Presentation to UM Regents regarding University / Community Engagements
U-M School of Information program overview
1. UMSI Entrepreneurship
Program Overview
2/2015
Nancy A. Benovich Gilby
Ehrenberg Director of Entrepreneurship
Clinical Associate Professor
University of Michigan School of Information
650-539-8376
nabgilby@umich.edu
2. Agenda
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Information Science
•
Program BHAG – Big Hairy Audacious Goal
•
Program Vision
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Program 2014-15 Goals
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Importance of Get Out of the Building: Events
•
Entrepreneurial Pathway & Digital Badging
4. UMSI Entrepreneurial Program BHAG
(Big Hairy Audacious Goal)
Inspire and support every student to
participate in at least one passion-
led, self-driven innovation project
during their tenure at UMSI
6. Progress to 12 Month Plan
Connecting, blocking and tackling, planting sowing initial seeds
NY
Trek
SXSW
Showcase
EECS 441
FIN 629
UMSI 663
EECS 441
UMSI 363
UX Design Clinic
Data Dive Clinic
Social Media Clinic
Major
EventsCourses
Specialties
Clinic
Legend:
On Target
Behind Target
Way Behind Target
New Item to Plan
Make
Health
Fest
Sept 14
Special
Project
HealthDesignBy.us
NightScout/ T1D/GameStart
11. 2014 NY Trek: 5 Session Overview
1. Idea Speed Dating, Problem Hypothesis, Target
Customer
3. Review Customer Development Round 1 and Potentially
Pivot
4. Review Customer Development Round 2, Pivot,
Wireframe
5. Review Customer Development Round 3 Draft pitch
6. All teams FINAL pitch review
12. Badges for NY Trek
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Ideation: Customer Development
o Develop beginner competency in the
initial phases of customer development,
using the KJ method of contextual
inquiry.
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Ideation: Innovation Storytelling
Pitch
o Understand the components that go
into a functional pitch that includes your
identified problem, value proposition,
18. Final Presentation Format: 5 mins
•
Slide one
o Top “Gotta have” problem
o Value proposition
o For Who? Niche
o Embed 1 or 2 recorded quotes supporting
•
Slide 2
o 3 problems from light contextual inquiry
o Wireframe, point out where 3 problems are solved (call outs?)
•
Slide 3
o Process diagram, what you’ve done for customer discovery and what you learned
at each point including (steps from class see powerpoint)
o
19. UMSI Entrepreneurial Program SWOC
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Team – Nancy/Emily
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Customers – Students &
starting on faculty
Strengths Weakness
Opportunities Challenges
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Experiential programming
labor intensive
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Push the edges of student and
entrepreneurial engagement in
every program (NYT, SXSW)
•
with every program we offer
•
Clinic-tization as a means of
extending program reach and
awareness
•
Expanded speakers series –
engagement workshop
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Program Funding Sustainability
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Google Speaker Series grant not
renewed
•
Balance of curricular and co-
curricular offerings
•
Email/Scheduling/Admin vs
program and community
building
20. Fall - Course Updates
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EECS 441 Mobile App Development for Entrepreneurs -
Prof Elliot Soloway
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FIN 629/329 Financing Research Commercialization
Practicum - Prof Dave Brophy
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UMSI 663 Entrepreneurship in the Information Age –
Prof Vic Rosenberg
21. BSI Course - 363
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Practicum – Mobile Development Entrepreneurship
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Develop minimum App UI – use SWIFT
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Require UMSI 106 and completion of online SWIFT class
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½ customer development, ½ app prototype
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Initial programming test, midterm, final and final
presentation
24. Maria Gosur Profile
Pursuing innovation, using information to build a better
world, through engaged-learning - this is the mantra of
the new UMSI Entrepreneurship Program.
We have a BHAG (Big Hairy Audacious Goal) of having
every student pursue a passion-led, self-directed
innovation project during their tenure at UMSI. We
have amazing students and faculty who are the target
audience for the program. Innovation has no business-
entity boundaries when we are working with our
students and faculty. Entrepreneurship can be for or
non-profit, an existing small business or intrapreneurship
25. SXSW
•
Leverage the existing spend at SXSW to benefit our
entrepreneurially interested students
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Work with student groups to host 2 competitions:
o Innovation Product - MPowered
o Business Plan – Ross/EVC
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Programming leading up to the event to support
project/pitch development
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Teams take a bus to SXSW (?)
