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Webcast: The Future of Mobility<br />Simon Guest<br />Director, Mobility Solutions<br />simon.guest@neudesic.com<br />
Apple will have sold 54 iPhones and 11 iPads<br />
Over 80 unique Android handsets and 30 Android tablets in market<br />
Microsoft spending $1bn on marketing for Windows Phone 7<br />
Current and Emerging Trends<br />Mobile Solutions for the Enterprise<br />Ideas for your Organization<br />
http://www.gartner.com/it/page.jsp?id=1434613<br />
http://www.gartner.com/it/page.jsp?id=1434613<br />
Worldwide data doesn’t accurately represent what’s happening in the US<br />
Anyone here use Symbian?<br />
ComscoreMobiLens<br />
http://www.comscore.com/Products_Services/Product_Index/MobiLens<br />60.7m Active Smartphones in US<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />WM6 loses 10% share in 12 mont...
What else do we learn from this data?<br />
Take reports, statistics, and analyst<br />forecasts with a grain of salt<br />
US market share very different <br />from WW market share<br />
Device lifecycle is very short<br />(EPA average is around 18 months)<br />
Apple iPhone 4<br /><ul><li>73.34m sold (as of Q3)
2011 forecasts vary – 100m from Wedge Partner Analyst
iOS 4.2 Release
AirPrint
Email improvements
Enhanced Enterprise Support
Data protection for mail
SSL VPN
MDMS APIs for management
Wireless app distribution</li></li></ul><li>Developing for iOS<br /><ul><li>Objective C
XIB Builder (CocoaTouch)
Xcode IDE (MacOSX only)
What is coming in Xcode 4?
LLVM compiler (compared to GCC)
LLDB (Fast Debugging)
Combined and Enhanced IDE</li></li></ul><li>Apple App Store<br /><ul><li>300k Apps (Oct 2010)
7bn App Downloads
87% iPhone, 7% iPad, 7% multi-tgt
$4.97 avg., iPad apps 23% higher
Apps in the Enterprise?
Enabled through iOS Enterprise Development Program
Wireless App Distribution in 4.2</li></li></ul><li>What Android handset would I show?<br />
Around 80 different devices in <br />market at end of 2010<br />
http://blog.tweetdeck.com/android-ecosystem<br />
"Twitter client, Twitter Deck [sic], recently launched their app for Android. They reported that they had to contend with ...
http://blog.tweetdeck.com/android-ecosystem<br />
http://www.engadget.com/2010/11/08/samsung-confirms-continuum-dual-display-android-handset-for-veri/<br />Samsung Continuu...
Grip sensor to light up the ticker
Left/right swipe on bottom display</li></li></ul><li>Developing for Android<br /><ul><li>Java Language
Activity/Resource based
Eclipse IDE (ADT Plug In)
Comparing to iOS Development
Multi-OS Support
Latest IDE issues (3.6/Helios)
Simulator targets multiple Android versions (1.5 through 2.2)
Java language vs. Objective C</li></li></ul><li>Android Market<br /><ul><li>Newer than App Store
~100k Apps available (Oct 2010)
Fewer restrictions/approval process
More user notifications
Apps in the Enterprise?
No requirement that apps have to be sourced from Market
APK File Format
IBM, Google have internal</li></li></ul><li>Speaking of Android, isn’t Google getting sued by Oracle? <br />
http://news.cnet.com/8301-30684_3-20013546-265.html<br />
http://flowingdata.com/2010/10/11/mobile-patent-lawsuits/<br />
RIM were #1 in the stats… <br />What are they doing?<br />
http://www.engadget.com/2010/08/04/blackberry-torch-review/<br />BlackBerry Torch 9800<br /><ul><li>Slide out keyboard/tou...
3.2” Capacitive Touch Screen, 480x360 resolution
Marvel CPU 624Mhz
BlackBerry 6 OS
WebKit based (finally!)
