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Fujitsu’s Technology and Service vision Human Centric Intelligent Society 
Cameron McNaught, Senior Vice President of Emerging Technologies and Solutions, Fujitsu Ltd 
FUJITSU 
WORLD TOUR 
2014 
Copyright 2014 FUJITSU LIMITED
Copyright 2014 FUJITSU LIMITED 
Copyright 2014 FUJITSU LIMITED 
INTERNAL USE ONLY 
Chapter 1 : How will the future be different?
Copyright 2014 FUJITSU LIMITED 
Copyright 2014 FUJITSU LIMITED 
The Hyperconnected World 
The emerging new world where people, information, things and infrastructure are connected via network, transforming work and life everywhere
Internet of Things & Big Data 
IoT & big data bring huge growth potential to the global economy 
INTERNAL USE ONLY 
Copyright 2014 FUJITSU LIMITED 
2013 10 billion 2020 50+ billion 
1GB/s 
20TB/h 
100GB 
- A self-driving car 
- A jet engine in the air 
- An individual genome 
Things connected to the internet
Copyright 2014 FUJITSU LIMITED 
Innovation cost has gone down significantly 
Source) Key Note Speech, VCJ Venture Alpha Conference, Mark Suster (Partner, GRP) “The State of the Venture Capital Markets” OCTOBER 20, 2011 
2009 
$50K 
2005 
$500K 
2011 
$5K 
2000 
$5m 
Open source 
Developers Start Companies 
Cloud 
Anybody can start a digital business
Copyright 2014 FUJITSU LIMITED 
Example: TechShop 
Anybody can be a manufacturer
A new industrial revolution 
Led by people empowered by ICT
Copyright 2014 FUJITSU LIMITED 
Solve difficult social challenges 
Environment 
Population Growth 
Urbanization 
Food 
Aging 
Natural Disasters 
Aligning business with positive social outcomes is important
Copyright 2014 FUJITSU LIMITED 
How people use technologies 
A key driver for the future…
Copyright 2014 FUJITSU LIMITED 
The human-centric paradigm 
Productivity-centric Paradigm 
Human-centric Paradigm 
Character- istics 
Efficiency 
Creativity 
Processes , static 
Autonomy, dynamic 
Information 
Knowledge 
Past 
Present(real time) & future 
Own 
Share 
Lead by organizations 
Lead by individuals 
High innovation cost 
Low innovation cost 
Closed innovation 
Open innovation 
Role of ICT 
Improvement of productivity 
Cost reduction 
Empowerment of people 
Improvement of value 
Innovation of business model
Human Centric Intelligent Society 
Through ICT, people will be empowered to create business and social innovation. This is our vision for a sustainable future. 
10
Copyright 2014 FUJITSU LIMITED 
Copyright 2014 FUJITSU LIMITED 
Chapter 2 : 
A new approach to 
innovation
Copyright 2014 FUJITSU LIMITED 
0 
10 
20 
30 
40 
50 
Financial 
Product 
Geographic growth 
Operations 
Sales&Marketing 
Customer 
Workforce 
Cost 
Profitability 
Growth 
Top Priority 
2nd 
3rd 
The top priority for CEOs is Growth. Technology is the key driver. 
Changing Business Priorities 
Source:Mark Raskino, Jorge Lopez(Gartner)MARCH 25, 2013 
「CEO and Senior Executive Survey 2013: As Uncertainty Recedes, the Digital Future Emerges」 
Science & Technology is… 
Accelerating 
Slowing 
62% 
38%
Copyright 2014 FUJITSU LIMITED 
Creative Intelligence 
Enabling people, information and infrastructure leads to innovation 
Three dimensions for innovation 
Human Empowerment 
Connected Infrastructure 
People 
Information 
Infrastructure
Copyright 2014 FUJITSU LIMITED 
Human Empowerment 
Empower employees, connect with individual customers, drive open innovation
Copyright 2014 FUJITSU LIMITED 
Creative Intelligence 
Create knowledge, support decisions, span industries & break silos
Copyright 2014 FUJITSU LIMITED 
Connect everything with ICT, optimize the entire infrastructure 
Connected Infrastructure
Copyright 2014 FUJITSU LIMITED 
Customer Cases 
Engineers can maintain aircraft easily and accurately by using Fujitsu AIT(RFID). 
