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Innovate or Die
Creativity in PR & Communication
Alexis Petje
Sales Manager: Africa
PublicRelations
What’syourstory?
It’saboutthepeople
PublicRelations
Whoislistening?
• According to some
experts, social media
played a significant role
during the Arab Spring.
• The Arab Spring may
refer to Twitter
Revolution or Facebook
Revolution
TheArabSpring
• Social media played a central
role in shaping debates in the
#FeesMustFall movement.
• It helped spread awareness
about ongoing events all over
the South African universities,
and, became a means of
organising, and spreading the
narrative around the issue of
the cost of higher learning.
• #FeesMustFall became a
conversation with, by and
amongst all forms of society.
#FeesMustFall
The concept of citizen
journalism
(also known as "public",
"participatory",
"democratic", "guerrilla"
or "street" journalism)
is based upon public
citizens "playing an active
role in the process of
collecting, reporting,
analysing, and
disseminating news and
information."
CitizenJournalism
DigitalAfrica
• According to Internet World Stats,
Africa represents almost 10 % of the
world internet usage at 26.5 %
penetration rate.
• Africa’s internet penetration is also
expected to reach 50% by 2025 as
smartphones hit a forecasted 360
million, increasing significantly from
16 % and 67 million in 2013.
• With mobile penetration saturation
in the developed world, Africa’s
adoption of smart phones is
expected to double that of the US,
according to Mckinsey Consultants
AfricaBrandIndex
http://web/ornicoportaltest/alpha/#/summary_social_mention
s_social_media
SocialMediaAnalytics
TrackandAnalyse
@OrnicoMedia #innovateORdie
CaseStudy
CaseStudy
CaseStudy
CaseStudy
CaseStudy
CaseStudy
CaseStudy
CaseStudy
CaseStudy
BusinessObjectives
BusinessGoals
Sowhatnow?
Talent
Thinkoutofthebox
Adaptandthink
Re-thinkandmodify
Whoisyouraudience
Listeningisaskill
Synchronicity
Objective
Communicate
PRisnotdead!
Reincarnation
StreetCred
Conundrumdecoder

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