More polished than 5, but familiar
Universal Search</li></li></ul><li>Developing for BlackBerry<br /><ul><li>Java Mobile Edition (JME)
BlackBerry Java SDK
Eclipse and NetBeans IDE Support
Future of JME?
“Java Mobile.Next” at JavaOne 2010
JCP Status?
Updates to JME, three h/w footprints
Webkit and Javascript support
Strong embedded story, but shockingly behind Android</li></li></ul><li>BlackBerry App World<br /><ul><li>v2.0 Launched on ...
10k Apps available
Similar mix of applications to other app stores.
Apps in the Enterprise?
BlackBerry Enterprise Server for Applications
Central administration
Wireless deployment</li></li></ul><li>…and what about Microsoft?<br />
http://www.engadget.com/2010/10/22/samsung-focus-review/<br />Samsung Focus<br /><ul><li>4-inch Super AMOLED display
1Ghz Snapdragon processor
512Mb ROM, 1Gb RAM
8Gb internal storage, expandable through SD card (bound)</li></li></ul><li>Developing for WP7<br /><ul><li>C#/XAML based
Silverlight 3.0 on custom WinCE 6/7
Visual Studio and/or Expression Blend (Express versions available)
Device and software sweet spot?
iPhone – guaranteed deployment, but little customer choice
Android – amazing customer choice, but test permutations
WP7 – good combination of both</li></li></ul><li>Windows Marketplace<br /><ul><li>Marketplace on Windows Phone 7
App Hub (http://create.msdn.com)
Launched November 2010
Just passed 6,000 applications
Strong start, good mix of top titles
Apps in the Enterprise?
No enterprise deployment or side loading today
Possible through developer tools
Address in future mobile updates</li></li></ul><li>What about tablets?<br />
Dominated today by one device…<br />
Apple iPad<br /><ul><li>Commands 95% of tablet market share Global tablet sales grew from 3.5m to 4.4m in Q3
iPad accounted for 4.19m of these
Analysts predictions range between 35m and 48m iPads will sell in 2011
iOS 4.2 update will apply to iPad
iPadvNext? Cameras? Retina display?</li></li></ul><li>30 Android tablets in market by end of 2010<br />
Maylong M-150<br /><ul><li>Android 1.6
7” resistive touch screen
800x480 resolution
ARM9 VM8505 (400Mhz) processor
WiFi and MicroSD</li></li></ul><li>
Maylong M-150<br /><ul><li>Android 1.6
7” resistive touch screen
800x480 resolution
ARM9 VM8505 (400Mhz) processor
WiFi and MicroSD</li></ul>“May-not-last-long”?<br />
Samsung Galaxy Tab<br /><ul><li>Android 2.2
7” 1024x600 resolution screen with capacitive touch input
ARM Cortex A8 1Ghz processor
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Future of Mobility

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Slides from a WebCast I held on 1/25 on the "Future of Mobility". You can download the recording here: http://www.neudesic.com/insight/Presentation/Pages/PW20110125.aspx

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Future of Mobility

  1. 1. Webcast: The Future of Mobility<br />Simon Guest<br />Director, Mobility Solutions<br />simon.guest@neudesic.com<br />
  2. 2.
  3. 3. Apple will have sold 54 iPhones and 11 iPads<br />
  4. 4. Over 80 unique Android handsets and 30 Android tablets in market<br />
  5. 5. Microsoft spending $1bn on marketing for Windows Phone 7<br />
  6. 6.
  7. 7. Current and Emerging Trends<br />Mobile Solutions for the Enterprise<br />Ideas for your Organization<br />
  8. 8.
  9. 9. http://www.gartner.com/it/page.jsp?id=1434613<br />
  10. 10. http://www.gartner.com/it/page.jsp?id=1434613<br />
  11. 11. Worldwide data doesn’t accurately represent what’s happening in the US<br />
  12. 12. Anyone here use Symbian?<br />
  13. 13.
