The document discusses potential distributors for a new music magazine called BOOM. Bauer, which already distributes similar magazines like Q, may decide not to take on another similar title. IPC focuses more on gossip and sports magazines but could see an opportunity in BOOM to compete with Bauer's main music magazine competitor, NME. Retail outlets like local shops, supermarkets, and music stores would be best to initially sell BOOM since surveys found people would most likely buy a music magazine from those locations.

1. BAUER concentrates more on music magazines as a
whole. Therefore I would say that BAUER is more likely
to take on the role of distributing BOOM magazine –
however they already distribute similar magazines
such as Q, therefore they may decide that taking on
another magazine that is so similar isn’t worth it.

2. IPC concentrates more on gossip and sports
magazines. I would think that although music
magazines aren’t their usual type of magazine to
distribute, they may take it on as there would be a
good opportunity to go head to head with BAUER as
the only strong competitor they have is NME
magazine so by introducing BOOM magazine, it could
prove to be a good investment for them.

3. When it comes to the retail outlets where the
magazine would be sold, I would think that local
shops, supermarkets and music stores would be the
best place to try. This is because when asked, most
people came back with these answers as to where
they would most likely buy a music magazine.