Design Thinking - From making people want things to making thing people want
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Design thinking is less about thinking and more about doing
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Design Thinking - From making people want things to making thing people want
- 2. 🎯 INNOVATION MANAGER @TALENT GARDEN 💣 START-UPS and GROWTH HACKING ♥ FOUNDER @SKILLANDO DIGITAL VOLUNTEERING FILIPPO SCORZA
- 3. A FEW QUESTIONS BEFORE STARTING
- 4. DESIGN IS THE RENDER OF INTENTION WHAT IS DESIGN?
- 5. “DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS” Steve Jobs
- 6. MAKING PEOPLE WANT THINGS F R O M MAKING THINGS PEOPLE WANT T O
- 8. DESIGN THINKING IS A USER-CENTERED APPROACH TO PROBLEM SOLVING
- 9. BUSINESS CENTERED F R O M USER CENTERED T O
- 10. MASS MANUFACTURING F R O M MASS PERSONALIZATION T O
- 11. Y O U C A N W R I T E H E R E INNOVATION* P E O P L E ( D E S I D E R A B I L I T Y ) B U S I N E S S ( S U S TA I N A B I L I T Y ) T E C H N O L O G Y ( F E A S A B I L I T Y ) *
- 12. Y O U C A N W R I T E H E R E DESIGN THINKING P E O P L E ( D E S I D E R A B I L I T Y ) B U S I N E S S ( S U S TA I N A B I L I T Y ) T E C H N O L O G Y ( F E A S A B I L I T Y ) D E S I G N T H I N K I N G
- 13. Design Thinking Lean Startup Agile HOLISTIC VIEW Customer Problem Customer Solution Empathize Define Ideate Experiment Learn Measure Build Product Backlog Sprint Planning Start Increment Review
- 14. Y O U C A N W R I T E H E R E P E O P L E C E N T E R E D E T E R O G E N E O U S T E A M H A N D S O N I T E R AT I V E 01 02 03 04 KEY ELEMENTS
- 15. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E YOU START FROM WHAT PEOPLE, USERS, CUSTOMERS, CONSUMERS, (…) NEED OR WANT TO DO PEOPLE CENTRIC
- 16. JOB TO BE DONE
- 17. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E CUSTOMER DON’T WANT A QUARTER-INCH DRILL, THEY WANT A QUARTER-INCH HOLE PEOPLE CENTRIC
- 18. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E I NEED A QUARTER INCH DRILL PEOPLE CENTRIC: 5 WHYS I NEED A QUARTER INCH HOLE I HAVE TO MOUNT THE SHELF TO THE WALL I HAVE TO PUT BOOKS ON IT THE BOOKS ARE A MESS AT HOME I WANT TO TIDY UP TIDINESS MAKES ME FEEL BETTER
- 19. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E CUSTOMERS ARE NOT LOOKING FOR PRODUCTS… PEOPLE CENTRIC
- 20. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E …THEY ARE LOOKING FOR SOLUTIONS TO STRUGGLES THAT THEY MEET IN THEIR LIFE PEOPLE CENTRIC
- 21. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E THEY BUY A BETTER VERSION OF THEM SELF PEOPLE CENTRIC
- 22. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E MARKETING HETEROGENEOUS TEAM SALES OPERATIONS DESIGNER CUSTOMER CARE
- 24. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E DESIGN THINKING IS LESS ABOUT THINKING AND MORE ABOUT DOING HANDS ON
- 25. WRITE HERE YOUR NICE TITLE ABOUT YOUR SERVICES Y O U C A N W R I T E H E R E IT’S NOT A LINEAR PROCESS: YOU SHOULD BE CONFIDENT WITH COMPLEXITY ITERATIVE
- 26. THE 5 STEPS PROTOTYPE Show the prototype to real users outside the organisation VALIDATE Build something quick and dirty to show to users by focusing on usability Choose the best idea and storyboard it IDEATION User interviews, insights, research, mind mapping and challenge design DEFINE Who are your users, their needs, pains and expectations, the context UNDERSTAND
- 27. EMPATHISE DEFINE IDEATE PROTOTYPE TEST EMPATHISE TO HELP DEFINE THE PROBLEM LEARN ABOUT USER TRHOUGT TESTING TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPE TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THET REDEFINE THE PROBLEM THE FLOW
