The document discusses how to build a robust brand vision, mission, and values. It emphasizes that every business starts with a purpose and vision defined by its founder. It states that a business without a clear purpose and solid core will lack structure and meaning, and may collapse when facing difficulties. The document then provides guidance on crafting an effective vision statement by considering problems to solve, opportunities, and a transformative future solution. It advises that the mission statement should define executable steps to achieve the vision. Finally, it stresses that core values establish a business's culture and determine its long-term success by defining how employees and customers are treated.
This document provides guidance on starting a small business through a toolkit called "Be Your Own Boss." It introduces the toolkit as a simplified guide for new entrepreneurs based on over 10 years of research. The toolkit breaks the complex startup process down into checklists to complete tasks like ordering business cards and incorporating the business. It encourages entrepreneurs to make mistakes quickly and get feedback to learn what customers want. The overall message is to stop planning and start doing the work of starting a business.
This business plan outline provides guidance on the key sections to include when creating a business plan. It recommends including a cover sheet with business contact details, a statement of purpose outlining the funding needs and impacts, and a table of contents. The main body should describe the business, products/services, industry overview, competition, market analysis, location factors, management team, and financial projections including sources and uses of funds, income statements, balance sheets, and cash flow statements. Supporting documents such as resumes, references, licenses and permits should also be included. The goal is to provide all relevant information to evaluate the business opportunity and funding request.
"I am going to be an Entrepreneur" is the happy thought that is going through most people's mind. The compelling reason may differ such as financial freedom and passion amongst other things. In the same way there are many reasons for a business, especially a start-up, to tank. I would like to list few of the practical difficulties or reason why budding or even an established entrepreneur fail.
Preview of the Book - The Mind of Business Plan
Introduction
I found a need in the market for would-be entrepreneurs who require a resource which is simple, short and to-the-point for creating a business plan. It should guide the entrepreneur at every stage of the process, while focusing on the startups. It should be able to help even the first time entrepreneurs. The most important activity in developing a business plan is to think through each point of potential business in depth then based upon that knowledge and information create a perfect write-up about the topic which would answer most of the queries of the reader. This book would help you by taking you through that process of thinking and writing.
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
This document provides guidance on starting a small business through a toolkit called "Be Your Own Boss." It introduces the toolkit as a simplified guide for new entrepreneurs based on over 10 years of research. The toolkit breaks the complex startup process down into checklists to complete tasks like ordering business cards and incorporating the business. It encourages entrepreneurs to make mistakes quickly and get feedback to learn what customers want. The overall message is to stop planning and start doing the work of starting a business.
This business plan outline provides guidance on the key sections to include when creating a business plan. It recommends including a cover sheet with business contact details, a statement of purpose outlining the funding needs and impacts, and a table of contents. The main body should describe the business, products/services, industry overview, competition, market analysis, location factors, management team, and financial projections including sources and uses of funds, income statements, balance sheets, and cash flow statements. Supporting documents such as resumes, references, licenses and permits should also be included. The goal is to provide all relevant information to evaluate the business opportunity and funding request.
"I am going to be an Entrepreneur" is the happy thought that is going through most people's mind. The compelling reason may differ such as financial freedom and passion amongst other things. In the same way there are many reasons for a business, especially a start-up, to tank. I would like to list few of the practical difficulties or reason why budding or even an established entrepreneur fail.
Preview of the Book - The Mind of Business Plan
Introduction
I found a need in the market for would-be entrepreneurs who require a resource which is simple, short and to-the-point for creating a business plan. It should guide the entrepreneur at every stage of the process, while focusing on the startups. It should be able to help even the first time entrepreneurs. The most important activity in developing a business plan is to think through each point of potential business in depth then based upon that knowledge and information create a perfect write-up about the topic which would answer most of the queries of the reader. This book would help you by taking you through that process of thinking and writing.
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
This papers tells the story of becoming an entrepreneur. It is meant to help people who want to take the entrepreneurship path by telling my history. It is a positive story that show how ordinary people can become business owners.
5 Suggestions to Building a More Successful BusinessJim Jorgensen
The document provides 5 suggestions for building a more successful business: 1) Do all the work required for success, even if it means leaving your comfort zone. 2) Connect with helpful people in advance of needing them. 3) Have a diverse customer base rather than relying on a few major clients. 4) Use proven strategies, not just tactics. 5) Get help in areas where you are weak by hiring expertise.
The document provides guidance on creating an effective business plan. It recommends beginning with an executive summary that briefly outlines goals, background, and financial position. The next sections should include a business description, market analysis of the industry and competition, an action plan for operations and management, and financial projections and funding requests. The business plan should clearly and concisely communicate the problem being solved, market opportunity, and strategy for achieving success.
5 tips to make your business plan attract fundingPhillip Chichoni
The document provides 5 tips for making a business plan that will attract funding:
1. The business idea must stand out with a clear and succinct statement describing the idea, its necessity, and potential profits.
2. Convincingly argue that you are the right person to implement the idea by explaining your relevant experience, passion, or training.
