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Developing Apps for iPhone, iPad,and Windows Mobile 7<br />Presented by<br />Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com<br />Twitter: @bhitney, Blog: http://www.structuretoobig.com<br />Jeff SanGeorge, Connect Marketing & Design<br />www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com<br /> Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com<br />

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What Makes an App Cool?<br />What makes it successful, profitable?<br />

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1 on 4 adults in the U.S. use apps<br />

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Games are<br />the Most<br />Popular Apps<br />

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What Makes an App Cool?<br /><ul><li>Relevance in daily to day life

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“Feel” and user experience

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Ease of Use

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Allows you to enjoy my favorite activities anywhere you may be

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Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.

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ie: MBTA (mass transit in Boston Mass transit area</li></li></ul><li>Pricing Apps<br />0.99 app that grossed over 10,000 <br />downloads per day for several months<br />Perceived value<br />Free vs. 0.99 vs. $999.99?<br />Free limited apps with paid option to unlock features<br />

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Examples of Successful Apps<br />Angry Birds- top iOS app right now!<br />

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Examples of Successful Apps<br />Red Laser – “ Accurate iPhone Barcode Scanner app”<br />Checks all nearby stores for price of the same item<br />

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Examples of Successful Apps<br />Star Walk – “interactive astronomy guide”<br />Used Augmented reality<br />

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Examples of Successful Apps<br />Shazam“the amazing music discovery engine.”<br />Finds artist and title of songs, as well as lyrics, an the option to listen or buy<br />

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Examples of Successful Apps<br />Bump – “Exchange Contact info”<br />

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Examples of Successful Apps<br />Sleep Cycle- Monitor your sleep patterns<br />

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Functions of a Smart Phone<br />

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where we came from<br />

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Front facing VGA camera for video conferencing<br />5MP Camera capable of HD video recording<br />Internal Features<br />GPS<br />Accelerometer<br />Three axis gyro<br />Compass<br />Wireless<br />G3/HSDPA<br />GSM/Edge<br />Wi-Fi<br />Bluetooth<br />

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Smart Phone Functions:<br />Sound (Speakers)<br />Microphone (recording)<br />Geo-location (GPS)<br />Touch Screen interface<br />Compass<br />Vibration (games)<br />2 Cameras (scanning, photos, video, Augmented reality)<br />Data Transfer (via bluetooth and 3G network)<br />Accelerometer<br />API and RSS feeds from 3rd party services- make mashups<br />

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App Development Paths<br />

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Native Development<br />iPhone: objective-C, Cocoa touch, Xcode<br />iOS Standard Development Kit (SDK)<br />Apple recently opened the SDK to many more development paths<br />Android: Java with Eclipse <br />WP7: Silverlight/XNA with Visual Studio<br />

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Advantages of Native Apps<br />Better Performance<br />Works in Offline Mode<br />Findability (app store)<br />Monetization<br />Take full advantage of Device Capabilities<br />

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Mobile Web Apps<br />(Web applications hosted on a server,<br />but built specifically for mobile devices.)<br />Html, PHP, CSS, Javascript (JQ Touch, Sencha)<br />(Example: iPad Wine App)<br />

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Mobile Web Apps<br />(Web applications hosted on a server,<br />but built specifically for mobile devices.)<br />Html, PHP, CSS, Javascript (JQ Touch, Sencha)<br />(Example: iPad Wine App)<br />

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iPad Wine App<br />Built on a CMS so the Wine Stewart can change inventory, prices.<br />Delivered over local server, runs in Safari in kiosk mode.<br />

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Advantages of Web-based Apps<br /><ul><li>Makes more sense for Small Businesses

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More open development route

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High Projected growth rate

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Easier for Web developers to pick up</li></li></ul><li>3rd Party Platforms<br />AppMakr http://www.appmakr.com<br /> Free, content aggregation (RSS) app builder<br />MonoTouch http://monotouch.net<br /> C# , .NET , based apps for iOS<br />Titanium http://www.appcelerator.com<br /> Create iOS apps with html, CSS, Javascript<br />PhoneGap http://www.phonegap.com<br />Open source framework to build cross-platform mobile apps<br />Web-enable native device functionality<br />

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A Peek at Windows Mobile 7<br />

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Metro<br />

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Windows PhoneHardware<br />Common Hardware Elements<br />Consistent Platform<br />Quality Focus<br />800 <br />Consistent set of hardware capabilities defined by Microsoft<br />One resolution at launch<br />Second resolution added later<br />Same touch input<br />Consistent processor / GPU<br />Same available RAM<br />Optional keyboard<br />480 <br />

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Two Flavors of Applications<br /><ul><li>High performance game framework

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Rapid creation of multi-screen 2D and 3D games

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Rich content pipeline

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Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune

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Modern XAML/event-driven application UI framework

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Rapid creation of visually stunning apps

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Metro-themed UI controls

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HTML/JavaScript

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500,000 developers spanning Windows and web</li></li></ul><li>Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com<br />Twitter: @bhitney, Blog: http://www.structuretoobig.com<br />Jeff SanGeorge, Connect Marketing & Design<br />www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com<br /> Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com<br />