The document discusses marketing strategies for luxury brands to engage amateur customers. It conducted 30 brand interviews and analyzed different luxury sectors' maturity in engaging amateurs. For the womenswear sector, it finds brands communicate only on trends and lack knowledge sharing of products. It identifies opportunities for brands in workshops and made-to-order products. The conclusion proposes strategies for brands including transforming salespeople and stores into places for education and experience, and using social media and advertising to promote products and craft.
The document discusses marketing strategies for luxury brands to engage amateur customers. It conducted 30 brand interviews and analyzed different luxury sectors' maturity in engaging amateurs. For the womenswear sector, it finds brands communicate only on trends and lack knowledge sharing of products. It identifies opportunities for brands in workshops and made-to-order products. The conclusion proposes strategies for brands including transforming salespeople and stores into places for education and experience, and using social media and advertising to promote products and craft.
Different typeDifferent Types of Exhibition Displayss of exhibition displaysSam Exhibition
Pop Up Display. They are stands which are more attractive and useful for businesses. They are also very flexible that can even promote your brand. They can be incorporated with many add-ons to enhance their use and their design.
This document outlines Burberry's 2014 holiday marketing campaign called "The Twenty-Five Days of Burberry" which ran from December to Christmas Day and included a high-end photo experience, mobile app, social media, interactive window displays, and YouTube videos to target millennial trendsetters and generate increased sales and brand exposure.
The document proposes an integrated exhibition strategy for LG Electronics' 2008 summer line show. It discusses using the W Seoul Walkerhill Hotel as the exhibition location and having designer Karim Rashid create the concept and design. The strategy aims to highlight LG's premium products and lifestyle branding through an experiential exhibition that emphasizes entertainment, trendiness and technology using Rashid's "W" design concept.
Springer Marketing & Advertising is an industrial branding specialist with over 20 years of experience in over 80 technical market niches worldwide. They provide strategic branding and marketing services including brand positioning, creative design, media services, and help clients launch, reposition, and promote their brands. Their process includes strategic and tactical research, branding, marketing plans, creative production, and media. Benefits to clients include a fresh perspective on sales and marketing and strategic planning and management of marketing activities.
This document provides an overview of commercial photography. It discusses that commercial photography is used to sell or promote other products with the goal of client satisfaction. Commercial work demands technical perfection within deadlines and budgets. Clients may purchase rights to use images for publications. The document then outlines topics to be learned, such as types of commercial photography, copyright basics, three-point lighting, and creating product shots and advertisements. Key terms are defined and the history of commercial photography from daguerreotypes to modern era is summarized.
Gaia Prado is a highly skilled fashion and event stylist with over 15 years of experience. She has worked on editorial shoots for major magazines and advertising campaigns for top brands. Some of her past roles include being an executive producer for Vital Magazine and working as an event consultant for LVMH. Prado is proficient in various skills including styling, production, project management, and partnership development. She has a bachelor's degree in fashion design and is fluent in Portuguese, English, and has basic Spanish comprehension.
Marketing forms 70% of the business strategy. You might have a great product but if nobody knows about it, then it becomes useless. Sharing 5 steps to create a Marketing Plan
How To Plan For A Successful ExhibitionRedbows Ltd
A guide from Dawn Koffler at Redbows on how to plan for a successful exhibition or tradeshow and what to consider in terms of marketing, advertising and promotional merchandise.
Este documento describe la taxonomía de los bananos, incluyendo su clasificación como plantas florales dentro de la división de las monocotiledóneas. También menciona que los bananos contienen triptófano, el cual se convierte en serotonina en el cuerpo humano. Finalmente, lista algunos postres que incluyen bananos como ingredientes principales.
This presentation contains samples/screenshots of some of the work I have done with relation to broadcast design, web, motion graphics,packaging, corporate presentations, multimedia and print.
1) The document outlines terms of reference for a researcher to conduct site mapping for Edukans Exchange projects in Ethiopia.
2) The researcher will assess project sites in Amhara, Oromia, and Afar regions to determine which types of exchange projects would be suitable and identify any gaps or opportunities.
