The group produced a video sketch titled "Drugs are Bad" to demonstrate various social psychology concepts. The sketch portrayed a nerdy university student named Mike who wants to fit in with the "cool kids" and starts smoking and taking drugs. This leads him to perform poorly in school and disappoint his parents. However, after being persuaded by his parents to quit drugs and through gaining self-awareness, Mike is able to improve his grades. He is rewarded with a new car by his father for getting an A on his exam. The sketch incorporated five social psychology concepts through its story: social learning perspective, social loafing, persuasion, extrinsic motivation, and self-awareness.

1. Sketch: Drugs are Bad
Group Members : Liew Cherng Qing 0322613
Farah Aida 0322962
Muhammad Fareez 0322961
Cherilyn Chia Qiao Xin 0321986
Loo Siah Mong 0321995
Lecturer : Mr T. Shankar
Intake : January 2015
Submission Date : 7th December 2015

2. Content Page
I. Acknowledgement
II. Introduction
III. Method
a. Apparatus/ Materials
b. Procedure
IV. Discussion
a. Concepts and Definitions of Sketch
b. Storyboard Design
c. Application and Analysis
d. Conclusion
V. References
VI. Appendix

3. i. Acknowledgement
On behalf of the whole group, may I take this opportunity to express our appreciation
to every group members, Farah Aida, Fareez, Cherilyn Chia Qiao Xin, Loo Siah
Mong and Liew Cherng Qing (Mike) for their efforts of completing the assignment in
time and fulfilling individual tasks divided to them thoroughly.
Farah Aida was in charged as the director 1 of the sketch and script producer 1
as well as videographer and editor. Fareez was in charged as script producer 2 and
secondary in charge of making presentation slides. Cherilyn was in charged as the
producer 1 of report. Loo Siah Mong was in charged as the script producer 3 and
primary in charge of making presentation slides. Mike was in charged as the leader,
job divider and director 2 as well as producer 2 of report.
Thousands of thanks towards Mr. T. Shankar for his guidance and advice
towards clarity of the assignment as well as leading us to our video production, report
production and incorporation & application of learned concepts.

4. ii. Introduction
In this assignment, students are to produce a video clip by incorporating social
psychology concepts, produce a report of the sketch with detailed explanation of the
script and a presentation of the clip in class.
Sketch produced must be based around concepts learned in lectures given by
Mr. T.Shankar in class. This assignment will allow students to recognize and identify
the connections among concepts and perspectives within social psychology and with
other disciplines.

5. iii. Method
a) Apparatus & Materials
Filming Equipments :
Camera & Tripod Stand
Props & Costumes :
(Bed) Chairs, Cupboard and Sleeping bag
(Nerd) Files, Round spectacles, Check shirt (tucked in), Long pants
(Bad friends) Cigarette, Black outfit
(Drug addict) Cigarette, Check shirt (untucked), Period pills (bright color), Makeup
(Father) Spectacles, Collared shirt
(Lecturer) Spectacles, Papers (Exam sheet)

6. b) Procedure
Settings :
(University) Taylor’s University front entrance (red carpet)
(Café) Starbucks coffee shop in Syopz TU
(Dark corner) Staircase in Syopz TU
(Classroom) Classroom in Block E TU
(Bedroom) Classroom in Block E TU
(Corridor) Corridor in Block E TU
Operation :
1. Discussion
Multiple pre-discussions held to understand the script of the sketch, job division, role
delegation and finalizing the video settings.
2. Role delegation
Role Actor Description of role
Nerd Mike A freshman in University who wants to be like the cool kid.
Bad friends Farah, Fareez “Cool Kids” who introduced the nerd to cigarettes and drugs.
Drug addict Mike The nerd after taking drugs, slacker, bad grades.
Lecturer Cherilyn Worried about nerd’s academic grades.
Group mates All members Group members carrying out discussions.
Parents Fareez, Siah Mong Worried about child and forgives child for his mistakes.
3. Video filming
Farah Aida and Fareez produced the script of the sketch. Farah Aida who also works
as the videographer of the sketch, was the director together with Mike. Tripod stands are
often used to film the sketch when all members are present in the same scene or to produce a
stabilized video.
During the filming process, group members studied the scenes carefully and practiced
the dialogues as well as carry out inter discussions to avoid misunderstandings and provide
better ideas for the filming process.

