Marketing, AD & PR lab Panteion University
This is a presentation of our proposal for FW season '15-16, to Adidas Greece. We thank you for the opportunity to create and learn through the process
The document outlines a public relations plan for BR winery to enhance its image and connect with customers. It proposes focusing on wine tourism and marketing the winery as an attraction through partnerships with hotels, artists and other local businesses. The plan discusses attracting visitors through events, retail, and lectures at the winery's facilities while addressing the challenges of wine marketing and responsibilities of promoting social and public responsibility.
Marketing forms 70% of the business strategy. You might have a great product but if nobody knows about it, then it becomes useless. Sharing 5 steps to create a Marketing Plan
Marketing, AD & PR lab Panteion University
This is a presentation of our proposal for FW season '15-16, to Adidas Greece. We thank you for the opportunity to create and learn through the process
The document outlines a public relations plan for BR winery to enhance its image and connect with customers. It proposes focusing on wine tourism and marketing the winery as an attraction through partnerships with hotels, artists and other local businesses. The plan discusses attracting visitors through events, retail, and lectures at the winery's facilities while addressing the challenges of wine marketing and responsibilities of promoting social and public responsibility.
Marketing forms 70% of the business strategy. You might have a great product but if nobody knows about it, then it becomes useless. Sharing 5 steps to create a Marketing Plan
International Trade Shows - make the best out of itDaniel Berliner
Exhibitions are still the best tool to build and expand brand awareness, establish a relationship with the relevant stakeholders and get new leads... as long as you do it right. The most important part of it is to be prepared with very clear and measurable goals. A company should do its homework and target their audience before the exhibition starts, be proactive during the exhibition and MUST do its FOLLOWUP's after the exhibition ends.
Springer Marketing & Advertising is an industrial branding specialist with over 20 years of experience in over 80 technical market niches worldwide. They provide strategic branding and marketing services including brand positioning, creative design, media services, and help clients launch, reposition, and promote their brands. Their process includes strategic and tactical research, branding, marketing plans, creative production, and media. Benefits to clients include a fresh perspective on sales and marketing and strategic planning and management of marketing activities.
This presentation was made as a final project for the Social Media course at NCSU's Global Luxury Management Program. The goal was to create a holiday campaign for the renowed jewelry and watches brand, Cartier.
Disclaimer: This presentation was created as part of the Global Luxury Management Program at NCSU's Poole College of Management. All thoughts and opinions are our own.
Cartier is launching a charity campaign called "Smile by Cartier" to raise money for UNICEF. They will hold events in New York, Paris, and Tokyo to promote a limited edition jewelry collection. 20% of proceeds will be donated to UNICEF. Social media will be used to promote the campaign and collection using #SmileByCartier. The goal is to raise money for charity and increase brand awareness while acquiring new, younger consumers interested in social causes.
Gaia Prado is a highly skilled fashion and event stylist with over 15 years of experience. She has worked on editorial shoots for major magazines and advertising campaigns for top brands. Some of her past roles include being an executive producer for Vital Magazine and working as an event consultant for LVMH. Prado is proficient in various skills including styling, production, project management, and partnership development. She has a bachelor's degree in fashion design and is fluent in Portuguese, English, and has basic Spanish comprehension.
Exhibitions are an important medium for organizations to promote their products, services, and ideas to the public. The key objectives of exhibitions include sales promotion, new product launches, enhancing the organization's image, and motivating people towards ideas or causes. When deciding whether to participate in an exhibition, organizations should consider factors like the credentials and objectives of the event organizers, the likely number and type of visitors, potential for sales and lead generation, costs, and available budget. Exhibitions allow organizations to directly showcase their offerings to interested audiences and gather valuable feedback.
Claudio Martins is an experienced wine director, consultant, and sommelier with expertise in promoting wines, penetrating new markets, and advising corporate and royal clients. He has a proven track record of driving sales and brand awareness internationally. Martins offers wine cellar management, inventory services, education, and events planning tailored to clients' needs. He aims to help clients find wines that suit their tastes and occasions.