Boeing & Airbus AIT* 
Connected Infrastructure 
AIT & cloud infrastructure 
Creative Intelligence 
Industry-wide maintenance knowledge 
Human Empowerment 
RFID-enabled business service 
*Automatic Identification Technology
Copyright 2014 FUJITSU LIMITED 
Customer Cases 
Fujitsu’s cloud and augmented reality (AR) technology help Metawater to manage water and sewerage. 
Metawater 
Connected Infrastructure 
Sensors, IoT and cloud infrastructure 
Creative Intelligence 
Data analysis 
Human Empowerment 
Remote monitoring 
AR field service 
Knowledge sharing
Copyright 2014 FUJITSU LIMITED 
Customer Cases 
AEON 
Connected Infrastructure 
Sensors/IoT and cloud infrastructure 
Creative Intelligence 
Data analysis 
Human Empowerment 
Smartphones 
Knowledge sharing 
“Akisai”, Fujitsu’s agriculture cloud enables farmers to get better results by harnessing information.
Copyright 2014 FUJITSU LIMITED 
Connected Infrastructure Reducing the proportion of fixed IT costs to control and reduce the IT costs by adopting cloud 
Creative Intelligence 
Sharing and using information between the research and development/manufacturing bases in Europe, US and Asia on cloud 
Human Empowerment Educating staff and changing working styles to embrace cloud 
Customer Cases 
Lowering and Simplifying Costs through Cloud Service 
Soitec
Copyright 2014 FUJITSU LIMITED 
Copyright 2014 FUJITSU LIMITED 
Chapter 3 : 
What we can do for you
Copyright 2014 FUJITSU LIMITED 
Human Centric Innovation 
Enabling your people, information and infrastructure 
Connected Infrastructure 
Human Empowerment 
Creative Intelligence
Copyright 2014 FUJITSU LIMITED 
Cloud enables a Eco System platform 
Cloud connects everything, enabling a new, distributed form of business 
Intelligent Business Platform (Cloud) 
Connected Infrastructure for Internet of Things 
Value Web 
Cross-industrial Digital Ecosystem
Copyright 2014 FUJITSU LIMITED 
Values we provide 
We provide an integrated portfolio of technologies and services to enable customers to innovate and deliver growth 
Software Defined Infrastructure 
Big Data 
Integration 
Mobility 
Computing 
Security 
Cloud Services
Copyright 2014 FUJITSU LIMITED 
We are your innovation partner 
Blend your business know-how with our technology know-how
Copyright 2014 FUJITSU LIMITED 
Will you join our journey to a human centric intelligent society? 
shaping tomorrow with you

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Présentation plénière/Fujitsu World Tour Cameron Mc Naught

  • 1. Fujitsu’s Technology and Service vision Human Centric Intelligent Society Cameron McNaught, Senior Vice President of Emerging Technologies and Solutions, Fujitsu Ltd FUJITSU WORLD TOUR 2014 Copyright 2014 FUJITSU LIMITED
  • 2. Copyright 2014 FUJITSU LIMITED Copyright 2014 FUJITSU LIMITED INTERNAL USE ONLY Chapter 1 : How will the future be different?
  • 3. Copyright 2014 FUJITSU LIMITED Copyright 2014 FUJITSU LIMITED The Hyperconnected World The emerging new world where people, information, things and infrastructure are connected via network, transforming work and life everywhere
  • 4. Internet of Things & Big Data IoT & big data bring huge growth potential to the global economy INTERNAL USE ONLY Copyright 2014 FUJITSU LIMITED 2013 10 billion 2020 50+ billion 1GB/s 20TB/h 100GB - A self-driving car - A jet engine in the air - An individual genome Things connected to the internet
  • 5. Copyright 2014 FUJITSU LIMITED Innovation cost has gone down significantly Source) Key Note Speech, VCJ Venture Alpha Conference, Mark Suster (Partner, GRP) “The State of the Venture Capital Markets” OCTOBER 20, 2011 2009 $50K 2005 $500K 2011 $5K 2000 $5m Open source Developers Start Companies Cloud Anybody can start a digital business
  • 6. Copyright 2014 FUJITSU LIMITED Example: TechShop Anybody can be a manufacturer
  • 7. A new industrial revolution Led by people empowered by ICT
  • 8. Copyright 2014 FUJITSU LIMITED Solve difficult social challenges Environment Population Growth Urbanization Food Aging Natural Disasters Aligning business with positive social outcomes is important
  • 9. Copyright 2014 FUJITSU LIMITED How people use technologies A key driver for the future…