  14. 14. ComscoreMobiLens<br />
  15. 15. http://www.comscore.com/Products_Services/Product_Index/MobiLens<br />60.7m Active Smartphones in US<br />
  16. 16. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  17. 17. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  18. 18. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  19. 19. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  20. 20. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  21. 21. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  22. 22. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  23. 23. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  24. 24. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  25. 25. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  26. 26. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />
  27. 27. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />WM6 loses 10% share in 12 months. What will WP7 bring?<br />RIM remains strong, but steadily eroding share<br />Android on fire. From 3% to 23.5% in 12 months<br />iOS holding steady around 24% market share<br />
  28. 28. What else do we learn from this data?<br />
  29. 29. Take reports, statistics, and analyst<br />forecasts with a grain of salt<br />
  30. 30. US market share very different <br />from WW market share<br />
  31. 31. Device lifecycle is very short<br />(EPA average is around 18 months)<br />
  32. 32.
  33. 33. Apple iPhone 4<br /><ul><li>73.34m sold (as of Q3)
  34. 34. 2011 forecasts vary – 100m from Wedge Partner Analyst
  35. 35. iOS 4.2 Release
  36. 36. AirPrint
  37. 37. Email improvements
  38. 38. Enhanced Enterprise Support
  39. 39. Data protection for mail
  40. 40. SSL VPN
  41. 41. MDMS APIs for management
  42. 42. Wireless app distribution</li></li></ul><li>Developing for iOS<br /><ul><li>Objective C
  43. 43. XIB Builder (CocoaTouch)
  44. 44. Xcode IDE (MacOSX only)
  45. 45. What is coming in Xcode 4?
  46. 46. LLVM compiler (compared to GCC)
  47. 47. LLDB (Fast Debugging)
  48. 48. Combined and Enhanced IDE</li></li></ul><li>Apple App Store<br /><ul><li>300k Apps (Oct 2010)
  49. 49. 7bn App Downloads
  50. 50. 87% iPhone, 7% iPad, 7% multi-tgt
  51. 51. $4.97 avg., iPad apps 23% higher
  52. 52. Apps in the Enterprise?
  53. 53. Enabled through iOS Enterprise Development Program
  54. 54. Wireless App Distribution in 4.2</li></li></ul><li>What Android handset would I show?<br />
  55. 55. Around 80 different devices in <br />market at end of 2010<br />
  56. 56. http://blog.tweetdeck.com/android-ecosystem<br />
  57. 57. "Twitter client, Twitter Deck [sic], recently launched their app for Android. They reported that they had to contend with more than 100 different versions of Android software on 244 different handsets. The multiple hardware and software iterations present developers with a daunting challenge.“<br />[Steve Jobs, Apple]<br />
  58. 58. http://blog.tweetdeck.com/android-ecosystem<br />
  59. 59. http://www.engadget.com/2010/11/08/samsung-confirms-continuum-dual-display-android-handset-for-veri/<br />Samsung Continuum<br /><ul><li>3.4-inch Super AMOLED primary display, 1.8-inch Super AMOLED secondary "ticker" display
  60. 60. Grip sensor to light up the ticker
  61. 61. Left/right swipe on bottom display</li></li></ul><li>Developing for Android<br /><ul><li>Java Language
  62. 62. Activity/Resource based
  63. 63. Eclipse IDE (ADT Plug In)
  64. 64. Comparing to iOS Development
  65. 65. Multi-OS Support
  66. 66. Latest IDE issues (3.6/Helios)
  67. 67. Simulator targets multiple Android versions (1.5 through 2.2)
  68. 68. Java language vs. Objective C</li></li></ul><li>Android Market<br /><ul><li>Newer than App Store
  69. 69. ~100k Apps available (Oct 2010)
  70. 70. Fewer restrictions/approval process
  71. 71. More user notifications
  72. 72. Apps in the Enterprise?