DID - Dine in the Dark (Conceptual Overview)Quincy Tanner
This document discusses the business opportunity of opening additional "Dine in the Dark" restaurants. Dine in the Dark restaurants are a unique culinary experience where customers dine in complete darkness to heighten their other senses. The concept is profitable and has proven successful in multiple locations in Asia. There is strong potential to grow the brand and social impact by franchising the concept to new markets across Asia to become the regional and global leader in dark dining experiences.
Criale is a Brazilian company that imports craft beers from around the world to connect passionate producers with consumers who appreciate high-quality beer. In September 2014, Criale reported on its marketing performance in Brazil, including growing the premium beer market segment from 2% to 6% of total beer consumption. Criale's marketing actions included investments in media/publicity, promotional materials, communication tools like a website/blog/Facebook page, and a launching event in Porto Alegre featuring beer tastings, sales promotions, music, and press coverage. The report provided details on each marketing action and results.
A black-tie, luxury streetwear extravaganza, during Los Angeles Fashion Week. Showcasing luxury collections with both runway and installation presentations, the night will feature numerous brands.
This document outlines the candidate's work experience in marketing roles at Stella & Dot and Quiksilver-Roxy Europe HQ. At Stella & Dot, the candidate led global field marketing initiatives like promotions, incentives, and new stylist acquisition campaigns. At Quiksilver-Roxy, the candidate created marketing assets like photoshoots, digital content for social media and the website, and coordinated product launches. The document demonstrates experience in content creation, project management, and multi-channel marketing strategy.
Serenity for Android: Design Tips for Android TVDavid Carver
This document provides design tips for developing Android TV apps. It recommends designing for remote and D-pad navigation instead of touchscreens. Guidelines include using vertical zones, large readable fonts, limiting clicks, and avoiding horizontal scrolling. Testing on an Android TV device is advised to avoid usability issues. Open-source widgets like Universal Image Loader and MenuDrawer are introduced.
This document discusses phrasal verbs in English. It begins by defining a phrasal verb as a verb combined with a preposition or adverb, or particles that modify the verb. Examples of common particles used in phrasal verbs include up, in, away, over, off, about, round, out, along, back, and through. The document then categorizes phrasal verbs into four groups: intransitive verbs which don't take an object, transitive verbs which do take an object, separable verbs, and inseparable verbs. Examples of phrasal verbs are provided for each group.
This document outlines the syllabus for the MBA degree program offered by the National Institute of Technology in Tiruchirappalli, India from 2010-2011. The MBA is a 2-year program divided into 6 trimesters requiring a total of 78 credits. The syllabus provides details of the courses offered each trimester across various functional areas of management. Specializations are available in fields such as financial management, human resources management, business analysis & IT consulting, and others. The document provides course codes, titles, credit hours and learning objectives for courses offered as part of the MBA program.
Overview of the Distilled Spirits IndustryChrisNY2
The document provides an overview of the distilled spirits industry and TTB's role in regulating it. It discusses the makeup of the industry, current trends, and TTB's responsibilities in areas like permitting, regulations, and tax collection. It also covers topics like consolidation, exports, new production technologies, and the craft distilling movement.
The document discusses how evolving consumer lifestages are influencing spending intentions. It covers trends across adolescence and adulthood, coupling and marriage, parenthood, and senior years/retirement. Key points include children demonstrating individualism in their brand choices and exerting "pester power" over household purchases; more single-person households as adults delay marriage and couples cohabitate; shifting influence of female consumers as motherhood becomes detached from marriage; and more seniors remaining in the workforce due to longer lifespans and financial responsibilities. The document examines these trends from various industry perspectives and implications for marketers.
An introduction to what you have to think about when desinging or migrating an existing app to run on new Android TV devices. The presentation looks at the general guidelines, patterns, and anti-patterns, as well as provides an introduction to the Android TV Leanback library.
This document provides a simplified model for estimating retail shelf prices for wine in the US market. It suggests retail price is roughly 3.5 times the ex-cellar price or 2 times the distributor's laid-in cost. The model incorporates standard marketing support and sampling costs. It also outlines typical variable import charges, state excise tax rates, and key terms used in the US wine distribution system.
Are you looking for information on how to sell your wine, beer and spirits in the United States? How about current in-depth data analysis on the US adult beverage industry?