3. The business plan should show that a team with the right skills and experience is already assembled to turn the idea into a sustainable business.
4. The business plan should demonstrate that a product is already selling in order to show an attractive, revenue-generating idea.
5. Financials in the business plan must be professionally prepared and presented to avoid
This document provides information about business consulting services offered by Start-Up with Nicole. It includes an onboarding packet for prospective clients with explanations of Nicole's background and experience in business consulting, examples of common client questions, and an overview of the types of services provided, such as marketing and sales strategy, startup and small business consulting, and corporate innovation training. The goal is to help clients start, grow and succeed with their businesses.
This document provides an overview and guidance for starting a business. It discusses introspecting on one's skills and vision, defines the target market through research, outlines steps to formally structure the business such as choosing a name and legal form, and emphasizes the importance of a business plan to identify strengths/weaknesses and guide operations. The document is from Neusource, a company that offers outsourced accounting, taxation, and management support services to startups and small businesses.
The document provides an overview of a presentation on attracting ideal customers. The presentation covers:
- Keys to attracting ideal customers such as understanding customer needs and having a clear marketing strategy.
- Developing a clear understanding of who the target customers are, what problems the business solves for them, and the benefits provided.
- Implementing a lead generation system to actively attract potential customers through activities like content marketing, social media, and community involvement.
The document discusses considerations for both creating social media job roles and seeking jobs in the social media field. For those creating roles, it recommends determining strategic goals, emphasizing collaboration, and focusing on customer needs over tools. Skills needed for social media jobs include community engagement experience, communication abilities, and teaching/collaboration skills. Roles may require bridging departments or reinventing definitions as the field continues evolving rapidly.
The document provides 7 golden rules of management for new managers and employees. The rules are: [1] Think consumer first and understand their perspective; [2] Have an opinion and be willing to share diverse thinking; [3] Collaboration is key to success so work across functions; [4] Take on more than your role requires to expand your skills and visibility; [5] Network and understand how to navigate your organization; [6] Always be in a learning mode and open to new skills; [7] Give respect to everyone you work with internally and externally. Following these rules will help shape careers and lives as managers coach and guide new recruits.
Details of the training courses run by The Burns Unit tlc. We run both face to face courses or via 90 min Zoom sessions for the advertising and marketing community
This document provides information about a Fast Start Workshop occurring on July 16th, 2012. It discusses who the workshop is aimed at, including small business owners, entrepreneurs, and sales professionals who are forward-thinking, action-oriented, opportunity-minded, and results-driven. It also notes who the workshop is not for, such as closed-minded, excuse-oriented, or fully satisfied individuals. The document outlines some of the marketing techniques that will be discussed, including using direct response marketing. It provides examples of bonuses for workshop attendees, including monthly celebrations, webinars, coaching, mastermind groups, and special events. The document contains endorsements from past clients praising the teacher for helping increase their sales and business.
Your brand is not tangible elements like your logo or tagline. It is the perception of you held in the minds of your audience based on who you are, what you stand for, why you exist, and how you are different. Brand development defines this image while branding implementation communicates it. It is important to develop an authentic brand through understanding your origins and customers, then strategically mapping your brand foundation to goals. This ensures your brand remains true while preference, awareness, and loyalty are built over time.
- You can be an entrepreneur for one idea or for a lifetime.
- Building your business block by block
- You as business owner, manager and leader
- Your customers: getting, keeping and growing them
- Financing your startup
- Launch your dream business
This document outlines the components of a business plan, including an executive summary, company and industry overview, products/services, market analysis, organizational structure, operations, and financial projections. It provides guidance on how to develop a comprehensive business plan to serve as a blueprint for a new business venture and basis for securing investor funding.
A successful online business requires motivating employees through positive rather than negative tactics. Leaders should foster a collaborative work environment where employees are motivated by group goals and feel that they are a good fit for the company. Providing excellent customer service is also important, as autoresponders allow businesses to address customer issues immediately even when owners are unavailable. Developing strong communication skills and surrounding oneself with positive influences are keys to personal and business improvement.
This document discusses five things entrepreneurs must understand to successfully build a self-managing company. It begins by describing three types of entrepreneurs: survival entrepreneurs who have replaced working for others with self-employment; lifestyle entrepreneurs focused on achieving a certain lifestyle; and achievement entrepreneurs who see growth as fun. It emphasizes that achievement entrepreneurs are best positioned to create self-managing companies. It then discusses the importance of experience, a clear vision, focusing on strengths through delegation, and a willingness to learn from mistakes. The overall message is that successfully building a self-managing company requires the right mindset and a gradual process of increasing freedom and responsibility.
Starting a small good business in nigeria oct 2009Rose Azuike
The document provides advice for starting and running a successful small business. It emphasizes the importance of experience, research and development, education and training, mentors, and financial discipline. Location and marketing are also highlighted as important factors. The key recommendations are to gain experience in the industry before starting, conduct thorough market research, continue learning and improving skills, and reinvest profits back into the business for growth.
