Nokia used to dominate the mobile phone market but has lost significant market share to newer competitors. Once the leading brand, everyone wanted a Nokia phone. However, Nokia failed to innovate and keep up with new features introduced by Apple and Blackberry that appealed greatly to youth. As a result, Nokia is no longer seen as a desirable brand for young people. However, there is still a loyal customer base of older Nokia phone users who hope Nokia can regain popularity by reconnecting with these grassroots supporters.