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Webcast: The Future of Mobility<br />Simon Guest<br />Director, Mobility Solutions<br />simon.guest@neudesic.com<br />

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Apple will have sold 54 iPhones and 11 iPads<br />

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Over 80 unique Android handsets and 30 Android tablets in market<br />

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Microsoft spending $1bn on marketing for Windows Phone 7<br />

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Current and Emerging Trends<br />Mobile Solutions for the Enterprise<br />Ideas for your Organization<br />

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http://www.gartner.com/it/page.jsp?id=1434613<br />

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http://www.gartner.com/it/page.jsp?id=1434613<br />

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Worldwide data doesn’t accurately represent what’s happening in the US<br />

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Anyone here use Symbian?<br />

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ComscoreMobiLens<br />

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http://www.comscore.com/Products_Services/Product_Index/MobiLens<br />60.7m Active Smartphones in US<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />

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www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)<br />WM6 loses 10% share in 12 months. What will WP7 bring?<br />RIM remains strong, but steadily eroding share<br />Android on fire. From 3% to 23.5% in 12 months<br />iOS holding steady around 24% market share<br />

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What else do we learn from this data?<br />

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Take reports, statistics, and analyst<br />forecasts with a grain of salt<br />

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US market share very different <br />from WW market share<br />

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Device lifecycle is very short<br />(EPA average is around 18 months)<br />

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Apple iPhone 4<br /><ul><li>73.34m sold (as of Q3)

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2011 forecasts vary – 100m from Wedge Partner Analyst

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iOS 4.2 Release

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AirPrint

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Email improvements

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Enhanced Enterprise Support

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Data protection for mail

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SSL VPN

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MDMS APIs for management

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Wireless app distribution</li></li></ul><li>Developing for iOS<br /><ul><li>Objective C

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XIB Builder (CocoaTouch)

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Xcode IDE (MacOSX only)

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What is coming in Xcode 4?

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LLVM compiler (compared to GCC)

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LLDB (Fast Debugging)

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Combined and Enhanced IDE</li></li></ul><li>Apple App Store<br /><ul><li>300k Apps (Oct 2010)

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7bn App Downloads

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87% iPhone, 7% iPad, 7% multi-tgt

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$4.97 avg., iPad apps 23% higher

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Apps in the Enterprise?

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Enabled through iOS Enterprise Development Program

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Wireless App Distribution in 4.2</li></li></ul><li>What Android handset would I show?<br />

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Around 80 different devices in <br />market at end of 2010<br />

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http://blog.tweetdeck.com/android-ecosystem<br />

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"Twitter client, Twitter Deck [sic], recently launched their app for Android. They reported that they had to contend with more than 100 different versions of Android software on 244 different handsets. The multiple hardware and software iterations present developers with a daunting challenge.“<br />[Steve Jobs, Apple]<br />

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http://blog.tweetdeck.com/android-ecosystem<br />

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http://www.engadget.com/2010/11/08/samsung-confirms-continuum-dual-display-android-handset-for-veri/<br />Samsung Continuum<br /><ul><li>3.4-inch Super AMOLED primary display, 1.8-inch Super AMOLED secondary "ticker" display

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Grip sensor to light up the ticker

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Left/right swipe on bottom display</li></li></ul><li>Developing for Android<br /><ul><li>Java Language

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Activity/Resource based

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Eclipse IDE (ADT Plug In)

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Comparing to iOS Development

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Multi-OS Support

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Latest IDE issues (3.6/Helios)

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Simulator targets multiple Android versions (1.5 through 2.2)

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Java language vs. Objective C</li></li></ul><li>Android Market<br /><ul><li>Newer than App Store

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~100k Apps available (Oct 2010)

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Fewer restrictions/approval process

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More user notifications

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Apps in the Enterprise?

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No requirement that apps have to be sourced from Market

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APK File Format

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IBM, Google have internal</li></li></ul><li>Speaking of Android, isn’t Google getting sued by Oracle? <br />

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http://news.cnet.com/8301-30684_3-20013546-265.html<br />

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http://flowingdata.com/2010/10/11/mobile-patent-lawsuits/<br />

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RIM were #1 in the stats… <br />What are they doing?<br />

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http://www.engadget.com/2010/08/04/blackberry-torch-review/<br />BlackBerry Torch 9800<br /><ul><li>Slide out keyboard/touchscreen

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3.2” Capacitive Touch Screen, 480x360 resolution

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Marvel CPU 624Mhz

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BlackBerry 6 OS

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WebKit based (finally!)