  73. 73. No requirement that apps have to be sourced from Market
  74. 74. APK File Format
  75. 75. IBM, Google have internal</li></li></ul><li>Speaking of Android, isn’t Google getting sued by Oracle? <br />
  76. 76. http://news.cnet.com/8301-30684_3-20013546-265.html<br />
  77. 77. http://flowingdata.com/2010/10/11/mobile-patent-lawsuits/<br />
  78. 78. RIM were #1 in the stats… <br />What are they doing?<br />
  79. 79.
  80. 80.
  81. 81. http://www.engadget.com/2010/08/04/blackberry-torch-review/<br />BlackBerry Torch 9800<br /><ul><li>Slide out keyboard/touchscreen
  82. 82. 3.2” Capacitive Touch Screen, 480x360 resolution
  83. 83. Marvel CPU 624Mhz
  84. 84. BlackBerry 6 OS
  85. 85. WebKit based (finally!)
  86. 86. More polished than 5, but familiar
  87. 87. Universal Search</li></li></ul><li>Developing for BlackBerry<br /><ul><li>Java Mobile Edition (JME)
  88. 88. BlackBerry Java SDK
  89. 89. Eclipse and NetBeans IDE Support
  90. 90. Future of JME?
  91. 91. “Java Mobile.Next” at JavaOne 2010
  92. 92. JCP Status?
  93. 93. Updates to JME, three h/w footprints
  94. 94. Webkit and Javascript support
  95. 95. Strong embedded story, but shockingly behind Android</li></li></ul><li>BlackBerry App World<br /><ul><li>v2.0 Launched on Aug 2010
  96. 96. 10k Apps available
  97. 97. Similar mix of applications to other app stores.
  98. 98. Apps in the Enterprise?
  99. 99. BlackBerry Enterprise Server for Applications
  100. 100. Central administration
  101. 101. Wireless deployment</li></li></ul><li>…and what about Microsoft?<br />
  102. 102. http://www.engadget.com/2010/10/22/samsung-focus-review/<br />Samsung Focus<br /><ul><li>4-inch Super AMOLED display
  103. 103. 1Ghz Snapdragon processor
  104. 104. 512Mb ROM, 1Gb RAM
  105. 105. 8Gb internal storage, expandable through SD card (bound)</li></li></ul><li>Developing for WP7<br /><ul><li>C#/XAML based
  106. 106. Silverlight 3.0 on custom WinCE 6/7
  107. 107. Visual Studio and/or Expression Blend (Express versions available)
  108. 108. Device and software sweet spot?
  109. 109. iPhone – guaranteed deployment, but little customer choice
  110. 110. Android – amazing customer choice, but test permutations
  111. 111. WP7 – good combination of both</li></li></ul><li>Windows Marketplace<br /><ul><li>Marketplace on Windows Phone 7
  112. 112. App Hub (http://create.msdn.com)
  113. 113. Launched November 2010
  114. 114. Just passed 6,000 applications
  115. 115. Strong start, good mix of top titles
  116. 116. Apps in the Enterprise?
  117. 117. No enterprise deployment or side loading today
  118. 118. Possible through developer tools
  119. 119. Address in future mobile updates</li></li></ul><li>What about tablets?<br />
  120. 120.