Clarity Focus Action - for business with marketing departments of one.Shannon Eastman
The document discusses providing a different input for businesses to help them achieve better outputs and success. It promotes developing clarity, focus, and action. The document states that clarity involves exploring human behavior and leadership principles to apply to business. Focus is about creating a new, practical business strategy rather than old models. Action means identifying the most effective starting point to move the business forward over time. Support involves accessing tools and resources to help momentum. The overall message is that businesses need clarity, focus, and action supported by the right resources to improve outputs.
This document provides an introduction to the concepts of entrepreneurship and developing a "Visualize to Monetize" (V2M) plan. It discusses:
1. Redefining entrepreneurship as a mindset focused on providing value to others rather than a career path. Entrepreneurs are referred to as "TREPs".
2. Introducing the concept of a V2M plan as an alternative to traditional business plans, focused on developing the entrepreneurial mindset and vision before worrying about details.
3. Emphasizing the importance of understanding customer value and developing a business idea centered around exchanging one's skills and passions for something others find valuable.
4. Presenting
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
This papers tells the story of becoming an entrepreneur. It is meant to help people who want to take the entrepreneurship path by telling my history. It is a positive story that show how ordinary people can become business owners.
5 Suggestions to Building a More Successful BusinessJim Jorgensen
The document provides 5 suggestions for building a more successful business: 1) Do all the work required for success, even if it means leaving your comfort zone. 2) Connect with helpful people in advance of needing them. 3) Have a diverse customer base rather than relying on a few major clients. 4) Use proven strategies, not just tactics. 5) Get help in areas where you are weak by hiring expertise.
The document provides guidance on creating an effective business plan. It recommends beginning with an executive summary that briefly outlines goals, background, and financial position. The next sections should include a business description, market analysis of the industry and competition, an action plan for operations and management, and financial projections and funding requests. The business plan should clearly and concisely communicate the problem being solved, market opportunity, and strategy for achieving success.
5 tips to make your business plan attract fundingPhillip Chichoni
The document provides 5 tips for making a business plan that will attract funding:
1. The business idea must stand out with a clear and succinct statement describing the idea, its necessity, and potential profits.
2. Convincingly argue that you are the right person to implement the idea by explaining your relevant experience, passion, or training.
3. The business plan should show that a team with the right skills and experience is already assembled to turn the idea into a sustainable business.
4. The business plan should demonstrate that a product is already selling in order to show an attractive, revenue-generating idea.
5. Financials in the business plan must be professionally prepared and presented to avoid
This document provides information about business consulting services offered by Start-Up with Nicole. It includes an onboarding packet for prospective clients with explanations of Nicole's background and experience in business consulting, examples of common client questions, and an overview of the types of services provided, such as marketing and sales strategy, startup and small business consulting, and corporate innovation training. The goal is to help clients start, grow and succeed with their businesses.
This document provides an overview and guidance for starting a business. It discusses introspecting on one's skills and vision, defines the target market through research, outlines steps to formally structure the business such as choosing a name and legal form, and emphasizes the importance of a business plan to identify strengths/weaknesses and guide operations. The document is from Neusource, a company that offers outsourced accounting, taxation, and management support services to startups and small businesses.
The document provides an overview of a presentation on attracting ideal customers. The presentation covers:
- Keys to attracting ideal customers such as understanding customer needs and having a clear marketing strategy.
- Developing a clear understanding of who the target customers are, what problems the business solves for them, and the benefits provided.
- Implementing a lead generation system to actively attract potential customers through activities like content marketing, social media, and community involvement.
The document discusses considerations for both creating social media job roles and seeking jobs in the social media field. For those creating roles, it recommends determining strategic goals, emphasizing collaboration, and focusing on customer needs over tools. Skills needed for social media jobs include community engagement experience, communication abilities, and teaching/collaboration skills. Roles may require bridging departments or reinventing definitions as the field continues evolving rapidly.
The document provides 7 golden rules of management for new managers and employees. The rules are: [1] Think consumer first and understand their perspective; [2] Have an opinion and be willing to share diverse thinking; [3] Collaboration is key to success so work across functions; [4] Take on more than your role requires to expand your skills and visibility; [5] Network and understand how to navigate your organization; [6] Always be in a learning mode and open to new skills; [7] Give respect to everyone you work with internally and externally. Following these rules will help shape careers and lives as managers coach and guide new recruits.
Details of the training courses run by The Burns Unit tlc. We run both face to face courses or via 90 min Zoom sessions for the advertising and marketing community
This document provides information about a Fast Start Workshop occurring on July 16th, 2012. It discusses who the workshop is aimed at, including small business owners, entrepreneurs, and sales professionals who are forward-thinking, action-oriented, opportunity-minded, and results-driven. It also notes who the workshop is not for, such as closed-minded, excuse-oriented, or fully satisfied individuals. The document outlines some of the marketing techniques that will be discussed, including using direct response marketing. It provides examples of bonuses for workshop attendees, including monthly celebrations, webinars, coaching, mastermind groups, and special events. The document contains endorsements from past clients praising the teacher for helping increase their sales and business.
