The magazine is called "Sounds Adrift" and targets young adult males aged 15-30 from socioeconomic classes ABC1. It will have a slightly humorous tone and focus on indie and rock music. The first issue will include an interview with an indie/pop artist, an article on the dominance of digital music downloads, and an artist timeline. It aims to appeal to readers' interests in music, clothing, books, TV and film.

1. Task Thirteen – Pitch
My magazine is going to be called: Sounds Adrift.
The mode of address of my magazine is slightly sexual, inviting and humorous.
The house style of my magazine will
be:
- A serif font for the masthead
and some of the coverlines in the colour black
- Name of the artist in the same sans
serif font as the masthead in the colour red
- The colour purple and a sans serif
font for the coverlines
- Also in the colour white
- The background of my magazine will
be grey
The genre of my magazine is indie with elements of rock and common pop interspersed in it.
The target audience of my magazine is young adult males aged between 15-30 years old and in class
ABC1. They enjoy browsing the internet, music, clothing, books, writing, television and film. I will
appeal to my target audience by relating these subjects to articles in my music magazine and also
the artists – for example – if an artist (commonly featured in my magazine or related to the genre
and that my target audience may like) were to have written a book then I will write an article about
it because my target audience like this artist and also like reading books, so will like to know about
this. Some of the artists I will have in my music magazine are: My Chemical Romance, Blur, Panic! At
the Disco, Fun. and Arctic Monkeys.
For my first issue my magazine will contain:
- An interview with a popular indie (and slightly pop) artist
- “Is digital download dominating the music industry?” Article
- An artists’ timeline of their music
-

2. CIRCULATION
80,000*
READERSHIP
50,000**
ABC1 PROFILE
71%**
MEDIAN AGE
22.5**
MALE/FEMALE
75%/25%*
*ABC Jul-Dec 2013
**NRS Jul-Dec 2013
***Reader Poll 2012
Media Pack
“Sounds Adrift is an innovative, exciting, young-adult friendly
music magazine. I love reading it!”
Tobias Gentle