![Windows Phone 7:A Different Kind of Phone,[object Object],Required Slide,[object Object],서진호 부장 (Jinho.Seo@microsoft.com),[object Object],Sr. Developer Evangelist – Windows Phone 7,[object Object],Microsoft Korea,[object Object],http://blogs.msdn.com/jinhoseo,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-1-2048.jpg?cb=1669004776)
![WINDOWS PHONE 7,[object Object],IS A DIFFERENT KIND OF ,[object Object],PHONE,[object Object],DESIGNED TO BRING TOGTHER,[object Object],WHAT YOU CAREABOUT MOST,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-2-2048.jpg?cb=1669004776)
![Metro,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-4-2048.jpg?cb=1669004776)
![Microsoft Next Mobile Strategy,[object Object],HARDWARE,[object Object],Optimized and standardized,[object Object],DESIGN,[object Object],End user comes first,[object Object],PLATFORM,[object Object],Re-architected developer platform,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-5-2048.jpg?cb=1669004776)
![Smart DesignWorks the way you want,[object Object],SEARCH,[object Object],Location aware,[object Object],Optimized for Bing integration,[object Object],One click search,[object Object],INTERNET EXPLORER,[object Object],Fast-opening pages, legible text and easily clickable links,[object Object],Browsing and resizing happen naturally,[object Object],START,[object Object],Customizable, at-a-glance view,[object Object],Live tiles continuously update you about your world ,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-6-2048.jpg?cb=1669004776)
![Integrated ExperiencesHubs simplify your everyday tasks on the phone,[object Object],Immersive and engaging experiences,[object Object],Bring together apps, services, content, and the web by theme,[object Object],Reduce the number of steps for everyday tasks,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-7-2048.jpg?cb=1669004776)
![Integrated ExperiencesHubs simplify your everyday tasks on the phone,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-8-2048.jpg?cb=1669004776)
![Windows Phone 7 - Device Experience,[object Object],Video,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-9-2048.jpg?cb=1669004776)
![Compelling Application Platform,[object Object],RICH, CAPTIVATING APPLICATIONS,[object Object],Unleash the power of Silverlight to reach customers and employees,[object Object],END-TO-END DEVELOPER EXPERIENCE,[object Object],Tools > community > ingestion > distribution,[object Object],SINGLE, DISCOVERABLE MARKETPLACE,[object Object],Channel for reaching the end-user,[object Object],POWERFUL AND FAMILIAR TOOLS,[object Object],Visual Studio, Expression Blend, Silverlight, and XNA,[object Object],MULTI-SCREEN POTENTIAL,[object Object],Applications that work across phone, web, and desktop,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-10-2048.jpg?cb=1669004776)
![Possibilities for your Business,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-11-2048.jpg?cb=1669004776)
![User Experience Frameworks,[object Object],High performance game framework,[object Object],Rapid creation of multi-screen 2D and 3D games ,[object Object],Rich content pipeline,[object Object],Mature, robust, widely adopted technology spanning Xbox, Windows, and Zune,[object Object],Modern XAML/event-driven application UI framework,[object Object],Rapid creation of visually rich apps,[object Object],HTML/Javascript,[object Object],Mature, robust, widely deployed technology,[object Object],GAMES(and applications),[object Object],APPLICATIONS,[object Object],(and games),[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-12-2048.jpg?cb=1669004776)
![Silverlight Controls,[object Object],Silverlight control set is rich,[object Object],Familiar to existing Silverlight developer,[object Object],Some additional features,[object Object],For example, Software Input Panel (SIP) support on TextBox,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-13-2048.jpg?cb=1669004776)
![Panorama,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-14-2048.jpg?cb=1669004776)
![Pivot,[object Object],15,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-15-2048.jpg?cb=1669004776)
![Windows Phone Themes,[object Object],Windows Phone 7 allows users to customize the system theme on their phone,[object Object],Select between Light or Dark background,[object Object],Select from a choice of 10 accent colors,[object Object],Silverlight controls are all theme aware,[object Object],Adopt color scheme selected by the user by default,[object Object],Developer can customise control rendering and override any themed properties,[object Object],16,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-16-2048.jpg?cb=1669004776)