  • 10. Copyright 2014 FUJITSU LIMITED The human-centric paradigm Productivity-centric Paradigm Human-centric Paradigm Character- istics Efficiency Creativity Processes , static Autonomy, dynamic Information Knowledge Past Present(real time) & future Own Share Lead by organizations Lead by individuals High innovation cost Low innovation cost Closed innovation Open innovation Role of ICT Improvement of productivity Cost reduction Empowerment of people Improvement of value Innovation of business model
  • 11. Human Centric Intelligent Society Through ICT, people will be empowered to create business and social innovation. This is our vision for a sustainable future. 10
  • 12. Copyright 2014 FUJITSU LIMITED Copyright 2014 FUJITSU LIMITED Chapter 2 : A new approach to innovation
  • 13. Copyright 2014 FUJITSU LIMITED 0 10 20 30 40 50 Financial Product Geographic growth Operations Sales&Marketing Customer Workforce Cost Profitability Growth Top Priority 2nd 3rd The top priority for CEOs is Growth. Technology is the key driver. Changing Business Priorities Source:Mark Raskino, Jorge Lopez(Gartner)MARCH 25, 2013 「CEO and Senior Executive Survey 2013: As Uncertainty Recedes, the Digital Future Emerges」 Science & Technology is… Accelerating Slowing 62% 38%
  • 14. Copyright 2014 FUJITSU LIMITED Creative Intelligence Enabling people, information and infrastructure leads to innovation Three dimensions for innovation Human Empowerment Connected Infrastructure People Information Infrastructure
  • 15. Copyright 2014 FUJITSU LIMITED Human Empowerment Empower employees, connect with individual customers, drive open innovation
  • 16. Copyright 2014 FUJITSU LIMITED Creative Intelligence Create knowledge, support decisions, span industries & break silos
  • 17. Copyright 2014 FUJITSU LIMITED Connect everything with ICT, optimize the entire infrastructure Connected Infrastructure
  • 18. Copyright 2014 FUJITSU LIMITED Customer Cases Engineers can maintain aircraft easily and accurately by using Fujitsu AIT(RFID). Boeing & Airbus AIT* Connected Infrastructure AIT & cloud infrastructure Creative Intelligence Industry-wide maintenance knowledge Human Empowerment RFID-enabled business service *Automatic Identification Technology
  • 19. Copyright 2014 FUJITSU LIMITED Customer Cases Fujitsu’s cloud and augmented reality (AR) technology help Metawater to manage water and sewerage. Metawater Connected Infrastructure Sensors, IoT and cloud infrastructure Creative Intelligence Data analysis Human Empowerment Remote monitoring AR field service Knowledge sharing
  • 20. Copyright 2014 FUJITSU LIMITED Customer Cases AEON Connected Infrastructure Sensors/IoT and cloud infrastructure Creative Intelligence Data analysis Human Empowerment Smartphones Knowledge sharing “Akisai”, Fujitsu’s agriculture cloud enables farmers to get better results by harnessing information.
  • 21. Copyright 2014 FUJITSU LIMITED Connected Infrastructure Reducing the proportion of fixed IT costs to control and reduce the IT costs by adopting cloud Creative Intelligence Sharing and using information between the research and development/manufacturing bases in Europe, US and Asia on cloud Human Empowerment Educating staff and changing working styles to embrace cloud Customer Cases Lowering and Simplifying Costs through Cloud Service Soitec
  • 22. Copyright 2014 FUJITSU LIMITED Copyright 2014 FUJITSU LIMITED Chapter 3 : What we can do for you
  • 23. Copyright 2014 FUJITSU LIMITED Human Centric Innovation Enabling your people, information and infrastructure Connected Infrastructure Human Empowerment Creative Intelligence
  • 24. Copyright 2014 FUJITSU LIMITED Cloud enables a Eco System platform Cloud connects everything, enabling a new, distributed form of business Intelligent Business Platform (Cloud) Connected Infrastructure for Internet of Things Value Web Cross-industrial Digital Ecosystem
  • 25. Copyright 2014 FUJITSU LIMITED Values we provide We provide an integrated portfolio of technologies and services to enable customers to innovate and deliver growth Software Defined Infrastructure Big Data Integration Mobility Computing Security Cloud Services
  • 26. Copyright 2014 FUJITSU LIMITED We are your innovation partner Blend your business know-how with our technology know-how
  • 27. Copyright 2014 FUJITSU LIMITED Will you join our journey to a human centric intelligent society? shaping tomorrow with you