7. iv. Discussion
a) Concepts and Definitions of Sketch
The team assigned Loo Siah Mong, Farah Aida and Fareez to come out with different
storylines and concepts for our sketch. Finally, our team had made the choice and decided to
use Farah Aida’s idea of storyline.
As the title of our sketch stated, “Drugs are Bad”, the general concept of the storyline
is to show how drugs can affect us in terms of physically and mentally.
The leading role of the sketch is a young man, in his adolescent years which brings
relatability to our main audiences who are in their teenage years. The storyline of the sketch
portrays how a common people like the audience will have the unconscious desire of being
just like the ‘Cool Kids’ in their life, to boost their ego and self-esteem.
When the young man walked the wrong path, taking drugs, the sketch shows how
drugs affected the young man in physically and mentally. The young man is tired and living
and unhealthy life. Besides that, the young man is also changed into someone who does not
pay attentions to his academic and unconsciously disappointing people around him.
However, the sketch not only acts as awareness to the audiences, it also reminds the
audiences it’s never too late to make the right choice and walk the right path towards success
and a healthy life.
Our main theme describes five social psychology concepts including Social Learning
Perspective, Social Loafing, Persuasion, Extrinsic & Intrinsic Motivation and Self-awareness.

8. b) Storyboard Design
Group discussions are held to understand and give suggestions on the techniques we wished
to use in the video through paper and pen. After that, we improvised and reinforced the
message of the video and discussed about the application of social psychology concepts in
five different scenes and merge them into a single storyline. Before progressing to film the
video,
 We sketched a visual storyboard that would guide us through the filming process of
the five concepts
 A draft script for the video was also written to provide the actors a guideline to apply
in the video
The copies of hand-drawn storyboards and draft script for the scenes are attached in the
appendix section.

9. Storyboard:
#1: Mike the Nerd joined Taylor’s U. #2: He started taking cigarettes and drugs.
#3: Mike received bad grades for his exams. #4: His parents persuaded him to change.
#5: He started working hard towards his goal. #6: He was rewarded with a new car.

10. c) Application and Analysis
Our video consists of five scenes that each shows a specific social psychology concept in the
story of “Drugs are Bad”. The analysis of each scene and the application of psychology
concepts in the scenes are explained below.
1. Scene One - Social Learning Perspective
The ‘cool kids’ introducing ecstasy to Mike.
Description
Mike, the nerd, made friends with the ‘cool kids’ in university as he wanted to be cool too.
Being vulnerable to the negative actions of these friends, he started to smoke as he was
invited by these friends. Eventually, they also led him into having drugs and he became
addicted to it. He even took drugs before class, making him unconscious of his surroundings.
Concept Definition
Social Learning Perspective - Behaviour is learned from the environment through the process
of observational learning.

11. Explanation
Social learning perspective includes learning through the effect of psychological factors and
the responses to external stimuli. People normally learn to do something through the exposure
towards others’ behaviour or actions. An act is also learnt when a person has a strong will
towards the other’s actions, without considering whether it is negative or positive.
Application
Mike’s mind-set of wanting to be cool in school resulted in the action of making friends with
the cool kids without considering if they are bad or good influences. Having the thought of ‘I
want to be cool!’ makes him vulnerable to the bad influences of his friends. He learns to
smoke and do drugs through the influence of his friends who deals with these substances.

12. 2. Scene Two - Social Loafing
Mike was sleeping while the rests are having a group discussion.
Description
After started taking drugs, Mike was always tired and sleepy in class. He did not pay
attention when the lecturer was teaching and always sleeps during group discussions. Even
though his friends had problems with the assignment, he did not help and thought that they
could overcome it by themselves. He did not participate in the meetings and rely on other
group members to do his part in the project as well.
Concept Definition
Social Loafing - The phenomenon of when an individual exerts less effort to achieve a goal
when working in a group than when working alone.

13. Explanation
Working in groups may seem like the accomplishments are achieved through each member’s
contribution. However, in certain cases, some members tend to contribute less in group works
as compared to individual projects. These individuals can hide their unproductiveness as the
other members will pick up the slack.
Application
Mike is not participative in group discussions after he started taking drugs. He thinks that his
laziness will not be spotted by the lecturer as there are other members that will make more
effort to cover his part in the project. He acted supportive to other members and thought of
the other members will do his part as they will not want to score bad grades for the project.
This eventually resulted in him being inactive and not contributing during group assignments.

