1. Candidate Name: Thomas McEnaney
Candidate Number: 4096
Center: St. Andrew’s Catholic School
Center Number: 64135
OCR –
Level 3 Cambridge Introductory Diploma in Media
Unit 30:
UK Media Publishing
Layout & Content Plans – Front Cover and Double Page Spread
3. Equipment needed for the Images
Tripod DSLR Camera
Camera Flash
Collapsible Reflector
Providentially with the schools equipment I was able to loan the
equipment to take the fit for purpose images as well as the test
photography images.
4. Test Photography
Initially this was going to be my image for the
front cover of the page however once taking
the image and placing it onto the Photoshop
template with all of the other test I did not
think it was fit for purpose so I decided to go
and take some different shots.
By using this test photography shot and
following my planning schedule it still left me
with enough time to retake the image and
place it onto the magazine still working along
side the production schedule to make sure the
rest of the magazine was finished.
6. Magazine planning (Week 1)
Week beginning: Monday 16th March 2015
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Take the
pictures for my
front cover and
double page
spread so that I
can start to
produce the
magazine
Who:
Myself and a
friend who is a
photographer
Edit the pictures
so that they are
the right size and
image to use for
the front cover
and double page
spread interview
Who: Editing
team
Make sure that
the lighting and
any other effects
needed for the
image to suit the
magazine style
Who: Editing
team
Use the images and
put them into the
written double page
spread and front
cover and trying to
work out on which
image will go best for
this months issue
Who: Editor
Finish any other
details on the
front cover i.e.
puff promotions
and main
headline with the
masthead
Who:
Myself and the
editor
Office Closed Office closed
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7. Magazine planning (Week 2)
Week beginning: Monday 23rd March 2015
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Gather celebrity
gossip
information
Interview bands
for my cover line
stories
Take images for
the magazine
from spotted
celebrities in
public
Gather celebrity
gossip
information
Interview bands
for my cover line
stories
Gather celebrity
gossip
information
Interview bands
for my cover line
stories
Take images for
the magazine
from spotted
celebrities in
public
Gather celebrity
gossip information
Interview bands for
my cover line stories
Take images for the
magazine from
spotted celebrities in
public
Gather celebrity
gossip
information
Interview bands
for my cover line
stories
Attend a new
indie band artist
gig
Write up the
article about the
new band one of
our writers just
seen
Office Closed Office Closed
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8. Magazine planning (Week 3)
Week beginning: Monday 30th March 2015
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Write up the
interview for my
cover lines and
picking out the
best quotes for
to attract the
readers
attention
Carry on with the
interview write
ups and starting
new the new
interview
Take pictures
from the
interview to add
interview page fro
that months
Attend a new
indie band artist
gig
Write up the
article about the
new band one of
our writers just
seen
Take images for
the magazine
from the gig
On this day the work
that has been
produced so far by
the writers will be
proof read before it
goes into next week
as it does not mean
the proof readers
have to rush their job
and carry it out
precisely
Attend a new
indie band artist
gig
Take images for
the magazine
from the gig
Office Closed Office Closed
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9. Magazine planning (Week 4)
Week beginning: Monday 6th March 2015
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Edit any pages
and icons that
have not been
completed
previously so
that it can be
included in the
magazine
Proof read all of
the magazine that
has been written
and look for any
changes that can
been changed
before it is
printed and
released
Edit any of the
changes that have
ben noticed by the
proof readers so
that it is mistake
free for the reader
Proof read the
changes that have
been made on
Wednesday
Print the
completed copies
of the magazine
Distribute the
completed
magazines to the
shops to be sold
Office Closed
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10. Contacting the publisher
This is a screenshot of an email I sent to the production
manager at my magazine of inspiration (NME) asking about
some questions on how they plan and follow their schedule.
Unfortunately I did not get a response so I tried emailing
some other magazines and fortunately Golf monthly replied
with a production schedule template they follow and the
deadlines of printing and publication of the magazine.