  121. 121. Dominated today by one device…<br />
  122. 122. Apple iPad<br /><ul><li>Commands 95% of tablet market share Global tablet sales grew from 3.5m to 4.4m in Q3
  123. 123. iPad accounted for 4.19m of these
  124. 124. Analysts predictions range between 35m and 48m iPads will sell in 2011
  125. 125. iOS 4.2 update will apply to iPad
  126. 126. iPadvNext? Cameras? Retina display?</li></li></ul><li>30 Android tablets in market by end of 2010<br />
  127. 127. Maylong M-150<br /><ul><li>Android 1.6
  128. 128. 7” resistive touch screen
  129. 129. 800x480 resolution
  130. 130. ARM9 VM8505 (400Mhz) processor
  131. 131. WiFi and MicroSD</li></li></ul><li>
  132. 132. Maylong M-150<br /><ul><li>Android 1.6
  133. 133. 7” resistive touch screen
  134. 134. 800x480 resolution
  135. 135. ARM9 VM8505 (400Mhz) processor
  136. 136. WiFi and MicroSD</li></ul>“May-not-last-long”?<br />
  137. 137. Samsung Galaxy Tab<br /><ul><li>Android 2.2
  138. 138. 7” 1024x600 resolution screen with capacitive touch input
  139. 139. ARM Cortex A8 1Ghz processor
  140. 140. 32Gb storage
  141. 141. Dual Cameras
  142. 142. Available across all 4 major US carriers
  143. 143. $599 w/o contract
  144. 144. $399 w/ 2 year data plan
  145. 145. Samsung Forecast is to sell 10m units in first year of release
  146. 146. IDC forecast around 5.5m Android tablets in 2011</li></ul>http://www.engadget.com/2010/11/01/samsung-galaxy-tab-review/<br />
  147. 147. And everywhere in between…<br />
  148. 148. Apple iPad (9.7”)<br />Samsung Galaxy Tab (7”)<br />DELL Streak (5”)<br />
  149. 149. Real battle likely between 7” and 10”<br />http://www.inc.com/tech-blog/7-inch-vs-10-inch-tablets.html<br />
  150. 150.
  151. 151. Who else is thinking about tablets?<br />
  152. 152. http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/<br />BlackBerry Playbook<br /><ul><li>QNX (Linux distro) based OS
  153. 153. 7” 1024x600 WSVGA
  154. 154. Capacitive Touch Screen
  155. 155. 1Gb Dual Core processor
  156. 156. 1Gb RAM
  157. 157. Dual HD Cameras (3Mb facing, 5Mb rear) with 1080p HDR
  158. 158. Webkit, HTML5, Flash, AIR, OpenGL, Java
  159. 159. Due for release early 2011
  160. 160. Blend of media device/Blackberry++
  161. 161. Rumored to be sub-$500</li></li></ul><li>What about Microsoft?<br />
  162. 162. From Windows XP Tablet Edition through to <br />UMPC/Origami<br />
  163. 163. HP Slate 500<br /><ul><li>Shown at CES in January 2010
  164. 164. HP Acquired Palm in April 2010
  165. 165. Released into business channel in Oct 2010 (Retail $799), but limited quantity
  166. 166. 7” Capacitive Touch
  167. 167. Atom Z540(1.68Ghz)
  168. 168. Windows 7 Professional 32bit
  169. 169. 2Gb DDR
  170. 170. 64Gb SSM
  171. 171. Dual Webcams
  172. 172. 2-cell 30WHr polymer battery
  173. 173. Wireless only (No 3G option)</li></li></ul><li>DELL Inspiron Duo<br /><ul><li>Convertible laptop/tablet device
  174. 174. Capacitive multi-touch screen
  175. 175. $549 starting price point
  176. 176. 7” Capacitive Touch
  177. 177. Atom Dual Core N550
  178. 178. Windows 7 Home Premium 32bit
  179. 179. 2Gb DDR3
  180. 180. 320Gb SATA hard drive
  181. 181. 1.3 megapixel webcam
  182. 182. 4-cell 29WHr polymer battery
  183. 183. 4 hours battery</li></li></ul><li>Windows 7 as a tablet operating system?<br />
  184. 184. Balance between familiar, desktop environment vs. non-touch native applications<br />
  185. 185. CES Announcement: Windows 8 will be optimized for slate/tablet devices, available on SoC devices (inc. ARM)<br />
  186. 186.