![Frame and Page,[object Object],Frame,[object Object],Top-level container control,[object Object],PhoneApplicationFrame class,[object Object],Contains the page control and system elements such as system tray and application bar,[object Object],Page,[object Object],Fills the entire content region of the frame,[object Object],PhoneApplicationPage-derived class,[object Object],Optionally surfaces its own application bar,[object Object],Handles Orientation ,[object Object],NavigatedTo and NavigatedFrom,[object Object],17,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-17-2048.jpg?cb=1669004776)
![Application ChromeSystem Tray and Application Bar,[object Object],System Tray,[object Object],System owned indicator area that displays system-level status information,[object Object],Apps can show/hide,[object Object],Microsoft.Phone.Shell.SystemTray.IsVisible= false;,[object Object],Application Bar,[object Object],Area where applications can display buttons for the most common tasks,[object Object],Can display context menu for less common tasks,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-18-2048.jpg?cb=1669004776)
![Application Bar,[object Object],Use the ApplicationBar instead of creating your own menu system,[object Object],Up to 4 buttons plus optional menu,[object Object],Swipe up the bar to bring up the menu,[object Object],Use white foreground on transparent background for icons,[object Object],System will colorize button according to users selected theme,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-19-2048.jpg?cb=1669004776)
![Orientation Support,[object Object],In Visual Studio ‘Add New Item’ , you can add a Landscape Page or a Portrait Page,[object Object],In fact, any page can be either – or both,[object Object],PhoneApplicationPage.SupportedOrientations property states what orientations the page supports,[object Object],Portrait,[object Object],Landscape,[object Object],PortraitOrLandscape,[object Object],If set to PortraitOrLandscape, pagewill re-orientate itself automaticallywhen the user rotates the phone,[object Object],You cannot force a page to re-orientate in code,[object Object],You can force a page to always use a specific orientation by setting the SupportedOrientations property to the value you require,[object Object],20,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-20-2048.jpg?cb=1669004776)
![Orientation-Aware Forms,[object Object],<phone:PhoneApplicationPage,[object Object], x:Class="OrientationSample.MainPage“,[object Object], …,[object Object],SupportedOrientations="PortraitOrLandscape" ,[object Object],Orientation=“LandScape“ >,[object Object],this.SupportedOrientations = ,[object Object],SupportedPageOrientation.Portrait; ,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-21-2048.jpg?cb=1669004776)
![TextBoxInputScope,[object Object],22,[object Object],<TextBox Text="{Binding Email, Mode=TwoWay}" x:Name="tbEmail" Margin="23,0,8,0" Grid.Row="4" d:LayoutOverrides="Width" >,[object Object], <TextBox.InputScope>,[object Object], <InputScope>,[object Object], <InputScopeNameNameValue="EmailNameOrAddress"/>,[object Object], </InputScope>,[object Object], </TextBox.InputScope>,[object Object],</TextBox>,[object Object],InputScope gives a hint to the system which Soft Input Panel layout to use,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-22-2048.jpg?cb=1669004776)
![WebBrowser control,[object Object],23,[object Object],Displays network and local content,[object Object],Gestures: pan, double tap and pinch,[object Object],Supports transforms & projections,[object Object],No Input on transform ,[object Object],Application can interact with javascript,[object Object],Optimized for privacy,[object Object],Script is disabled by default,[object Object],Cookies and cache are isolated,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-23-2048.jpg?cb=1669004776)
![Bing maps control,[object Object],In-App bing maps control ,[object Object],Optimized for windows phone ,[object Object],Programmable ,[object Object],Ships at RTM ,[object Object],24,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-24-2048.jpg?cb=1669004776)
![Windows Phone 7 – Silverlight Experience,[object Object],Demo,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-25-2048.jpg?cb=1669004776)
![The Future of LIVE,[object Object],Your entertainment, with the people you care about, whenever and wherever you want,[object Object],Scale beyond the console,[object Object],Move from Console-centric experience to LIVE (cloud)-centric,[object Object],Access to consumers,[object Object],Microsoft has 100s of millions of customers across all screens,[object Object],Greater monetization opportunity,[object Object],Common publishing platform across multiple screens,[object Object],Consistent and ubiquitous gamer experience across all screens,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-26-2048.jpg?cb=1669004776)
