1. Value addition in flowers involves processing flowers to increase their economic value through methods like drying, essential oil extraction, packaging etc. This helps generate higher profits. 2. India has a large dried flower and essential oil industry. It is one of the top exporters of dried flowers, foliage and essential oils like jasmine oil globally. The key markets are USA, Europe and Asia. 3. For flowers to remain competitive globally, Indian industry needs to focus on quality enhancement, product diversification, and value-added processing to tap into growing international demand. This will help reduce losses and increase farmer income.

1. Propects of value
addition in flowers &
it`s Global and
Indian senerio
Presented by:
Manisha Jindal
M Sc(Horti)
Floriculture and Landscaping Archi.
Junagadh Agriculture university
Junagadh Gujrat

2. Prospects of value addition
in flowers

3. INTRODUCTION
Value addition is a process in which for the same volume of a
primary product, a high price is realized by means of
processing, packing, upgrading the quality or other such
methods.
Value-added floriculture refers most generally to
manufacturing process that increases the value of primary
commodities.
Value-added floriculture may also refer to increasing the
economic value of a commodity through particular production
process eg.organic produce, or through regionally branded
products that increase consumer appeal and willingness to pay
a premium over similar but differentiated products.

4. Value-added floriculture is regarded by some, a significant
rural development strategy.
Value added floriculture is a process of increasing the
economic value and consumer appeal of any floral
commodity through changes in genetics, processing and
packaging diversification with this profitability of a
commodity is increased especially small scale floriculture
industry.
Profit potential is increased when an indistinctive raw
commodity is converted into a unique product.
The value addition for marketing flowers includes adoption
of postharvest technology and improved logistics.

5. Essential oil extraction from flowers
Cut flower production for occasion/flower forcing
fresh
dried
Live plant/potted plant
Foliage and other parts of plants
fresh
dried
potpourri
Areas of value-addedfloriculture

6. Value addedtechnology
. Working with flowers is of course a benefit, but a successful
operation requires a great deal of highly specialized knowledge
and skills, since the industry is highly technical and scientific.
It includes preparation of garlands, bouquets, veni, button-hole, flower
baskets, floats, floral wreaths, corsages etc can add value up to 5-10
times from flowers and green foliages
It also includes making of dry flowers and extraction of essential oil or
pigments.
These new models of value addition in flower have high export
potential and can play a significant role in generation a new flower
market strategy.
Even making of value added products is an artistic and creative work
much more closely related with women

7. No much scientific technology is needed for preparation of
these products except some training and economic support.
This couldn’t be seen in isolation as income generating
activity.
Infect it is supplemental to existing income.
In case of urban or rural women, they can attend to
their daily house hold maid or labour.
Just some extra time & effort to earn some extra
income is needed.

8. Different Value AddedProducts
Flower ornaments
Flower bouquets
Floral handicrafts
Garlands
Flower baskets
Floral wreath
Pot Pourri
Flower arrangement
Edible flowers
Essential oils
Fragrance
Phyto chemical
Herbal medicine
Plant pigments
Dye yielding
ornamentals
Tinting of flowers
Drying of flowers

10. Flower ornaments
Garland
Veni
Gajra
Crown

11. Boutonnières
Corsages

12. 3/29/2017
12
Dry Flower
Basket

13. 3/29/2017
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WREATH
95

14. FLOWER ARRANGEMENTS IN SEALED
GLASS CONTAINERS

15. Essential
oil
Cosmetic
and
toiletries
Dental
preparation
Medical
Food
beverages
Tobacco
industry
Adhesive
Paper and
printing
industry
Textile
industry
Petroleum
Industry
Motor
industry
Paint
industry
Insecticide
industry

16. oUnstable prices for raw commodities
oFederal farm policies
oChanging consumer preferences
oMake more money by cutting out the
middle man
Why use value addition in floriculture

17. Flower Ornaments and Flower arrangement are the important method
of value addition.
Value addition of flower crops also includes post-harvest and
processing technologies.
Post-harvest includes:
Stage of harvest
Grading
Pulsing
Packing
Increasing the vase life
Processing includes:
Drying of flowers,
Potpouri
Tinting of flowers
Extraction of essential oil, dyes and drugs.
Methods of Value addition of
flowers

18. To improve quality.
To enhance selling.
To gain higher profit.
To reduce post harvest loss.
Can provide demand for high quality.
Use of unsold flowers (unmarketable) ie roses used gulkand.
Increase export.
To generate employment.
Objectives of Value Addition