  187. 187. Mobile enterprise app sales accounted for $2.8bn in 2009. Projected $11bn by 2015.<br />http://www.fiercemobilecontent.com/special-reports/top-mobile-applications-2010-ten-enterprise-apps-work-hard-so-you-dont-have#ixzz14ozEILJ4<br />
  188. 188. Apple reported that iPad is being deployed or tested by 80% of Fortune 500<br />
  189. 189. “Gartner to CEOs: Seize the iPadOpportunity Now!”<br />http://www.gartner.com/it/page.jsp?id=1462813<br />
  190. 190. Employee Productivity<br />Business to Consumer<br />Industry Vertical<br />
  191. 191.
  192. 192. Definition: Use of mobile devices to increase productivity of existing business applications and processes<br />
  193. 193. “CxO goes to Apple Store one weekend, buys iPad, on Monday it’s a company standard”<br />
  194. 194. Michael Hedges purchased <br />4,500 iPads for his organization<br />http://www.slashgear.com/michael-hedges-purchases-4500-ipads-22109951/<br />
  195. 195. General Productivity <br />(Email, Office and SharePoint)<br />
  196. 196. DataViz Documents To Go<br />Apple iWork Suite<br />http://itunes.apple.com/us/app/pages/id361309726?mt=8<br />http://www.dataviz.com/products/documentstogo/iphone/screenshots.html<br />
  197. 197. QuickOffice Connect HD<br />Office2 HD<br />http://itunes.apple.com/us/app/id364361728?mt=8<br />http://itunes.apple.com/us/app/quickoffice-connect-mobile/id376212724?mt=8<br />
  198. 198. http://itunes.apple.com/us/app/shareplus-office-mobile-client/id364895421?mt=8<br />SharePlus Office Mobile Client (Both iPhone and iPad)<br />
  199. 199. VDI/VNC/RDP for other applications<br />
  200. 200. http://itunes.apple.com/us/app/citrix-receiver-for-ipad/id363501921?mt=8#<br />Citrix Receiver for iPad<br />
  201. 201. Enterprise Collaboration<br />
  202. 202. Neudesic Pulse<br />http://www.whatispulse.com<br />
  203. 203. Business Intelligence<br />
  204. 204. http://www.apple.com/iphone/business/apps/in-house/<br />Axel Springer (Large Publication House in Germany)<br />
  205. 205. http://www.predixionsoftware.com<br />Mobile Predictive Analytics<br />
  206. 206. Equipping the Sales Force<br />
  207. 207. http://accessdynamicscrm.com/<br />TenDigitsMobileAccess Online (Dynamics CRM for BlackBerry and Windows Mobile 6)<br />
  208. 208. Employee Internal Systems<br />(Training, Expenses, HR, etc.)<br />
  209. 209.
  210. 210. Definition: Extending the public/consumer face of business using mobile devices<br />
  211. 211. Mobile as-an-extension-of Web Presence<br />
  212. 212. http://artoftheiphone.com/wp-content/uploads/2009/03/new-york-times-app-for-iphone-and-ipod-touch.jpg<br />http://www.bbc.co.uk/blogs/bbcinternet/img/BBC_News_app_portrait_BBC_copyright.PNG<br />
  213. 213. Within-the-experience mobile applications<br />
  214. 214. Realtor.com (Move, Inc.)<br />Enabling Move, Inc. to reach mobile users through the new Windows 7 Phone Platform<br />
  215. 215. Kelley Blue Book’s kbb.com<br />Giving consumers more power at the dealership through KBB mobile application<br />
  216. 216. http://pyxismobile.com/Applications/ConferenceManagement.aspx<br />Fusion Conference Management/Navigation Application<br />
  217. 217. http://www.opinionmeter.com/index.php/products/touchpoint-mobile-screenshots/<br />Restaurant/Heathcare/Generic Survey Applications<br />
  218. 218.