11. Interview draft
This is my interview draft written on Microsoft word. My inspiration for
the article was from a recent NME interview with the Killers however more
recently they had won the best festival act award I tried to use similar
language the band members would use in similar places to make sure that
it was realistic and relatable to the reader. There were 10 questions and
answers for my interview which followed on from one another by always
staying on the topic of the award they had just won.
12. Areas to Improve from Publisher feedback
Here are the EBI that I have
improved on.
Below I have created updated
versions to improve the
efficiently to the magazine
production process by creating
a more in depth version of my
flat plan and I have also
updated and final versions of
my front cover and DPS that
are fit for purpose for my
magazine release in May 2015
13. Magazine Flat Plan
C
O
N
T
E
N
T
S
Letter
Of
The
Week
Nokia
phone
advert
20 new tracks
of the month
DPS
FESTIVAL
DRUGS
FESTI
VAL
ESSE
NTIAL
S
VOD
AFON
E
ADVE
RT
VACCINES
INTERVIEW
Rock n Roll
ESTATES
John
ny
Lloyd
Interv
iew
In the
studio
this
week
Anatomy of
an album
OFFICIAL
RECORDS
MONTHLY
CHARTS
SURE
FOR
MEN
ADVE
RT
SOUN
DTRA
CK OF
MY
LIFE
BAND OF
THE MONTH
14. Magazine Flat Plan
PHOTOGRPA
HY FROM
GIGS
RECO
RD OF
THE
MONT
H
LABE
L OF
THE
MON
TH
ALT J
INTE
RVIE
W
ALT-J
TICKE
T
PROM
OTIO
N
LORE
AL
ADVE
RT
CIRCA
WAVE
S
INTER
VIEW
NEWS OF
THE MOTNH
ALBU
M OF
THE
MONT
H
5
ALBU
MS
REVIE
WED
PHILL
IPS
RAZO
R
ADVE
RT
RECEN
TLY
RATED
FROM
SHUTT
ERS
READING AND
LEEDS
PROMTION
ADVERT
GIG OF THE
MOTNH
UPCO
MING
GIGS
TWO
DOOR
CINEM
A CLUB
ADVER
T
LIVE GIG
REVIEWS
COUR
TEEN
ERS
INTER
VIEW
CHVC
RCHE
S
INTER
VIEW
16. Magazine Flat Plan
JACK
DANI
ELS
ADVE
RT
I
LOVE
MUSI
C
BECA
USE…
ARTIST V THE
FANS QUIZ
TOP5
ALBUMS OF
THE
CENTURY
FESTIVAL
ESSENTIALS
FOR THIS
SUMMER
THE
KILLERS
TOUR
ADVERT
IMAGE
S
FROM
THE
MONT
HS
GIGS
WHO
TO
LOOK
OUT
FOR AT
G.BUR
Y
RISING
MUSICIANS
THIS
SUMMER
NEXT
MONTHS
ISSUE
CONTENTS
PHILIPS RZOR
ADVERT
MONSTR
HEADPHON
ES ADVERT
THE
XX
INTER
VIEW
WOLF
ALICE
INTER
VIEW
XFM
PRESENTS
RADIO
ADVERT
17. Hand drawn Drafts Front Cover
The masthead for my magazine will
be SHUTTERS and will be in the
Lemon Milk font style I am going to
make the font colour white as it
follows the house style of
magazines of inspiration like Q and
NME
The puff promotion I have included
on the front cover shows that you
have a chance to win a prize if you
purchase and read the magazine.
By having the prize near the middle
of the magazine it makes the reader
read the whole magazine until the
end.
The strapline for my magazine is
new music discovered in which I
want my magazine to focus on
new artist and bands upcoming in
British Music industry
The main Headline I have chosen is `The
Killers` This will be in a bold red font
across the middle of the page which
follows the house style I have created for
the magazine also by using red it also
symbolises love and passion which my
magazine is for music.