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Top SI student team from each competition
26. NY Trek Process
1. Idea speed dating, problem hypothesis and target
user, Homework #1 4 open ended questions,
quotes/recordings ( NO SOLUTIONS)
2. Share out Homework #1, Homework #2 4 open
ended questions again, working to refine target
user niche, quotes/recordings, potentially pivoted
(NO SOLUTIONS)
3. Share out Homework #2, Clarify Target user niche,
simple contextual inquiry to derive team buy-in to
top 3 problems your solution must solve for the
MVP. Wireframe to show how you meet these.
Homework #3, test your target user, top three
problems and wireframe, did you nail the top 3
Customer Search Customer Validation
1-2 3-5
Problems Solutions
27. Opportunities for Gifts & Involvement
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Programs sponsored/matching:
o 2015 NY Trek $30,000
o 2015 SXSW Trek w/ Innovation & B-Plan competitions $50,000
o 2014-15 Design Clinic $30,000
o 2014-15 Social Media Clinic $25,000
o 2014-15 Data Dive Clinic $10,000
o 2014-15 HealthDesignBy.US Special Projects $75,000
o 2014-15 Entrepreneurial Pathway and Badging $25,000
Editor's Notes
WHY this goal? Experiential learning GEIP a CID Social Engagement - plus starting with Roger’s desire to have support for students trying, stretching beyond their comfort zone and failing
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Different arrows pyramid, 3D isometric
Thankful to Roger and Carin Ehrenberg.
University-wide entre goals
·1 Worlds Best Entrepreneurial Curriculum
·2. Nation's Most Entrepreneurial University
·3 State's Catalytic Entrepreneurship Partner
Over 20% of our students in the last year are pursuing entrepreneurial endeavors through co-curricular activities, internships and jobs, and over 2200 UM students enrolled in one or more of the 29 courses in the Program in Entrepreneurship in the 2011-2012 academic year. 2012-2013 grew to 2800 and 40 courses.
BHAG – Big, Harry, Audacious Goal is to have that 100% UMSI not because they are required but inspired
Talk about opportunities for involvement
Mentorship!Direct feedback, from experience, what do new grads need to be skilled in from your experience? What do you feel we need in the program?
Contacts you may have in the general entrepreneurship/innovation community
- attend receptions, after treks, workshops etc networking is learned and in-need-of-practice with or students- provide support – scholarship and program support
Recent examples include:
-Field Entrepreneurship and Innovation Scholarship Fund - need-based assistance for students to attend entrepreneurial events and support initiatives and activities that enhance students’ educational experiences
- The Weiser iEntrepreneur Award to recognize students’ entrepreneurial pursuits
-Ehrenberg gift
Judy and Than Field have a traditional scholarship established at the school, but this year they created the Field Entrepreneurship and Innovation Scholarship Fund. This fund will provide need-based assistance for students to attend entrepreneurial events and support initiatives and activities that enhance students’ educational experiences. This[P1] scholarship will allow UMSI students who otherwise couldn’t afford it to participate in such initiatives as Start-up Treks, the South by Southwest mix-pitch competition, MPowered pitches and other entrepreneurial activities.
Marc Weiser, founder and managing director of RPM Ventures in Ann Arbor and two-time graduate of the University of Michigan with a Bachelor of Science in Engineering and an MBA, made a gift to the school to provide funding for The Weiser iEntrepreneur Award to recognize students’ entrepreneurial pursuits.
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General badging update and what are we going to award the NY Trek badges?
Need people to upload stuff!
Ideation: Customer Development
Evidence
Upload three-four quotes (voice or written) total from at least two phases of the customer development process.
Upload a photo of project team sketch or model.
Upload a short personal reflection on the pivot process: 2 paragraphs
What were your personal challenges and how did you overcome them?
How might you use this method in other settings?
Ideation: Innovation Storytelling Pitch
Evidence
Upload your pitch (slides or narrative)
If in a team, identify which parts you contributed to most, intellectually.
Short personal reflection on the pitch process: 2 paragraphs
If you or your team pivoted, how did you incorporate this experience into your pitch?
What did you struggle with the most?
What was the most exciting part of the process?
How might you use this method in other settings?
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Busy slide in appendix, highlights
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