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More polished than 5, but familiar

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Universal Search</li></li></ul><li>Developing for BlackBerry<br /><ul><li>Java Mobile Edition (JME)

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BlackBerry Java SDK

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Eclipse and NetBeans IDE Support

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Future of JME?

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“Java Mobile.Next” at JavaOne 2010

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JCP Status?

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Updates to JME, three h/w footprints

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Webkit and Javascript support

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Strong embedded story, but shockingly behind Android</li></li></ul><li>BlackBerry App World<br /><ul><li>v2.0 Launched on Aug 2010

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10k Apps available

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Similar mix of applications to other app stores.

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Apps in the Enterprise?

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BlackBerry Enterprise Server for Applications

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Central administration

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Wireless deployment</li></li></ul><li>…and what about Microsoft?<br />

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http://www.engadget.com/2010/10/22/samsung-focus-review/<br />Samsung Focus<br /><ul><li>4-inch Super AMOLED display

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1Ghz Snapdragon processor

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512Mb ROM, 1Gb RAM

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8Gb internal storage, expandable through SD card (bound)</li></li></ul><li>Developing for WP7<br /><ul><li>C#/XAML based

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Silverlight 3.0 on custom WinCE 6/7

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Visual Studio and/or Expression Blend (Express versions available)

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Device and software sweet spot?

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iPhone – guaranteed deployment, but little customer choice

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Android – amazing customer choice, but test permutations

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WP7 – good combination of both</li></li></ul><li>Windows Marketplace<br /><ul><li>Marketplace on Windows Phone 7

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App Hub (http://create.msdn.com)

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Launched November 2010

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Just passed 6,000 applications

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Strong start, good mix of top titles

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Apps in the Enterprise?

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No enterprise deployment or side loading today

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Possible through developer tools

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Address in future mobile updates</li></li></ul><li>What about tablets?<br />

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Dominated today by one device…<br />

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Apple iPad<br /><ul><li>Commands 95% of tablet market share Global tablet sales grew from 3.5m to 4.4m in Q3

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iPad accounted for 4.19m of these

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Analysts predictions range between 35m and 48m iPads will sell in 2011

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iOS 4.2 update will apply to iPad

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iPadvNext? Cameras? Retina display?</li></li></ul><li>30 Android tablets in market by end of 2010<br />

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Maylong M-150<br /><ul><li>Android 1.6

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7” resistive touch screen

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800x480 resolution

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ARM9 VM8505 (400Mhz) processor

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WiFi and MicroSD</li></li></ul><li>

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Maylong M-150<br /><ul><li>Android 1.6

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7” resistive touch screen

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800x480 resolution

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ARM9 VM8505 (400Mhz) processor

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WiFi and MicroSD</li></ul>“May-not-last-long”?<br />

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Samsung Galaxy Tab<br /><ul><li>Android 2.2

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7” 1024x600 resolution screen with capacitive touch input

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ARM Cortex A8 1Ghz processor

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32Gb storage

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Dual Cameras

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Available across all 4 major US carriers

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$599 w/o contract

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$399 w/ 2 year data plan

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Samsung Forecast is to sell 10m units in first year of release

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IDC forecast around 5.5m Android tablets in 2011</li></ul>http://www.engadget.com/2010/11/01/samsung-galaxy-tab-review/<br />

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And everywhere in between…<br />

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Apple iPad (9.7”)<br />Samsung Galaxy Tab (7”)<br />DELL Streak (5”)<br />

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Real battle likely between 7” and 10”<br />http://www.inc.com/tech-blog/7-inch-vs-10-inch-tablets.html<br />

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Who else is thinking about tablets?<br />

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http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/<br />BlackBerry Playbook<br /><ul><li>QNX (Linux distro) based OS

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7” 1024x600 WSVGA

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Capacitive Touch Screen

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1Gb Dual Core processor

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1Gb RAM

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Dual HD Cameras (3Mb facing, 5Mb rear) with 1080p HDR