![Xbox LIVE Gaming Services,[object Object],Windows Phone will extend the Xbox LIVE brand beyond the console for the first time,[object Object],Windows Phone is the first step towards our vision of a ubiquitous gaming service,[object Object],Windows Phone is the first step towards our vision of a ubiquitous gaming service,[object Object],Premium placement helps your titles stand out and avoid the race to the bottom,[object Object],Identity,[object Object],Friends,[object Object],Achievements,[object Object],Merchandising Premium Placement,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-27-2048.jpg?cb=1669004776)
![Why LIVE is Better Business,[object Object],Premier merchandising,[object Object],Game Merchandising – editorial merchandising will predominately feature LIVE games,[object Object],Marketing opportunities for the games that highlight our showcase features,[object Object],The royalty rate for LIVE games is 70/30 net sales,[object Object],Same as non-LIVE developers but with all the added benefits of being in the LIVE portfolio,[object Object],LIVE will manage the business ecosystem to ensure better returns for game developers and publishers,[object Object],Highest quality games – not sorting 1000’s of generic games,[object Object],Business model – establish and maintain price points (not allow for rapid pace to $0),[object Object],LIVE services,[object Object],We build the services, you get to focus on the games,[object Object],Cross-platform services,[object Object],Consistent experience for gamers,[object Object],Trials, menu system, game ratings, predictable release schedule,[object Object],Page 28,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-28-2048.jpg?cb=1669004776)
![Windows Phone Start Screen,[object Object],Top level screen,[object Object],Direct link to the Games Hub,[object Object],Branded Xbox LIVE,[object Object],Will drive awareness toall users of the service,[object Object],Users can navigate to Games Hub and Marketplace directly from the Start Screen,[object Object],Page 29,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-29-2048.jpg?cb=1669004776)
![Dedicated Games Hub On Device,[object Object],Games Hub shows spotlight, LIVE statusand notifications, and the gamers collection,[object Object],Spotlight & notifications will be used for LIVE games only,[object Object],Editorial,[object Object],Updated daily,[object Object],Collection will show all owned LIVE games first. ,[object Object],Non-LIVE games go below in other games,[object Object],Page 30,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-30-2048.jpg?cb=1669004776)
![Managed Code for Game Development,[object Object],Windows Phone 7 ,[object Object],Uses the .NET platform,[object Object],Managed code platform, no unsafe code,[object Object],.NET/XNA is used for games today!,[object Object],XNA Game Studio 4.0 is C# exclusive,[object Object],800+ managed code games on XBLA/XBLIG,[object Object],Windows games published through portals,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-31-2048.jpg?cb=1669004776)
![XNA Game Studio 4.0,[object Object],Enhanced audio support,[object Object],Develop for Windows Phone 7 Series ,[object Object],Simplified graphics API’s,[object Object],Visual Studio 2010 integration,[object Object],New configurable effects,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-32-2048.jpg?cb=1669004776)
![Windows Phone 7 – XNA Game Experience,[object Object],Demo,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-33-2048.jpg?cb=1669004776)
![Application Model,[object Object],.NET CommonLanguage Runtime,[object Object],Goal: Great UserExperiences,[object Object],Process Model,[object Object],Predictable,[object Object],Safe,[object Object],High performance,[object Object],Innovative,[object Object],Service BasedApplication Deployment,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-34-2048.jpg?cb=1669004776)
![Application Model Life Cycle,[object Object],Application,[object Object],Uniquely identifiable, licensable and serviceable software product packaged as a XAP,[object Object],Application Deployment,[object Object],Validation, Certification, and Signing,[object Object],Windows Phone Marketplace,[object Object],Windows Phone Marketplace,[object Object],Application license,[object Object],Crypto-verifiable object issued to grant rights to an application,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-35-2048.jpg?cb=1669004776)
![Application Testing,[object Object],Windows Phone device,[object Object],Packaging & Verification Tools,[object Object],myapp.xap,[object Object],Windows Phone,[object Object],Emulator,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-36-2048.jpg?cb=1669004776)
