Introduction to Windows Phone 7	<br />A different kind of phone, designed for a life in motion<br />
SMARTPHONE MARKET<br />Present and future<br />
The growth of smartphones market<br />
The growth of smartphones market<br />72%<br />
The growth of smartphones market<br />
The growth of smartphones market<br />It’sanincreasingmarketwith a lot of opportunities<br />In thenextfewyearstherewill b...
Applicationsfor Windows Phone 7<br />Big opportunityfordevelopers<br />WhileAndroidhave more then 300.000 apps Windows hav...
Applicationsfor Windows Phone 7<br />NOKIA & MICROSOFT Partnership<br />TheMarketisgrowing!<br />
Windows phone 7<br />New concept onSmartphones<br />
A differentkind of phone, designedfor a life in motion<br />Philosophy<br />Customer<br />Design<br />Experience<br />Plat...
Different, For Good Reasons<br />Smart Design<br />Integrated Experiences<br />
Metro Design Language<br />12<br />
 PEOPLE<br /> OFFICE<br /> PICTURES<br />MUSIC+VIDEO<br /> MARKETPLACE<br /> GAMES<br />13<br />
ApplicationPlatform<br />Easy and reliable<br />
Hardware Specification<br />Capacitive touch<br />4 or more contact points<br />Sensors<br />A-GPS, Accelerometer, Compass...
Platform Goals <br />Modern, powerful run-times and tooling<br />Help developers be profitable<br />Enable cloud powered e...
Elements of the Application Platform<br />Runtime – On “Screen”<br />Tools & Support<br />Tools you use to design & develo...
Elements of the Application Platform<br />Tools<br />Runtime – On “Screen”<br />Phone Emulator<br />Sensors<br />Media<br ...
Two Flavors of Applications<br /><ul><li>High performance game framework
Rapid creation of multi-screen 2D and 3D games
Rich content pipeline
Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
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WP7 HUB_Launch event WP7

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Fase 1.2 Introducción a Windows Phone 7

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WP7 HUB_Launch event WP7

  1. 1. Introduction to Windows Phone 7 <br />A different kind of phone, designed for a life in motion<br />
  2. 2. SMARTPHONE MARKET<br />Present and future<br />
  3. 3. The growth of smartphones market<br />
  4. 4. The growth of smartphones market<br />72%<br />
  5. 5. The growth of smartphones market<br />
  6. 6. The growth of smartphones market<br />It’sanincreasingmarketwith a lot of opportunities<br />In thenextfewyearstherewill be more smartphonesthancellphones<br />And more thananyotherkind of computerdevice<br />
  7. 7. Applicationsfor Windows Phone 7<br />Big opportunityfordevelopers<br />WhileAndroidhave more then 300.000 apps Windows havejustreach 8.000 <br />There are more than 30.000 developersregistered<br />More than 1M of free developerstoolsdownloads<br />
  8. 8. Applicationsfor Windows Phone 7<br />NOKIA & MICROSOFT Partnership<br />TheMarketisgrowing!<br />
  9. 9. Windows phone 7<br />New concept onSmartphones<br />
  10. 10. A differentkind of phone, designedfor a life in motion<br />Philosophy<br />Customer<br />Design<br />Experience<br />Platform<br />
  11. 11. Different, For Good Reasons<br />Smart Design<br />Integrated Experiences<br />
  12. 12. Metro Design Language<br />12<br />
  13. 13. PEOPLE<br /> OFFICE<br /> PICTURES<br />MUSIC+VIDEO<br /> MARKETPLACE<br /> GAMES<br />13<br />
  14. 14. ApplicationPlatform<br />Easy and reliable<br />
  15. 15. Hardware Specification<br />Capacitive touch<br />4 or more contact points<br />Sensors<br />A-GPS, Accelerometer, Compass, light, Proximity <br />Camera<br />5 mega pixels or more<br />800 WVGA / 480 HVGA<br />Multimedia<br />Common detailed specs, Codec acceleration<br />Memory<br />256MB RAM or more, 8GB Flash or more<br />GPU<br />DirectX 9 acceleration<br />CPU<br />ARMv7 Cortex/Scorpion or better<br />480 WVGA / 320 HVGA<br />Hardware buttons| Back, Start, Search<br />
  16. 16. Platform Goals <br />Modern, powerful run-times and tooling<br />Help developers be profitable<br />Enable cloud powered experiences<br />
  17. 17. Elements of the Application Platform<br />Runtime – On “Screen”<br />Tools & Support<br />Tools you use to design & develop<br />Code you write on the client<br />SCREEN<br />CLOUD<br />Cloud Services<br />Developer Portal Services<br />Code you write on the server<br />Tools you use to ship & sell<br />
  18. 18. Elements of the Application Platform<br />Tools<br />Runtime – On “Screen”<br />Phone Emulator<br />Sensors<br />Media<br />Data<br />Location<br />Samples<br />Documentation<br />Xbox LIVE<br />Notifications<br />Phone<br />Guides<br />Community<br />.NET Framework managed code sandbox<br />Packaging and Verification Tools<br />SCREEN<br />CLOUD<br />Portal Services<br />Cloud Services<br />Notifications<br />App Deployment<br />Registration<br />Marketplace<br />Validation<br />MO and CC Billing<br />Location<br />Identity<br />Feeds<br />Certification<br />Business Intelligence<br />Maps<br />Social<br />Publishing<br />Update Management<br />
  19. 19. Two Flavors of Applications<br /><ul><li>High performance game framework
  20. 20. Rapid creation of multi-screen 2D and 3D games
  21. 21. Rich content pipeline
  22. 22. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
  23. 23. Modern XAML/event-driven application UI framework
  24. 24. Rapid creation of visually stunning apps
  25. 25. Metro-themed UI controls
  26. 26. HTML/JavaScript
  27. 27. 500,000 developers spanning Windows and web</li></li></ul><li>Windows Phone Developer Tools<br />Tools<br />Phone Emulator<br />Windows Phone<br />Emulator<br />Samples<br />Documentation<br />Packaging & Verification Tools<br />Guides<br />Community<br />Windows Phone device<br />Packaging and Verification Tools<br />myapp.xap<br />
  28. 28. Deployment Process<br />Develop <br />& Debug<br />Submit& Validate<br />Certify<br /> & Sign<br />Windows Phone Application Deployment Service<br />Marketplace<br />
  29. 29. Application Marketplace<br />Enhanced Discovery<br /><ul><li>Easy to find great applications, games
  30. 30. Fun to browse the marketplace</li></ul>Simple, Reliable Acquisition<br /><ul><li>Try before you buy
  31. 31. Buying and downloading content is a breeze
  32. 32. Payment flexibility (MO billing and credit card)
  33. 33. Easy application updates</li>

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