14. 3. Scene Three – Persuasion
Mike was being persuaded by his parents.
Description
Finding out that their son was taking drugs, Mike’s parents became very angry and scolded
him badly. They could not believe that their son would turn into a drug addict. Even so, they
tried to persuade him to leave drugs and told him that the action would affect his future.
Concept Definition
Persuasion - A process in which communicators try to convince other people to change their
attitudes or behaviours regarding an issue through the transmission of a message in an
atmosphere of free choice.

15. Explanation
Persuasion normally happens to change a person’s actions or mind-set of doing certain things.
There are two types of persuasion with one being positive and the other negative. Positive
persuasion helps people to stay away from negative doings while a negative persuasion will
lead to a person being involved in negative activities.
Application
Mike’s parents persuaded their son to stop doing drugs by stating that drugs can harm his
body and also affect his daily lifestyle. It can also affect his productiveness in class and
projects. They want Mike to return to his old self, being a good students and get good grades
in his studies.

16. 4. Scene Four – Self-awareness
Mike was studying in a café with his friend.
Description
After being scolded and persuaded by his parents, Mike started to realise his fault and wanted
to change into a better person for his future. He went back to his hardworking self and hangs
out with friends who are good in studies. He even studied hard for his examinations and
finally achieved good grades in his studies.
Concept Definition
Self-awareness - The capacity for introspection and the ability to recognize oneself as an
individual separate from the environment and other individuals.

17. Explanation
Self-awareness is having a clear perception about ourselves. It allows us to understand other
people’s perception towards us, as well as our own thoughts and interpretations we make in
our mind. It is important to have self-awareness as it allows us to see how we can control our
behaviour and personality and make changes accordingly.
Application
Being persuaded by his parents, he becomes aware of his wrongdoings of involving in
smoking and drugs. He realises that these negative actions will lead him to nowhere in the
future. He wants to transform into a better person by getting rid of these actions and have a
better future. He wants to succeed in life and not waste his talent just because he wants to be
cool in school. He recognizes his own fault and eventually succeeds in his studies.

18. 5. Scene Five – Motivation
Mike’s father was giving Mike a new car key as a reward for getting an A in his exam.
Description
During the persuasion process, Mike’s parents also offered to buy Mike a new car if he quits
drugs and does well in his studies. His father also wants him to prove himself by getting an A
in his upcoming examination. Being motivated by his father, Mike quits drugs and managed
his studies well. Eventually, he managed to get an A in his exam and his father gifts him a
new car as a reward of his changes.
Concept Definition
Motivation – The process that initiates, guides, and maintains goal-oriented behaviours.

19. Explanation
Motivation is what causes us to act. There are two types of motivations, extrinsic and
intrinsic. Extrinsic motivation refers to an action taken in response to external reward while
intrinsic motivation arise from within the individual, where an action is taken for the sake of
enjoyment or believe of it as a positive action. In this case, an extrinsically motivated person
will do a task to avoid punishment or earn a specific reward.
Application
The offer of Mike’s father in buying a new car becomes an extrinsic motivation to Mike.
Driven by the material good, which is the car, Mike puts in much more effort in getting rid of
his addiction and getting good results in his examination. Mike acts as such to obtain the
reward from his father. However, after his self-awareness and wanted to be a better person
and live a healthy lifestyle, it became an intrinsic motivation to Mike. Mike do not want to
disappoint his parents anymore and believed stop doing drugs and worked hard for good
grades will help him live a better lifestyle.

20. v. References
 Cherry, K. (2015). How Social Loafing Explains Why We Do Less When We're in a Group.
About.com Health. Retrieved 1 December 2015, from
http://psychology.about.com/od/sindex/g/socialloafing.htm
 Cherry, K. (2015). How Does Extrinsic Motivation Influence Behaviour? About.com
Health. Retrieved 2 December 2015, from
http://psychology.about.com/od/eindex/f/extrinsic-motivation.htm
 Cherry, K. (2015). Motivation: The Psychological Factors That Guide Behaviour.
About.com Health. Retrieved 2 December 2015, from
http://psychology.about.com/od/mindex/g/motivation-definition.htm
 Pathwaytohappiness.com. (2015). Self-Awareness. Retrieved 3 December 2015, from
http://www.pathwaytohappiness.com/self-awareness.htm
 Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.
 Perloff, R. M. (2003). The Dynamics of Persuasion: Communication and Attitudes in the
21st Century. New Jersey: Lawrence Erlbaum Associates, Inc.

21. vi. Appendix