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Webkit, HTML5, Flash, AIR, OpenGL, Java

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Due for release early 2011

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Blend of media device/Blackberry++

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Rumored to be sub-$500</li></li></ul><li>What about Microsoft?<br />

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From Windows XP Tablet Edition through to <br />UMPC/Origami<br />

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HP Slate 500<br /><ul><li>Shown at CES in January 2010

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HP Acquired Palm in April 2010

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Released into business channel in Oct 2010 (Retail $799), but limited quantity

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7” Capacitive Touch

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Atom Z540(1.68Ghz)

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Windows 7 Professional 32bit

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2Gb DDR

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64Gb SSM

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Dual Webcams

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2-cell 30WHr polymer battery

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Wireless only (No 3G option)</li></li></ul><li>DELL Inspiron Duo<br /><ul><li>Convertible laptop/tablet device

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Capacitive multi-touch screen

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$549 starting price point

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7” Capacitive Touch

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Atom Dual Core N550

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Windows 7 Home Premium 32bit

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2Gb DDR3

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320Gb SATA hard drive

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1.3 megapixel webcam

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4-cell 29WHr polymer battery

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4 hours battery</li></li></ul><li>Windows 7 as a tablet operating system?<br />

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Balance between familiar, desktop environment vs. non-touch native applications<br />

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CES Announcement: Windows 8 will be optimized for slate/tablet devices, available on SoC devices (inc. ARM)<br />

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Mobile enterprise app sales accounted for $2.8bn in 2009. Projected $11bn by 2015.<br />http://www.fiercemobilecontent.com/special-reports/top-mobile-applications-2010-ten-enterprise-apps-work-hard-so-you-dont-have#ixzz14ozEILJ4<br />

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Apple reported that iPad is being deployed or tested by 80% of Fortune 500<br />

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“Gartner to CEOs: Seize the iPadOpportunity Now!”<br />http://www.gartner.com/it/page.jsp?id=1462813<br />

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Employee Productivity<br />Business to Consumer<br />Industry Vertical<br />

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Definition: Use of mobile devices to increase productivity of existing business applications and processes<br />

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“CxO goes to Apple Store one weekend, buys iPad, on Monday it’s a company standard”<br />

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Michael Hedges purchased <br />4,500 iPads for his organization<br />http://www.slashgear.com/michael-hedges-purchases-4500-ipads-22109951/<br />

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General Productivity <br />(Email, Office and SharePoint)<br />

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DataViz Documents To Go<br />Apple iWork Suite<br />http://itunes.apple.com/us/app/pages/id361309726?mt=8<br />http://www.dataviz.com/products/documentstogo/iphone/screenshots.html<br />

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QuickOffice Connect HD<br />Office2 HD<br />http://itunes.apple.com/us/app/id364361728?mt=8<br />http://itunes.apple.com/us/app/quickoffice-connect-mobile/id376212724?mt=8<br />

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http://itunes.apple.com/us/app/shareplus-office-mobile-client/id364895421?mt=8<br />SharePlus Office Mobile Client (Both iPhone and iPad)<br />

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VDI/VNC/RDP for other applications<br />

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http://itunes.apple.com/us/app/citrix-receiver-for-ipad/id363501921?mt=8#<br />Citrix Receiver for iPad<br />

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Enterprise Collaboration<br />

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Neudesic Pulse<br />http://www.whatispulse.com<br />

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Business Intelligence<br />

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http://www.apple.com/iphone/business/apps/in-house/<br />Axel Springer (Large Publication House in Germany)<br />

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http://www.predixionsoftware.com<br />Mobile Predictive Analytics<br />

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Equipping the Sales Force<br />

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http://accessdynamicscrm.com/<br />TenDigitsMobileAccess Online (Dynamics CRM for BlackBerry and Windows Mobile 6)<br />

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Employee Internal Systems<br />(Training, Expenses, HR, etc.)<br />

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Definition: Extending the public/consumer face of business using mobile devices<br />

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Mobile as-an-extension-of Web Presence<br />

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http://artoftheiphone.com/wp-content/uploads/2009/03/new-york-times-app-for-iphone-and-ipod-touch.jpg<br />http://www.bbc.co.uk/blogs/bbcinternet/img/BBC_News_app_portrait_BBC_copyright.PNG<br />

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Within-the-experience mobile applications<br />

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Realtor.com (Move, Inc.)<br />Enabling Move, Inc. to reach mobile users through the new Windows 7 Phone Platform<br />

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Kelley Blue Book’s kbb.com<br />Giving consumers more power at the dealership through KBB mobile application<br />

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http://pyxismobile.com/Applications/ConferenceManagement.aspx<br />Fusion Conference Management/Navigation Application<br />

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http://www.opinionmeter.com/index.php/products/touchpoint-mobile-screenshots/<br />Restaurant/Heathcare/Generic Survey Applications<br />

218.

