Marketing channels using BrandedYUDU iPad and iPhone Apps for the        Travel industry     Travel Technology Show London...
I will address the following questions: Why should travel and holiday businesses be on the iPad? What evidence is there th...
About YUDU Media Digital publishing specialists for web, iPad & iPhone formed in 2003 2006/7 investment to develop self-pu...
Selected YUDU Customers & Apps
Why should you be on the iPad?          Downloads by Category iOS4 - Top 8700006000050000                                 ...
Why should you be on the iPad?Compared to iPhone users, iPad users:   Engage with their Apps 3 times longer with their iPa...
Why should you be on the iPad?            Forecast Sales of devices 2011                  Millions of Units               ...
What evidence is there that customers are buying                from the iPad?      Typical Mobile Traffic Report form Ret...
What makes the YUDU system special?Container architectureYUDU proven software, your branding.Cloud based self publishingDe...
Step 1: YUDU Creates & Publishes to the App                  store
Step 2: Readers Download the Apps and you can            add free content at will
Step 3: YUDU Servers Manage and collect data
Step 4: Publish new Brochures to the App:   Login, Upload, Enhance & Publish
What number of installed Apps might I reasonably expect?Niche Branded Travel Apps  2500 first week, 200 a day.  In 6 month...
Profile of App Downloads of a Strong Brand from launch                                               GOOD Brand Travel APP...
YUDU Special Features              Data CaptureBuilding an email database of thousands is a powerful marketing tool.
YUDU Special Features               Multiple Brochures in App                                          Branded. Users know...
YUDU Special Features   Search in Brochure                              Text predicts as you type,                        ...
YUDU Special Features   Page Sharing by email                        Nielson Survey shows the influence of friends.
Special Features   Triggers for Videos & Slide shows                                   Trigger Buttons for Video          ...
Why an YUDU App, why not just access the        website through a browser?Building a captive readershipData collectionPush...
What about Android and all the other Pads? Motorola Xoom coming in April in USA    First serious Andriod Samsung Galaxy Pa...
Finally Top Tips for a Successful App Content is key. It is a web experience, use it: Video, slideshows, audio. Large clic...
Questions?      Or come and talk to us on our stand:                         Stand   A31YUDU Mediawww.yudupro.comemail: ip...
Some Apps from YUDU
Upcoming SlideShare
Loading in …5
×

YUDU iPad and iPhone apps for the travel industry - Presentation

1,584 views

Published on

Presentation made by YUDU CEO Richard Stephenson highlighting the benefits travel companies can receive from a YUDU developed iPad or iPhone app. The Presentation was made in February 2011 at the Travel Technology Show London.