Your brand is not tangible elements like your logo or tagline. It is the perception of you held in the minds of your audience based on who you are, what you stand for, why you exist, and how you are different. Brand development defines this image while branding implementation communicates it. It is important to develop an authentic brand through understanding your origins and customers, then strategically mapping your brand foundation to goals. This ensures your brand remains true while preference, awareness, and loyalty are built over time.
- You can be an entrepreneur for one idea or for a lifetime.
- Building your business block by block
- You as business owner, manager and leader
- Your customers: getting, keeping and growing them
- Financing your startup
- Launch your dream business
This document outlines the components of a business plan, including an executive summary, company and industry overview, products/services, market analysis, organizational structure, operations, and financial projections. It provides guidance on how to develop a comprehensive business plan to serve as a blueprint for a new business venture and basis for securing investor funding.
A successful online business requires motivating employees through positive rather than negative tactics. Leaders should foster a collaborative work environment where employees are motivated by group goals and feel that they are a good fit for the company. Providing excellent customer service is also important, as autoresponders allow businesses to address customer issues immediately even when owners are unavailable. Developing strong communication skills and surrounding oneself with positive influences are keys to personal and business improvement.
This document discusses five things entrepreneurs must understand to successfully build a self-managing company. It begins by describing three types of entrepreneurs: survival entrepreneurs who have replaced working for others with self-employment; lifestyle entrepreneurs focused on achieving a certain lifestyle; and achievement entrepreneurs who see growth as fun. It emphasizes that achievement entrepreneurs are best positioned to create self-managing companies. It then discusses the importance of experience, a clear vision, focusing on strengths through delegation, and a willingness to learn from mistakes. The overall message is that successfully building a self-managing company requires the right mindset and a gradual process of increasing freedom and responsibility.
Starting a small good business in nigeria oct 2009Rose Azuike
The document provides advice for starting and running a successful small business. It emphasizes the importance of experience, research and development, education and training, mentors, and financial discipline. Location and marketing are also highlighted as important factors. The key recommendations are to gain experience in the industry before starting, conduct thorough market research, continue learning and improving skills, and reinvest profits back into the business for growth.
Clarity Focus Action - for business with marketing departments of one.Shannon Eastman
The document discusses providing a different input for businesses to help them achieve better outputs and success. It promotes developing clarity, focus, and action. The document states that clarity involves exploring human behavior and leadership principles to apply to business. Focus is about creating a new, practical business strategy rather than old models. Action means identifying the most effective starting point to move the business forward over time. Support involves accessing tools and resources to help momentum. The overall message is that businesses need clarity, focus, and action supported by the right resources to improve outputs.
This document provides an introduction to the concepts of entrepreneurship and developing a "Visualize to Monetize" (V2M) plan. It discusses:
1. Redefining entrepreneurship as a mindset focused on providing value to others rather than a career path. Entrepreneurs are referred to as "TREPs".
2. Introducing the concept of a V2M plan as an alternative to traditional business plans, focused on developing the entrepreneurial mindset and vision before worrying about details.
3. Emphasizing the importance of understanding customer value and developing a business idea centered around exchanging one's skills and passions for something others find valuable.
4. Presenting
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
The document provides advice for entrepreneurs considering starting their own business. It outlines several key points: entrepreneurs should build their business around a concept with meaningful value for customers; an important early step is creating a business plan; the focus should be on developing a strong, sustainable business model rather than financial projections; experience working in different organizations is valuable before launching one's own enterprise; entrepreneurs should think big but be realistic about scaling capabilities; and one's ability to scale a business should be limited only by ambition, not access to capital, given today's availability of early funding. The document emphasizes the importance of networking with other entrepreneurs and seeking guidance from those further along in their entrepreneurial journey.
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
The document discusses various challenges faced by entrepreneurs including depression, separating personal and business identity, managing cashflow, clients, employees, and more. It provides tips for staying motivated through ups and downs such as focusing on long-term goals, remembering why the business started, and relying on a strong team. When business is up, entrepreneurs are advised to network, develop new revenue streams, and continue marketing and business development. When business is down, entrepreneurs should check in with clients, partner with others, develop systems, polish marketing materials, learn new skills, and network.
The document discusses creating a customer-centric experience and culture within an organization. It emphasizes that a customer-centric approach requires focusing on customers at all levels of the organization, from leadership to employees. This ensures a single-minded purpose of satisfying customers and building loyalty. Key aspects include living the company vision, clear communication, empowering employees, and holding all accountable for customer satisfaction. The goal is to provide legendary customer service that exceeds expectations.
The document advertises a business growth masterclass for business owners. The masterclass covers various topics to help businesses grow, including developing a clear business vision and strategy, understanding customers and competitors, effective marketing, sales, finance, building a strong team, and exit planning. The monthly sessions are held over tapas at a private venue, and participants are asked to implement one thing each month in their business to see tangible results from the lessons.
With the intent of bringing some creative minds, who are transforming the status quo of various sectors, into limelight, Insights Success brings to you, “Top Creative Leaders Innovating in Business 2019”
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
The document provides 10 tips for launching a new business: 1) have passion for your business idea, 2) conduct research to gather information, 3) surround yourself with positive and professional people, 4) set clear and measurable goals, 5) be willing to take moderate risks, 6) remain adaptable to changes, 7) be proactive once your plans are set, 8) differentiate your business to attract customers, 9) keep things simple, and 10) secure necessary financing. An entrepreneur should have traits like autonomy, determination, optimism, flexibility and the ability to learn.
The document discusses the importance of defining your brand through understanding how stakeholders within the company perceive the brand. It outlines a process that involves anonymously surveying employees on topics like goals, audiences, competitive positioning, strengths/weaknesses to understand any disconnect between management's vision and reality. The process helped one company the author worked with increase sales from $30M to $110M by refining their brand messaging and positioning based on stakeholder feedback.
Developing Your Domain Expertise And Brand P Osted Finalchrisjones421
This document provides steps to develop domain expertise and personal branding. It discusses the importance of passion, deliberate practice, and opportunity. It outlines a 7-step process to: 1) audit your life experiences and image, 2) define your values and strengths, 3) set goals for who you want to become, 4) target important groups, 5) establish SMART goals, 6) develop strategies, and 7) take action and track results. Successful brands are presented as examples, such as GE focusing on goals to be #1 in industries and Gillette's strategy of "giving away the razor and making money on blades."
Module 3 business planning with benefit of hindsightrestartplatform
This document provides information about business planning and experimentation. It discusses the importance of business planning, but also notes that experimentation may be a better approach in some cases. Business plans are important for setting goals and evaluating progress, but they do not guarantee success. The document outlines common myths about business planning, such as the idea that plans are only for startups or only needed for raising capital. It emphasizes that plans should be concise and focus on key questions like the problem being solved, target customers, competition, and financial projections. Overall, the document suggests that while planning is valuable, experimenting and getting early customer feedback may be lower risk approaches in some sectors compared to traditional business planning models.
The document promotes a company called Connoisseur Hub that provides business consulting services and entrepreneurship education to help people achieve their dreams of having their own business. It outlines the company's mission to support small businesses and entrepreneurship, and describes the various services offered such as business planning, marketing, financial planning, and teaching entrepreneurship skills.
A collection of our favourite Weekly Business Tips from our weekly email series. Practical tips to inspire you to achieve more, and help you run your business better.
Within People - A Guide to Finding PurposeKim Hawke
This document provides guidance for business leaders seeking to align their company's purpose and strategy. It defines purpose as a company's authentic reason for existing rather than a goal or marketing slogan. The document outlines Simon Sinek's "Golden Circles" framework and gives 10 principles for finding and expressing purpose, such as ensuring it reflects the original intentions, remains consistent over time, and inspires belief. Case studies of independent consultancy Independents United and UNESCO are presented. Leaders are encouraged to use the 10 principles checklist to articulate a purpose authentic to their organization.
Within People - A Guide to Finding PurposeWithin People
This document provides guidance for business leaders seeking to align their company's purpose and strategy. It discusses defining an authentic purpose statement that reflects the original intentions for starting the business. A purpose is not a goal or marketing tagline, but rather the core reason the business exists. Ten principles are outlined for finding and expressing purpose, such as ensuring it is memorable, does not change, and reflects the company's focus. Case studies of independent consultancy Independents United and UNESCO are presented. The document concludes with a checklist to help evaluate if a defined purpose statement is authentic and guiding.
Similar to How to Build a Robust Brand Vision, Mission, Values, and Story. (20)
The document discusses finding and researching a niche market. It defines a niche as a specific product or service for a specific target market. Finding a niche helps businesses focus their efforts, narrow their competition, and build a strong brand. The document provides steps to identify niche opportunities, including analyzing skills and experience, exploring product categories and subcategories on sites like Amazon, and using Google Trends to validate demand. Choosing too broad or declining niches is not recommended. Overall, the document emphasizes how researching and specializing in a niche market allows businesses to better solve customer problems and drive results.
This document provides a table of contents for a business startup guide. It outlines 10 chapters that will teach entrepreneurs about developing the right mindset, personal and business planning, understanding customers, market research, working with suppliers, setting up business processes, calculating costs, and developing a marketing and sales strategy. The marketing and sales chapter covers introductions to marketing, visual presentation, crafting a marketing pitch, and establishing distribution channels. The guide aims to provide all the essential information and tools needed to successfully start and run a business.
Likable brands focus on providing a positive customer experience from start to finish. They offer unique products and personalized experiences rather than just commodities. They interact with customers in a humorous and humanized way rather than using a dull or corporate voice. It is important for brands to be reasonable, trustworthy, and empathetic rather than self-centered or overly risky. Developing loyal customers through positive relationships is more cost-effective than constantly seeking new customers.
This document provides guidance on developing a unique selling proposition (USP). It explains that an effective USP tells a story about solving a specific customer's problem in a unique way compared to competitors. The document outlines a formula for crafting a USP, including defining a specific target customer, understanding their needs, and offering a unique solution. It also provides tips for communicating the USP depending on whether the customer is more logical or emotional. The overall message is that an effective USP focuses on a particular customer and solves their problems in a demonstrably unique manner.