The barcode is in the bottom right
corner with the social media sites
my magazine will be on keeping
readers up to date with latest news
and information about what's going
to be in the next issue
By having another two images in
the top right corner it can quickly
establish what other bands feature
within the magazine and are
available as a poster. This is
another way of getting readers by
offering free posters inside the
magazine
The main image on my magazine will be
one of the leading indie/rock artists of
the last ten years `The Killers` this gives
the magazine the star appeal to attract a
early large audience to the magazine.
18. Hand drawn draft (DPS)
The main headline for my
magazine I have chosen is `Alex
Turner` on the myriad pro font
style because it is very simple
and basic which Alex Turner
represents about the way he
makes music and doesn’t want
the attention on him as it is a
band. It will be in black font
colour because this is matches
his band logo.
The Interview will be on the
right hand side of the page
because it is split up evenly
with half of the page and
makes it easy to read. The
font colour I will be using for
this will be Read for questions
which matches the
background colour for
SHUTTERS masthead and
black for the answers to
establish the difference.
The stand first font my magazine is a
introduction about what the Arctic Monkeys
have done over the past year and just
recapping what s happening and an
introduction what the interview will be
about
The page number I have
chosen for the double page
spread is 49-50 because this
is directly in the middle of
the page and it is what NME
also do `Repeat` Steve Neal
1980 By having the dps in
the middle of the magazine
it allows the reader to reach
the middle and then carry on
reading the whole magazine
The main image for the DPS is
the artist with their arms out
with no background which will
convey the simplistic life that
the band want to live but are
getting frustrated with
everything the media attention
they are getting for things away
from music
19. Hand drawn Drafts Front Cover
The masthead for my magazine will
be SHUTTERS and will be in the
Lemon Milk font style I am going to
make the font colour white as it
follows the house style of
magazines of inspiration like Q and
NME
The strapline for my magazine is
new music discovered in which I
want my magazine to focus on
new artist and bands upcoming in
British Music industry
The barcode is in the bottom right
corner with the social media sites
my magazine will be on keeping
readers up to date with latest news
and information about what's going
to be in the next issue
By having another two images in
the top right corner it can quickly
establish what other bands feature
within the magazine and are
available as a poster. This is
another way of getting readers by
offering free posters inside the
magazine
The puff promotion I have included
on the front cover shows that you
have a chance to win a prize if you
purchase and read the magazine.
The promotion I have offered on
this draft are tickets to see Alt-J live
which is a very popular band after
there newly released album being
very popular across the country
giving the Richard Dyer Star
Appeal to Readers purchasing the
magazine
The main headline and image
for my magazine will be one of
the leading rock/indie artist
e.g. Arctic Monkeys with lead
singer Alex Turner being the
focus of the interview inside
the magazine and double page
spread.
20. Hand drawn draft (DPS)
I have decided to place the
interview on both the left and
ride hand side of the page
because the interview has a lot of
content I believe the reader will
want to know about and this is
the only way it can be put onto
the DPS. The font colours will be
red for the questions and black
for the answer as red is the house
colour of my magazine and black
is and easy to read colour on a
white background.
At the bottom of the page in the
middle I will have the social
media sites and issue no. to show
where to get the latest news and
information for the magazine
and what other issues they can
purchase if the have not read the
magazine before.
The page number I have chosen for the
double page spread is 49-50 because this is
directly in the middle of the page and it is
what NME also do `Repeat` Steve Neal
1980 By having the dps in the middle of the
magazine it allows the reader to reach the
middle and then carry on reading the whole
The stand first font my
magazine is a introduction
about what the Killers have
been doing for the last ten
years and what they have
done to get where they are
now and the interview will
lead onto what they want to
do in the future.
The main headline for the
double page spread is `A
decade of history` as I
interview about what hey
have done in the last ten
years and what they are
looking to do in the future
and goals the y have set to
reach.
The main image for the DPS is to be in the
middle of page as it represents that the
artists tis the centre of attention and
everyone is looking to him to see what the
future of The Killers holds.
