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U-M School of Information program overview
This document provides an overview of the UMSI Entrepreneurship Program. It outlines the program's big goal of inspiring every student to participate in a passion-led innovation project. It describes events like NY Trek and SXSW that help students progress through an entrepreneurial pathway involving ideation, product development, and business plans. It also discusses courses, clinics, and a digital badging system to recognize skills. The document proposes sponsorship opportunities and gives statistics on participation in programs to engage students and faculty in entrepreneurship.
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- 1. UMSI Entrepreneurship Program Overview 2/2015 NancyA. Benovich Gilby Ehrenberg Director of Entrepreneurship Clinical Associate Professor University of Michigan School of Information 650-539-8376 nabgilby@umich.edu
- 2. Agenda • Information Science • Program BHAG– Big Hairy Audacious Goal • Program Vision • Program 2014-15 Goals • Importance of Get Out of the Building: Events • Entrepreneurial Pathway & Digital Badging
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- 4. UMSI Entrepreneurial ProgramBHAG (Big Hairy Audacious Goal) Inspire and support every student to participate in at least one passion- led, self-driven innovation project during their tenure at UMSI
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- 6. Progress to 12Month Plan Connecting, blocking and tackling, planting sowing initial seeds NY Trek SXSW Showcase EECS 441 FIN 629 UMSI 663 EECS 441 UMSI 363 UX Design Clinic Data Dive Clinic Social Media Clinic Major EventsCourses Specialties Clinic Legend: On Target Behind Target Way Behind Target New Item to Plan Make Health Fest Sept 14 Special Project HealthDesignBy.us NightScout/ T1D/GameStart
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- 8. Entrepreneurial Pathway Ideation Showcase Product Showcase B-Plan Competition NY Trek!SXSW Ideation SXSW B-Plan
- 9. IDEATION: Customer Development CustomerSearch Customer Validation 1-2 3-5 Problems Solutions Week
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- 11. 2014 NY Trek:5 Session Overview 1. Idea Speed Dating, Problem Hypothesis, Target Customer 3. Review Customer Development Round 1 and Potentially Pivot 4. Review Customer Development Round 2, Pivot, Wireframe 5. Review Customer Development Round 3 Draft pitch 6. All teams FINAL pitch review
- 12. Badges for NYTrek • Ideation: Customer Development o Develop beginner competency in the initial phases of customer development, using the KJ method of contextual inquiry. • Ideation: Innovation Storytelling Pitch o Understand the components that go into a functional pitch that includes your identified problem, value proposition,
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- 14. Student Prep SessionPictures
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- 16. NY Trek Stats TotalParticipants: 43 • 55.8% 1st year MSI • 16.3% Mentors • 9.3% 2nd year MSI • 9.3% Post-Doc cohort • <1% PhD • 7% Undergrad Specializations represented: • 51.2% HCI • 9.8% LIS
- 17. NY Trek CustomerScore Sheet
- 18. Final Presentation Format:5 mins • Slide one o Top “Gotta have” problem o Value proposition o For Who? Niche o Embed 1 or 2 recorded quotes supporting • Slide 2 o 3 problems from light contextual inquiry o Wireframe, point out where 3 problems are solved (call outs?) • Slide 3 o Process diagram, what you’ve done for customer discovery and what you learned at each point including (steps from class see powerpoint) o
- 19. UMSI Entrepreneurial ProgramSWOC • Team – Nancy/Emily • Customers – Students & starting on faculty Strengths Weakness Opportunities Challenges • Experiential programming labor intensive • Push the edges of student and entrepreneurial engagement in every program (NYT, SXSW) • with every program we offer • Clinic-tization as a means of extending program reach and awareness • Expanded speakers series – engagement workshop • Program Funding Sustainability • Google Speaker Series grant not renewed • Balance of curricular and co- curricular offerings • Email/Scheduling/Admin vs program and community building
- 20. Fall - CourseUpdates • EECS 441 Mobile App Development for Entrepreneurs - Prof Elliot Soloway • FIN 629/329 Financing Research Commercialization Practicum - Prof Dave Brophy • UMSI 663 Entrepreneurship in the Information Age – Prof Vic Rosenberg
- 21. BSI Course -363 • Practicum – Mobile Development Entrepreneurship • Develop minimum App UI – use SWIFT • Require UMSI 106 and completion of online SWIFT class • ½ customer development, ½ app prototype • Initial programming test, midterm, final and final presentation
- 22. Badging Update -Orientation • MSI 167 • MHI 21 • BSI 89 277 Badges
- 23. Badging Update - Skill9Badges 3% Conversion
- 24. Maria Gosur Profile Pursuinginnovation, using information to build a better world, through engaged-learning - this is the mantra of the new UMSI Entrepreneurship Program. We have a BHAG (Big Hairy Audacious Goal) of having every student pursue a passion-led, self-directed innovation project during their tenure at UMSI. We have amazing students and faculty who are the target audience for the program. Innovation has no business- entity boundaries when we are working with our students and faculty. Entrepreneurship can be for or non-profit, an existing small business or intrapreneurship