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Definition: Changing the way industries run by using mobile devices<br />

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Healthcare<br />

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Doctors wandering around hospital with tablets…<br />

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http://pwchealth.com/cgi-local/hregister.cgi?link=reg/healthcare-unwired.pdf<br />

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“3 in 10 Americans said that they would be willing to monitor health via a mobile device”<br />

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“40% would be willing to pay for a remote monitoring device that sends information to their doctor”<br />

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Financial Services<br />

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http://www.keynote.com/benchmark/images/mobile-banking2-large.jpg<br />Bank of America – iPhone Online Banking<br />

227.
http://electronicshrug.net/wp-content/uploads/2010/08/quick-deposit-iphone-app-chase.jpg<br />Chase Mobile Banking – Check Scanning<br />

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Retail<br />

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Mobile POS (Point of Sale)<br />

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<ul><li>Credit card reader attached to mobile device to enable POS

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Integrates with organization’s back end payment systems or third party merchant

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Enables checkout of customers without line at back of store

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Responsible in part for increasing traffic, sales, and profit margins at Disney’s new stores by 20%</li></ul>http://www.retailsolutionsonline.com/article.mvc/Mobility-Buzz-At-NRF-0001?user=2423468&source=nl:29706<br />

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http://www.itechnews.net/2008/12/23/nec-lavie-ll750-notebook/<br />FeliCa Contactless card scanner on NEC LaVie Laptop <br />

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ISO/IEC 14443<br />

236.
Near Field Communication (NFC)<br />http://eetimes.eu/en/nfc-comes-to-the-pc.html?cmp_id=7&news_id=222902715<br />

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http://farm5.static.flickr.com/4037/4403177680_2afa943170.jpg<br />

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Card Emulation: <br />Device behaves like an existing contactless card<br />Reader:<br />Device is active and reads a passive RFID tag<br />P2P:<br />Two devices communicate together/exchange<br />

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Nokia C7 and 6131<br />Samsung SGH-X700<br />LG 600V<br />Motorola L7<br />

240.
http://www.cultofmac.com/iphone-5-will-enable-ambitious-remote-computing/66825<br />

241.
Transportation<br />

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Cars are becoming “mobiles on wheels”<br />

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http://msdn.microsoft.com/en-us/architecture/bb985495.aspx<br />

244.
Accidents, traffic flow, and road conditions<br />Driver performance (acceleration, speed)<br />Entertainment<br />Fuel availability and pricing (EV)<br />Weather<br />Remote assistance/door unlock<br />Vehicle diagnostics<br />Vehicle location<br />Vehicle history and usage<br />

245.
…even up in the air!<br />

246.
http://www.foreflight.com/ipad<br />ForeFlight Mobile HD<br />

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Conclusion<br />Dynamic Market<br />18 month lifecycle, highly competitive, balance between OS, software, hardware, and Telco<br />Changing the Way Organizations do Business<br />2010 about device penetration, 2011 about enterprise applications<br />First Mover Advantage<br />What is your organization’s roadmap for mobile?<br />

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Why Neudesic?<br />How hard can it be?<br />It’s just a mobile app<br />Under the water:<br />Cloud Integration<br />On Premise Integration<br />SAP, Siebel, Dynamics<br />Offline Access<br />Sync<br />Office Integration<br />Data Security<br />Authentication<br />Deployment<br />Updates<br />Management<br />Developer Lifecycle<br />(TDD, UX Design)<br />

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Thank you, and please subscribe to future webcasts in the Neudesic Mobility series! <br />Simon Guest<br />Director, Mobility Solutions<br />simon.guest@neudesic.com<br />