19. To improve the profitability of farmers
To empower the farmers and other weaker sections of
society especially women through gainful employment
opportunities and revitalize rural communities.
To provide better quality, safe and branded products to the
consumers.
To emphasize primary and secondary processing.
To reduce post harvest losses.
.
Need for value addition

20. Reduction of import and meeting export demands.
Way of increased foreign exchange.
Encourage growth of subsidiary industries.
Reduce the economic risk of marketing.
Increase opportunities for smaller farms and companies
through the development of markets.
Diversify the economic base of rural communities.
Overall, increase farmers’ financial stability

21. Any attempt for value addition should focus for
following parameter for deriving maximum benefit.
Unique - The product we develop should be one of its own kinds for which
crop and variability indigenous to our country should be exploited.
Novelty - The product should be new and unusual like blue or black rose
and likewise so that no one can compete.
Export potential - The product developed should have demand in
international market for higher return and appreciation of benefit of global
trade.
High value - The product should have high value for low volume for ease of
trading and distribution and the extracts from Indian spices and herbal
medicinal plants can fulfill this requirement.
Choice for value addition: -

22. Availability - Consistent availability of the product in required
quantity should be ensured for stable market and faith.
Market - Any product that is developed must have market because
market is the key for success of any product.

23. process the raw material
Pre cut, wrap and package
Take a unique approach
Label the product
Distinct product appearance
Increase shelf life
Provide recipes/cookbook
Gift baskets or multi-pack
Build reputation, relationship
WAYS TO add value

24. 1. A unique product
2. An enthusiastic promoter of the product
3. The right kind of labeling and packaging
4. Aggressive marketing
5. A full time presence on the farm
6. Strong agricultural or livestock knowledge
7. Ability to cater to customers
8. Assistance from agencies and universities
9. A strong relationships with the local community
10.Safe food handling and food safety regulations
11.Product liability insurance
Factor required for value added
enterprises

25. Varieties as per market preference
Technology for value added products
Knowledge of standards
Synergy in the plan and approach of agencies at
various levels in different functional areas viz. research,
extension, finance, quality assurance and certification.
Challenges

26. INDIAN
SENERIO of
VALUE
ADDITION

27. Associated activities of flower growing in india include the dry flower industry
and the essential oil industry.
The indian floriculture industry comprises the florist trade , nursery plants,
potted plants , bulbs and seed production , micro propagated materials , dried
flowers, dried foliage, and extraction of oil from flowers.
India is the 5 th largest exporter of dried flowers, and second largest exporter
of dried foliage in the world accounting for around 7% of the world exports in
dry flowers and foliage.
The main export markets for indian dry flower industry are USA, Netherlands,
UK and Germany.
India is second largest exporter of essential oil in the world after USA.
Indias exports of essential oil stood at US$ 329 million in 2008-09.
India is the largest exporter of jasmine oil in the world accounting for
over 40% of total world exports in jasmine oil.

28. Among the floriculture products, dry flower leads in export from India
followed by cut flowers, live plants, bulbs, tubers etc.
Dried flowers and plants constitute the bulk of the export from our country.
Export of value added product e.g. oil (extracted in small units set up in
production zones) rather than the raw material e.g. rose petals, can help
generate substantial revenue in international market.

29. The dried flower industry in India is about 45 years old. There is tremendous
export potential for this industry and a huge amount of raw material is exported
from India.
In this industry, cut flower, foliage, ferns, grasses, sedges, seed pods, flower
skeletons; nuts , fruits and cones; barks, branches, lichens and fungus are
utilised.
Being of low cost and having high demand, the small scale drying industry
can be started at various parts of the country.
The export units of dried flowers and plants parts are located in tuticorin and
Kolkata presentaly.
 in view of the expanding clientele, less risk and high returns, less investment
and limited competition, in the near future more and more entrepreneurs are
expected to enter this lucrative business.
Dry flower and plant parts

30. The major importing countries of dried flowers and dried plant parts are the
United States of America, Germany , the United Kingdom, Western countries.
Hong Kong, Japan and Singapore.
In floriculture exports from India , these product constitute nearly 60per
cent.
India has share of 10% of the total global dried flower market.
 India share in export of dried flower in Europe is below 1.5% and is below
one percent of the world requirement.
During 2008-2009 dried flowers constituted over 60 percent of cut flowers
exports and dried foliage constituted around 97 percent of the total foliage
exported from India.
India is the 5 th largest exporter of dried flowers and 2nd largest exporter of
dried foliage in the world accounting for around 7 percent of world exports in
dry flowers and foliage.