In their recent seminar at the London Wine Fair, Sid Patel (CEO of Beverage Trade Network), John Beaudette (President of MHW) and Steve Raye (President of Bevology, Inc.) outlined current market conditions and innovative market strategies for wineries, breweries and distilleries looking to enter the US in “The Insider’s Guide to Penetrating the US Market.”
The seminar outlined a full overview of the current state of the US market place where John, Raye and Sid gave complete analysis on how to successfully launch and support brands across the three tier system by leveraging partnerships and using innovative programs.
The document discusses innovations for beverage packaging focusing on the growing "wellness" segment. It provides consumption data and highlights key trends like health concerns, mobility, and new consumption occasions. Examples of existing innovations are presented for water, juice, and milk-oriented drinks as well as alcoholic beverages. These illustrate features like functional compartments, ergonomic designs, and premium graphics. The document concludes by calling for a creative brainstorm on packaging solutions for ready-to-drink "wellness" beverages that meet demands for convenience, mobility, and fun while promoting health, purity and reduced sugar. The goal is to build on current innovations and trends to share knowledge and grow sales.
Packaging trends in the beverage industry in Thailand are moving towards more sustainable options. The fruit juice market is growing, with premium juices in cartons showing particular strength. Consumer preferences are also shifting towards healthier beverages with natural ingredients. On the packaging front, plastic bottles still dominate the market, though cartons are increasingly popular for juices and nectars. Smaller package sizes below 1 liter remain most common. Looking ahead, packaging is expected to emphasize sustainability, authenticity, and wellness claims, with cartons and plastic bottles innovating to meet these trends.
International Trade Shows - make the best out of itDaniel Berliner
Exhibitions are still the best tool to build and expand brand awareness, establish a relationship with the relevant stakeholders and get new leads... as long as you do it right. The most important part of it is to be prepared with very clear and measurable goals. A company should do its homework and target their audience before the exhibition starts, be proactive during the exhibition and MUST do its FOLLOWUP's after the exhibition ends.
Springer Marketing & Advertising is an industrial branding specialist with over 20 years of experience in over 80 technical market niches worldwide. They provide strategic branding and marketing services including brand positioning, creative design, media services, and help clients launch, reposition, and promote their brands. Their process includes strategic and tactical research, branding, marketing plans, creative production, and media. Benefits to clients include a fresh perspective on sales and marketing and strategic planning and management of marketing activities.
This presentation was made as a final project for the Social Media course at NCSU's Global Luxury Management Program. The goal was to create a holiday campaign for the renowed jewelry and watches brand, Cartier.
Disclaimer: This presentation was created as part of the Global Luxury Management Program at NCSU's Poole College of Management. All thoughts and opinions are our own.
Cartier is launching a charity campaign called "Smile by Cartier" to raise money for UNICEF. They will hold events in New York, Paris, and Tokyo to promote a limited edition jewelry collection. 20% of proceeds will be donated to UNICEF. Social media will be used to promote the campaign and collection using #SmileByCartier. The goal is to raise money for charity and increase brand awareness while acquiring new, younger consumers interested in social causes.
Gaia Prado is a highly skilled fashion and event stylist with over 15 years of experience. She has worked on editorial shoots for major magazines and advertising campaigns for top brands. Some of her past roles include being an executive producer for Vital Magazine and working as an event consultant for LVMH. Prado is proficient in various skills including styling, production, project management, and partnership development. She has a bachelor's degree in fashion design and is fluent in Portuguese, English, and has basic Spanish comprehension.
Exhibitions are an important medium for organizations to promote their products, services, and ideas to the public. The key objectives of exhibitions include sales promotion, new product launches, enhancing the organization's image, and motivating people towards ideas or causes. When deciding whether to participate in an exhibition, organizations should consider factors like the credentials and objectives of the event organizers, the likely number and type of visitors, potential for sales and lead generation, costs, and available budget. Exhibitions allow organizations to directly showcase their offerings to interested audiences and gather valuable feedback.
Claudio Martins is an experienced wine director, consultant, and sommelier with expertise in promoting wines, penetrating new markets, and advising corporate and royal clients. He has a proven track record of driving sales and brand awareness internationally. Martins offers wine cellar management, inventory services, education, and events planning tailored to clients' needs. He aims to help clients find wines that suit their tastes and occasions.