- 28. Empathise Define Ideate Prototype Test Understand the experience, situation and emotion of the person who you are working for STEP ONE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 29. STEP ONE EMPATHISE DEFINE IDEATE PROTOTYPE TEST •BUYER PERSONAS •EMPATHY MAP •USER INTERVIEW
- 33. Empathise Define Ideate Prototype Test Process and synthesise the findings in order to form a user point of view that you will address STEP TWO EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 34. STEP TWO EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 35. Empathise Define Ideate Prototype Test Focus on idea generation. You translate problems into solutions. Explore a wide variety and large quantity of ideas to go beyond the obvious solutions to a problem STEP THREE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 36. STEP THREE EMPATHISE DEFINE IDEATE PROTOTYPE TEST • BRAINSTORMING • HMW • MIND MAPPING • BRAINWRITING • STORYBOARDING • BRAINDUMP
- 37. STEP THREE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 38. Empathise Define Ideate Prototype Test Build to learn. A simple, cheap and fast way to shape ideas so you can experience and interact with them STEP FOUR EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 39. PAPER PROTOTYPE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 40. PAPER PROTOTYPE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 41. SKETCH EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 42. INVISION EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 43. FLINTO EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 44. AXURE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 45. FIGMA EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 46. MARVEL EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 47. PROTO.IO EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 48. JUSTMIND EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 49. BALSAMIQ EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 50. STORYBOARD EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 51. ROLE PLAY EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 52. PHYSICAL MODEL EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 53. WIZARD OF OZ EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 54. FAKE DOOR EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 55. HARDWARE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 56. Empathise Define Ideate Prototype Test Ask for feedback on your prototypes. Learn about your user, reframe your view and refine your prototype STEP FIVE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 57. STEP FIVE EMPATHISE DEFINE IDEATE PROTOTYPE TEST • TEST REMOTO / IN PRESENZA • CONCEPT TESTING • A/B TESTING • TEST DI USABILITA’ • TEST DEL PRIMO CLICK • TEST AD ALBERO • FEAUTURE STUB
- 58. STEP FIVE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 59. MOLTI IMPRENDITORI STIANO CERCANDO METODI CHE GLI AIUTINO A PROGETTARE PRODOTTI E SERVIZI MIGLIORI STEP FIVE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 60. MOLTI IMPRENDITORI STIANO CERCANDO METODI CHE GLI AIUTINO A PROGETTARE PRODOTTI E SERVIZI MIGLIORI LANCEREMO UNA CAMPAGNA ADWORDS CON PAROLE CHIAVE “VALUE PROPOSITION” STEP FIVE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 61. MOLTI IMPRENDITORI STIANO CERCANDO METODI CHE GLI AIUTINO A PROGETTARE PRODOTTI E SERVIZI MIGLIORI LANCEREMO UNA CAMPAGNA ADWORDS CON PAROLE CHIAVE “VALUE PROPOSITION” I RISULTATI DELLA CAMPAGNA IN TERMINI DI CLIC STEP FIVE EMPATHISE DEFINE IDEATE PROTOTYPE TEST
- 62. MOLTI IMPRENDITORI STIANO CERCANDO METODI CHE GLI AIUTINO A PROGETTARE PRODOTTI E SERVIZI MIGLIORI LANCEREMO UNA CAMPAGNA ADWORDS CON PAROLE CHIAVE “VALUE PROPOSITION” I RISULTATI DELLA CAMPAGNA IN TERMINI DI CLIC SE IL CTR SARA’ ALMENTO DEL 3% (NUMERO CLIC / IMPRESSION) STEP FIVE EMPATHISE DEFINE IDEATE PROTOTYPE TEST