Flexeye

1. ©Flexeye2014.IoTModularizationDisruptsEverything.
University of Surrey
IoT Modularization
Will Disrupt Everything.
Justin Anderson,
Chairman & CEO Flexeye

2. ©Flexeye2014.IoTModularizationDisruptsEverything.
Justin Anderson, Chairman & CEO Flexeye
Flexeye Guildford Office
Hayes House, Millmead
Guildford, Surrey GU2 4HJ
01483 306060
ja@flexeye.com

3. ©Flexeye2014.IoTModularizationDisruptsEverything.
Changes in integrality / modularity profoundly changed the structure of the computer industry.
Equipment
Materials
Components
Product Design
Assembly
Operating System
Application Software
Sales & Distribution
Field Service
IBM
ControlData
DigitalEquipment
Looking back - Modularization of the Computer Industry
Teradyne, Nikon, Canon, Applied Materials, Millipore
Monsanto, Sumitomo, Metals, Shipley
Intel, Micron, Quantum, Komag
Compaq, Dell, Gateway, Packard Bell
Compaq Contract Assemblers
Microsoft
Word perfect, Lotus, Borland
CompUSA Dell
Independent Contractors
1960 1980 1990 ..
Microsoft

4. ©Flexeye2014.IoTModularizationDisruptsEverything.
Disruptive technologies are a driver of leadership failure and the source of new growth opportunities
Disruptive Technologies: Entrants nearly always win
Performance
Time
Entrants nearly always win
Incumbents nearly always win
Source: Clayton Christensen

5. ©Flexeye2014.IoTModularizationDisruptsEverything.
Integrated firms have the advantage when products aren’t good enough.
Focus firms overtake over-served markets
Interdependent v. Modular Architectures
Performance
Time
Source: Clayton Christensen
Beat competitors
with speed, responsiveness
and customization
Beat competitors
with functionality

6. ©Flexeye2014.IoTModularizationDisruptsEverything. Breaking Down The IoT Silos
Determine interoperability, standards and practices that allow data, systems and lessons to be
shared across the verticals.
IoT Professional Services
IT Professional Services
Enterprise Software
Data Centre Services
Communications Services
Infrastructure / Gateway
Middleware / Security Software
OS
Hardware
Hardware Services
Semiconductors
General Standards
IoT use cases are predominantly
industry-vertical-focused,
customization for vertical markets
will be critical for most of the
horizontal elements.
Source: Gartner
15%Manufacturing
15%Healthcare
11%Insurance
11%Banking&Securities
8%Retail&Wholesale
8%ComputingServices
8%Government
6%Transportation
5%Utilities
4%Estate
4%Other
Gartner forecasts the resulting global
economic value add to industry as a result
of increasing sales and decreasing inputs
and costs will be $1.9 trillion split across
the verticals sectors identified.

7. ©Flexeye2014.IoTModularizationDisruptsEverything.
Devices
(sensors & actuators
in the real world)
Clients
(UX and other
services)
Cloud services
(Storage, Analytics)
Gateways
(devices onto the
Internet)
Breaking Down The IoT Silos

8. ©Flexeye2014.IoTModularizationDisruptsEverything. HyperCat 1.1
Resource Discovery
• Common, machine-
readable API
• HTTPS, REST, JSON
• Annotate existing APIs
• A simple foundation

9. ©Flexeye2014.IoTModularizationDisruptsEverything.

10. ©Flexeye2014.IoTModularizationDisruptsEverything. IOT Macro Opportunity: Adoption / Disruption
IoT adoption will occur at different rates. Adoption of car related, smart meters and security IoT
solutions are some of the largest opportunities on the IoT landscape.
Source: Gartner
Adoption of car
related, smart
meters, media
consumption and
security IoT
solutions are some
of the largest
opportunities on
the IoT landscape.

11. ©Flexeye2014.IoTModularizationDisruptsEverything. Reducing the Friction
SimpleComplex
Disruption will be facilitated by technology that simplifies the complex, by modeling the behaviour of
things and: optimizing performance, quality, compliance & reducing risk.
Experimentation
& problem-solving
Pattern
Recognition
Rules-Based
Advanced IoT Systems require
Rules Based Middleware
to codify the behaviour of things.