21. Hand drawn Drafts Analysis
Firstly I have been inspired for my masthead that I have created by NME
who use a similar red background to there masthead as well as the white
text I am looking to use. This Steve Neale-1980 repeat has been used as
NME have been an established music magazine in the indie/rock genre
since (1952-Present) which NME have very strong brand recognition with
their house style linking to the colours of the masthead. Furthermore
although I have included a puff promotion inside a red circle for my
magazine NME have used a red circle in the same place of the page in their
9th March Edition 2013 which I have used because I find it eye catching to
the reader and follow the house style I am looking to create for my
magazine SHUTTERS. Again looking at my magazine of inspiration NME
I have seen that there main headline location and rotated text is very
commonly used which literally makes the readers head turn so that they
can read the whole headline and fully understand it. With making the
readers head turn and also having a grabbing headline can make potential
readers deciding which magazine to read purchase my magazine.
22. Hand drawn Drafts Analysis
For my DPS I have again been inspired by reading and researching
into NME firstly the placing of my image for my hand drawn draft
idea has not been used by NME as much as I believe it should have
been. I think that by placing the main image in the middle of the
page it shows that the interview/Article to take the centre of the
page to show his/her importance about what they have said. With
the text also going around the out side of the image can also have a
very professional finish to the page which can be simply done by
using the pen tool. Additionally for my text I am following the house
style that has been created for my magazine which is very clear on
the front cover as well as the DPS to do this I will have the questions
in red text and the answers in black text. Which is also used by NME
in there interviews to easily show and breakdown the difference
between the question and answer.
23. Personnel/Production Costs
Hardware
Camera x2 One for each of the photographs my
magazine will be starting with each camera costs
£279.99
Tripod x2
One for each of the photographers these are priced at
£69.99 each
Sources
http://www.jessops.com/online.store/categories/products/hahnel/triad-c4-
compact-tripod-94294/show.html
http://www.argos.co.uk/static/Product/partNumber/2598077.htm
24. Personnel/Production Costs
Hardware
Office Desk x2
so Images can
Be edited and made to
fit the magazine
Office Chair x2
For photography editors to work
on at their desk.
Source
http://www.argos.co.uk/static/Product/partNumber/3387139.htm
http://www.argos.co.uk/static/Product/partNumber/2134864.htm
27. Masthead
My magazine is called Shutters this has been inspired by market research I
carried out in my LO2 presentation as it was the most popular name chosen
by the audience.
I believe the best font style for my magazine will be Lemon milk from
dafonts.com because it is very similar to the style of NME my magazine of
inspiration and carries through the similar genre of the new indie different
looking text which my magazine focuses on (New music from indie bands and
artists)
28. Strapline
The strapline for my magazine is ‘New music
discovered’
The denotation of my strapline is ‘new music
discovered’ connotes that we have a passion for
“Discovering” new indie music in the U.K. by having
this strapline it grab the attention of the readers and
potential buyers looking to buy a magazine
illustrates what my magazine is about. Therefore
this will hopefully increase sales and brand
popularity of my new music magazine.
29. Main Headline
By following the conventions used by magazine and
reading numerous editions I have established that
they use short quotes from the interview as the
headline for the front cover. This quote will go
towards the bottom of the page but in a much larger
and bolder text to the cover lines so that it is the
main story to grab the readers attention. The font I
will use for the main headline will be Lemon milk
like the masthead as these two texts are what grab
the readers attention.
30. Cover Lines
The cover lines on my magazine will be on both sides of
the image which will be in the middle of the page so that
they are easily broken up and easy to read. I have
decided to do this because NME break their cover lines
up to both sides of the page and sometimes place one in
the mile but at the bottom of the page if they have four
cover lines compared to the usual three cover lines.
The language I will be using on my cover lines will be
enticing and exciting to make them read it and see what
the stories of images that have been taken. To make sure
that I have consistent readers each month the main
headline and cover lines are crucial to the sales of
SHUTTERS.
32. Puff promotion
For my magazine I will be offering a free wolf Alice
download EP which has recently been launched by
the band who fit perfectly into my genre of magazine
and music.