DID - Dine in the Dark (Conceptual Overview)Quincy Tanner
This document discusses the business opportunity of opening additional "Dine in the Dark" restaurants. Dine in the Dark restaurants are a unique culinary experience where customers dine in complete darkness to heighten their other senses. The concept is profitable and has proven successful in multiple locations in Asia. There is strong potential to grow the brand and social impact by franchising the concept to new markets across Asia to become the regional and global leader in dark dining experiences.
Criale is a Brazilian company that imports craft beers from around the world to connect passionate producers with consumers who appreciate high-quality beer. In September 2014, Criale reported on its marketing performance in Brazil, including growing the premium beer market segment from 2% to 6% of total beer consumption. Criale's marketing actions included investments in media/publicity, promotional materials, communication tools like a website/blog/Facebook page, and a launching event in Porto Alegre featuring beer tastings, sales promotions, music, and press coverage. The report provided details on each marketing action and results.
A black-tie, luxury streetwear extravaganza, during Los Angeles Fashion Week. Showcasing luxury collections with both runway and installation presentations, the night will feature numerous brands.
This document outlines the candidate's work experience in marketing roles at Stella & Dot and Quiksilver-Roxy Europe HQ. At Stella & Dot, the candidate led global field marketing initiatives like promotions, incentives, and new stylist acquisition campaigns. At Quiksilver-Roxy, the candidate created marketing assets like photoshoots, digital content for social media and the website, and coordinated product launches. The document demonstrates experience in content creation, project management, and multi-channel marketing strategy.
Serenity for Android: Design Tips for Android TVDavid Carver
This document provides design tips for developing Android TV apps. It recommends designing for remote and D-pad navigation instead of touchscreens. Guidelines include using vertical zones, large readable fonts, limiting clicks, and avoiding horizontal scrolling. Testing on an Android TV device is advised to avoid usability issues. Open-source widgets like Universal Image Loader and MenuDrawer are introduced.
This document discusses phrasal verbs in English. It begins by defining a phrasal verb as a verb combined with a preposition or adverb, or particles that modify the verb. Examples of common particles used in phrasal verbs include up, in, away, over, off, about, round, out, along, back, and through. The document then categorizes phrasal verbs into four groups: intransitive verbs which don't take an object, transitive verbs which do take an object, separable verbs, and inseparable verbs. Examples of phrasal verbs are provided for each group.
This document outlines the syllabus for the MBA degree program offered by the National Institute of Technology in Tiruchirappalli, India from 2010-2011. The MBA is a 2-year program divided into 6 trimesters requiring a total of 78 credits. The syllabus provides details of the courses offered each trimester across various functional areas of management. Specializations are available in fields such as financial management, human resources management, business analysis & IT consulting, and others. The document provides course codes, titles, credit hours and learning objectives for courses offered as part of the MBA program.
Overview of the Distilled Spirits IndustryChrisNY2
The document provides an overview of the distilled spirits industry and TTB's role in regulating it. It discusses the makeup of the industry, current trends, and TTB's responsibilities in areas like permitting, regulations, and tax collection. It also covers topics like consolidation, exports, new production technologies, and the craft distilling movement.
The document discusses how evolving consumer lifestages are influencing spending intentions. It covers trends across adolescence and adulthood, coupling and marriage, parenthood, and senior years/retirement. Key points include children demonstrating individualism in their brand choices and exerting "pester power" over household purchases; more single-person households as adults delay marriage and couples cohabitate; shifting influence of female consumers as motherhood becomes detached from marriage; and more seniors remaining in the workforce due to longer lifespans and financial responsibilities. The document examines these trends from various industry perspectives and implications for marketers.
An introduction to what you have to think about when desinging or migrating an existing app to run on new Android TV devices. The presentation looks at the general guidelines, patterns, and anti-patterns, as well as provides an introduction to the Android TV Leanback library.
This document provides a simplified model for estimating retail shelf prices for wine in the US market. It suggests retail price is roughly 3.5 times the ex-cellar price or 2 times the distributor's laid-in cost. The model incorporates standard marketing support and sampling costs. It also outlines typical variable import charges, state excise tax rates, and key terms used in the US wine distribution system.
Are you looking for information on how to sell your wine, beer and spirits in the United States? How about current in-depth data analysis on the US adult beverage industry?
