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WP7 Study 발표 - WinMoDev


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WP7 Study 발표 - WinMoDEV

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WP7 Study 발표 - WinMoDev

  1. 1. Windows Phone 7:A New Kind of Phone<br />Required Slide<br />서진호 부장 (<br />Sr. Developer Evangelist – Windows Phone 7<br />Microsoft Korea<br /><br />
  2. 2. Consumerization of IT: A Changing Environment<br />Gen-Y expanding in the workforce<br />Social networking goes mainstream<br />Soaring demand for mobility<br />Massively different economy<br />
  3. 3. Our New Direction<br />HARDWARE<br />Optimized and standardized<br />DESIGN<br />End user comes first<br />PLATFORM<br />Re-architected developer platform<br />
  5. 5. Smart DesignWorks the way you want<br />SEARCH<br />Location aware<br />Optimized for Bing integration<br />One click search<br />INTERNET EXPLORER<br />Fast-opening pages, legible text and easily clickable links<br />Browsing and resizing happen naturally<br />START<br />Customizable, at-a-glance view<br />Live tiles continuously update you about your world <br />
  6. 6. Integrated ExperiencesHubs simplify your everyday tasks on the phone<br />Immersive and engaging experiences<br />Bring together apps, services, content, and the web by theme<br />Reduce the number of steps for everyday tasks<br />
  7. 7. Integrated ExperiencesHubs simplify your everyday tasks on the phone<br />
  8. 8. Windows Phone 7 - Device Experience<br />Video<br />
  9. 9. SUSTAINED INVESTMENT<br />Commitment to Infrastructure Investments<br />Business Productivity Online Suite<br />
  10. 10. # OF USERS<br />Windows Device/OS Portfolio<br />NUMBER OF USERS<br />Smart design and best in class business productivity <br />Managed through Exchange EAS<br />App Platform: Silverlight, XNA, VS 2010 and Expression<br />App distribution: Marketplace<br />Windows Phone 7<br />Good business productivity<br />Managed through Exchange EAS and System Center<br />App Platform: Native or .NET, VS 2008<br />App Distribution: Management Infrastructure<br />Windows Mobile 6.5<br />Line of Business specific Interface<br />Specialized use and design<br />Application Platform: Native, specialized devtools<br />App distribution: Management Infrastructure<br />Ruggedized<br />
  11. 11. Compelling Application Platform<br />RICH, CAPTIVATING APPLICATIONS<br />Unleash the power of Silverlight to reach customers and employees<br />END-TO-END DEVELOPER EXPERIENCE<br />Tools > community > ingestion > distribution<br />SINGLE, DISCOVERABLE MARKETPLACE<br />Channel for reaching the end-user<br />POWERFUL AND FAMILIAR TOOLS<br />Visual Studio, Expression Blend, Silverlight, and XNA<br />MULTI-SCREEN POTENTIAL<br />Applications that work across phone, web, and desktop<br />
  12. 12. Possibilities for your Business<br />
  13. 13. User Experience Frameworks<br />Modern XAML/event-driven application UI framework<br />Rapid creation of visually rich apps<br />HTML/Javascript<br />Mature, robust, widely deployed technology<br />High performance game framework<br />Rapid creation of multi-screen 2D and 3D games <br />Rich content pipeline<br />Mature, robust, widely adopted technology spanning Xbox, Windows, and Zune<br />GAMES(and applications)<br />APPLICATIONS<br />(and games)<br />
  14. 14. Managed Code for Game Development<br />Windows Phone 7 <br />Uses the .NET platform<br />Managed code platform, no unsafe code<br />.NET/XNA is used for games today!<br />XNA Game Studio 4.0 is C# exclusive<br />800+ managed code games on XBLA/XBLIG<br />Windows games published through portals<br />
  15. 15. XNA Game Studio 4.0<br />Develop for Windows Phone 7 Series <br />Enhanced audio support<br />Simplified graphics API’s<br />Visual Studio 2010 integration<br />New configurable effects<br />
  16. 16. Frameworks designed for performance<br />Addressing Performance Head-on<br />Frameworks designed for performance<br />Frameworks designed for performance<br />Frameworks designed for performance<br />XNA Framework designed for gaming scenarios<br />Commitment to future of managed code <br />No unnecessary garbage generation<br />Three + years of profiling and investment <br />We’ve built for performance on Windows Phone 7<br />Math libraries optimized <br />Efficient APIs with tuned transitions to native code<br />
  17. 17. Games Hub Featuring Xbox LIVE<br />
  18. 18. Xbox LIVE is Gaming Services<br />Gamertag<br />Friends<br />Achievements<br />Windows Phone will extend the Xbox LIVE brand beyond the console for the first time<br />Merchandising Premium Placement<br />Windows Phone is the first step towards our vision of a ubiquitous gaming service<br />Differentiates your title from the rest<br />
  19. 19. Windows Phone 7 – The Developer Experience<br />Demo<br />
  20. 20. Marketplace Update for Windows Phone 7Giving developers what they’ve asked for<br />EASILY MANAGE YOUR BUSINESS<br />Single self-service portal<br />Transparent polices & open to 3rd party services<br />Beta distribution service<br />DEEPEN CUSTOMER CONNECTION<br />Trial API<br />Push notification, simple update mechanism, & dynamic tiles<br />Broad business model support<br />INCREASE DISCOVERABILITY<br />Reach all WP7 consumers with compelling apps<br />Single easy to find Marketplace on device and PC<br />Daily localized merchandising to promote the very best apps <br />
  21. 21. Windows Phone 7 – Marketplace Experience<br />Demo<br />
  22. 22. Addressing Business Customer NeedsMaking Windows Phone 7 work for your organization<br />UTILIZES EXISTING INVESTMENTS<br />COMPELLING PLATFORM <br />CAPTIVATING AND PRODUCTIVE EXPERIENCES<br />Phones end-users desire<br />Business and personal<br />Productivity without compromise<br />Works well with Exchange and SharePoint<br />On-premise or in the cloud<br />Managed with Exchange<br />Compelling apps for phone, web and PC<br />Powerful & familiar developer tools <br />
  23. 23. # OF USERS<br />Reactions to Windows Phone 7<br />“One thing is certain: All of today's other smartphone user interfaces look pretty staid by comparison.”<br />David Coursey, PC World<br />“Microsoft Office on Windows Phone 7 Looks Fantastic. From e-mail to edit, the process is seamless.”<br />John Herrman, Gizmodo<br />“When it comes to smartphones, Windows Phone 7 should arguably be the de facto platform for business professionals.”<br />Tony Bradley, PC World<br />
  24. 24. Windows Phone Resources<br />Questions? Demos? The Latest phones? <br />Visit the Windows Phone Technical Learning Center...<br />Business IT Resources<br /><br />Developer Resources<br /><br />Experience Windows Phone 7 on-line and get a backstage pass<br /><br />
  25. 25. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />