Course seminar on the title- Floriculture Industry In India/ Indian floriculture status, Business opportunity, export of flowers, import of flowers, Msc course seminar, flower production, flower production in India, floriculture market.

1. Floriculture
Industry In India
Department of Horticulture
Institute of Agricultural Sciences
Banaras Hindu University
Varanasi,221005, India
Rajiv Kumar Patel
Roll. 21412HOR009

2. TABLE OF CONTENT
01
Flowers as a
part of our life.
Flowers at
a glance
Scope, Importance
and utilization of
flowers
Scope and
Utilization
Dominance of
flower in Indian
market
Market
in India
How can we start
a flower business
Floriculture
as Business
Trade of flowers
and its products
Export &
Import
A complete
SWOT analysis
of flower industry
SWOT
Analysis
Final overview and
conclusion of
floriculture industry
Conclusion
TABLE OF
CONTENT

3. FLORICULTURE AT A GLANCE
01
Flowers as a
part of our life.
Flowers at
a glance
Scope, Importance
and utilization of
flowers
Scope and
utilization
Dominance of flower
in Indian market
Flower market
in India
How can we start a
flower business
Floriculture
as Business
Trade of flowers
and its products
Export & Import
A complete swot
analysis of flower
industry
SWOT Analysis
Final overview and
conclusion of
floriculture industry
Conclusion
India is bestowed with several
agro-climatic zones conducive
to the production of sensitive
and delicate floriculture
products.
01
Floriculture
Industry

4. India’s Floriculture: At a Glance
• Flowers have been an integral part of our society and
were cultivated for various purposes ranging from
aesthetic to social and religious purposes .
• A strong increase in the demand for cut and loose
flowers has made floriculture as one of the important
commercial trades in Indian agriculture.
• Indian floriculture is comprises of flowers
such as Rose, Tuberose, Gladiolus, Gerbera,
Carnations, Marigold, etc.

5. • Edible flowers such as citrus blossoms, hibiscus, lavender, roses, and nasturtium are
also gaining popularity.
• These flowers are rich in Vitamin C and antioxidants, helps in reducing cholesterol
levels, improves skin and hair health, and enhances heart functioning.
• Commercial floriculture has higher potential per unit area than
most field crops and is, therefore, a lucrative business.
• The Indian floriculture industry has been shifting from traditional
flowers to cut flowers as per need.

6. • Demand for flowers is also
increasing especially in the
metros and larger cities.
• Modernization and growing
western cultural influences
have driven consumers to
buy flowers on a number of
occasions.
• Demand of flowers is also
carried out throughout the
country during religious
festivals.
• As a result of increasing
urbanization and influence
of western cultures, “saying
it with flowers” is becoming
quite popular.
• The consumption of flowers
to increase further as
trends of urbanization and
influence of western culture
is expected to increase
further in the coming years.

7. • As loose flower
• For hair adornment
• For religious worships
• For decoration and garland
making
• For perfume extraction
• For their medicinal value
• As highest value cut flowers
• For vase or Bouquet
preparation
• As floral ornaments and
exhibits
• For expressing our thoughts
Traditional Flowers
Modern Flowers

8. SCOPE, IMPORTANCE AND UTILIZATION
01
Flowers as a
part of our life.
Flowers at
a glance
Scope, Importance
and utilization of
flowers
Scope and
utilization
Dominance of
flower in Indian
marker
Flower market
in India
How can we start a
flower business
Floriculture as
Business
Trade of flowers
and its products
Export & Import
A complete
swot analysis of
flower industry
SWOT Analysis
Final overview and
conclusion of
floriculture industry
Conclusion
02
Flowers are the most
potential component of
this Industry, being
important from aesthetic,
social and economic
points of view.
Floriculture
industry

9. • Help in getting out of illness
• Increases beauty.
• Scent and perfumes
• Source of incentive to the poets and writers.
• Flower can be a national symbol of any Country.
• Flower increases the aesthetic sense of human
being and satisfies demand of heart feelings.
General Importance of Flowers

10. Economic point of view
• Floriculture is a fast emerging sector.
• Extraction of essential oils and making of economic product is very useful.
• Establishment of flower production & perfume industries.
• Solving unemployment problem to a large extent.
• The country has exported 23,597.17MT of floriculture
products to the world for the worth of Rs. 771.41Crores in
2021-22.
• A strong increase in the demand for cut and loose
flowers has made this as one of the important
commercial trades in Indian agriculture.