In their recent seminar at the London Wine Fair, Sid Patel (CEO of Beverage Trade Network), John Beaudette (President of MHW) and Steve Raye (President of Bevology, Inc.) outlined current market conditions and innovative market strategies for wineries, breweries and distilleries looking to enter the US in “The Insider’s Guide to Penetrating the US Market.”
The seminar outlined a full overview of the current state of the US market place where John, Raye and Sid gave complete analysis on how to successfully launch and support brands across the three tier system by leveraging partnerships and using innovative programs.
The document discusses innovations for beverage packaging focusing on the growing "wellness" segment. It provides consumption data and highlights key trends like health concerns, mobility, and new consumption occasions. Examples of existing innovations are presented for water, juice, and milk-oriented drinks as well as alcoholic beverages. These illustrate features like functional compartments, ergonomic designs, and premium graphics. The document concludes by calling for a creative brainstorm on packaging solutions for ready-to-drink "wellness" beverages that meet demands for convenience, mobility, and fun while promoting health, purity and reduced sugar. The goal is to build on current innovations and trends to share knowledge and grow sales.
Packaging trends in the beverage industry in Thailand are moving towards more sustainable options. The fruit juice market is growing, with premium juices in cartons showing particular strength. Consumer preferences are also shifting towards healthier beverages with natural ingredients. On the packaging front, plastic bottles still dominate the market, though cartons are increasingly popular for juices and nectars. Smaller package sizes below 1 liter remain most common. Looking ahead, packaging is expected to emphasize sustainability, authenticity, and wellness claims, with cartons and plastic bottles innovating to meet these trends.
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
This document discusses emerging trends in food packaging, focusing on consumer convenience and appeal. It notes that easy-to-use, easy-to-handle packaging is increasingly popular. Various examples of innovative packaging designs are shown, including easy-open pouches, handles, and dispensing features. The document also discusses new formats like ready-to-eat meals, on-the-go packaging, and vending formats. Other trends covered include nutritional labeling, anti-counterfeiting measures, shifts from loose to packed goods and rigid to flexible packaging, and growth in commodity, snack, and produce packaging sectors.
This document provides an overview of the global rum market over the past decade. It analyzes rum sales and trends by country, highlighting growth in categories like spiced rum. While economic difficulties slowed sales in some countries, rum experienced overall global growth of 40% from 2000-2010, outpacing vodka. The cocktail trend and premiumization contributed to this increase. The document reviews rum's performance and opportunities in key markets like the UK, Spain, Germany, France, and Italy.
The document discusses marketing strategies for luxury brands to engage amateur customers. It conducted 30 brand interviews and analyzed different luxury sectors' maturity in engaging amateurs. For the womenswear sector, it finds brands communicate only on trends and lack knowledge sharing of products. It identifies opportunities for brands in workshops and made-to-order products. The conclusion proposes strategies for brands including transforming salespeople and stores into places for education and experience, and using social media and advertising to promote products and craft.
Ex-Nihilo - Niche perfumery Business planVivek Sharma
Ex Nihilo is launching a luxury perfume brand that offers customized fragrances. It will initially sell online in France, targeting customers aged 25 and older interested in niche fragrances. The company will offer limited edition perfume collections developed by new talents, as well as a fully customized perfume option where customers select ingredients. It seeks €200,000 in financing to launch and expects to break even within a year.
The document proposes a plan to introduce the cosmetics retailer Sephora to the Irish market. It begins with an overview and background on Sephora as a global brand and the competitive Irish cosmetics market. An analysis of Sephora's internal strengths and external opportunities is presented. The plan recommends establishing flagship stores in major cities and utilizing a multi-channel marketing strategy including promotions, loyalty programs, and digital platforms to position Sephora as an innovative beauty destination. Sephora's unique retail experience and wide product selection are identified as strengths to drive growth in the Irish market.
The document discusses strategies for experiential branding, including building customer experiences through engaging all five senses, getting customers involved in creating experiences, and engaging employees to deliver the brand promise. It also covers measuring the impact of experiential branding through increased brand equity, loyalty, and marketing ROI. Case studies of successful experiential branding by brands like Red Bull, Lego, and Singapore Airlines are presented.
