What in the world?


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David Smith's recent presentation at Cambridge University about the evolving digital world

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  • We can examine the idea of the game change created by cloud in greater detail. The diagram expresses the idea of the paradigm shift at the interaction of two separate timelines.The lower timeline represents the client / server computing era (or PC era). This exists mostly in the past. It describes the progression of PC technology in the enterprise, from its early days as personal applications sourced by individuals, to enterprise applications, to virtualisation leveraging shared infrastructure and finally to private cloud – on-demand computing provided from inside the enterprise. This timeline is characterised by consolidation – the need to get greater value from a fixed investment in technology and minimising of cost. It is about creating efficiency through management of a commodity and has outputs measured in terms of cost. As you move along this timeline, you create value by increasing efficiency.The upper timeline represents the cloud computing era. We have mapped out what we anticipate the key milestones might be in line with Fujitsu’s vision of cloud computing. This represents the progression of a new set of online technology services. This timeline also describes increasing value, but a different type of value - business mobility. Moving along this line, businesses can exploit technology services for real and immediate business benefit.This paradigm of the upper timeline is of higher value than the lower timeline as it is better able to respond to real needs of the business. At the centre of the diagram is a value shift. As we move from one curve to another, we are switching to a different set of values. This is the game change, or the disruption.This model is workload specific. Over time individual workloads are moved up the curves to attain higher value positions – i.e. to deliver greater value. If and when appropriate, workloads can be jumped onto the new curve to realise the different set of values. It is likely that for most enterprises their workload portfolio will exist in a hybrid state, a blend of client/server and cloud services, with the ratio delivery models changing over time.
  • What in the world?