11. Aesthetic point of view
• Scope for landscaping is considered as billion dollar earning industry in states
which ultimately adds the monitory value of any property. The wealth of any
nation is linked with the health of its people.
• We can ensure the healthy development of our citizens,
by providing them for open breathing places through
bio aesthetic planning like in Chandigarh city and
landscape gardening.

12. • Symbolize purity, beauty, peace, love, adoration, innocence, passion etc.
• GoI has identified floriculture as “Extreme Focus Thrust Area” for export.
• Set up of the infrastructure for floriculture industry.
• Significant amount of flower consumption also takes
place in industrial applications.
• This includes flavors and fragrances, natural color,
medicines, etc.
Social Point of View

13. • India grows 31 of 300 naturally fragrant raw materials
required to manufacture perfumes, and is also a leading
supplier of essential oils like mint, jasmine, sandalwood,
tuberose and spices in the global market.
FOR COLOUR EXTRACTION
• Rose, marigold , Lantanna camara, Bougainvillea glabra
for natural dye extraction.
• The colour dye extracted from red rose flower can be
used for coloration of cotton, silk, and wool fabrics.
• FOR FESTIVALS AND OCCASIONS
• FOR RELIGIOS PURPOSE
• FOR FRAGRANCE & FLAVOUR
• FOR COLOUR EXTRACTION
• FOR MEDICINAL PURPOSE
Flower Utilization

14. • Hibiscus as Ayurvedic teas which
lower blood pressure, helps with
diarrhea, piles, haemorrhage, hair
fall, hypertension, cough.
• Rose flowers contain tannins,
vitamins A, B and C. They also give
out essential oils and contain fatty
oil and organic acids.
• Rose in any shape or form can
prove to be beneficial and can cure
lung-related diseases like cough,
asthma, digestive issues like
dyspepsia and flatulence.
• Lotus seeds for kidney,
spleen and heart issue.
• Marigolds to cure steamed
stomachs, ulcers, menstrual
period issues, eye diseases
and wound mending.
• Jasmine for freeing intestinal
worms and for jaundice and
sexually transmitted maladies
FOR MEDICINAL PURPOSE

15. 676 828 791
2323 2152 2095
3000 2980 2886
0
2000
4000
6000
8000
2019-20 2020-21 2021-22
Chart Title
Total Flower Production
Loose Flower
Production
Cut Flower Production
Status of Floriculture in India
Production in 000 T
Source - NHB, APEDA

16. Major Flower Production in India
NHB 2021-22
Marigold
755.10
Gerbera
811
Rose
472.85
Chrysanthemum
470.15
Gladiolus
259.77
Jasmine
241.13
Gerbera
Marigold
Gladiolus
Rose
Chrysanthemum
Jasmine
Production in 000 T

17. FLOWER MARKET OF INDIA
01
Flowers as a
part of our life.
Flowers at
a glance
Scope, Importance
and utilization of
flowers
Scope and
utilization
Dominance of flower
in Indian market
Flower market
in India
Floriculture as
Business
Floriculture
as Business
Trade of flowers
and its products
Export & Import
A complete swot
analysis of flower
industry
SWOT Analysis
Final overview and
conclusion of
floriculture industry
Conclusion
03
Located right under Howrah
Bridge, Mullick Ghat Market
holds the unique distinction of
being Asia’s largest flower
market! Not just that, but it
also seed as many as 2000
flower venders each day.
Floriculture
industry

18. STATE WITH LEADING FLOWER PRODUCTION IN INDIA

19. The Indian floriculture market was worth INR 230
Billion in 2022.
During 2020-21 the area under floriculture
production in India was 322 thousand hectares with
the production of 2152 thousand tonnes of loose
flowers and 828 thousand tonnes of cut flowers.
Floriculture is now commercially cultivated in
several states with highest area in states such as
Kerala (16.5%),TN (13.3%),Karnataka(11.4%), MP
(11.1%) and UP (7%)
The market is further projected to reach INR 460 Billion
by 2028, growing at a CAGR of 13.1% during next 5
years.
3
2
1
4

20. Breakdown of Indian Flower Market
Breakup by Retail & Institutional
Retail Institutional
On the basis of sector, the market has been segmented as retail vs institutional
sectors. In India Marketing of flowers is not systemic. In most of the Indian cities
flowers are brought to wholesale markets, which mostly operate in open yards.
Retail outlets - more often than not operate in the open on-road sides.

