This document discusses strategies for technology decisions at Mixcloud including iterating quickly to improve products, using feature switches to design products without mistakes, monitoring every feature for changes, and shipping ideas violently rather than waiting for a perfect plan. The key themes are moving fast, experimenting safely, and focusing on shipping over planning.

1. Using technology decisions to move
quickly and iterate to a better product
Mat Clayton CTO/Founder

2. What is Mixcloud?

3. Bootstrapped, Profitable and Proud

4. Failure

6. Ideas

7. before you make it, fake it!

8. Totally fake feature

10. use your ad inventory

11. oops...

12. Development

13. team is everything

15. “Never tell people how to do things. Tell them what to do and they
will surprise you with their ingenuity.” - George S. Patton!

16. The Plan

17. Shipping!

18. Would you ship boats like this?

19. Not everyone needs to see the same site

20. Feature Switches - product design without mistakes!
http://www.github.com/disqus/gargoyle

21. Optimization

22. Django Experiments!
http://www.github.com/mixcloud/django-experiments

23. Big changes == Big wins

24. Monitor Every Feature

25. Monitor and alert on changes

26. Even the best ideas expire eventually

27. “A good plan, violently executed now, is better than
a perfect plan next week.” - George S. Patton

28. @matclayton
mat@mixcloud.com
Mat Clayton
CTO/Founder
Thanks for listening!