The document discusses what makes an effective slogan for pop music magazines. It analyzes existing slogans such as "Don't Bore Us. Get to the Chorus" and "Squeezing stars' juicy bits" which are memorable due to their simplicity, use of rhyme or alliteration, and reference to music or gossip. Conventions for these slogans include using genre references, describing the purpose of reading, and simplistic language. The document then provides some possible new slogans and analyzes why the creator chose "The Hits and The Juicy Bits", which references music and gossip while using rhyme and being simple.

1. WHAT MAKES AN EFFECTIVE SLOGAN?

2. We <3 Pop
EXISTING POP MUSIC MAGAZINE
SLOGANS
“DON’T BORE US. GET TO THE CHORUS”
• Effective because:
• It is 2 simplistic sentences. Not lengthy.
• Mostly monosyllabic language meaning it’s memorable
and simple. (simplicity suits target age).
• It defines the aim of the brand. ‘Don’t bore us’ reflects the
brands aim of entertainment.
• It reflects the style of the brand ‘Chorus’ reflects the genre
of the magazine (music).
• It is catchy and memorable as it uses the rhyme ‘Bore us
and Chorus’
• It appeals emotionally – ‘Don’t bore us’ and ‘get to the
chorus’ are imperatives / commands which represents the
readers passion for music, and desire to read about it.
• Non-specific (can be used on any edition of the magazine
as it is vague and ambiguous).

3. Smash hits
EXISTING POP MUSIC MAGAZINE
SLOGANS
“Squeezing stars’ juicy bits”
• Effective because:
• It is 1 simplistic sentences. Not lengthy.
• Pun of juice (squeezing and juicy bits) make it comical so memorable.
• It defines the aim of the brand. ‘juicy bits’ refers to gossip, the brands
aim is to provide celebrity gossip to readers.
• It reflects the genre of the brand. ‘stars’ connotes pop as pop artists are
called ‘pop stars’.
• It is catchy and memorable as it uses the alliteration ‘squeezing stars’
• ‘squeezing’ is a present tense verb (as opposed to squeezed which is
past tense). Suggests that the magazine is up to date.
• Non-specific (can be used on any edition of the magazine as it is vague
and ambiguous).

4.  Words referring to genre (e.g. stars, chorus)
 Words referring to the purpose of reading (entertainment/
gossip)
 Use of a literary device to make the slogan memorable e.g.
rhyming or alliteration
 Simplistic language matching the needs of a young target
audience.
 Simplistic, helping to make it memorable
CONVENTIONS OF POP MUSIC MAGAZINE
SLOGANS

5. Looking through stars’ eyes
Hot Goss for you
Charts and celeb’s hearts
Hits and the juicy bits
Sassy Celebrity Secrets
POSSIBLE SLOGANS

6. I have chosen to use
“The Hits and The Juicy Bits”
MY SLOGAN
• I believe it is effective because it uses monosyllabic language so is simplistic and
catchy.
• It uses one simple sentence so is simplistic.
• It reflects the genre of the brand ‘hits’ refers to chart/popular music.
• It defines the aim of the brand. ‘juicy bits’ reflects the brands aim of providing
celebrity gossip.
• It is catchy and memorable as it uses the rhyme ‘hits and juicy bits’
• Non-specific (can be used on any edition of the magazine as it is vague and
ambiguous) ‘bits’ does not refer to any feature as it is ambiguous.