21. Breakdown of Indian Flower Market
Breakup by Distribution Channel
Unorganised
Retail
Florists &
Online
Supermarket
Hypermarket
On the basis of distribution channel, the market has been segmented as unorganised
retail, supermarkets and hypermarkets, florists, online and others. Unorganised retail
currently accounts for the highest share of the market.

22. Breakdown of Indian Flower Market
Breakup by Application
Aesthetic &
Decorative
Flavours &
Fragrances
Colours &
Medicines
On the basis of application, aesthetic and decorative applications currently
account for the highest share. Other applications include flavours and
fragrances, natural colours, medicines and others.

23. Ghazipur Flower Market, Delhi
One of India’s biggest
flower markets, Ghazipur
is one of the few that
sells exotic, international
varieties. approximate
50,000 kg of flowers sold
here every day are
protea, banksia, and ilex
and other varieties from
countries like New
Zealand, Thailand,
Netherlands, and South
Africa.

24. Mullick Ghat Flower Market, Kolkata
Oldest flower market in
Asia unfolds every day
starting 3 am at Howrah
Bridge. Thousands of
wholesalers arrive here
with flowers cut freshly
from the farmlands, with a
variety that includes roses,
marigolds, jasmine, lilies,
hibiscus, orchids,
sunflowers and the native
version of jasmine, togor
phool.

25. Floating Market, Dal Lake, Srinagar
Their fresh produce
reflects the native
floral abundance of
lilies, roses and
daisies. During
summer, the lake
itself comes alive as
it surface turns a
delightful pink and
green with lotus
blooms.

26. Dadar Flower Market, Mumbai
Under the Dadar
flyover, the Dadar phool
gali comes alive with
the heady smell of
marigold, roses, orchids
lotus, lilies, crimsons,
chrysanthemum,
gerberas, hydrangeas,
rajnigandhas, daisies,
peonies.

27. K.R. and Russell Market, Bangaluru
Bengaluru has two flower
markets.
K.R. market, located on
Avenue Road with
traditional flowers like
jasmine, rose, marigold
etc.
While Russell market has
contemporary offerings
like long stemmed roses,
gladioli, exotic lilies, and
carnations etc.

28. SOME ONLINE FLOWER SELLING PORTALS
www.prettypetals.in
www.indiamart.com
www.floraindia.com
www.winni.in
www.fernspetals.com
www.igp.com
www.phoolwala.com
www.flowersura.com
Buy
Flowers

29. S.No. Zone Flower crops
1 Area around Delhi, UP and Punjab Rose, Carnation, Chrysanthemum, Gladiolus
2 Area around Bengaluru
Rose, Carnation, Chrysanthemum, Ornamental Foliage
Plants and seeds
3 Area around Trivendrum Orchids, Anthurium and Foliage Plants
4 Area around Pune / Nashik
Rose, Carnation, Gladiolus, Dahlia, Chrysanthemum, Aster
and Tuberose
5
North Eastern region including
Sikkim
Orchids, Gladiolus, Liliums, Gerbera, Salvia, Anthurium and
other Foliage Plants
6 Area around Kolkata Lotus, Tuberose, Jasmine, Chrysanthemum and Dahlia.
7 Area around Srinagar Gladiolus, Lilies Carnation and Rose
8 Area around Solan, H.P. Gladiolus, Other Bulbous Plants and Seeds
9
Area around Coimbatore including
Nilgiris
Jasmine, Tuberose, Chrysanthemum, Rose, Carnation and
Orchids
FLOWER AUCTION ZONE

31. Floriculture, Business in India
04
This era is of startups
and entrepreneurship.
One of the best examples
of cashing in on the
entrepreneurial boom is
flower business.
01
Flowers as a
part of our life.
Flowers at
a glance
Scope, Importance
and utilization of
flowers
Scope and
utilization
Dominance of
flower in Indian
market
Flower market
in India
How can we start
a flower business
Floriculture
as Business
Trade of flowers
and its products
Export & Import
A complete swot
analysis of
flower industry
SWOT Analysis
Final overview and
conclusion of
floriculture industry
Conclusion
Floriculture
industry

32. Top Floriculture Players
In India
• Other leading players in the floriculture space include The
Kariki Group, Dummen Orange, Syngenta Flowers. Inc.,
Karuturi Global Limited, Oserian Development Company
Limited, Selecta Klemm GmbH & Co. KG, Marginpar BV,
Ruparelia Group, Multiflora Ltd., Karen Roses and so on!
• Ferns and Petals is one of the largest flower retailers in India,
with a net worth of USD 67.2 million. With over 320 stores
across major cities and towns in the country, it has expanded to
become the largest florist chain in India. The company has also
received a significant investment of INR 200 cr in 2022.