The document provides guidance on how to find a profitable niche for a business. It discusses identifying a passion or interest, finding the root industry it relates to, and identifying target customers. The key steps are to 1) find something you love and are passionate about, 2) determine the root industry it connects to, and 3) identify groups of potential customers based on factors like wealth levels and priorities. Following these steps helps narrow a broad interest or skill into a specific niche that serves an audience's needs.
The document provides tips on how to properly position a brand to attract the right customers. It discusses the importance of the 4Ps of marketing - product, price, placement, and promotion - working together consistently to deliver the right message to customers. It also identifies four types of customers - those seeking lowest price, value, emotion, and sophistication on a budget. The document stresses focusing marketing efforts on a specific customer type that fits the business's resources and avoiding trying to please everyone, which may please no one. Positioning is about perception and building a brand that attracts the intended customer.
The document discusses 12 different brand archetypes - innocent, explorer, sage, hero, outlaw, caregiver, magician, ruler, regular guy, creator, lover, and jester. For each archetype, it provides a brief description of what the brand communicates, its goals, the industries it is typically seen in, and an example image. The archetypes represent different personalities and ways for brands to connect with audiences.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
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The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
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Design Thinking Framework
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How to Build a Robust Brand Vision, Mission, Values, and Story.
1. Nour Boustani December 18, 2019
HOW TO BUILD A ROBUST BRAND VISION, MISSION,
VALUES, AND STORY.
nour.marketing/blog/how-to-create-vision-mission-statement
Every business starts with a purpose to begin with; a vision that jumpstarted in the mind
of the founder and turbocharged by his imagination.
A business that lacks a clear and robust purpose is a business that lacks a solid core; it
might look shiny on the outside but still fragile on the inside.
This business will lack structures and meaning; and one day or the other, when cash is
tight when people’s morals get weaken, this business will collapse and get knocked down
on its knees.
Oh wow, that was a heavy talk, let’s tone down our language and simplify things.
For you to grasp the concept of a brand purpose, let’s do simple experimentation, shall we?
Close your eyes, take a deep breath, and think of nothing but one question.
What is the purpose of your life?
It’s a very deep question indeed, but I
just want you for a moment to close
your eyes and honestly think about
it.
Why do you do the things you do on a
daily basis? Why do you go to work?
Why do you want to make more
money? Why do you want to
accomplish specific things? Why do
you keep working on your business
even you know that there might be a
chance of losing it all?
Keep asking yourself “WHY” until
you reach the essence of what you are
doing. What is your purpose? And
why do you want it?
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2. Are you doing it for the sake of your self-interest and benefit or to serve someone else?
There is no right or wrong answer, there is just a difference in the mindset and end-goal.
Watch Video At: https://youtu.be/qp0HIF3SfI4
Simon Sinek – Start With Why
Let’s get back to where we began, so you want to start a new business, or already have a
business, and somehow you are not making enough profit, you find it challenging to sell
your ideas and leadership to your customers, stakeholders, and your staff, which makes it
difficult to scale your business to the next level, am I close enough?
In this article, I will take you through the process of clarifying the message and purpose of
your brand and make you a stronger persuasive communicator.
However, for you to be clear with your business, don’t expect things to happen overnight, it
might take a few seconds, few days, a month, or even a year; it all depends on where you
are at in the process of your business, consider it as a journey of discovery, rather than a
simple exercise than you can finish in a couple of minutes.
Also, keep in mind that there is no point of doing anything if you are not willing to lead by
doing, rather than leading by talking, we are not here to create vision, mission, and value
statements to hang on the wall, show to our friends, and feel good about ourselves, those
are empty words with no meaning.
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3. Instead, we want to have a clarity of mind; we want it to be as simple and direct as
possible so we can act on it and then communicate it consistently with our customers, staff,
shareholders, and most importantly, to always remind ourselves why we are in business in
the first place.
Brand Vision:
Let’s think a little bit like a country leader; if I ask you to be a leader of a group of people
that will exist and flourishes for the next thousand years, how would you approach your
leadership strategy?
Would you think in terms of short-term benefits and small ideas, or will you be bold and
futuristic? You know that these ideas are your vision for the next thousand years, it’s a
vision for a nation, not a vision for looking for a job.
You see, a vision statement is not just a statement that you just come up with; it’s
something that defines the direction and purpose of your business.
A great business leader is someone who looks at his environment, he looks for current
problems, he sees opportunities then envision a better future and transformation.
He understands that it’s his job to put his business on the right path and to focus.
Otherwise, there are thousands, if not millions of ways for his business to get distracted
and be all over the place.
Watch Video At: https://youtu.be/5yzzya7Og8E
3/12
4. Steve Jobs Vision, Mission, Values
Questions to consider while crafting your business vision:
What problem do you see right now that needs to be solved immediately?
What transformational solutions and opportunities could be developed for the
future?
What is the scale of the problem, and how does it impact your customers? How
difficult and painful it’s? Can you provide facts and numbers or visual evidence?
Are there any other organizations addressing this problem right now? And if yes, who
are they? How are they doing it? What did you learn from their failures and success?
How does your vision transform, improve, and move customers’ from frustration to
an effective outcome?
Brand Mission:
Now let’s change your role a bit and assume that you are the general in command and you
are hired to execute on the vision of your president. How would you do it?
A mission statement is a simple and shortened statement of business strategy, it’s not a
business goal, but it’s well-defined steps and actions on a specific area that describes what
the business should execute and focus on.
Think of a mission statement is something that you can change over time, the more you
move forward, and the market evolves, your mission and focus of execution will change
and evolve along.
Your vision statement should set the foundation, big picture, and direction of where
your business is heading, while your mission statement should set the critical steps to focus
on and follow to reach that vision.
Now let me be clear on a few things; you might see large corporations set vast visions such
as being the largest, the fastest, and so on. Good for them; they got all the resources to
reach that vision, and they are pretty vague, anyway.
On the other hand, for us as small business owners we want to be more practical, we need
to come up with things that we can communicate simply and easily with our staff members,
and ordinary customers, tangible things and we can accomplish.
They can be relatively big and ambitious, but not overly exaggerated that we lose touch in
making sense of them, that’s a recipe for giving up and misery.
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5. Remember that talking and planning are easy and fast but doing the work, takes a lot of
focus and effort, if you keep changing your strategy all the time, moving from left-to-right
back and forth, you got no clear directions, stretching yourself way to thin, going nowhere,
then it’s a game over.
Another mistake to be careful about is, many small businesses get stuck in the process
of writing and defining their vision and mission instead of focusing on the clarity of their
goals.
Following templates and vague rules, trying to copy other companies without spending the
time digging deep inside why they started in the first place.
There are no specific theories and 5 steps to follow, there is clarity of direction or no
clarity, it’s as simple as white and black, you wether see it, or you do not, sometimes it
comes after being in business for few years and sometimes you just observe the market and
realize where to head to.
I can not come up with a vision or mission statement for your business, neither a
consultant nor an agency, we can fabricate one for you, we can only help you clarify things
so you can figure it out.
To be frank with you, I don’t know your business well enough; I don’t have an in-depth
knowledge of your market as you must have; I don’t understand your team as you are the
leader, neither any outsider, this job should come straight out from you.
All that we can do is to help you define and sharpen it, but if you have no clue about your
purpose in business in the first place, don’t expect someone else does, after all, it’s your
business, not ours.
Questions to consider while crafting your business mission:
What do you need to accomplish to make your vision come true?
What are the resources, people, relationships, and processes required to accomplish
what you want?
What are the necessary steps required to be taken in the next one year to move you
forward toward your vision?
Brand Values and principles:
Imagine a world without human values, a world where human respect does not exist, a
world that lacks credibility, trust, love, and transparency, a society where people don’t
value excellence, innovation, and talent.
5/12
6. It’s not very difficult to imagine, surf through the internet, and read news about some
third-world countries’ leadership and see how ethically broke they are, observe how they
lack strong, ethical, and transparent leadership, and learn how that affects the progress of
their people lives.
I had the opportunity to travel and live in different countries around the world, and one
thing I can tell you for sure, it’s the values system of society that determines its fate.
First world countries and great companies are first for a reason. The founders of those
organizations spent significant time and effort on setting the right values and rules for
their nations to flourish.
Unlike uncivilized countries or poorly run businesses, they operate with no values and
ethics; they follow the basic rules of humans’ nature and desires, and that is why they are
doomed to fail in our modern world.
Your brand values are the core pillars of your business, how would your employees treat
each other, how would they treat your customers, and respect the overall quality of your
business.
It’s your brand values that define your business culture, great culture is pre-designed to
build for success, a weak and vague culture is programmed to self-destroy and diminish.
The right culture with the correct values and principles will always outperform a business
with a pile of cash, but crappy values and policies in the long run.
Values are learned from human philosophy, religions, cultures, great thinkers of our
history, they also could be learned by observing how great countries and businesses strive.
6/12
7. Watch Video At: https://youtu.be/WiIeImBFRK4
Zappos Company Culture
Brand story:
Every brand starts with a purpose and a story, a story that tells the beginning of a dream,
the dream of you starting this business.
Unlike a vision or a mission statement, a brand story combines your passion, culture,
values, and believes all together wrapped into emotional words, visuals, and music
that connects with your audience on a more profound and personal level.
Almost every exciting story is structured to have a beginning a middle, and an end, great
stories start with a dream or a vision and a hope for a brighter future, or a pain of
frustration of an existing problem or situation.
The story describes how the business had to go through obstacles and learn new lessons,
how the people behind the business had to learn how to adapt to sustainably and
successfully serve the customer.
Realize that a great story does not position the business or the business owner as a hero or
focus the spotlight on them, it rather acts as a supporting force to the real hero, which is the
customer you are serving.
Remember that your customers are not business owners or entrepreneurs; they are
ordinary people who are trying to solve daily problems and take pride in their lives.