3) The assessment will include reviewing documents, visiting field sites, and conducting interviews over 6-8 weeks to analyze each site's needs and make recommendations.
This document discusses wireless and mobile networks. It begins with an introduction to wireless networks and mobility challenges. It then summarizes key standards and technologies for wireless links including characteristics of wireless links, CDMA, IEEE 802.11 wireless LANs, and cellular networks. It outlines addressing and routing challenges for mobile users. Finally, it discusses how mobility is handled in different network types and at higher layers of the network stack.
La sesión discute el uso de la narrativa como estrategia para la reconstrucción histórica. Explica que una narración es el relato de hechos reales o imaginarios que les suceden a personajes. Describe los conflictos entre empresas petroleras extranjeras y obreros mexicanos en los años 30 que llevaron a la expropiación petrolera de 1938 y la creación de Pemex. Finalmente, menciona dos enfoques para lograr una enseñanza que estimule el pensamiento histórico a través de la narrativa.
El documento resume varias noticias de Oaxaca, México. Incluye una historia sobre una paciente que fue negada atención médica urgente en un hospital. También habla sobre un aumento en los asaltos y secuestros en Salina Cruz y sobre la región Mixteca ocupando el quinto lugar en desapariciones de niños. Por último, detalla varias modalidades comunes de extorsión telefónica que afectan a los oaxaqueños.
La práctica 1 trata sobre el manejo de formas en donde se inserta una forma, se agrupan varias formas y se gira una forma 45 grados. También se modifica una forma cambiando su apariencia antes y después de la modificación.
Different typeDifferent Types of Exhibition Displayss of exhibition displaysSam Exhibition
Pop Up Display. They are stands which are more attractive and useful for businesses. They are also very flexible that can even promote your brand. They can be incorporated with many add-ons to enhance their use and their design.
This document outlines Burberry's 2014 holiday marketing campaign called "The Twenty-Five Days of Burberry" which ran from December to Christmas Day and included a high-end photo experience, mobile app, social media, interactive window displays, and YouTube videos to target millennial trendsetters and generate increased sales and brand exposure.
The document proposes an integrated exhibition strategy for LG Electronics' 2008 summer line show. It discusses using the W Seoul Walkerhill Hotel as the exhibition location and having designer Karim Rashid create the concept and design. The strategy aims to highlight LG's premium products and lifestyle branding through an experiential exhibition that emphasizes entertainment, trendiness and technology using Rashid's "W" design concept.
Springer Marketing & Advertising is an industrial branding specialist with over 20 years of experience in over 80 technical market niches worldwide. They provide strategic branding and marketing services including brand positioning, creative design, media services, and help clients launch, reposition, and promote their brands. Their process includes strategic and tactical research, branding, marketing plans, creative production, and media. Benefits to clients include a fresh perspective on sales and marketing and strategic planning and management of marketing activities.
This document provides an overview of commercial photography. It discusses that commercial photography is used to sell or promote other products with the goal of client satisfaction. Commercial work demands technical perfection within deadlines and budgets. Clients may purchase rights to use images for publications. The document then outlines topics to be learned, such as types of commercial photography, copyright basics, three-point lighting, and creating product shots and advertisements. Key terms are defined and the history of commercial photography from daguerreotypes to modern era is summarized.
Gaia Prado is a highly skilled fashion and event stylist with over 15 years of experience. She has worked on editorial shoots for major magazines and advertising campaigns for top brands. Some of her past roles include being an executive producer for Vital Magazine and working as an event consultant for LVMH. Prado is proficient in various skills including styling, production, project management, and partnership development. She has a bachelor's degree in fashion design and is fluent in Portuguese, English, and has basic Spanish comprehension.
Marketing forms 70% of the business strategy. You might have a great product but if nobody knows about it, then it becomes useless. Sharing 5 steps to create a Marketing Plan
How To Plan For A Successful ExhibitionRedbows Ltd
A guide from Dawn Koffler at Redbows on how to plan for a successful exhibition or tradeshow and what to consider in terms of marketing, advertising and promotional merchandise.