On any magazines they have either a bright coloured
circle with promoting the promotion or a banner on
the top of the page. I will be using the banner at the
top of the page with a bight yellow background to
grab the potential customers eye with the EP
download code inside.
33. Synergy with Social Media
For my magazine I will be using Facebook as the
main source of cross media convergence of my
magazine because from my research I found out that
this was the most popular form of social media
By using the most popular from of social media my
target audience use it is not any use to have a google
+ page for my magazine when no readers use it as
their form of social media
34. House Style – What is it going to be?
The colours that I will use in my magazine will hold
consistent colours of red white and the image
background as it is for my front cover of the
magazine.
I will have red text for the headline which will be on
the top of the page and spread across the middle of
the page. Hopefully when my magazine becomes
more popular I will be able to cover some of the
masthead like Kerrang and NME do.
35. House style
On the front cover I will have the social media and contact
information in the bottom left corner
The barcode will also be in the same corner so that it is all
in one place and if anyone wants to get in contact with me
they can find it easily by the barcode.
The date of the magazines release date will be in the
masthead for the magazine like NME do i.e. 12th April 2014
Finally the name of the issue will be on this white tab at the
bottom of the page
36. Language – Double Page Spread
WHO is going to be interviewed as part of the main
headline?
For my main headline I will be interviewing The Killers and how
they have just won new awards at the British music festival awards
show recently held
WHY?
I will be interviewing The Killers because they are a world wide
recognised band and have many fans that will purchase the
magazine because they have the star attraction that will make many
people buy my magazine
WHAT Questions are you going to ask?
As I will be interviewing them directly at the awards evening it will
be based around what they have just won and what they are going to
do in the future they are looking to go into with a new album and
tours.
37. Language – Double Page Spread
WHAT type of answers will be given?
From my interview I will make sure that the answers to my
interview are humorous and are free flowing with a relaxed
approach to the questions and is not a serious interview as they
are likely to have alcohol while they were in the award show
HOW else will this appeal to the reader?
This will appeal to the reader because as they are a similar age to
the band they will be able to relate with the language an humour
they share so that the interview will be fun and enjoyable to read
compared to other magazines where the interviews can be very
formal and the artist/bands do not relax and get new answers
from questions they have never been asked before
38. Step by Step
Here is my first step on
making my front cover this is
the background colour I will
be using for my front cover of
the magazine
Then I made a red box
which I added my
masthead to I selected the
lemon milk text for my
masthead and used the
ruler tool to correctly
position sure the text and
images
39. Step by Step
Here is the original version
of my front cover image
without being edited. To
remove the background I
had to use the quick
selection tool and then
selected the Image tab on
the menu and from their I
used the image adjustment
selection/Hue saturation
and changed it to 0 so that
there are no rgb present in
the picture
40. Step by Step
Once I had edited the
image saturation I then
used the spot healing
brush tool to make the
face look as clear as
possible and add light to
the image and can follow
the gradient at the top of
the page.
41. Step By Step
Then I added the image to the
front cover with it being black and
white I had to change it as well as
using the magic wand tool to
remove the background. Also I
changed the lighting to the image
so it stood out on the page more
and attracted the potential reader
Using the shape tool to create the
circle I then added a puff promotion
with free tickets attract the reader.
Then I put a puff promotion from the
interview below the main headline as
this Is what my magazine of
inspiration done (NME)
42. Step By Step
The next stage was to add
the barcode and social
media sites I use for my
magazine as part of social
media synergy
• The next stage for my
front cover page was to
add the main headline
along side the other
cover lines to add so that
it grabs the potential
customers attention
43. Step by Step
The next stage was to
include my strapline blow
the masthead and a
competition to win tickets
to a gig
Looking at my page I felt
the dead space in the top
right corner was too
noticeable and to follow my
magazine of inspiration I
included two images
45. Final Front cover
Main Image
As well as the masthead the main
image is just as powerful as it stand
out the most on the front cover. By
using the most recognised
celebrity/musician as the main
image means that it gives the
readers and new readers the star
appeal to purchase the magazine in
my magazine I have used `The
Killers’ for this star appeal
Masthead
The bright colours and large text
size makes the masthead very
noticeable and recognisable
which helps the magazines brand
name stand out. This is often
what attracts the reader to a
magazine or not so it was crucial
that I made sure that my
masthead was fit for the genre of
my magazine.