    1. 1. What In The World?<br />David Smith<br />Global Chief Innovation & Technology Officer<br />david.smith@uk.fujitsu.com@SmithDavidMuk.fujitsu.com/blogs/cto<br />
    2. 2. The future’s bright…<br />….but I’m still waiting for my jetpack<br />
    3. 3. Before radio or podcasts…lectors<br />
    4. 4. Worlds apart<br />Clerical worker<br />Forecourt attendant<br />Insurance underwriter<br />Telephone operator<br />Typesetter<br />Typist<br />Blogger<br />Call centre worker<br />Personal trainer<br />SEO specialist<br />Sustainability manager<br />Talent manager<br />
    5. 5. Workplaces change, do people really?<br />
    6. 6. What is driving change?<br />Technology<br />Society<br />Lifestyle<br />Livelihood<br />
    7. 7. Changing Society<br />
    8. 8. Technology - the old way<br />Experts only<br />Tailor-made<br />Static and inflexible<br />Stateful<br />
    9. 9. Technology - the new way<br />Accessible to all<br />Commoditised<br />Stateless<br />On-demand<br />
    10. 10. Changing Technology<br />
    11. 11. The physical world - devices and sensors<br />
    12. 12. Changing Livelihood<br />
    13. 13. Business without borders – our vision<br />
    14. 14. The evolving digital world<br />Size and growth of Digital world<br /><ul><li>294 billions emails sent everyday (42 for every human)
    15. 15. 800,000 in petabytes in 2010, 1,200,000 petabytes in 2011
    16. 16. 1 billion videos watched on YouTube in 2009, 2 billion in 2010
    17. 17. More e-books than physical books sold Christmas 2011 (Amazon)
    18. 18. Enterprise mobile apps to grow 78m by 2013 from 11m in 2009
    19. 19. 450 billion transactions on the internet daily (> 5 million per second)</li></ul>Real World<br />Physicalto Digital<br />Business Intelligence<br />Massive volume <br />Opportunities for Fujitsu<br /><ul><li>Leverage our broad range of end user devices and other data capture technology to capture share of the rapidly expanding device market
    20. 20. Our HPC and storage technologies represent the foundation to analyse and store vast amounts of data (‘big data”) that will be generated
    21. 21. Leverage our investments in Human Centric applications to provide the business value in the future digital world
    22. 22. Build packaged solutions that are delivered as a Cloud service through our global datacentre footprint</li></ul>Cloud Platform<br />7910<br />EXABYTES<br />Knowledge<br />1227<br />EXABYTES<br />130<br />EXABYTES<br />HPC Platform<br />2015<br />2010<br />2005<br />Virtual world<br />
    23. 23. The cloud paradigm shift<br />Cloud Computing Era<br />Service ecosystem<br />Business Services<br />Marketplaces<br />SaaS<br />(IaaS, PaaS)<br />Increasing business mobility<br />Value Shift<br />Workload jump<br />Value<br />Hybrid environment<br />Increasing efficiency<br />Private Cloud<br />Virtualised Apps<br />Enterprise Apps<br />Client / Server Computing Era<br />Personal Apps<br />Time<br />
    24. 24. The digital world – computing & intelligence<br />
    25. 25. We are seeing new opportunities<br />
    26. 26. The innovation context<br />
    27. 27. Our innovation context #2<br />Engaging the world<br />Technology Perspectives<br />FujitsuIP<br />InnovationEco-system<br />Delivering value toour customers<br />Shaping Tomorrow with you<br />Fujitsu Societal Vision<br />Create context for more strategic customer conversations and engagement in the field <br />
    28. 28. We have an opinion on our future….<br />19<br />
    29. 29. Fujitsu Vision<br />
    30. 30. Humancentric<br />Copyright 2011 FUJITSU<br />Creating knowledge, supporting human activities<br />Human centric<br />Transforming <br />business processes<br />Network centric<br />Cloud computing<br />Sensor technology<br />Ubiquitous terminals<br />Mobile communications<br />Improving productivity<br />Scope of ICT usage<br />Computer centric<br />Networking<br />Internet<br />PC<br />1990<br />2000<br />2010<br />2020<br />
    31. 31. Humancentric intelligent society – alternateslide<br />Food<br />Transport<br />Creating knowledge, supporting human activities<br />Broadcasting<br />Healthcare<br />Human centric<br />Logistics/<br />Retail<br />Smart Grids<br />
    32. 32. Start dealingwithtoday’s challenges<br />Copyright 2011 FUJITSU<br />
    33. 33. Enabling a Human Centric Intelligent Society<br />Real World<br />Navigation<br />Sensing<br />Massive data <br />collection<br />Imaging of real world<br />Action to real world<br />Cloud Platform<br />Knowledge<br />Analysis<br />Virtual world<br />
    34. 34. Human activities generate all kinds of data <br />Copyright 2011 FUJITSU<br />Food<br />Health<br />Energy<br />Transport<br />Logistics<br />Environment<br />Real worldData from many devices (millions of sensors, mobile phones, terminals)<br />Disaster preemption & response services<br />Automated metering<br />Facilities management<br />Biological data management<br />Air flow and temperature monitoring<br />Electricityusage and CO2emissions monitoring<br />Structural monitoring<br />Remote patient monitoring<br />Network<br />Practical wisdom<br />Situation appropriate services<br />Virtual world<br />….<br />….<br />SaaS<br />IaaS<br />PaaS<br />
    35. 35. Practicalwisdom to help users<br />Copyright 2011 FUJITSU<br />Virtual World<br />Collective Web Intelligence<br />Sensor Data<br />Episode<br />Accumulate<br />Provide users<br />with appropriate services<br />Context Extraction<br />Rule Derivation<br />Text Mining<br />Data Mining<br />Situation appropriate services<br />Practical wisdom<br />Network<br />Field<br />Research<br />Ontology<br />Matching<br />Stream Processing<br />Event Processing<br />System controls<br />Informpeople <br />Delivering services<br />that apply knowledge<br />Social Networks<br />People<br />Web<br />Corp Data<br />Sensing<br />Sensor<br />Feedback<br />Web<br />Real World<br /><ul><li>Analyze massive volume of sensor and web data
    36. 36. Proactively deliver necessary services where and when they are needed</li></li></ul><li>Optimizing power generation & distribution<br />Copyright 2011 FUJITSU<br />Data center<br />Ad-hoc network<br />Backbone network<br />Inside customer’s home<br />Base stations<br />Meter server<br />× <br />Power meter<br />Relays<br />Autonomous construction of large-scale networks<br />WISReedproject in New Mexico<br /><ul><li> Deployed 2,000+ communication nodes in the whole field test site area and performed system operational tests.
    37. 37. A gateway placed on the substation collects data from power meters and sends them to the data center.
    38. 38. Automatic monitoring enables easier maintenance</li></ul> Automatically tracks usage for each house<br />
    39. 39. Delivering wisdom to today’s farmers<br />Copyright 2011 FUJITSU<br />Camera*<br /><Sensor><br />・Temperature<br />・Solar radiation<br />・Soil temperature<br />・Field moisture<br />About 500m<br /><Other acquired data><br />・Atmospheric pressure<br />・Wind direction<br />・Wind velocity<br />・Precipitation<br />*Camera device: product of ELAB Experience<br />*Courtesy of Geographical Survey Institute Japan<br />
    40. 40. So what will you deliver?<br />Solutions<br />Agriculture, healthcare, logistics, financial services<br />Services<br />Consulting & enablement, BPaaS, SaaS, PaaS, IaaS<br />Platforms<br />Private cloud, local cloud, global cloud S5 & A5, public cloud partnerships <br />
    41. 41. Rising influence of young & old<br />Social media important as the telephone<br />Truly ubiquitous technology<br />Human resources sourced online - on a task basis<br />Business activities commoditized<br />Monetising personal resources – data, networks, status <br />Blurring of work and leisure<br />New dilemmas – keeping private, going offline<br />Things to look out for…<br />
    42. 42. Finally…….. <br />