Este documento describe la taxonomía de los bananos, incluyendo su clasificación como plantas florales dentro de la división de las monocotiledóneas. También menciona que los bananos contienen triptófano, el cual se convierte en serotonina en el cuerpo humano. Finalmente, lista algunos postres que incluyen bananos como ingredientes principales.
This presentation contains samples/screenshots of some of the work I have done with relation to broadcast design, web, motion graphics,packaging, corporate presentations, multimedia and print.
1) The document outlines terms of reference for a researcher to conduct site mapping for Edukans Exchange projects in Ethiopia.
2) The researcher will assess project sites in Amhara, Oromia, and Afar regions to determine which types of exchange projects would be suitable and identify any gaps or opportunities.
3) The assessment will include reviewing documents, visiting field sites, and conducting interviews over 6-8 weeks to analyze each site's needs and make recommendations.
This document discusses wireless and mobile networks. It begins with an introduction to wireless networks and mobility challenges. It then summarizes key standards and technologies for wireless links including characteristics of wireless links, CDMA, IEEE 802.11 wireless LANs, and cellular networks. It outlines addressing and routing challenges for mobile users. Finally, it discusses how mobility is handled in different network types and at higher layers of the network stack.
La sesión discute el uso de la narrativa como estrategia para la reconstrucción histórica. Explica que una narración es el relato de hechos reales o imaginarios que les suceden a personajes. Describe los conflictos entre empresas petroleras extranjeras y obreros mexicanos en los años 30 que llevaron a la expropiación petrolera de 1938 y la creación de Pemex. Finalmente, menciona dos enfoques para lograr una enseñanza que estimule el pensamiento histórico a través de la narrativa.
El documento resume varias noticias de Oaxaca, México. Incluye una historia sobre una paciente que fue negada atención médica urgente en un hospital. También habla sobre un aumento en los asaltos y secuestros en Salina Cruz y sobre la región Mixteca ocupando el quinto lugar en desapariciones de niños. Por último, detalla varias modalidades comunes de extorsión telefónica que afectan a los oaxaqueños.
La práctica 1 trata sobre el manejo de formas en donde se inserta una forma, se agrupan varias formas y se gira una forma 45 grados. También se modifica una forma cambiando su apariencia antes y después de la modificación.
La península ibérica hace 3000 años estaba habitada por celtas en el norte y centro, e iberos en el este. Los tartessos vivían en el valle del Guadalquivir y atrajeron a colonizadores fenicios, griegos y cartagineses. Los romanos dominaron Hispania desde el 218 a.C., implantando las leyes romanas y el latín. Construyeron ciudades organizadas en torno al cardo y decumano, así como templos, teatros, acueductos y calzadas.
El documento describe las diferentes formas en que se puede manifestar la energía, incluyendo energías renovables como la solar, eólica e hidráulica, y no renovables como el carbón y el petróleo. Explica que la energía puede transferirse, almacenarse, transportarse y transformarse, y menciona algunos tipos de centrales eléctricas como hidroeléctricas, eólicas, térmicas, nucleares y solares.
Este documento presenta una nueva forma de nutrición llamada Nutrición 2.0. Explica que la nutrición ya no es simplemente calcular las calorías de entrada y salida, sino que debe considerar factores como los diferentes alimentos, cultivos, métodos de cocción, composición corporal, edad y estado de entrenamiento de cada persona. La nutrición 2.0 requiere una evaluación completa del estado nutricional y de rendimiento del deportista para proporcionar lo que realmente necesita y así aprovechar su máximo potencial.
Pryank Rajwanshi is seeking a position utilizing over 5 years of sales and marketing experience. He currently works as a Business Development Manager for Akhilesh Singh Academy of HR, where he gives presentations, facilitates workshops, and handles business relationships. Previously, he held similar roles at Mobiloitte, Spectrum Infogain Services, and Appin Technology Lab, gaining experience in internet marketing, recruitment, and business development. Rajwanshi has a MCA from CCS University and diploma from Symbiosis in Marketing & HR.