7/12
8. You ever watched Pixar’s animation movies? Have you ever questioned why people be it,
children or adults, connect with those stories?
How do these movies make us cry, laugh, and get emotional?
Have you ever wondered why kids buy those characters’ toys over and over? I’m going to
tell you why, It’s because they are inspiring; they aspire us to be like them, and to be a
part of their universe, we want them to be with us, and we want to be around them.
It’s a part of the design and marketing strategy of the movie, that’s how they make money,
not only from the movie itself but from the actions we take after watching the movie, be it
buying books, merchandizes, posters and more and that’s how a great brand should
communicate its story and become more profitable.
Always remember, your business exists to serve your customers and make their lives
better, everything else is irrelative, they don’t care, and if they don’t care, they are not
interested, and if they are not interested then they won’t take an action.
There are different types of stories for businesses, some take the road of talking about the
starting journey of a brand, sometimes it might be inspirational, but it seems that the more
you take your customers with you into places they never been through, and make them a
part of it, the more your story will have a deeper meaning and convince.
Watch Video At: https://youtu.be/W83bQGclUP4
TOMS Giving in the U.S.: Helping American Children In Need
8/12
9. Nowadays, more brands connect their story with a purpose of a social cause; it invites the
customer to be a part of something larger than themselves; it makes people feel better
about themselves, this story will carry the brand into different conversations, and that’s it
inspires and connects.
Watch Video At: https://youtu.be/N6SV2ioRSlQ
1 Million Pairs of Bombas Socks Donated
Brand voice:
Every one of us has a unique voice and, and it’s our tone that will define our style and
character, a brand is no different.
Some brands choose to communicate through a warm, friendly, and inviting tone such as
(Disney) while others communicate through entertaining and funny tone such as (m&m’s).
Your brand tone should match both the tone of your audience, the archetype of your brand,
and your brand visuals, consistency is the key, it’s very confusing when someone dresses
like a king and talks like a joker.
9/12
10. Watch Video At: https://youtu.be/24SmNmveygs
How to Poop on a Date
Brand culture:
Brand culture is the sum of your brand vision, mission, and values, a culture with clear
leadership, principles, and guidelines. This will set-up the foundations of how people
should treat others (team members, customers) and like to be treated.
Culture is not something that you say or fake; it is law and a set of rules that first you
follow your-self, then communicate clearly and consistently with your team
and customers.
A weak culture shows a lack of leadership and principles, and the result of that
weakness will show up in the presentation and delivery of your product to your customers.
When your employees lack the right values or leadership, they won’t care about your
business and customers. If they see that you seem to be careless, why should they care?
Realize that once they don’t care, Shit hits the fan, you lose customers, talented employees,
and eventually your business will diminish, it’s only a matter of time.
Remember that you can not blame employees for lack of clarity or mastery of excussion,
you are in charge, and the responsibility of setting the right expectations should always fall
back on you, even if others did it, you chose to hire them in the first place.
10/12
11. Also, remember that the market needs will change, your products change, and your
business might change, it’s through your value and principles, it’s through your vision
people might stick together, even when shit hits the fan.
Brand impact:
Every successful brand, if it’s designed carefully, will have an emotional, psychological, or
financial impact someway or the other. Otherwise, what’s the point of starting it in the first
place?
Successful brands aim to make people happier, healthier, wealthier, more
attractive, and more confident, If your brand lacks a clear impact, then it will lack a
desirable and attractive marketing message.
Watch Video At: https://youtu.be/UfMnag3FOaE
Millions Learn for Free, Made Possible by People Like You
Brand social responsibility:
Nowadays, customers care not only about goods, services, and pleasurable experiences but
also care about how the brand takes a position and view on different groups and
minorities.
Brands that stand behind and support social groups and causes such as gay rights,
women’s rights, animals’ rights, fair wages, organic, environmentally friendly
products and care about disabled people, are perceived to be more attractive,
11/12
12. trustworthy, and reliable.
Right now, the power of the market is in the customer’s hand; if you support your
customer’s cause, they will vote with their money and free word-of-mouth marketing.
Nowadays the survival or collapse of business might solely depend on the support of the
brand-loyal customer base.
Conclusion
As you can see that throughout this article, I have put a significant emphasis on clarity,
clarity of your purpose, and clarity of your direction; this clarity will make you strive in
hard times and drive your business toward growth.
I have also emphasized the importance of communication, ideas that are not
communicated consistently with your team, and your customers are ideas that do not exist.
Remember, this is your business, your money, your time, your resources and your future on
the line, understand that everyone around you, including your employee and your
customer, mostly cares about one thing, one thing only, which is their self-interest.
A “smart” leader realizes that the vision, mission, and story should all be crafted around
the people, he masterfully designs everything to fit and satisfy the needs of others, he
does his best to create the best culture that works for them.
He understands that once he got those things in place; he has designed and engineered a
system that is happily and willingly working to drive him toward success and more wealth.
Additional Resources:
Not Business As Usual Documentary
John Mackey: “Conscious Capitalism” | Talks at Google
12/12