Potential.ly is a London based tech startup that designs engaging user interfaces and dashboards for talent software, questionaires and psychometric indicators.

1. UXWhy User Experience Design
matters in Psychometrics

2. Psychometrics are are an invitation to reflect.
They are a journey to our inside world.
potential.ly

3. Good design makes
people feel safe to take
this journey. It says:
“We care about all aspects
of your experience.”
potential.ly

4. Good design reduces cognitive load and
makes headspace to reflect.
potential.ly

5. Good design makes psychometrics
intuitive, trustworthy, and human.
potential.ly

6. Good design allows users to easily navigate the product.
potential.ly

7. Good design ensures taking an Indicator is engaging, even if there
is repetition in the interaction.
potential.ly

8. Good design delights the users
and instills an emotional
connection to the product, so
they will champion it and share
its virtues.
potential.ly

9. Good design says:
“Quality” to the customer.
potential.ly

10. Good design helps to
capture nuance in the
data.
potential.ly

11. potential.ly
People-centred psychometric technology.
Contact
Dr Norbert Morawetz
+44 (0)7872 414948
norbert@potential.ly
17 Hob House
Whitcomb Street
London | SW1Y 4HH