![Deployment Process,[object Object],Develop ,[object Object],& Debug,[object Object],Submit& Validate,[object Object],Certify,[object Object], & Sign,[object Object],Windows Phone Application Deployment Service,[object Object],Marketplace,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-37-2048.jpg?cb=1669004776)
![Mobile Cloud Services,[object Object],Your Web Service,[object Object],Windows Phone,[object Object],Custom Web Service,[object Object],Existing Web Services,[object Object],Windows Phone Application,[object Object],Notification Service,[object Object],Location Service,[object Object],Microsoft Services,[object Object],Frameworks,[object Object],Cloud integration client services,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-38-2048.jpg?cb=1669004776)
![Location Service,[object Object],GPS,[object Object],+ Accuracy,[object Object],- Power,[object Object],- Speed,[object Object],- Indoors,[object Object],- Accuracy,[object Object],+ Power,[object Object],+ Speed,[object Object],- Wilderness,[object Object],WiFi,[object Object],Location services,[object Object],- Accuracy,[object Object],+/- Power,[object Object],+/- Speed,[object Object],+/- Urban areas,[object Object],Cell towers,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-39-2048.jpg?cb=1669004776)
![Location Service,[object Object],Windows Phone,[object Object],GPS, AGPS, & Wi-Fi,[object Object],Smart Device + Cloud Service,[object Object],Balance accuracy with time and power consumption,[object Object],Location Service,[object Object],Microsoft Services,[object Object],System.Device.Location,[object Object],Location client service,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-40-2048.jpg?cb=1669004776)
![Push Notification Service,[object Object],Your Web Service,[object Object],Windows Phone,[object Object],Notification Service,[object Object],Microsoft Services,[object Object],Microsoft.Phone.Notification,[object Object],Push client service,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-41-2048.jpg?cb=1669004776)
![Marketplace Update for Windows Phone 7Giving developers what they’ve asked for,[object Object],EASILY MANAGE YOUR BUSINESS,[object Object],Single self-service portal,[object Object],Transparent polices & open to 3rd party services,[object Object],Beta distribution service,[object Object],DEEPEN CUSTOMER CONNECTION,[object Object],Trial API,[object Object],Push notification, simple update mechanism, & dynamic tiles,[object Object],Broad business model support,[object Object],INCREASE DISCOVERABILITY,[object Object],Reach all WP7 consumers with compelling apps,[object Object],Single easy to find Marketplace on device and PC,[object Object],Daily localized merchandising to promote the very best apps ,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-42-2048.jpg?cb=1669004776)
![Windows Phone 7 - Mobile Web,[object Object],Speed is King!,[object Object],Support HTML Standard,[object Object],No support Flash, Silverlight and HTML5,[object Object],Reason: Battery Life and Performance,[object Object],Device OS update – Only Microsoft,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-43-2048.jpg?cb=1669004776)
![Global WP7 ISV Partners Program,[object Object],한국 컨텐츠 개발 업체들이 세계 진출 위해 지원!,[object Object],올 10월-11월 북미 및 유럽, 한국 및 아시아는 2011년 런치!,[object Object],국내 게임 및 Entertainment 개발사 해외 마켓플레이스 지원,[object Object],9월 3일(금) 포스코 센터 서관 5층, 한국 마이크로소프트 세미나실에서 초대합니다!,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-44-2048.jpg?cb=1669004776)
![Developer Portal,[object Object],Learn,[object Object],Build,[object Object],Publish,[object Object],Earn,[object Object],http://developer.windowsphone.com,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-45-2048.jpg?cb=1669004776)
![부록A: Graphics ,[object Object],46,[object Object],*Windows Phone has extra compositor thread and uses GPU more agressively,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-46-2048.jpg?cb=1669004776)
![부록B: App Services,[object Object],47,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-47-2048.jpg?cb=1669004776)
![© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.,[object Object],The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.,[object Object]](https://image.slidesharecdn.com/0720devmentorwp7-100831052723-phpapp02/75/-48-2048.jpg?cb=1669004776)
데브멘토 발표세미나
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지난주 데브멘토 WP7 발표자료입니다.
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데브멘토 발표세미나
Editor's Notes
- Our vision is to grow Xbox LIVE from a purely console based service to a cloud based service available to users across multiple screens. Publishers have an opportunity to reach a broader audience by creating new content that reaches users on the PC, console and phone.