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

YUDU iPad and iPhone apps for the travel industry - Presentation

  1. 1. Marketing channels using BrandedYUDU iPad and iPhone Apps for the Travel industry Travel Technology Show London Feb 2011
  2. 2. I will address the following questions: Why should travel and holiday businesses be on the iPad? What evidence is there that customers are buying from the iPad? What number of App downloads might I reasonably expect? What evidence has YUDU gathered to date Why an App, why not just access the website through a browser? What features are available & makes the YUDU system special? What about Android and all the other Pads?
  3. 3. About YUDU Media Digital publishing specialists for web, iPad & iPhone formed in 2003 2006/7 investment to develop self-publishing cloud computing system. System publishes up to 1200 publications/day 2010 investment in iPad App software tools: over 60 iPad & iPhone apps live. Winner of 12 technology and service awards over the past 2 years Top 50 Fastest Growing Tech Companies in UK & Top 500 in EMEA YUDU.com Top 7.5k sites in world Alexa ranking (top 5k US, top 1k UK) 70k Self Publishing accounts, 1.9m publications.
  4. 4. Selected YUDU Customers & Apps
  5. 5. Why should you be on the iPad? Downloads by Category iOS4 - Top 8700006000050000 Games40000 Books30000 Ent Education20000 Lifestyle10000 Utilities 0 Travel Music Source: MOBCLIX 1Year analysis
  6. 6. Why should you be on the iPad?Compared to iPhone users, iPad users: Engage with their Apps 3 times longer with their iPad equivalents. Enjoy 5x higher ECPM (effective cost per thousand) Get 10.7x higher click through rates of rich media video ads than on the iPhone Source: Mobclix information from their installed base.
  7. 7. Why should you be on the iPad? Forecast Sales of devices 2011 Millions of Units 150375 Desktop Laptops 200 Netbooks Tablets 50 40 SmartPhones Source: Deloittes Touche Tomatsu Ltd 2010
  8. 8. What evidence is there that customers are buying from the iPad? Typical Mobile Traffic Report form Retail Site 10.3 iPad 45.5 iPhone iPod Touch Android 33.1 BB Torch BB Onyx Samsung Other Mob Source: Site Catalyst via Forrester Research
  9. 9. What makes the YUDU system special?Container architectureYUDU proven software, your branding.Cloud based self publishingDelivery - Global Content Delivery networkRich media and specialized featuresPackage with Web BrochuresUnique Features
  10. 10. Step 1: YUDU Creates & Publishes to the App store
  11. 11. Step 2: Readers Download the Apps and you can add free content at will
  12. 12. Step 3: YUDU Servers Manage and collect data
  13. 13. Step 4: Publish new Brochures to the App: Login, Upload, Enhance & Publish
  14. 14. What number of installed Apps might I reasonably expect?Niche Branded Travel Apps 2500 first week, 200 a day. In 6 months installed base 20,000Large Brand Travel Apps 7500 first week, 500 a day thereafter In 6 months installed base 45,000 iPad owners have higher disposable income and therefore attractive to the Travel industry.
  15. 15. Profile of App Downloads of a Strong Brand from launch GOOD Brand Travel APP. LARGE INITIAL PEEK GOOD BUILD AFTER CHRISTMAS Note: the weekend spike in downloading.
  16. 16. YUDU Special Features Data CaptureBuilding an email database of thousands is a powerful marketing tool.
  17. 17. YUDU Special Features Multiple Brochures in App Branded. Users know what Is available for download from the servers. Editions can be cleared from the device and re-downloaded from the cloud to save device memory. Push notifications alert the user To new catalogues.Push notifications alert the reader to new catalogues.
  18. 18. YUDU Special Features Search in Brochure Text predicts as you type, Highlights search term in the text.
  19. 19. YUDU Special Features Page Sharing by email Nielson Survey shows the influence of friends.
  20. 20. Special Features Triggers for Videos & Slide shows Trigger Buttons for Video content and Hi-Rez Slideshows technology to produce Hi-Rez pictures.
  21. 21. Why an YUDU App, why not just access the website through a browser?Building a captive readershipData collectionPushing offers and new brochuresInterfacing with gestures & the touch featuresEmailing pages for trusted approvalQuality of images & Video and extending the experienceIn-leaving the brochure.
  22. 22. What about Android and all the other Pads? Motorola Xoom coming in April in USA First serious Andriod Samsung Galaxy Pad HP Palm operating system Dell Q3 offering Blackberry Playbook, dual core device Overall YUDU Strategy is UBIQUITY
  23. 23. Finally Top Tips for a Successful App Content is key. It is a web experience, use it: Video, slideshows, audio. Large click to buy buttons to open the in-App web browser Plan and carry out app marketing PR, review sites, social media, print ads, short burst campaigns to give initial momentum. (Current Apple algorithm = 3 day download growth) It is a circular process: Plan for regular upgrading and improvement based on user feedback and analysis of the reading stats. Talk to us about your plans. We know what works!
  24. 24. Questions? Or come and talk to us on our stand: Stand A31YUDU Mediawww.yudupro.comemail: ipad@yudu.comTel UK: +44 (0) 870 760 9258Tel US: +1 888 FOR YUDU
  25. 25. Some Apps from YUDU

×