Los diferentes tipos de diagramas en PowerPoint incluyen organigramas, diagramas de ciclos, diagramas radiales, diagramas piramidales, diagramas de Venn y diagramas de círculos concéntricos.
The document proposes a plan to introduce the cosmetics retailer Sephora to the Irish market. It begins with an overview and background on Sephora as a global brand and the competitive Irish cosmetics market. An analysis of Sephora's internal strengths and external opportunities is presented. The plan recommends establishing flagship stores in major cities and utilizing a multi-channel marketing strategy including promotions, loyalty programs, and digital platforms to position Sephora as an innovative beauty destination. Sephora's unique retail experience and wide product selection are identified as strengths to drive growth in the Irish market.
This marketing proposal summarizes Kleur Tonacity's plan to establish their new high-end home hair colouring product as a recognizable brand in the UK. They will generate awareness through traditional and digital campaigns to educate consumers that a salon-quality result is possible at home. Their strategy focuses on driving customers from awareness campaigns to their website and stores to experience the product. They identify their target audience as affluent professional women and will measure the success of their campaigns through sales and brand metrics.
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
A Boutique Furnishing Showroom situated in premium locality but in a non-high street area wanted a marketing Plan to increase footfalls and sales. If your location does not support you there are ways to sell and this presentation will help you to think about alternatives.
Wish you all the best and Happy Selling
Mariah Mathias Amorim is a motivated graduate seeking a position in sales. She has experience working with luxury brands in London as both a sales consultant and manager. She graduated with a degree in Fashion Marketing and has strong skills in customer service, sales target achievement, and visual merchandising. Her professional history includes roles with various luxury retailers in London demonstrating her skills in luxury sales, communication, and exceeding customer expectations.
Ex-Nihilo - Niche perfumery Business planVivek Sharma
Ex Nihilo is launching a luxury perfume brand that offers customized fragrances. It will initially sell online in France, targeting customers aged 25 and older interested in niche fragrances. The company will offer limited edition perfume collections developed by new talents, as well as a fully customized perfume option where customers select ingredients. It seeks €200,000 in financing to launch and expects to break even within a year.
Fashion Business Entrepreneurship and InnovationLenaCavusoglu1
This document provides an overview of the first week of a course on Fashion Entrepreneurship and Innovation. It introduces key concepts like what innovation is, defines a fashion entrepreneur, and discusses where innovative ideas come from. The week covers the mindset of an entrepreneur and what an inspiration board is. It also lists the assigned textbooks and learning objectives for the course, which include demonstrating skills and attributes of a successful entrepreneur.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
L'Oreal was founded in 1909 in Paris and has achieved huge success. It operates across five divisions selling various beauty products. L'Oreal uses an integrated marketing communications strategy including celebrity endorsements, advertising, sales promotions, sponsoring fashion events, interactive digital marketing campaigns, and establishing loyalty programs. This holistic approach effectively promotes L'Oreal's brands and message of empowering women.
Payal Jeswani is seeking a senior fashion designer or fashion head position. She has over 2 years of experience as a Creative Head for a fashion and textile design company. She is skilled in areas like fashion trend forecasting, sketching, merchandising, Adobe Photoshop and Illustrator. She has expertise in developing collections, fabric selection, marketing, brand communication, buying, and merchandising. Payal has a bachelor's degree in fashion design from Raffles Design International in Australia and a diploma in fashion design from Raffles Design Singapore. She also has a certificate in costume design and fashion styling from Central Saint Martins in London.
Building a brand story - A lesson for start ups on the importance of brand.The Royals
This presentation was delivered on the topic of branding to a group attending lectures as part of the University of Melbourne's Accelerator program MAP.
This document provides an analysis of a brand including its promise, personality, positioning, visual identity, and impression. It also analyzes the company's CRM including its sales pipeline, lead management, and channel strategies. Key points include emphasizing relationships, having a 67.5% market share, and focusing on organizing accessible information for users. The brand uses four colors - blue, red, yellow, and green - to convey trust, excitement, optimism, peace, and other qualities. It also discusses the company's use of YouTube, mobile advertising, and personal selling techniques like question periods and distributing business cards.