The document discusses experiential branding and how to build customer experiences through engaging the five senses. It provides examples of how brands like Martha Stewart, Ikea, and Disney have created branded lifestyles. Case studies are presented on how Singapore Airlines and Intel use sensory branding through sights, sounds, smells and other sensations to immerse customers in the brand experience.
Chateau Margaux produces prestigious wines regarded for their quality, heritage, and brand equity. It is looking to launch a third wine, L'Elegante Margaux, to target new customer segments. The strategy is to position L'Elegante Margaux as offering the best value while avoiding cannibalizing existing wines. It will be priced at €120 per bottle and distributed off-premise through specialized merchants and e-commerce to attract connoisseurs and enthusiasts without competing directly with the flagship wines. Key metrics like sales, awareness, and profitability will be monitored to evaluate the strategy's success in growing the brand and business.
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
During our CRM class, we participated at the Club of Notes, a competition that asks to develop CRM programs "sticky notes" on a real business problematic, using the media "sticky notes".
Dior Addict’s Perfume was launched in 2012 and hasn’t got the return expected. Two years later they launched the new perfume's version. Based on this issue, we developed a CRM program in line with the company's needs, strategy and brand image.
The project included the innovation, the CRM objectives, the customer journey, a market research and the value added.
This marketing proposal summarizes Kleur Tonacity's plan to establish their new high-end home hair colouring product as a recognizable brand in the UK. They will generate awareness through traditional and digital campaigns to educate consumers that a salon-quality result is possible at home. Their strategy focuses on driving customers from awareness campaigns to their website and stores to experience the product. They identify their target audience as affluent professional women and will measure the success of their campaigns through sales and brand metrics.
INDUSTRY- perfume and fragnance
PRODUCT NAME- Soliflore
Marketing management project(BBA)
Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. It is usually in liquid form and used to give a pleasant scent to a person's body.
The word perfume derives from the Latin perfumare, meaning "to smoke through".
Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps. Some products are even perfumed with industrial odorants to mask unpleasant smells or to appear "unscented."
The document describes L'Oreal, the world's largest beauty company. It notes that L'Oreal was founded in 1909 in Paris, France and owns 23 brands. It has annual sales of $19.5 billion and operates 5 R&D centers worldwide. The document provides details on L'Oreal's focus on innovation through R&D spending, adapting products to local cultures, and brand acquisitions and overhauls. It also discusses L'Oreal's large marketing budget and celebrity endorsements.
The document proposes a campaign platform called "Studio Royale" to launch MARTINI Royale in the UK. Studio Royale would be an experiential activation featuring a mobile broadcast unit, casting area, and pop-up bar. The campaign aims to bring the brand values of luck and attitude to life through various activities including a TV partnership, digital activation, outdoor advertising, and on-trade promotions. If successful, Studio Royale could create awareness, drive trial of MARTINI Royale, and help find new UK brand ambassadors.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept – philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Nespresso is a premium coffee brand launched in 1986 as a Nestle subsidiary. It targeted the premium coffee segment, marketing itself as "The Armani of Coffee." Through in-store demonstrations and partnerships with airlines in 1997, sales grew from 50 to 700 machines per year. It experienced 30% annual growth from 2006-2010 through print and TV advertising featuring George Clooney. By 2011, global revenue reached 3.5 billion Swiss francs and growth was 20% in 2012. Nespresso focuses on digital marketing and sustainability to position itself as a luxury brand offering high-quality coffee.
Marketing communications aim to inform, persuade, and remind consumers about products and brands. They include advertising, sales promotion, public relations, direct marketing, and personal selling. The key steps in developing an integrated marketing communications plan are to identify the target audience, determine communication objectives, design the message, select channels, and measure results. Companies can use push strategies directed at retailers or pull strategies creating demand among consumers. The AIDA model outlines the stages of consumer involvement from awareness to action.
L'Oreal was founded in 1909 in Paris and has achieved huge success. It operates across five divisions selling various beauty products. L'Oreal uses an integrated marketing communications strategy including celebrity endorsements, advertising, sales promotions, sponsoring fashion events, interactive digital marketing campaigns, and establishing loyalty programs. This holistic approach effectively promotes L'Oreal's brands and message of empowering women.
Similar to A marketing for amateurs - wine & spirits (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.