1. OCR Media Studies – AS Level
Unit G321: Foundation Portfolio in Media
Preliminary Task, Log Book
Name: Miguel Pita Joao
Candidate Number: 6730
Center Name: St. Paul’s Catholic College
Center Number:
Set Brief - Print
Music Magazine – Production
Log Book
10. Music Magazine – Genre research
• The genre of this magazine is RAP music because it says “I am RAP” so its genre is
about music. Genre is a category of art, music, or literature. It also denotes or
relates to a certain style of writing and topic. Vibe is a music and entertainment
magazine found by producer Quincy Jones. It features R&B and hip-hop music
artists, actors and other entertainers. The songs are mainly expressing their
emotions and life stories, the lyrics mean everything to the artist and the listeners
can usually relate to the song. I want my magazine to appeal to a wide variety of
people so everyone can enjoy it not just one group of people so I am thinking of
involving rap, hip-hop and acoustic music to appeal to a wide variety of people.
.
12. Target Audience – Katz, Maslow, Hartley and/or socio-economic needs
The target audience for vibe magazine can be denoted as being teenagers that
enjoy listening to rap, R&B music and up beat music, this type of music can apply
to adults too.
• Personal Identification – Where the audience can relate to a character or their situation
• Personal Relationship – Where the audience builds a close bond with a character or group of characters
• Inform & Educate – Where the audience LEARN something from consuming the text
• Diversion – Where the audience can ESCAPE from their reality and immerse themselves in the text.
Katz’ Uses & Gratifications theory
• Personal Identification – Where the audience can relate to a character or their situation
• Personal Relationship – Where the audience builds a close bond with a character or group of characters
• Inform & Educate – Where the audience LEARN something from consuming the text
• Diversion – Where the audience can ESCAPE from their reality and immerse themselves in the text.
Hartley’s Seven Subjectivities
• Age
• Gender
• Class
• Ethnicity
• Self-Image
• Nation
• Family
Maslow’s Hierarchy of Needs
• Social Climbers– Where the audience are driven by improving their status in society
• Caregivers– Where the audience sympathies with the characters situation.
• Explorers– Where the audience are driven by social change.
• Survivors – Audience members who want the security and routine of knowing the characters will be ok (For
example) or something will be resolved.
13. USP
What is the USP of this magazine? YOU MUST refer to specific conventions/stories
from you research
The Unique Selling Point of Vibe magazine is the main picture because it stands out and
catches peoples eyes. The strap line is in bold so it also stands out to the audience. I
also think the side stories mainly the “ win Ed Sheeran tickets is also a USP because it
grabs people’s attention as Ed Sheeran is a well-known and popular artist so that USP
will attract customers to buy my product.
• USP-A unique selling proposition (USP, also seen as unique selling point) is a factor
that differentiates a product from its competitors, such as the lowest cost, the
highest quality or the first-ever product of its kind. A USP could be thought of as
what you have that competitors don’t.
• A successful USP promises a clearly articulated benefit to consumers, offers them
something that competitive products can’t or don’t offer, and is compelling enough
to attract new customers
14. Publisher research
InterMedia partners are the publishers of Vibe magazine, they are a well known
private equity investment firm, which focus on buyout and growth capital in the
Media sector. They are focused on television, radio, publishing, internet and
marketing.
They are mainly focused on content assets which target underserved markets. Quincy
Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the publication
had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the
name Vibe
Time Inc. is an American New York-based publishing company. It publishes over 90
magazines around the world, including music, Sports Illustrated, Travel and Leisure,
Food & Wine, Fortune, People, InStyle, Life, Golf Magazine, Southern Living, Essence,
this Old House, All You, Real Simple, and
Entertainment Weekly.