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...PerformanceIN
As the Performance Industry matures, we see the number of new channels to reach consumers grow – but how do we take advantage of it? The session will explore some of the new channels in 2014 as well as how a new entrant can get their voice heard within networks, agencies and direct client relationships. The session will focus on Tradedoubler’s findings from their UK network as well as hearing from LUX FIX, a new entrant in 2014 and resident of The Zoo Project – Tradedoubler’s incubator that helps publishers enter the Performance Market.
Emna Neifar is a senior consultant at Deloitte France with 5 years of experience in strategy consulting. She has a dual French and Tunisian cultural background and is seeking new opportunities in Milan that allow her to continue developing her skills and working on impactful projects. Her experience includes strategic analysis, growth strategies, operational excellence, and she has sector expertise in consumer business.
The document proposes a campaign platform called "Studio Royale" to launch MARTINI Royale in the UK. Studio Royale would be an experiential activation featuring a mobile broadcast unit, casting area, and pop-up bar. The campaign aims to bring the brand values of luck and attitude to life through various activities including a TV partnership, digital activation, outdoor advertising, and on-trade promotions. If successful, Studio Royale could create awareness, drive trial of MARTINI Royale, and help find new UK brand ambassadors.
Fashion industry offers a wide spectrum of career options. Every career option requires certain attributes.
Some career profiles are- Fashion Designer, Merchandiser, Retail Merchandiser, Visual Merchandiser, Pattern Maker, Fashion Photographer, Graphic Designer, Fashion PR Specialist, Fashion Editor, Fashion Coordinator, Boutique owner, Fashion Model, Retail Salesperson etc.
Final Project Fashion in Technology and Retailc.docxAKHIL969626
Final Project: Fashion in Technology and Retail
c
Fashion in Technology and Retail
Professor Jennifer Lezan
Final Project
By Jeimy M. Jimenez
About Sephora
Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit.
At Sephora, beauty is in our DNA. Our revolutionary beauty-retail concept, founded in France by Dominique Mandonnaud in 1970, is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. Today, Sephora is not only the leading retailer of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world thanks to its unparalleled assortment of prestige products in every category, unbiased service from experts, interactive shopping environment, and innovation.
Sephora believes every stroke, swipe and dab reveals possibility, and we share our client’s love for the confidence that our products, services, and expertise brings to their life every day. In every store, clients unlock their beauty potential at our Beauty, Skincare and Fragrance Studios through intuitive technology and guidance from the most knowledgeable and professional team of product consultants in the beauty industry.
Sephora stores – Sephora operates approximately 2,300 stores in 33 countries worldwide, with an expanding base of over 430 stores across the Americas. Sephora opened its first U.S. store in New York’s Soho neighborhood in 1998, and its first Canadian store in Toronto in 2004. The Sephora Americas headquarters and Innovation Lab are located in San Francisco, with corporate offices in New York, Mexico City, Montreal, Toronto and São Paolo.
Sephora.com - Launched in the U.S. in 1999 and Canada in 2003, the foremost prestige beauty site on the Internet is also Sephora's largest North American store and is where clients can engage with an inclusive beauty community on our award-winning Beauty Board, and interactive Beauty Talk.
Sephora mobile – Obsessed with teaching and inspiring clients to play in a world of beauty, Sephora has pioneered the use of mobile in beauty, creating groundbreaking content on its intuitive Sephora app and on social media to bring Sephora’s expertise to our clients whenever and wherever they want.
Beauty Insider - In 2007, Sephora launched a client loyalty program to feed their addiction to beauty with unique rewards and experiences. The Beauty Insider program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], and in 2013, added VIB Rouge, two premium levels for Beauty Insiders th ...
The document discusses experiential branding and how to build customer experiences through engaging the five senses. It provides examples of how brands like Martha Stewart, Ikea, and Disney have created branded lifestyles. Case studies are presented on how Singapore Airlines and Intel use sensory branding through sights, sounds, smells and other sensations to immerse customers in the brand experience.
Similar to A marketing for amateurs - home design (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.