Date
The date is a very important for a
magazine and is always essential
due to keeping readers on track of
which monthly issue the magazine
is.
Headline
This is the seconds largest piece of
text on the front cover behind the
masthead this is because they want
it to be noticeable and stand out to
the potential reader looking for a
magazine and the monthly
subscribers. It is also a similar
colour to the masthead to use the
house style throughout the
magazine
Cover Lines
These are articles and interviews
that persuade the reader to
purchase the magazine more. These
cover lines promote an exclusive to
their magazine with George Ezra
47. Step By Step Double page spread
As I decided to not have a
background colour I started off
using the ruler tool to place
where everything will go
following my graphic layout
plan I created during my pre
production stage
Then I inserted the main
headline to my page using the
Myriad Pro font style and this
was done by click on the text
tool on the bar on the left hand
side and typing and making the
text size bigger and bold by
using the options in the top bar.
48. Step By Step Double page spread
Then I placed the image on one page
using the quick selection tool again to
remove the background from the image
and added a watermark effect to my
page by double clicking on the image
layer and changing the opacity in which
I change it to 17%.
49. Step By Step Double page spread
After I added the
watermarked image to
my page I then had to
insert and edit the main
image. I started by
changing the image to 0
saturation by selecting
the layer on the right
hand side and then
went to
image/adjustments/hue
& saturation to get rid
of any colour which was
on the picture
50. Step By Step Double page spread
After editing the
saturation of the image I
then used the spot
healing tool to add
brightness to the image
as well as making his
skin have much
smoother effect on the
page.
51. Step By Step
Following on I then added the
drop capital to start my interview
and then carefully used the pen
tool to craft the interview around
the main image
I used the pen tool to manipulate
the path of the text so that it can
wrap around the picture so it does
not overlap and has a professional
image. To use the pen tool you
have to select the pen tool in the
right hand side column and create
the path by clicking every time
you need to change the direction
of the text outline guide
52. Step By Step Double page spread
To make sure that the
whole double page was
covered I include the killers
logo to kill some dead space
I had from the interview by
adding the logo of the band
it also gives the reader the
star appeal. I had to
import this image and
change the size of the image
by clicking on the edge
while holding the shift key
so that the resolution of the
image did not change place.
54. Final Double Page Spread
Pull Quote
Pull quotes are used to
attract the reader with an
interesting quote or
statement the interviewee
could have said. They are
also used to break up long
blocks of text to maintain
the readers attention.
Drop Capital
They are used to grab
the readers attention
because they can add
visual attraction to the
page and make a
difference between the
other pages in the
magazine
Synergy with social media
I have used synergy with my social media channels
because it allows the reader to follow the magazine
on social media so they can keep up to date every day
as well as purchasing the magazine once a month.
Date an Issue no.
This is important because it keeps readers up to date
with the month and issue they are reading and what
other issues are available
Main image
This image is showing
that the Killers are
looking from where
they have been and
where they are now
after winning an
award moments
before interviewing
them for the DPS
interview. The reason
the image is in the
middle of the page is
because he takes
centre stage when
performing
Headline Text Colour
The text colour that I have chosen is red
because this matches the house style of my
front cover and clearly establishes what is
the question and what the answer is
This is a very simple headline just
stating who the interview is with
and has enough star appeal to
make the reader follow the whole
interview.
56. Conclusion
In conclusion I eel that I am now ready to present my
magazine brand to the publisher as I feel that I have
prepared a lot of work for this pitch and the brand
will be successful in the future with the goals I have
set and am most pleased about my final front cover
and DPS for my magazine that will be shown to the
publisher during the pitch as well as the production
schedule.