  219. 219. Definition: Changing the way industries run by using mobile devices<br />
  220. 220. Healthcare<br />
  221. 221. Doctors wandering around hospital with tablets…<br />
  222. 222. http://pwchealth.com/cgi-local/hregister.cgi?link=reg/healthcare-unwired.pdf<br />
  223. 223. “3 in 10 Americans said that they would be willing to monitor health via a mobile device”<br />
  224. 224. “40% would be willing to pay for a remote monitoring device that sends information to their doctor”<br />
  225. 225. Financial Services<br />
  226. 226. http://www.keynote.com/benchmark/images/mobile-banking2-large.jpg<br />Bank of America – iPhone Online Banking<br />
  227. 227. http://electronicshrug.net/wp-content/uploads/2010/08/quick-deposit-iphone-app-chase.jpg<br />Chase Mobile Banking – Check Scanning<br />
  228. 228. Retail<br />
  229. 229. Mobile POS (Point of Sale)<br />
  230. 230. <ul><li>Credit card reader attached to mobile device to enable POS
  231. 231. Integrates with organization’s back end payment systems or third party merchant
  232. 232. Enables checkout of customers without line at back of store
  233. 233. Responsible in part for increasing traffic, sales, and profit margins at Disney’s new stores by 20%</li></ul>http://www.retailsolutionsonline.com/article.mvc/Mobility-Buzz-At-NRF-0001?user=2423468&source=nl:29706<br />
  234. 234. http://www.itechnews.net/2008/12/23/nec-lavie-ll750-notebook/<br />FeliCa Contactless card scanner on NEC LaVie Laptop <br />
  235. 235. ISO/IEC 14443<br />
  236. 236. Near Field Communication (NFC)<br />http://eetimes.eu/en/nfc-comes-to-the-pc.html?cmp_id=7&news_id=222902715<br />
  237. 237. http://farm5.static.flickr.com/4037/4403177680_2afa943170.jpg<br />
  238. 238. Card Emulation: <br />Device behaves like an existing contactless card<br />Reader:<br />Device is active and reads a passive RFID tag<br />P2P:<br />Two devices communicate together/exchange<br />
  239. 239. Nokia C7 and 6131<br />Samsung SGH-X700<br />LG 600V<br />Motorola L7<br />
  240. 240. http://www.cultofmac.com/iphone-5-will-enable-ambitious-remote-computing/66825<br />
  241. 241. Transportation<br />
  242. 242. Cars are becoming “mobiles on wheels”<br />
  243. 243. http://msdn.microsoft.com/en-us/architecture/bb985495.aspx<br />
  244. 244. Accidents, traffic flow, and road conditions<br />Driver performance (acceleration, speed)<br />Entertainment<br />Fuel availability and pricing (EV)<br />Weather<br />Remote assistance/door unlock<br />Vehicle diagnostics<br />Vehicle location<br />Vehicle history and usage<br />
  245. 245. …even up in the air!<br />
  246. 246. http://www.foreflight.com/ipad<br />ForeFlight Mobile HD<br />
  247. 247. Conclusion<br />Dynamic Market<br />18 month lifecycle, highly competitive, balance between OS, software, hardware, and Telco<br />Changing the Way Organizations do Business<br />2010 about device penetration, 2011 about enterprise applications<br />First Mover Advantage<br />What is your organization’s roadmap for mobile?<br />
  248. 248. Why Neudesic?<br />How hard can it be?<br />It’s just a mobile app<br />Under the water:<br />Cloud Integration<br />On Premise Integration<br />SAP, Siebel, Dynamics<br />Offline Access<br />Sync<br />Office Integration<br />Data Security<br />Authentication<br />Deployment<br />Updates<br />Management<br />Developer Lifecycle<br />(TDD, UX Design)<br />
  249. 249. Thank you, and please subscribe to future webcasts in the Neudesic Mobility series! <br />Simon Guest<br />Director, Mobility Solutions<br />simon.guest@neudesic.com<br />

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