This document discusses how companies can make their employees more effective in 2013. It argues that developing people is now a two-step process that must be measurable and result in behavioral changes. The first step is to identify where each individual currently stands and where they want to get to. The second step is understanding attitudes, purpose, thinking, feelings, and social interactions to engage with personal development and drive cultural change throughout organizations. Companies that understand how to do this will generate business growth through consistently effective people.