- 25. SXSW • Leverage the existingspend at SXSW to benefit our entrepreneurially interested students • Work with student groups to host 2 competitions: o Innovation Product - MPowered o Business Plan – Ross/EVC • Programming leading up to the event to support project/pitch development • Teams take a bus to SXSW (?) • Top SI student team from each competition
- 26. NY Trek Process 1.Idea speed dating, problem hypothesis and target user, Homework #1 4 open ended questions, quotes/recordings ( NO SOLUTIONS) 2. Share out Homework #1, Homework #2 4 open ended questions again, working to refine target user niche, quotes/recordings, potentially pivoted (NO SOLUTIONS) 3. Share out Homework #2, Clarify Target user niche, simple contextual inquiry to derive team buy-in to top 3 problems your solution must solve for the MVP. Wireframe to show how you meet these. Homework #3, test your target user, top three problems and wireframe, did you nail the top 3 Customer Search Customer Validation 1-2 3-5 Problems Solutions
- 27. Opportunities for Gifts& Involvement • Programs sponsored/matching: o 2015 NY Trek $30,000 o 2015 SXSW Trek w/ Innovation & B-Plan competitions $50,000 o 2014-15 Design Clinic $30,000 o 2014-15 Social Media Clinic $25,000 o 2014-15 Data Dive Clinic $10,000 o 2014-15 HealthDesignBy.US Special Projects $75,000 o 2014-15 Entrepreneurial Pathway and Badging $25,000
Editor's Notes
- #5 WHY this goal? Experiential learning GEIP a CID Social Engagement - plus starting with Roger’s desire to have support for students trying, stretching beyond their comfort zone and failing &lt;number&gt;
- #6 Different arrows pyramid, 3D isometric Thankful to Roger and Carin Ehrenberg. University-wide entre goals ·1 Worlds Best Entrepreneurial Curriculum ·2. Nation&apos;s Most Entrepreneurial University ·3 State&apos;s Catalytic Entrepreneurship Partner Over 20% of our students in the last year are pursuing entrepreneurial endeavors through co-curricular activities, internships and jobs, and over 2200 UM students enrolled in one or more of the 29 courses in the Program in Entrepreneurship in the 2011-2012 academic year. 2012-2013 grew to 2800 and 40 courses. BHAG – Big, Harry, Audacious Goal is to have that 100% UMSI not because they are required but inspired Talk about opportunities for involvement Mentorship!Direct feedback, from experience, what do new grads need to be skilled in from your experience? What do you feel we need in the program? Contacts you may have in the general entrepreneurship/innovation community - attend receptions, after treks, workshops etc networking is learned and in-need-of-practice with or students- provide support – scholarship and program support Recent examples include: -Field Entrepreneurship and Innovation Scholarship Fund - need-based assistance for students to attend entrepreneurial events and support initiatives and activities that enhance students’ educational experiences - The Weiser iEntrepreneur Award to recognize students’ entrepreneurial pursuits -Ehrenberg gift Judy and Than Field have a traditional scholarship established at the school, but this year they created the Field Entrepreneurship and Innovation Scholarship Fund. This fund will provide need-based assistance for students to attend entrepreneurial events and support initiatives and activities that enhance students’ educational experiences. This[P1] scholarship will allow UMSI students who otherwise couldn’t afford it to participate in such initiatives as Start-up Treks, the South by Southwest mix-pitch competition, MPowered pitches and other entrepreneurial activities. Marc Weiser, founder and managing director of RPM Ventures in Ann Arbor and two-time graduate of the University of Michigan with a Bachelor of Science in Engineering and an MBA, made a gift to the school to provide funding for The Weiser iEntrepreneur Award to recognize students’ entrepreneurial pursuits. &lt;number&gt;
- #13 General badging update and what are we going to award the NY Trek badges? Need people to upload stuff! Ideation: Customer Development Evidence Upload three-four quotes (voice or written) total from at least two phases of the customer development process. Upload a photo of project team sketch or model. Upload a short personal reflection on the pivot process: 2 paragraphs What were your personal challenges and how did you overcome them? How might you use this method in other settings? Ideation: Innovation Storytelling Pitch Evidence Upload your pitch (slides or narrative) If in a team, identify which parts you contributed to most, intellectually. Short personal reflection on the pitch process: 2 paragraphs If you or your team pivoted, how did you incorporate this experience into your pitch? What did you struggle with the most? What was the most exciting part of the process? How might you use this method in other settings? &lt;number&gt;
- #15 &lt;number&gt;
- #25 Busy slide in appendix, highlights &lt;number&gt;