This document provides plans for the production of the first issue of a music magazine called "The Alternative". The front cover plans include using a medium shot of singer Leah Holloway looking down at the camera from above with lighting from above to make her stand out. She will have black nails, two buns in her hair, minimal makeup with dark purple lipstick, and will wear a black choker, white dress, denim jacket, black tights, and Dr. Marten shoes to look rebellious. The contents page plans include feature articles on various artists, regular content sections, and thumbnail photos of Leah making faces and guitar accessories in black and white to give an edgy feel.

1. Planning production
By Megan Kavanagh

2. Front cover image
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The main front cover image will be a medium shot of Leah Holloway as this is a music magazine convection.
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It will be a high medium shot looking down on her with the lighting coming from above to ensure she is the
brightest thing on the page. This is so the photo looks different and stands out as it is from an interesting angle.
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Her nails will be painted black and her hair will be in two buns on either side of her head as it will look quite edgy
and she is connoting an alternative genre. Also her makeup will be quite minimal but, with strikingly dark purple
lipstick. Her nails will also be painted black.
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She will be wearing a tight black chocker necklace, a white t-shirt dress, an oversize denim jacket and black ripped
tights with Dr. Martin shoes, as this will give her a rebellious look which connotes this reckless look of a rock star.
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Her mode of address will be directly at the camera to look quite intimidating as her facial expression will look as if
she is screaming. This is to ensure the reader understands that the magazine is about alternative rock music.
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Her prop will be a microphone so the readers know it is a music magazine.
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The location will be inside a warehouse or an empty room with brick walls to make it look almost unpleasant to give
it a contemporary feel. It also needs to be quite dark so the lightness of the light will contrast it.

3. Front cover coverlines
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“I LIKE TO BE DIFFERENT”
Why Leah Holloway is turning heads (main coverline)
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FEATURING
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ALL TIME LOW
Why they’re on an all time high
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IMAGINE DRAGONS
“We’re on fire and loving life!”
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COMPETITIONS UNSIDE
your way to win big
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PLUS
The Muse, All Time low, Green day, Fall out boy, The Arctic Monkeys, Puzzles, Posters…
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These coverlines will be in boxes that look like they have been stamped on to the page in random angles. However, the
coverlines might not fit exactly into these boxes to make it look more edgy and aggressive.

4. Content page text
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Regular content:
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Posters
Gig of the month; a review on this month’s best gig
Your photos; showing the public’s best photos, of the gig of
month
Concert of the month; a review on this month’s best
concert
Epic photos; showing the public’s best photos, of the
concert of month
Alternative memories; another alternative journalist tells
us their best concert/gig moments
Countless competitions; time to try, time to win!
Puzzle of the month
Guess who; from the clues given, guess what artist we’re
on about, and maybe win big
Albums of the month; Alternative’s top ten albums this
month
Your favourite albums of the month; readers tell us what
their top 3 albums are
Upcoming albums; new releases this month Feature
articles:
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CONTENTS
Date: 29th January 2014
Issue number: 01
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Message from the editor:
This month’s magazine is the first of The Alternative and is
made for you to feel closer with artists you love and idolise.
Each of the artists are cool, unique, and are real people
who make real music that you need to know about. So, we
all hope you enjoy it as much as we enjoyed making it!
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Feature articles:
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The Muse rewired
Paramore exclusive
Green Day get greedy
Mick Jagger dances his way back on the scene
Fall out Boy fall into the beat
Dan Reynolds imagines a life without music –
The Arctic Monkeys unleashed
Imagine Dragons on fire
The upcoming star; Tommy Pym
Why All Time Low are on an all-time high
Why Coldplay are entering a new music climax
30 Second to Mars take a 30 minute interview
Why The Killers are still dominating the charts
You Me at Six get personal
The Foo Fighters fighting their way through the music
industry
A Day to Remember reveal all
Biffy Clyro bite back
Two Door Cinema Club; access all areas
How The Drums beat their way to an awesome album
Leah Holloway rocks our world
Just Noise exclusive
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Tommy Pym the upcoming star (Quote for the main image)
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5. Contents page images
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My main image on the centre of the page will be of
Tommy Pym playing his guitar and singing into a
microphone.
The lighting will be dark with a spotlight on him to
draw the attention on him.
The setting will be plain so the attention is on him.
The white walls will contrast the darkness of the
photo.
The camera angle with be quite low to give the effect
that it is a fan’s view from a gig.
He will have messy hair and wear no makeup.
He will wear converse, skinny jeans and a checked top
to give an indie feel to him.
His guitar will also be an electric blue to give it a cool
look.
- I will also be having 4 thumbnail photos that will be
displayed to look like a polaroid photo strip.
- Two of them will be of Leah pulling two different
angry/silly looking faces.
- She will have the same makeup and costume as the
front cover image so they link, but will wearing head
phones to connote the idea that she loves music.
- These photos will be a close up and in black and
white.
- The other two photos will be of a close up of a guitar
or a guitar pick to give an edgy feel.
- These photos will also be in black and white.
- There will also be a scanned photo of the editors
signature to help the reader feel more connected to
the magazine.

6. Double page spread
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The article content:
The article will be an interview will an amateur band
exploring why they came together, and how they want to
make it into the real music industry. It will be a way of the
audience understanding what they are really like and maybe
possibly inspire them, through their dedication and ambition
Questions will be asked such as:
1. When did your interest in music begin?
2. Have you always had an ambition of a career in the music
industry?
3. What artists have inspired you?
4. Where do you see yourselves in 5 years’ time?
5. Who would be your dream collaboration and why?
6. What is the hardest thing about being in a band?
8. What country would you love to tour most and why?
9. How did you come up with the band name?
10. Who in the band writes the music? How easy do you find
creating lyrics?
11. Where do you get the inspiration for your songs from?
12. Do you get nervous before performing, and if so, how do
you control them?
13. Was it scary being an anxious beginner?
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Photos:
The main photo on the left page will be of the band Just
Noise
They will not be looking at the camera as they will be
rehearsing and playing their instruments or singing. This
is will give a relaxed and genuine feel to the article.
They will all be wearing similar clothing such as a t-shirt
and skinny jeans, which will all be darker colours
Their hair will be messy and they will not be wearing any
makeup as I want it be natural.
The props will include drums, microphone, guitars and
amps
The setting will be in a genuine recording/music room to
support the fact that this is a genuine band.
The photo will be edited to look dark and fade to black as
the background for the double page spread is going to be
black to help the text stand out.
The lighting will be on the band so they will stand out on
the page.

7. Front cover plan

8. Contents page plan