12. ©Flexeye2014.IoTModularizationDisruptsEverything.

13. ©Flexeye2014.IoTModularizationDisruptsEverything.
DEMONSTRATOR
S

14. ©Flexeye2014.IoTModularizationDisruptsEverything.
Middleware Manages Smart Rules & Secure Authorisation
Flexeye’s ‘Upper Middleware’
Middleware controls the policies for data flow and the application rules in the IoT stack.
Policy driven middleware (with a virtual
representation of ‘things’ and their behavior) that
controls the stack and Enterprise Applications.
Secure authorization of two way data
streams from things to users, managed by
middleware.
1
1
2
2
Store
SQL, NoSQL, XML
httpRESTAPI,
HTML/JSON

15. ©Flexeye2014.IoTModularizationDisruptsEverything.

16. ©Flexeye2014.IoTModularizationDisruptsEverything.
#HyperCatCity
Integrate knowledge and technologies of the leading technology and
services companies into the HyperCat enabled Urban Fabric.
Backed by 12 world class technology and services companies – lead
by Flexeye (represents the combined resource of over 1 million employees)
Supported by 450 plus Hyper/Cat members.
Collaboration with the GLA, Bristol, MK, Leeds and Manchester
Accelerated collaborative market development (CMD).
Collaborative engagement with strategic partners
Series of events, meetings, workshops from Jan 2015 onwards.

17. ©Flexeye2014.IoTModularizationDisruptsEverything.
#HyperCatCityBoard

18. ©Flexeye2014.IoTModularizationDisruptsEverything.
#HyperCatCitySupportedBy:

19. ©Flexeye2014.IoTModularizationDisruptsEverything.
#HyperCatCitySupportedBy:
https://www.london.gov.uk/priorities/business-economy/vision-and-strategy/infrastructure-plan-
2050/progress/innovation
"I strongly believe that smart, interoperable, open and secure
solutions can have a huge benefit in addressing London's
infrastructure challenges and bring down costs. I completely
support and applaud the work that HyperCatCity has started with
the GLA"

20. ©Flexeye2014.IoTModularizationDisruptsEverything.

21. ©Flexeye2014.IoTModularizationDisruptsEverything.
#GLAandOPDCExecutive:
Boris Johnson – Major of London
Matthew Pencharz - Senior Major Advisor - Environment &
Energy
Isabel Dedring - Deputy Mayor, Transport
Chief Executive Officer - Old Oak and Park Royal
Development Corporation

22. ©Flexeye2014.IoTModularizationDisruptsEverything.

23. ©Flexeye2014.IoTModularizationDisruptsEverything.
LONDON’S BIGGEST
REGENERATION SCHEME
65,000 new jobs
(2/3 of Canary Wharf)
25,500 new homes
52,800 new residents
(1.5 times larger than Ebbsfleet Garden City)
250,000 passengers per day
202 trains per day
(Similar to Waterloo)
£15bn of GVA to UK economy
66%
150%
90%
HEADLINES

24. ©Flexeye2014.IoTModularizationDisruptsEverything.

25. ©Flexeye2014.IoTModularizationDisruptsEverything. Managing the
Portfolio of City
Challenges
Q1 Q2 Q3
Challenge 1 - Water & Waste
Challenge 2 - Energy
Challenge 3 - Transport
Challenge 4 - Security
Hyper
Cat
SME’s
HCC Board
Strategy
Funding Themes
City Challenges
Innovation
Teams
Collaboration
Culture
Capability
Ideas Portal
Ideas/Projects/
Themes
Readiness
Progress Reporting

26. ©Flexeye2014.IoTModularizationDisruptsEverything.
£4,943m
Note: IT percentage per sector was taken from the ARUP report “Delivering the Smart City: Governing Cities in the Digital Age”
Totally £2,387 trillion opportunity for the period of 2011 to 2050

27. ©Flexeye2014.IoTModularizationDisruptsEverything.
Collaborate & Innovate
• Learn about and contribute to a
standard for interoperability
• Share best practices
• Evaluate Use Cases
• Joint business development
Join Us!
Follow us on twitter @hypercatiot
Join us at www.hypercat.io