31. Location of dry flower industriesin India
Tamil Nadu
West Bengal
Maharastra
Delhi
31

32. Essential oils Flower and fragrance plant industry is an upcoming sector with
tremendous opportunities for India to have its due share in the international trade in
essential oils. Worldwide demand for flavours and fragrances including blends, essential
oils and other natural extracts is projected to increase 4.3 percent per year
India ranks 26th in import &14Th in respect of export in world in the trade of essential
oil.
 India holds around 0.7% of import & 1.1% of export.
Jasmine and tuberose concentrate from South India have created a marks in world
marked.
The major buyers of Indian essential oil are Former USSR, USA, France, UK,
Netherlands, UAE and Saudi Arabia.
Growth in perfumery is higher i.e.,15%in India compared to 7% in America and 5% in
Europe (Verma et al.,2012).
The world production of essential oils is growing at more than 10% annually and at
present it is estimated at about 11000 tonnes valued at over 11 billion US dollars.
India contribute 16% to the world production, next only to brazil and USA.
India is the second largest exporter of jasmine oil in the world accounting for over 40%
of total world exports in jasmine oil. europe continues to be the largest destination of
indias floriculture exports.

33. Rajkeerth Aromatics and biotech Pvt. Ltd., Tamilnadu
Chemical and Fragrance Corporation, Mumbai
Natureway Agro Private Limited, Hyderabad
Ma Vaishno Enterprise, Ahmdabad, Gujrat
K K Aromas, Bangalore
Fragona Internation , Kolkatta
D D Shah Essential oil company
Uma Aromatics , Moradabad , Uttar Pradeh
Essential oil manufacture
units in India

34. GLOBAL
SENERIO of
VALUE
ADDITION

35. In the present floricultural scenario when the globe has become a single market
floriculture has to be competitive, the diversification, quality enhancement and
value addition have become key words of success in floricultural trade at
international level.
If our floriculture has to be competitive, we will have to diversify and the
produces will again have to be subjected to product development and product
diversification for harnessing full advantage from present scenario and
development.
Besides making floriculture competitive, value addition also helps in avoidance
of post harvest losses, industrialization, employment generation, export,
extended availability of produce, foreign exchange earnings and product
diversification, easy marketing etc.
It is therefore, appropriate time for us to come out of primary processing and
bulk exporting and get into newer product development and marketing of ready
to consume product through value addition.
Global Senerio

36. Estimated world production of perfume oils, for all applications taken together is
about 250,000 tons.
The global export of these oils, perfumes and flavours increased from US $ 2149
million in 1986 to US $ 8254 million during 2002.
While imports recorded an increase from US $ 2008 to US $ 5316 during the same
period.
On the production side, the total worldwide production of essential oils is estimated
at about 1,00,000 to 1,10,1000 tonnes. The production of geranium essential oil
alone is estimated to be nearly 400 tonnes per annum, with a value of US $ 20-
30million.
The world’s largest importer of aromatic materials is the USA followed by Japan
(Verma et al.,2012).
The best opportunities for flavours and fragrances will be found in the Asia/Pacific
region, which accounts for one third of total value gains between 2009 and 2014.
US is the world’s largest user of flavours and fragrances, the fastest growth will
occur in developing regions like Asia, Central and South America, Eastern Europe
and the Africa/Mideast region.
Conti….

37. The world production of essential oils is growing at more than 10% annually and at
present it is estimated at about 11000 tonnes valued at over 11 billion US dollars.
India contribute 16% to the world production, next only to brazil and USA. India is the
second largest exporter of jasmine oil in the world accounting for over 40% of total
world exports in jasmine oil.
Europe continues to be the largest destination of indias floriculture exports.
Leading dry flower product exporting country: Australia
Leading dry flower product importing country: U.K.
Export of dried flowers and plants from India has a potential of
about Rs. 100 crore/year.

38. Exports of dry flower:
India’s total export of dried floriculture products was
Rs. 294.46 Crores in 2009-10.
Market: The USA is the largest consumer of dried and artificial flowers estimated at US $2.4
million annually, followed by Germany and the UK. Other importing countries are West
European countries, Japan, Hong Kong and Singapore (Bhattacharjee and De, 2003).
Major Export Destinations (2009-10): USA, Netherland, Germany, UK, Ethiopia.
The Netherland ranks first in export of dried flowers to the United States of America
followed by Colombia, mexico, India and Israel.
Australia has taken up this venture seriously recently, and the country is now
emerging as a leader in the export of these products, particulary to Japan, Germany
and the United States of America.

39. Thank you