiling Dan Nye, chief executive of LinkedIn
    ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
    Date Reported # LinkedIn Members  December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8,000,000 September 2007 15,000,000 December 2008 33,000,000 May 2009 55,000,000 February 2010 60,000,000 +
    Status Updates  Note: Status updates keep your name and activities  in front of your connections!
    Status Updates
    High Visibility
    ,[object Object],[object Object],[object Object],[object Object],[object Object],6 Degrees  of Separation  Note: This concept has been featured in movies, plays, books, multiple websites, and researchers from Harvard,  MIT, Columbia and other schools have included it in their curricula
    6 Degrees  of Separation
    Making Connections
    ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note: Younger generations are moving from email to text messages and platform-based communications
What would it mean for your career to be connected to the leaders of your industry? What would it mean for government, businesses and the nonprofit sector to be connected on LinkedIn and other social media platforms? Note: Just using status message updates leaves us  exponentially more prepared for emergencies!
LinkedIn –  Integrating your Network
Be an Informer Social Media - 5 things we can do now
Twitter Basics ,[object Object],[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Twitter? ,[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Be an Informer – Start @Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],http://socialmedia-listening.wikispaces.com/Project+1 Social Media - 5 things we can do now
Twitter Starting Point - Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php Social Media - 5 things we can do now
Listen… Search a “hashtag” Social Media - 5 things we can do now
What have you learned by listening? ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Media - 5 things we can do now
So – what do you have to say? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/ Social Media - 5 things we can do now
Twitter – Take the Plunge ,[object Object],[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Fear-free Tweeting ,[object Object],[object Object]
TweetDeck hootsuite Managing it all
What could you say on H1N1? ,[object Object],[object Object],[object Object],[object Object],[object Object],A moment of reflection: What are my org’s social media barriers? Who are my skeptics? Who is already using social media?
www.flickr.com/photos/whiteafrican/3100136010/ Social Media - 5 things we can do now Make Your Own News ,[object Object]
Record It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA
Taking Video – Making it great ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Take Pictures –  Define the Images & Debate ,[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Distribute your photos - instantly Social Media - 5 things we can do now
Distribute your photos - instantly Social Media - 5 things we can do now
Aggregate your photos Social Media - 5 things we can do now
Keys for Success – Flickr & Photos ,[object Object],[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Let’s build a home on the web Social Media - 5 things we can do now
Let’s build OUR home Social Media - 5 things we can do now
[object Object],[object Object],[object Object],[object Object],Let’s build OUR home Social Media - 5 things we can do now
Website in 5 minutes or less ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Wordpress Tips & Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Media - 5 things we can do now
Track It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Boss or Funder Social Media - 5 things we can do now
Facebook – Get Fans, Get Real Link to Blog Post a photo
Facebook – Get Fans, Give Feedback
Facebook – Get Fans, Get Real ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Mari Smith’s 21 Creative Ways to Increase Your Facebook Fanbase
Start by Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Beth Kantor’s Social Media Lab – Facebook
Best Practices to Build Fans ,[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable
Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy
Facebook – Engage & Measure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook.com/Insights  It’s in There” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Fan/“Like” Pages Social Media - 5 things we can do now
Facebook Fan Page – Alert Social Media - 5 things we can do now
Facebook Fan Page – Listen & Engage Social Media - 5 things we can do now
How Do You Feel?
Social Media - 5 things we can do now How can we change the world? Discussion
We can all do this! Take one step… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org   http://CARDcanhelp.org/Blog   www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape   www.Facebook.com/MsDuctTape   www.Twitter.com/MsDuctTape

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5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakland Chamber of Commerce Non-Profit Roundtable

  • 1. Five things to do – right now – to make social media work for you
  • 2. Let’s Share: What are the 3 questions you have about this whole social media thing?
  • 3.
  • 4. Congratulations! You now own your own network & newspaper
  • 5.     March 2010: Facebook passes Google as the most visited site in the U.S.
  • 6. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc
  • 7. Social Media - 5 things we can do now How do we use these tools?
  • 8. Beth Kanter’s Continuum – Crawl, Walk, Run, Fly! What social media tools are we using?
  • 9.
  • 10.
  • 11. Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?
  • 12. Social Media - 5 things we can do now Why is THIS guy smiling Dan Nye, chief executive of LinkedIn
  • 13.
  • 14.     Date Reported # LinkedIn Members December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8,000,000 September 2007 15,000,000 December 2008 33,000,000 May 2009 55,000,000 February 2010 60,000,000 +
  • 15.     Status Updates Note: Status updates keep your name and activities in front of your connections!
  • 16.     Status Updates
  • 17.     High Visibility
  • 18.
  • 19.     6 Degrees of Separation
  • 20.     Making Connections
  • 21.
  • 22. What would it mean for your career to be connected to the leaders of your industry? What would it mean for government, businesses and the nonprofit sector to be connected on LinkedIn and other social media platforms? Note: Just using status message updates leaves us exponentially more prepared for emergencies!
  • 23. LinkedIn – Integrating your Network
  • 24. Be an Informer Social Media - 5 things we can do now
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Listen… Search a “hashtag” Social Media - 5 things we can do now
  • 30.
  • 31.
  • 32.
  • 33.
  • 35.
  • 36.
  • 37.
  • 38. Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA
  • 39.
  • 40.
  • 41. Distribute your photos - instantly Social Media - 5 things we can do now
  • 42. Distribute your photos - instantly Social Media - 5 things we can do now
  • 43. Aggregate your photos Social Media - 5 things we can do now
  • 44.
  • 45. Let’s build a home on the web Social Media - 5 things we can do now
  • 46. Let’s build OUR home Social Media - 5 things we can do now
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Facebook – Get Fans, Get Real Link to Blog Post a photo
  • 52. Facebook – Get Fans, Give Feedback
  • 53.
  • 54.
  • 55.
  • 56. Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy
  • 57.
  • 58.
  • 59. Facebook Fan/“Like” Pages Social Media - 5 things we can do now
  • 60. Facebook Fan Page – Alert Social Media - 5 things we can do now
  • 61. Facebook Fan Page – Listen & Engage Social Media - 5 things we can do now
  • 62. How Do You Feel?
  • 63. Social Media - 5 things we can do now How can we change the world? Discussion
  • 64.
  • 65. Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape