The document outlines Purple Door Communications' goals to increase awareness and usage of their My Purple Door portal and services through a targeted communications strategy. This includes increasing social media promotion, placing posters and flyers across campus, engaging directly with students at events, and analyzing usage metrics and feedback to optimize the strategy over time. The long-term goals are to redesign the Purple Door website to improve student experience and increase interactive and video-based content.
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
Presenter:
Marketing consultant and non-profit specialist
Niki Lamberg
www.nlamberg.com
Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy.
Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
CharityComms: What does a good communications strategy look like?Ben Matthews
The document provides guidance on developing an effective communications strategy by answering six key questions: 1) What resources do you have? 2) What are your goals? 3) Who is your target audience? 4) What is your message frame? 5) What is your core message? 6) What tactics will you use? It stresses starting by assessing available resources, setting goals and understanding the audience before crafting the frame, message and selecting appropriate tactics like events or social media. Regular evaluation of strategies is also recommended to improve future efforts.
Social Media and Your Communication StrategyDPCdigital
DPC and Mitchell & Partners presented the eighth Digital Communication in Government Seminar on 27 June 2014.
Joined by communication practitioners from across the Victorian Government, Marcus Betschel and Trent Light from Mitchell & Partners shared their experiences about how to best use social media as part of a broader communication strategy.
Launch Communication Plan: A Guide and Template to Provide Effective Communication for a Successful Launch.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it.
Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.
Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
This document outlines a communications plan template for MIT Libraries projects. The template includes sections for intended audiences, main and secondary messages, time frame, relevant research, objectives, associated activities, required resources, responsibilities, internal communications, and evaluation metrics. The plan provides a framework to develop targeted communications that convey key messages to relevant stakeholders and measure the impact.
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
Presenter:
Marketing consultant and non-profit specialist
Niki Lamberg
www.nlamberg.com
Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy.
Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
CharityComms: What does a good communications strategy look like?Ben Matthews
The document provides guidance on developing an effective communications strategy by answering six key questions: 1) What resources do you have? 2) What are your goals? 3) Who is your target audience? 4) What is your message frame? 5) What is your core message? 6) What tactics will you use? It stresses starting by assessing available resources, setting goals and understanding the audience before crafting the frame, message and selecting appropriate tactics like events or social media. Regular evaluation of strategies is also recommended to improve future efforts.
Social Media and Your Communication StrategyDPCdigital
DPC and Mitchell & Partners presented the eighth Digital Communication in Government Seminar on 27 June 2014.
Joined by communication practitioners from across the Victorian Government, Marcus Betschel and Trent Light from Mitchell & Partners shared their experiences about how to best use social media as part of a broader communication strategy.
Launch Communication Plan: A Guide and Template to Provide Effective Communication for a Successful Launch.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it.
Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.
Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
This document outlines a communications plan template for MIT Libraries projects. The template includes sections for intended audiences, main and secondary messages, time frame, relevant research, objectives, associated activities, required resources, responsibilities, internal communications, and evaluation metrics. The plan provides a framework to develop targeted communications that convey key messages to relevant stakeholders and measure the impact.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
Checklist Communication Strategy DevelopmentEwen Le Borgne
This presentation was given during a workshop on strategic communication for the Water and Sanitation Forum in Ethiopia (hosted under CRDA) and is based on a checklist of strategic questions developed by IRC Water and Sanitation Centre (www.irc.nl) to help develop a communication strategy. The workshop was facilited by me and Livia Iotti for the RiPPLE project and by Simret Yasabu for WaterAid Ethiopia.
The document provides a template for creating a strategic communications plan with sections for defining goals, target audiences, messaging, spokespeople, media outreach, and tracking/evaluation. The template suggests planning communications infrastructure, conducting research on target audiences, framing issues and messages, identifying appropriate spokespeople and newshooks, determining media channels, building a media list, developing pitch materials, tracking coverage, and evaluating efforts.
Communication Workshop: Developing a strategyNicola Hodge
A communication strategy is a cohesive plan to deliver specific information to a specific audience for a specific reason within a limited timeframe and with finite resources. It involves understanding the target audiences, their information needs, and selecting appropriate communication channels, messages, timing and resources to influence them. Developing an effective strategy requires reviewing objectives, audiences, messages, products, channels, resources, timing, branding and feedback.
Communications Plan Template - OM ThreeSixty Free ToolOM ThreeSixty
A strategic communication plan is a road map for identifying how to engage with your varied stakeholder groups, audiences and networks.
It’s a powerful strategy tool to establish agreement among you and your colleagues to identify and agree on what contents needs to be said or displayed, to whom and in which context. The plan ensures consistency of messaging across distribution channels, sets expectations and builds assurance factors.
The size and length of a plan can vary greatly based on the complexities of the objectives. This means a plan can be as basic as a single message to a single audience or as complex as a multi-phased, long-term roll out with many audiences who require relevant content in a number of online and offline channels.
This basic template provides you with a beginning framework for mapping out and helps facilitate discussion. It will assist with determining the target audiences, key messages and distribution channels. If this tool brings value to you, feel free to share among your social networks.
The document discusses strategies for effective charity campaigns. It recommends having one overarching goal supported by smaller, targeted tactics. It also suggests breaking larger campaigns into smaller audience segments and customizing messages for each. Additionally, it advises tapping into existing communities and letting community members choose how to support in order to build a strong base that will provide help when most needed.
Social media marketing uses social media sites to positively influence consumers toward an organization. While social media offers opportunities, some myths exist, including that it is just a fad, for young people only, or provides no return. Effective social media marketing requires understanding target audiences, goals, platforms, content strategy, and metrics. Measuring includes quantitative metrics like engagement and qualitative measures of sentiment. Tools can track key performance indicators to evaluate success.
Based on the flowcharts, how would you respond as the organization in each situation?
For Subway: This would likely be classified as an accidental crisis with low damage and no victims. An appropriate response would be clarification - acknowledge the size issue and commit to addressing it.
For Children's Hospital: This involves victims (the family) and likely high damage due to the serious medical outcome. An appropriate initial response would be mortification - express regret/apology for the outcome and commit to investigating how it occurred to prevent future occurrences.
This document outlines the key elements to include when developing a public relations (PR) plan. It discusses conducting a needs assessment by surveying the client organization and existing research. It also covers gathering information through focus groups and surveys. The document then discusses identifying target audiences and media outlets. The main elements of a PR plan are identified as the situation, objectives, audience, strategies, tactics, calendar, budget, and evaluation. Examples are provided for each element.
This document discusses various strategies for effective media relations. It explains that media relations can help build visibility for an organization relatively cheaply and help establish trust. It provides guidelines for proactive and interactive media outreach, including developing relationships with reporters, pitching exclusive story ideas, and tailoring messages for different media outlets. The document also reviews best practices for media materials like news releases, fact sheets, video and audio releases, and media kits. The goal is to help organizations effectively promote their messages and brands through the media.
The document discusses various methods for evaluating public communications efforts, including measuring against objectives, media exposure, audience awareness and understanding, attitude and behavior changes, and supplemental activities. Evaluation ensures accountability and helps enhance future performance. It should be built into the planning process from the start. Key methods include analyzing media coverage, surveys, pre-testing messages, and audits of communications activities.
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Real-time PR requires enhanced strategic planning, training, attention to detail, and measurement to effectively engage as an organization's eyes, ears, and mouth across various channels in a timely manner. It must be authentic and foster two-way relationships. To execute real-time PR, organizations must clarify their mission, vision, and values, and translate these into measurable strategic objectives using frameworks like the Balanced Scorecard and Influence Scorecard. Additionally, critical ingredients include developing employee knowledge and skills, implementing social media policies and workflows, cultivating an influence-focused culture, and allocating appropriate facilities.
Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished when your PR strategy is aligned with your content marketing – here’s how!
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
This document provides an overview of strategic communications planning. It discusses key components of an effective communications plan including context, environmental scan, stakeholder analysis, objectives, strategy, audiences, announcements, messages, tactics, issues, budget, and evaluation. The document is intended to serve as a comprehensive guide for developing strategic corporate communications plans.
The document outlines the key elements to include in an effective communications plan: goals and objectives to define what you want to achieve; target audiences to identify who needs to be reached; key messages to distill the objectives into succinct, simple messages; strategies to define how the goals will be achieved; tactics that specify the tools and actions that will be used; and measurement of outcomes to evaluate success. Developing a communications plan at the beginning of a project can help ensure strategic and effective communication that saves time and resources in the long run.
Citizen's Connect. Communication Plan, Bhubaneswar Municipal CorporationAurovilleConsulting
This Communication Plan outlines goals, objectives and specific actions that Bhubaneswar Municipal Corporation can introduce to better engage citizens. The importance for two-way communication, empowerment of citizens and the influence of new and emerging communication technologies has been recognized and been made a key component in this communication plan. This Plan is to be seen as a living document that has to be reviewed and updated annually based on achievements and potential roadblocks met and based on a commitment to continuous organizational learning.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
Checklist Communication Strategy DevelopmentEwen Le Borgne
This presentation was given during a workshop on strategic communication for the Water and Sanitation Forum in Ethiopia (hosted under CRDA) and is based on a checklist of strategic questions developed by IRC Water and Sanitation Centre (www.irc.nl) to help develop a communication strategy. The workshop was facilited by me and Livia Iotti for the RiPPLE project and by Simret Yasabu for WaterAid Ethiopia.
The document provides a template for creating a strategic communications plan with sections for defining goals, target audiences, messaging, spokespeople, media outreach, and tracking/evaluation. The template suggests planning communications infrastructure, conducting research on target audiences, framing issues and messages, identifying appropriate spokespeople and newshooks, determining media channels, building a media list, developing pitch materials, tracking coverage, and evaluating efforts.
Communication Workshop: Developing a strategyNicola Hodge
A communication strategy is a cohesive plan to deliver specific information to a specific audience for a specific reason within a limited timeframe and with finite resources. It involves understanding the target audiences, their information needs, and selecting appropriate communication channels, messages, timing and resources to influence them. Developing an effective strategy requires reviewing objectives, audiences, messages, products, channels, resources, timing, branding and feedback.
Communications Plan Template - OM ThreeSixty Free ToolOM ThreeSixty
A strategic communication plan is a road map for identifying how to engage with your varied stakeholder groups, audiences and networks.
It’s a powerful strategy tool to establish agreement among you and your colleagues to identify and agree on what contents needs to be said or displayed, to whom and in which context. The plan ensures consistency of messaging across distribution channels, sets expectations and builds assurance factors.
The size and length of a plan can vary greatly based on the complexities of the objectives. This means a plan can be as basic as a single message to a single audience or as complex as a multi-phased, long-term roll out with many audiences who require relevant content in a number of online and offline channels.
This basic template provides you with a beginning framework for mapping out and helps facilitate discussion. It will assist with determining the target audiences, key messages and distribution channels. If this tool brings value to you, feel free to share among your social networks.
The document discusses strategies for effective charity campaigns. It recommends having one overarching goal supported by smaller, targeted tactics. It also suggests breaking larger campaigns into smaller audience segments and customizing messages for each. Additionally, it advises tapping into existing communities and letting community members choose how to support in order to build a strong base that will provide help when most needed.
Social media marketing uses social media sites to positively influence consumers toward an organization. While social media offers opportunities, some myths exist, including that it is just a fad, for young people only, or provides no return. Effective social media marketing requires understanding target audiences, goals, platforms, content strategy, and metrics. Measuring includes quantitative metrics like engagement and qualitative measures of sentiment. Tools can track key performance indicators to evaluate success.
Based on the flowcharts, how would you respond as the organization in each situation?
For Subway: This would likely be classified as an accidental crisis with low damage and no victims. An appropriate response would be clarification - acknowledge the size issue and commit to addressing it.
For Children's Hospital: This involves victims (the family) and likely high damage due to the serious medical outcome. An appropriate initial response would be mortification - express regret/apology for the outcome and commit to investigating how it occurred to prevent future occurrences.
This document outlines the key elements to include when developing a public relations (PR) plan. It discusses conducting a needs assessment by surveying the client organization and existing research. It also covers gathering information through focus groups and surveys. The document then discusses identifying target audiences and media outlets. The main elements of a PR plan are identified as the situation, objectives, audience, strategies, tactics, calendar, budget, and evaluation. Examples are provided for each element.
This document discusses various strategies for effective media relations. It explains that media relations can help build visibility for an organization relatively cheaply and help establish trust. It provides guidelines for proactive and interactive media outreach, including developing relationships with reporters, pitching exclusive story ideas, and tailoring messages for different media outlets. The document also reviews best practices for media materials like news releases, fact sheets, video and audio releases, and media kits. The goal is to help organizations effectively promote their messages and brands through the media.
The document discusses various methods for evaluating public communications efforts, including measuring against objectives, media exposure, audience awareness and understanding, attitude and behavior changes, and supplemental activities. Evaluation ensures accountability and helps enhance future performance. It should be built into the planning process from the start. Key methods include analyzing media coverage, surveys, pre-testing messages, and audits of communications activities.
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
Real-time PR requires enhanced strategic planning, training, attention to detail, and measurement to effectively engage as an organization's eyes, ears, and mouth across various channels in a timely manner. It must be authentic and foster two-way relationships. To execute real-time PR, organizations must clarify their mission, vision, and values, and translate these into measurable strategic objectives using frameworks like the Balanced Scorecard and Influence Scorecard. Additionally, critical ingredients include developing employee knowledge and skills, implementing social media policies and workflows, cultivating an influence-focused culture, and allocating appropriate facilities.
Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished when your PR strategy is aligned with your content marketing – here’s how!
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
This document provides an overview of strategic communications planning. It discusses key components of an effective communications plan including context, environmental scan, stakeholder analysis, objectives, strategy, audiences, announcements, messages, tactics, issues, budget, and evaluation. The document is intended to serve as a comprehensive guide for developing strategic corporate communications plans.
The document outlines the key elements to include in an effective communications plan: goals and objectives to define what you want to achieve; target audiences to identify who needs to be reached; key messages to distill the objectives into succinct, simple messages; strategies to define how the goals will be achieved; tactics that specify the tools and actions that will be used; and measurement of outcomes to evaluate success. Developing a communications plan at the beginning of a project can help ensure strategic and effective communication that saves time and resources in the long run.
Citizen's Connect. Communication Plan, Bhubaneswar Municipal CorporationAurovilleConsulting
This Communication Plan outlines goals, objectives and specific actions that Bhubaneswar Municipal Corporation can introduce to better engage citizens. The importance for two-way communication, empowerment of citizens and the influence of new and emerging communication technologies has been recognized and been made a key component in this communication plan. This Plan is to be seen as a living document that has to be reviewed and updated annually based on achievements and potential roadblocks met and based on a commitment to continuous organizational learning.
JCI Belgium 2015 - Action Plan, Budget and Board - Presentation at General As...gregorvelz
This document outlines Gregor Velz's vision and plan for JCI Belgium in 2015, which he refers to as the "Starship JCI". His vision is for JCI Belgium to provide unique opportunities for personal and professional development, leadership, internationalism, and community impact. The plan details various programs and initiatives JCI Belgium can undertake in areas like inspiration, communication, and internationalism. It also introduces the "Commando Crew" who will guide the Starship JCI, including profiles of the president, officers, and managers. The overall aim is for every Belgian JCI member to benefit from at least one unique opportunity in 2015.
How to Create an Effective Crisis Communications Plan Before Disaster StrikesSandra Fathi
Presented at Ragan's Breakthrough Strategies for Corporate Communications in Dallas, TX, at AT&T, Nov. 12, 2014. This presentation covers the four stages of a crisis and how to help prevent, mitigate and respond to a full-blown crisis.
Unseen London - Marketing Communications PlanCris Ong
A Marketing Communications Plan to address the issue of Rough Sleeping in London. Our solution is to boost the visibility of Unseen Tours – A Social Enterprise working with homeless, ex-homeless and vulnerably housed Londoners.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
Developing a social media communications strategy - Melcrum Social Media Conf...Abi Signorelli Ltd
The document outlines strategies for developing an effective social media communications plan for an organization. It discusses evaluating different social media platforms, setting goals and guidelines, gaining stakeholder support, and providing tools and training to help employees adopt social media. Case studies from companies like McDonald's, Intel, and BT demonstrate how social media can strengthen internal communications and engage employees.
The document outlines the key elements of a 90-day digital communications plan, including identifying your brand, defining parameters and goals, connecting with relevant audiences on social media platforms, listening to conversations, publishing content, engaging communities, and evaluating results. It recommends focusing efforts on a few major social networks like LinkedIn, Facebook, and Twitter. Blogging and maintaining an active online presence are emphasized as important ways to engage audiences and boost search engine rankings. The plan provides a weekly breakdown for setting up infrastructure and monitoring online conversations to meet defined communications objectives.
Leveraging Radian6 to Develop an International Digital Crisis Plan
If your company has employees, customers or partners located in other countries outside of the U.S., it is critical to have an international digital crisis communications plan in place that will help your organization to identify the potential for a crisis andguidelines for how to respond. During this session, attendees will understand why developing a digital crisis communications plan is vital for their businesses, even if not on an international scale, and how Radian6 can be used as the centerpiece of their planning.
This deck was made to share with junior planners and planning trainees at our agency to give them some sort of structure to what appears to be a hard nut to crack: writing The Strategy.
How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
This document discusses effective strategies for communicating organizational changes to drive behavior change. It begins by noting that 80% of communication efforts are ineffective at driving behavior change. It then advocates for "behavioral communications" that clearly define measures, consequences, tools and rewards to promote specific actions. The document provides templates and checklists for segmenting audiences, defining goals and metrics, and developing multi-channel communication plans to support change initiatives. It emphasizes the need to address how employees will be measured, consequences, tools/support, and incentives to truly change behaviors.
Nonprofit Communication Plan: Oxfam InternationalJ Millaway
The document outlines a strategic communication plan proposed by LC Communications for Oxfam International. It includes an analysis of Oxfam's background, values, affiliates, and recent security incident in Afghanistan. It then presents research on the crisis context, and outlines objectives to empower and improve morale among internal audiences while building understanding of Oxfam's culture and processes. Key messages are identified for different audiences, along with tactics to meet the objectives such as using digital media, identifying safety concerns, and synchronizing affiliate operations.
Developing a Marketing Communications planAndy Forbes
A successful marketing plan involves integrating all company departments to communicate a consistent message to targeted audiences without them realizing it. This is called an integrated marketing and communications (MarCom) plan. Developing an effective MarCom plan requires defining goals and markets, analyzing strengths/weaknesses and competitors, and determining marketing strategies and tactics. Key steps include situational analysis, SWOT analysis, competitor research, defining the target market and positioning, and outlining advertising, pricing, distribution channels, and the marketing budget and timeline.
The document discusses stakeholder communication strategies and processes. It outlines the importance of stakeholder analysis and mapping key stakeholders. It also discusses developing communication plans to provide updates on project status and gather feedback. Tools like commitment curves and distribution matrices can help with effective stakeholder communication and ensuring the right information reaches the intended audiences. The overall goal is to achieve buy-in, understanding and commitment through continuous two-way communication.
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Axero Solutions
A good internal communication strategy makes good business sense.
If your employees are communicating effectively, you’ll have a highly-committed and well-performing workforce. Effective communication also creates a can-do culture and leads to a learning organization.
If you want to totally rock how your management team and employees communicate, here are 10 internal communication ideas to get you started.
We’ve come up with a list of common business communication questions and how their solutions will fit into your internal communication strategy.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
This document outlines a potential campaign to promote tickets for a year 11 prom. The campaign would involve assemblies, a website with event details, and reminders to boost ticket sales. Success would be measured by website views, assembly feedback, and ticket sales. However, the document notes that the prom committee was unsure of their plans so the campaign may not be feasible.
The document discusses strategies for using Instagram to promote a Game of Thrones fanzine. It recommends using visually engaging photos and hashtags relevant to the target audience. Monitoring hashtags and competitors on Instagram can provide insights into popular content types and engagement tactics. The document also suggests using Facebook for its large audience reach and targeting capabilities. Facebook Live, polls, and educational content are mentioned as ways to engage fans. Tracking mentions on multiple social media can help gauge conversations around the fanzine.
This document summarizes a design and presentation workshop presented by Eileen Walsh. The workshop covers the design process from defining problems to gathering feedback. It includes 6 steps: 1) define the problem, 2) collect info through research, 3) brainstorm and collate ideas, 4) develop solutions, 5) gather feedback, and 6) improve the design based on feedback. Examples are provided for each step, and participants are instructed to work through a design project applying the process. Feedback is gathered from other groups at the end to help strengthen final designs.
Students Creating and Submitting Digital Presentations Using PanoptoKonstantina Martzoukou
This document describes a method used at the Robert Gordon University for students to record and submit digital presentations using Panopto. Students are placed into groups and record a 10-12 minute presentation on a given topic. They are provided training and support materials on using Panopto and giving presentations. Students can book time in equipped classrooms to record. Staff found the method allowed more efficient marking and provided students experience with digital skills. Some changes will be made such as requiring all group members to participate in recordings and improving support documents.
Small Business Festival - Social Media For BusinessThinktank Social
This document provides an overview of social media opportunities and strategies for small businesses. It discusses how social media has led to a major cultural shift with almost 40% of Australians now interacting with companies via social platforms. Key stats on social media usage in Australia are presented showing growth in areas like smartphones, wireless internet, and time spent online. The document then outlines best practices for small businesses to develop an integrated social media approach, including listening to conversations, creating a strategy, setting up profiles, running campaigns, and monitoring/reporting. A 7 step process is recommended to guide social media activities. Mobile applications and location-based marketing are also highlighted as important opportunities.
This document discusses using social media for customer service in a university financial aid office. It notes that many students and parents are active on social media and that financial aid is a major investment that can cause confusion. It recommends that universities use social media to both provide information proactively and respond to questions reactively in order to be available to customers where they are online. It then provides examples of social media tools that a financial aid office could use for these purposes, including creating a Facebook page, monitoring comments on Facebook, having a Twitter presence, monitoring mentions on Twitter, writing a blog, and using formspring and Tumblr to answer questions.
Breaking into public relations - a presentation for undergraduates looking to...Barrett Dixon Bell
An introduction into public relations for people looking to start their career in public relations. Outline: What is PR, Is it for me, Different career options, Public relations in a changing media landscape, PR - hot right now.
Social media can play an important role in communications, especially during times of crisis. It allows for collaboration and information sharing in real-time. During past disasters like earthquakes and floods, social media has helped people find lost loved ones, coordinate relief efforts, and donate money and resources more effectively. As platforms like Twitter and hashtags have matured, social media integration with traditional media allows wider reach. With continued growth of smartphones and internet access, social media will continue to be a valuable tool during times of need.
Emakina/Social: Selling social media inside your organisation!Emakina
Emakina/Social: Selling social media inside your organisation!
Presentation delivered by Audrey Benoit, Head of Emakina/Social, for the Social Media Forum in Brussels, 24/06/11.
www.emakina.com/social
Social media in your company - getting colleagues and bosses buy-inAudrey Benoit
Getting started with social media in large organisations requires time, conviction but also colleagues buy-in. Hereby a short description of a stepped approach to gain internal buy-in to get started with social media
The document provides guidance on marketing strategies for college athletic programs. It discusses 6 major avenues for marketing: 1) technology/media, focusing on websites, videos, and social media. 2) advertising/local media and sponsorships. 3) utilizing coaches and staff as brand ambassadors. 4) creating engaging content for social media outlets. 5) engaging alumni relations. 6) tying all marketing efforts together under an organized plan from the marketing department. For each avenue, it provides specific tactics and examples from other schools. The key message is that smaller schools can effectively market through creativity and grassroots efforts.
The document provides strategic advice for organizations on developing and implementing an effective social media presence. It emphasizes the importance of having clear objectives that are aligned with the organization's mission, listening to audiences, integrating social media tactics with other communication channels, anticipating cultural changes, building capacity incrementally, measuring success, and learning through experimentation. It also recommends starting with small pilot projects and emphasizes that failure is acceptable when trying new approaches.
Going Visual in Digital CommunicationsBecca Bycott
Creating digital, visual content poses challenges for higher education. Here are some ideas and resources I shared with my Frostburg State colleague Bri Huot at the CASE District II 2012 conference.
This document outlines the course requirements for an AS Media Studies course. It will include a production portfolio worth 50% of the total marks where students will produce short films demonstrating skills. There will also be two exam units focusing on textual analysis of TV drama and the music industry. Students are advised to keep good organization of their work and use initiative to study outside of class. They are instructed on using Mac computers and given an initial task to create a presentation about how a new media product reaches its audience digitally.
This document discusses the role of social media in communications and crisis response. It provides examples of how social media has been used to help during disasters like earthquakes and floods. Key points made include:
- During early crises like the 1995 Kobe earthquake, social media had not matured and there was little people could do to help other than donate blood or money.
- After 9/11, Google groups helped sort fact from fiction.
- A blog set up after the 2004 tsunami became a hub for sharing information.
- During 2011 Queensland floods, hashtags on Twitter and social media helped locate lost loved ones and coordinate relief efforts.
This document provides an overview of online and traditional public relations strategies. It discusses influential online platforms like Google, Amazon, and social media and how to get maximum coverage on them. It also discusses traditional PR tactics like identifying press release angles, writing effective releases, and following up with journalists. The document emphasizes the importance of building relationships with journalists and giving them what they need through accessible information and quick responses. It provides tips for realistic expectations and making the most of media opportunities.
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Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
Tanjore Painting: Rich Heritage and Intricate Craftsmanship | Cottage9Cottage9 Enterprises
Explore the exquisite art of Tanjore Painting, known for its vibrant colors, gold foil work, and traditional themes. Discover its cultural significance today!
The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
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5. Purple Door Communications
• Increase student usage of My
Purple Door
• Increase awareness of Purple
Door throughout campus
6. Purple Door Communications
Ou
• Increase student usage of My
Purple Door
• Increase awareness of Purple
Door throughout campus
• Ensure we can help every
student get a form of career
enhancing activity
11. Purple Door Communications
Our Goals:
• My Purple Door Statistics
• Feedback, surveys and other
• Social Media analysis
• Anecdotal, informal,
qualitative information
17. Purple Door Communications
Leaflets for PT Fair – Knowledge of MPD
– Raise Awareness of Purple Door
Feedback wall – Social Media push –
Posters/Flyers – Format for future events
General Focus
18. Purple Door Communications
Leaflets for PT Fair – Knowledge of MPD
– Raise Awareness of Purple Door
Feedback wall – Social Media push –
Posters/Flyers – Format for future events
Across most of campus – Unified with other
designs – Future: animations, videos, etc
General Focus
19. Purple Door Communications
Leaflets for PT Fair – Knowledge of MPD
– Raise Awareness of Purple Door
Feedback wall – Social Media push –
Posters/Flyers – Format for future events
Across most of campus – Unified with other
designs – Future: animations, videos, etc
Magnets and Flyers in place for new students!
Open to more ideas like this.
General Focus
20. Purple Door Communications
Leaflets for PT Fair – Knowledge of MPD
– Raise Awareness of Purple Door
Feedback wall – Social Media push –
Posters/Flyers – Format for future events
Across most of campus – Unified with other
designs – Future: animations, videos, etc
Magnets and Flyers in place for new students!
Open to more ideas like this.
Social Media Promotion – Plasmas – Direct
interaction with students
General Focus
21. Purple Door Communications
Leaflets for PT Fair – Knowledge of MPD
– Raise Awareness of Purple Door
Feedback wall – Social Media push –
Posters/Flyers – Format for future events
Across most of campus – Unified with other
designs – Future: animations, videos, etc
Magnets and Flyers in place for new students!
Open to more ideas like this.
Social Media Promotion – Plasmas – Direct
interaction with students
Starts late Sept – major push with
Social Media links – also posters,
plasmas, live
General Focus
22. Purple Door Communications
Major poster activity – Plasmas –
Guildhall Big Screen – Social Media with
employer focus as well
General FocusExtra Focus
23. Purple Door Communications
Major poster activity – Plasmas –
Guildhall Big Screen – Social Media with
employer focus as well
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material.
Booklet for VF to be completed by end
of sept.
General FocusExtra Focus
24. Purple Door Communications
Major poster activity – Plasmas –
Guildhall Big Screen – Social Media with
employer focus as well
Throughout all events – photos – case
studies - feedback quotes – news stories
General Focus
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material.
Booklet for VF to be completed by end
of sept.
Extra Focus
25. Purple Door Communications
Major poster activity – Plasmas –
Guildhall Big Screen – Social Media with
employer focus as well
Out of office, meeting students and staff –
targeted knowledge to raise profile – use
tablets to boost MPD take up – get ideas
from student body
General Focus
Throughout all events – photos – case
studies - feedback quotes – news stories
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material.
Booklet for VF to be completed by end
of sept.
Extra Focus
26. Purple Door Communications
Starting October, throughout winter term
– direct marketing to interested students –
link with business Social Media – Gig
Guide poster style
General FocusExtra Focus
27. Purple Door Communications
Starting October, throughout winter term
– direct marketing to interested students –
link with business Social Media – Gig
Guide poster style
Continue marketing push with Social
Media links – also posters, plasmas, live
General FocusExtra Focus
28. Purple Door Communications
Starting October, throughout winter term
– direct marketing to interested students –
link with business Social Media – Gig
Guide poster style
Continue marketing push with Social
Media links – also posters, plasmas, live
Work with Internal Comms to design –
unify all marketing under Purple Door –
speed up time taken for printing for events
General FocusExtra Focus
29. Purple Door Communications
Starting October, throughout winter term
– direct marketing to interested students –
link with business Social Media – Gig
Guide poster style
Continue marketing push with Social
Media links – also posters, plasmas, live
Work with Internal Comms to design –
unify all marketing under Purple Door –
speed up time taken for printing for events
Great tool to boost uptake – on Moodle
(Guy) – content for YouTube, website –
celebrity factor to boost engagement
General FocusExtra Focus
30. Purple Door Communications
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
General FocusExtra Focus
31. Purple Door Communications
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
Promotion will have been going on
previous. During event, major
interaction with attendees - Social
Media – Case Studies – Video/Photo
General FocusExtra Focus
32. Purple Door Communications
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
Promotion will have been going on
previous. During event, major
interaction with attendees - Social
Media – Case Studies – Video/Photo
Will have outward facing – Ramp up
usage for all promotion in Nov – Should
have useful info as well as encourage
people to enter Purple Door
General FocusExtra Focus
33. Purple Door Communications
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
Promotion will have been going on
previous. During event, major
interaction with attendees - Social
Media – Case Studies – Video/Photo
Will have outward facing – Ramp up
usage for all promotion in Nov – Should
have useful info as well as encourage
people to enter Purple Door
16th-22nd – Large focus on startups –
Social media, posters, live – “Whats the
Big Idea” campaign start
General FocusExtra Focus
34. Purple Door Communications
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
General FocusExtra Focus
35. Purple Door Communications
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
General Focus
See how well this has worked – measure with
MPD signups, footfall, mentions on social
media – incorporate changes for 2016
Extra Focus
36. Purple Door Communications
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
General Focus
See how well this has worked – measure with
MPD signups, footfall, mentions on social
media – incorporate changes for 2016
Use Xmas Vacation to get into faculties – put
up school targeted material – back up with
programmed social media
Extra Focus
37. Purple Door Communications
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
General Focus
See how well this has worked – measure with
MPD signups, footfall, mentions on social
media – incorporate changes for 2016
Use Xmas Vacation to get into faculties – put
up school targeted material – back up with
programmed social media
Extra Focus
Work towards an interactive flowchart for use
on site and in centre to identify student’s
position and options.
38. Purple Door Communications
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
General FocusExtra Focus
39. Purple Door Communications
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
General FocusExtra Focus
As part of above, we will have a greater focus
on video content. See how previous has
worked, where and what to target next.
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
40. Purple Door Communications
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
General FocusExtra Focus
As part of above, we will have a greater focus
on video content. See how previous has
worked, where and what to target next.
Slightly lower key promotion – more
targeted to schools – direct interaction –
plasmas – small printed material
Live Events, out in faculties, backed up by
comms team for promotion and support.
Clarity about Maximiser, etc.
41. Purple Door Communications
General FocusExtra Focus
Tie in to post Xmas resolution feeling. Get a
focus on futures for students,
poster/screen/social media campaign. Will
run until March, but will morph…
42. Purple Door Communications
General FocusExtra Focus
…into Next Step! Same focus on futures for
students, poster/screen/social media
campaign but also live interactions.
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
43. Purple Door Communications
General FocusExtra Focus
…into Next Step! Same focus on futures for
students, poster/screen/social media
campaign but also live interactions.
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
Parallel enterprise project will aim to
encourage students to come up with any
idea. Stimulate discussions about enterprise.
Key message is that Uni will not keep IP.
44. Purple Door Communications
General FocusExtra Focus
…into Next Step! Same focus on futures for
students, poster/screen/social media
campaign but also live interactions.
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
Parallel enterprise project will aim to
encourage students to come up with any
idea. Stimulate discussions about enterprise.
Key message is that Uni will not keep IP.
Before Easter break. Good time to bring
faculty-specific career info to students. i.e.,
creative CVs for CCI (possibly in line with
“Future You”) Could be actual
sessions or dedicated handouts
to a theme.
45. Purple Door Communications
General FocusExtra Focus
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
17th March – marketing will take place
throughout 2016 in the run-up. During event,
large focus on content library and interaction.
46. Purple Door Communications
General FocusExtra Focus
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
17th March – marketing will take place
throughout 2016 in the run-up. During event,
large focus on content library and interaction.
As exams are looming, promote Purple Door
as a place to study, while reinforcing career
options post-degree.
47. Purple Door Communications
General FocusExtra Focus
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
Name TBC. This will be focused on Summer
PT Jobs, Graduate Options, Volunteer
opportunities. Mostly social media with some
print.
48. Purple Door Communications
General FocusExtra Focus
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
Name TBC. This will be focused on Summer
PT Jobs, Graduate Options, Volunteer
opportunities. Mostly social media with some
print.
Evaluation of marketing in last 10 months.
What has worked and why, produce report by
June.
49. Purple Door Communications
General FocusExtra Focus
Large project, ongoing. Aim to rejuvenate
website with better layout of info, unified
design and more interactivity. Jan – July 2016.
Name TBC. This will be focused on Summer
PT Jobs, Graduate Options, Volunteer
opportunities. Mostly social media with some
print.
Evaluation of marketing in last 10 months.
What has worked and why, produce report by
June.
Marketing for these events will begin along
same lines as earlier ones. Lots of
opportunity for content!
52. Purple Door Communications
Is the plan adaptable?
Very much so! This is a living plan and will definitely adjust as time goes on and different
needs are identified.
53. Purple Door Communications
Is the plan adaptable?
Very much so! This is a living plan and will definitely adjust as time goes on and different
needs are identified.
Does it align with Purple Door and University of Portsmouth strategic plans?
54. Purple Door Communications
Is the plan adaptable?
Very much so! This is a living plan and will definitely adjust as time goes on and different
needs are identified.
Does it align with Purple Door and University of Portsmouth strategic plans?
Yes, this has been designed with the express purpose of providing career-enhancing
activities to every University of Portsmouth student. It should achieve this by aggressively
marketing towards students who may not seek out Purple Door themselves.
55. Purple Door Communications
Is the plan adaptable?
Very much so! This is a living plan and will definitely adjust as time goes on and different
needs are identified.
Does it align with Purple Door and University of Portsmouth strategic plans?
Yes, this has been designed with the express purpose of providing career-enhancing
activities to every University of Portsmouth student. It should achieve this by aggressively
marketing towards students who may not seek out Purple Door themselves.
Can I suggest changes to the plan to meet the needs of my department?
56. Purple Door Communications
Is the plan adaptable?
Very much so! This is a living plan and will definitely adjust as time goes on and different
needs are identified.
Does it align with Purple Door and University of Portsmouth strategic plans?
Yes, this has been designed with the express purpose of providing career-enhancing
activities to every University of Portsmouth student. It should achieve this by aggressively
marketing towards students who may not seek out Purple Door themselves.
Can I suggest changes to the plan to meet the needs of my department?
Yes, I am happy to accept any suggestions as this is a “living” plan and will remain
adaptable to various needs across the department.