Learn how Proximity Marketing leverages an out-of-the-box system which provides your customers with in-depth information on discounts and specials available at your supermarket, increases client loyalty and engagement with your brand; and showcases new channels to maximize your business revenues.

1. Proximity Marketing for Supermarkets

2. Problem VS Solution
Supermarkets, as any other businesses, sometimes face
these challenging questions:
• How to boost revenues?
• How to reduce costs for printed marketing material,
such as coupon catalogues?
• How to increase customer engagement?
• How to enhance customer experience?
• How to understand customer behavior and needs?
PROBLEM
Leantegra’s Proximity Marketing steps in to provide
answers to these vital for your business questions.
SOLUTION

3. Proximity Marketing
is a location-based delivery of advertising content to
smartphones and tablets via Bluetooth Low Energy (BLE)
wireless technology.
Leantegra Proximity
Marketing
It enables:
✓ Engaging with your customers at the right place and time
✓ Capturing their attention and directing their interest to
specific products

4. Proximity Marketing Benefits
• Boost supermarket revenues
• Engage customers and grow loyalty
• Enhance client experience
• Increase offline-to-online convergence
• Promote personalized communication
• Analyze and segment the audience to adjust approach
• Increase the duration of time a customer spends in a
supermarket
• Reduce overhead costs by eliminating costly, printed
coupon delivery methods
• Track coupon adoption & usage via digital platform
Benefits for Supermarkets:

5. Proximity Marketing Benefits
1
Receive location-relevant discount coupons and useful
information pushed directly to smartphone
2
View a list of all available in a store commercial offers
4
Add preferred coupons to a Favorites list
5
Cash coupons at the checkout counter using a barcode
which can easily be scanned by supermarket staff
6
Access the latest sales & new arrivals updates by favorite
brands
8
Connect via social media and interact seamlessly with
loyalty programs, maximizing bonus points
3 7
See a detailed venue map and find a way to the advertised
via ‘Offers’
Benefit from receiving discount coupons, earning bonuses
and gifts
Benefits for Visitors:

6. Proximity Marketing Scheme
Complete Proximity Marketing System
This is a typical BLE Proximity system consists of all components and features in one solution, integrated and
ready to use.

7. Proximity Marketing Campaign
involves:
A Proximity Marketing Campaign
• Upload and edit content (text, image, video, URL)
• Set up targeting groups and rules
• Execute a marketing campaign
• Analyze and measure results
the planned location-based delivery of advertising content with
an aim to grow interest by exposing main product features
and useful materials, and engaging clients by sending relevant
coupons, discounts, and seasonal specials.
Proximity Marketing campaigns, powered by Leantegra CVO
Portal, are easy to create, manage and edit, allowing users to:

8. Proximity Marketing Campaign
Proximity Campaign Analytics
furnishes Campaign Administrator with the data that
enables measuring the results of location-based
marketing campaigns.
Here are the basic BLE Campaign Analytics metrics:
• Open Rate (opened / received notifications)
• Conversion rate (used / opened coupons)
• The number of opened notifications
• The number of received notifications
• The number of coupons used
The adopted by our team Analytics framework allows
for easy and fast adding of new metrics, which are to
accommodate multiple use cases with one flexible
system in place.

9. Proximity Marketing App
Monitor the interaction of an app
with the Leantegra iBeacon and
Eddystone-compatible beacons. See all
active devices on a real-time mobile
map.
View any promotional content
scheduled to be displayed as push
notifications, or in the ‘Offers’ section
of the application.
Manage WiBeats BLE remotely by
setting up a device mode, advertising
intervals, Eddystone-URL, and test
targeting by emulating a mobile app’s
user age and gender.
Access WiBeat BLE beacons critical
information, like MAC address,
distance to a smartphone, battery
status, etc.
Sandbox appEvaluate Proximity Marketing and manage beacons with the Leantegra Sandbox app.

10. Proximity Marketing App
The Pilot app’s customization
include: adding a client’s logo,
choosing a background image for the
start and login pages, applying the
preferred color scheme, etc.
A dedicated Company page will
feature some organization-related
information, like description, address,
image, website URL, etc. In the end, it
will look and feel like your own
business application.
Your customer will enjoy both the
intuitive design and the considerable
level of control one gets over the app’s
content. He / she will be able to add
the preferred ads to ‘Favourites’, or
remove them from the ‘Offers’ list
completely.
One can configure ad content for
Push Notifications which will be sent
to clients once they are in near
location to a point of interest, or
messages for ‘Offers’ list which will be
visible for all venue visitors.
Pilot appLeantegra Pilot app is the best choice for businesses, which are interested in fast Proximity Marketing Pilot deployment.

11. Case Study — Auchan
Vertical: FMCG Retail
Solution: Proximity Marketing, Android mobile application
Covered area: 18,000.00 square meters (59,055 square feet)
As a result of this project, Leantegra delivered:
• Complete WiBeat BLE beacon infrastructure (180 devices)
• Comprehensive Campaign Management and Analytics features
• A branded Proximity Marketing application for Android, tailored to
cater the Auchan’s shopper base
The provided by Leantegra solution enables Auchan to run mobile
advertising based on customer location and adjacency to specific
product types, collect user-grained behavior analytics, assess Proximity
campaigns and adjust the marketing strategy accordingly.
Plans for Q3 2017:
Leantegra is planning to deploy Proximity Marketing at 11 supermarkets
nationwide.

12. Case Study — NDA
Vertical: FMCG Retail
Solution: Proximity Marketing, Integration with Loyalty System
and CRM
The project scope includes:
• Complete WiBeat BLE infrastructure
• Integration with the existing iOS and Android applications
• Integration with the store’s Loyalty System and CRM
As a result, the wholesaler is able to upload consumer segments
to CVO Portal and create highly personalized campaigns
which will help the store boost its sales and enhance customer
loyalty.
Plans for the future:
The Leantegra team is planning to reach the country-scale
deployment and install 5000+ beacons at the wholesalers.

13. Leantegra Intro
is a rapidly growing IoT company that develops software
and hardware products for indoor location
intelligence.
Our solutions
Proximity Marketing
Real-time Location System (RTLS)
Location Analytics
Verticals
Supermarkets, Shopping Malls, Airports, Mines, Smart
Cities
Our Team
50+ team members in NYC, Nashville, Sunnyvale, Toronto,
Dubai, Tel Aviv and Kyiv
Leantegra

14. www.leantegra.com
If you have any questions, feel free to email me at
contact@leantegra.com
THANK YOU!