Intrapreneurship: Developing the Entrepreneurial Spirit and Traits inside your Company
1. Overview
Intrapreneurship: Developing the Entrepreneurial Spirit and
Traits inside your Company
Date: Thursday, December 1st, 2016, Time: 01:00 PM EDT | 10:00 AM PDT
Duration: 60 Minutes
Speaker: Marcia Zidle
“The future belongs to individuals and companies who embrace the entrepreneurial spirit,
whether that is inside or outside a company. The fundamental question is what is going
to have people get motivated and inspired to make their highest contribution? What is
going to get them fired up to do what they came here to do?” From “The Rise of the
Intrapreneur”, Fast Company.
The answer is intrapreneurship: a set of practices that allow employees to work within a
company in an entrepreneurial capacity focusing their energy and passion on creating
new products and services; expanding your brand into different markets; or improving
existing processes to be more customer friendly.
Intrapreneurship practices are a response to today’s rapidly changing marketplace. Many
businesses have internal units dedicated to Rand D and new product and market
development. However, they now realize the need for a faster response to the challenges
of a constantly changing environment and customer needs.
As a company grows it naturally becomes more bureaucratic. For employees who are
highly motivated, resourceful, and self-reliant –especially the millennial generation - a
bureaucratic environment can be stifling. This can result in your key talent moving on to
greener pastures. To prevent this brain drain, companies are now creating a culture and
incentives that allow for the entrepreneurial spirit within their existing business
operations.
Why should you attend?
The rise of intrapreneurship is driven in part by a restless, younger workforce eager to
make a real impact with their careers. The Deloitte Millennial Survey released in January
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2. 2014 found that 70% of millennials see themselves working independently at some point
rather than being employed within a traditional organizational structure.
It also found that the top reason why millennials leave their companies after two years is
because of a lack of career opportunities. A big reason for that is that millennials want
things companies aren’t currently giving them: autonomy, creativity, and meaning.
Intrapreneurship programs are one solution to solve this retention problem, especially for
millennials who will become 36% of the American workforce by next year and 46% by
2020. Therefore, if companies give their talent something to focus on and projects to
own, they will stay and help their company move forward.
Also, intrapreneurs are the drivers of innovation within companies. In a similar role to that
of entrepreneurs, intrapreneurs seek to provide solutions to unique market driven
problems. They look forproducts, technologies and applications that resolve barriers to
productivity and customer satisfaction increases. An intrapreneur, in the most basic
sense, is a skilled problem solver that can take on important tasks within a company to
increase its performance and profitability.
Areas covered in the webinar
The focus of this webinar is to help create the entrepreneurial spirit in both large and
small companies; to maximize their investment in intrapreneurship programs; and to
helps leaders foster innovation.
Learning objective
Learn five practices that spark innovation throughout the company
Discover why millennials are great candidates for intrapreneurship
Recognize the type of culture that encourages innovation and intrapreneurship
Review examples of intrapreneurship in large, medium and small size companies
Identify seven entrepreneurial traits employees needs to be a successful
intrapreneurs
Cross the generational divide that often occur in a multi-generational workplace
Learn ways managers at all levels can foster environments that encourage
intrapreneurship
Who will benefit
Human Resource Professionals
Business Leaders
Managers
Executive Management
Management Teams in all Industries
3. Speaker profile
Marcia Zidle is board certified executive coach based in Dallas Texas. Marcia Zidle, The
Smart Moves Coach, helps companies target and implement their elephants – the
highest pay-off activities – that will produce the results they want. In In other words, she
works with business leaders and their teams to get on the right track, stay on the right
track, and avoid getting side tracked in their drive for high performance – high profitability
– high purpose
Marcia has over 25 years of management, business consulting and international
experience in the areas of business strategy and management; personal and team
leadership; talent engagement and development, As a Board Certified Business and
Executive Coach, she works with savvy entrepreneurs, CEO’s, executives, and
management teams to grow their companies AND make a difference in their world. They
want to move up to the next level – ahead of their competition – into new areas – over
and around obstacles – beyond business as usual – towards building a solid leadership
foundation for growth.
For more information, contact support @complianceglobal.us