The standard slidedeck for presenting Windows Phone 7 as an OS and as a platform with the apps marketplace, the hubs, the music and video contents from Zune, etc... Feel free to reuse and spread!

1. Christophe Lauer twitter: @clauer Business Development Manager w/ Digital Agencies Introduction to Windows Phone 7 Microsoft France

2. Designed for Life in Motion Designed for Life in Motion Designed for Life in Motion A Different Kind of Phone

3. “I came away impressed. If you considered Microsoft to be down and out, it's definitely back in the ring, both gloves laced up, ready to fight.” Eric Zeman InformationWeek “…it is different enough to embarrass pretty much everyone else except Apple.” Charlie Sorrel, Wired “All of the major wireless carriers and every likely hardware maker are backing it, and they’d be stupid not to, it’s awesome.“ Matt Buchanan at Gizmodo Microsoft Gets Its Groove Back “Microsoft hit it out of the park by creating an innovative and exciting smartphone platform.” Matthew Miller of ZDNet “Microsoft is about to leapfrog Apple and every other player in the mobile space with Windows Phone 7.” Peter Ha, TIME “The man with the plan for your mobile future is not Steve Jobs but Steve Ballmer.” “I kind of LOVED it.” Jessica Mintz, AP “Microsoft had three challenges: bring the Windows Mobile UI up to par, differentiate using its unique assets, and re-engage developers. With Windows Phone 7, Microsoft has accomplished the first two and put itself in position to hit the third.” AviGreengart, Current Analysis

4. Changing our GameA New Approach with WP7 DESIGN: END USER COMES FIRST PLATFORM: RICHER, DEEPER, EASIER APPS HARDWARE: FASTER TO MARKET, LESS HEAVY LIFTING

5. Target: Life Maximizers WHO ARE LIFE MAXIMIZERS? WHAT’S IMPORTANT TO THEM? Not feeling overwhelmed Balanced priorities Growing personally and professionally Living life to the fullest Busy personally and professionally Living a rich, active life Settled rather than seeking Juggling priorities Value technology as a means to achieve goals

6. Excelling in 7 Areas “START” EXPERIENCE Simple and delightful START screen with all your relevant information at your fingertips SOCIAL COMMUNICATIONS ‘People-centric’ experiences merging social nets with communication HARDWARE CHOICE Range of sizes, keyboard options, look and feel PHOTOS Best photo phone availableReplaces your point and shoot BEST FOR BUSINESS USERS Continued focus on user productivity LOCATION AWARE SEARCH Full search capability delivering location relevant results XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live

7. Standardized Hardware Foundation Capacitive touch 4 or more contact points 800 WVGA / 480 HVGA Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera 5 mega pixels or more, flash required, camera button required Multimedia Common detailed specs, Codec acceleration Memory 256MB RAM or more, 8GB Flash or more GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better 480 WVGA / 320 HVGA Hardware buttons | Start, Search, Back

8. Inspiration

9. Windows Phone 7 Tiles & Hubs

10. What’s Built In Meeting high expectations DESIGN/MOTION/TOUCH Delightful touch experience on capacitive screens BROWSER High-performance browsing experience MUSIC , VIDEO, PHOTOS Fully integrated Zune experience, connected Photos COMMUNICATION People-centric experiences merging social nets with communication MAPS & DIRECTIONS Context aware, turn-by-turn, walking or driving APPS & GAMES Best of breed developer platform for apps & games

11. Xbox LIVE Gaming Services Windows Phone will extend the Xbox LIVE brand beyond the console for the first time Windows Phone is the first step towards our vision of a ubiquitous gaming service Identity Friends Premium placement helps your titles stand out and avoid the race to the bottom Achievements Merchandising Premium Placement

13. Rapid creation of multi-screen 2D and 3D games

14. Rich content pipeline

15. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune

16. Modern XAML/event-driven application UI framework

17. Rapid creation of visually stunning apps

18. Metro-themed UI controls

19. HTML/JavaScript

21. Hardware Launch Partners

22. Mobile Operator Launch Partners

23. Next Steps 16 Register at the Windows Phone 7 Marketplace http://developer.windowsphone.com/Signup-Create-Account.aspx Windows Phone 7 Developer Home Page http://developer.windowsphone.com/ Windows Phone 7 Application Certification Requirements http://go.microsoft.com/?linkid=9730558 Application Policy Guidelines http://go.microsoft.com/?linkid=9730556 Content Policy Guidelines http://go.microsoft.com/?linkid=9730557 Forums http://social.msdn.microsoft.com/Forums/en-US/category/windowsphone

24. Q&A

25. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.