This document provides an introduction to floriculture, which is the cultivation and marketing of ornamental plants. It discusses the subdivisions of floriculture including commercial floriculture, arboriculture, and landscape gardening. Floriculture includes the production of cut flowers, loose flowers, cut greens, potted plants, and products for the perfume, pigment, and dry flower industries. The largest flower producer is the Netherlands, while India has potential to expand its small share of the global floriculture trade and areas of production include Tamil Nadu which is a leading producer of jasmine and other loose flowers.