33. Top Floriculture Players
In India
• In addition to the startup's website, the products are also sold
through popular platforms like Dunzo and Swiggy, making it
easier for customers to access their services.
• Rose Bazaar is well-positioned to be a major player in the
growing floriculture industry in India.
• The floriculture market in India has also attracted startups.
• One such startup is Rose Bazaar, based in Bengaluru,
which is disrupting the market with its subscription-based
model.

34. What Are The Business Opportunities In Floriculture Industry?
With high flower demand in the hospitality and wedding industry, the
entrepreneurship wave has initiated, and many floriculture-based startups
are also booming. However, lack of information is the reason why farmers
are unaware of the generative results of floriculture.
GoI is playing an active role in promoting export-oriented
businesses. Additionally, APEDA is offering subsidiary policies to
encourage this market.
Floriculture: A Reliable Investment Option
With India's rising economic power and the increasing
demand for flowers, the industry presents numerous
investment opportunities for investors from all over the
world.

35. Best way to start a floriculture business in India
Pursue innovative ideas
• Flowers are no longer limited to flower bouquets. There are several options
available, including flower selection, centrepieces, floral decor for weddings,
and full-fledged gardening contracts.
• Always strive to come up with new and inventive ideas to propel your
company to new heights.
Develop business plan
• Because it is the business`s cornerstone, appropriate planning should be
required. Consider how much labor will be required to produce and deliver the
floral arrangement.
• Before launching a floriculture business in India, make sure you have a well-
thought-out plan. Prepare an estimate of the capital required for the floriculture
industry in India. In addition, to put the finishing touches on your business
plan, look into issues like the floral delivery platform.

36. Best way to start a floriculture business in India
Licenses and Permits
• APEDA offers permits for floriculture products for export promotion and
development.
• In addition, GST registration is necessary in India`s floriculture industry, and
a trade licence can be obtained from the state government.
Opt for the flowers in great demand
• You should select flowers that are in high demand in the Indian market.
• You`d have to segregate them in order to help your clients make an
informed decision and get the best value for their money.
Costing for floriculture business
• In order to commence floriculture business in India one must require
initial capital. Awareness of the domestic and international price is
must and should.

37. EXPORT AND IMPORT
01
Flowers as a
part of our life.
Flowers at
a glance
Scope, Importance
and utilization of
flowers
Scope and
utilization
Dominance of flower
in Indian market
Flower market
in India
How can we start
a flower business
Floriculture
as Business
Trade of flowers
and its products
Export
& Import
A complete
swot analysis of
flower industry
SWOT Analysis
Final overview and
conclusion of
floriculture industry
Conclusion
05
Major export destinations
for Indian floriculture
products are USA,
NETHERLAND, GERMANY,
U.K., UAE, AND CANADA.
Floriculture
industry

38. EXPORT IMPORT
The country has exported
23,597.17MT of floriculture
products to the world for the worth
of Rs. 771.41Crores in 2021-22.
Total volume of floriculture
import to India (2018) was 6000
metric tons. According to a
report import of floriculture
product to India is worth 1200
M$ every year.

39. The concept of the scheme is
to introduce improved varieties
of flower of commercial
importance, to intensify
production of planting
materials to introduce modern
system of post harvest
handling and to impart training
to farmers and field staff. Nine
model centers with tissue
culture facilities were set up in
public sector in various state
of India
• Government incentives and schemes: The
Union Govt. has recognized floriculture as a
thrust area for export and announced several
incentives for its development in the country.
Zero import duty in Seeds, bulbs, cut on
import duties for machinery, flower and tissue
culture seed.
NHB have two major scheme: soft loan up to
a maximum limit of Rs 1cr advance for
setting up infrastructural facilities like cold
storage, pre-cooling units, packing and
grading sheds, refrigerated transport etc.
The loan facilities are available for the
integrated projects involving production and
disposal of floriculture products.
EXPORT SUPPORT

40. MAJOR FLOWERS THAT USED AS TRADE
Major Flower Export From India
Major Flower Import by India
 Hydrangeas
 Calla Lilies
 Eryngium
 Italian Ruscus
 Tulips
 Cymbidiums
 Phalaenopsis
 Chrysanthemum
 Alstromerias
• Rose
• Gerbera
• Tuberose
• Gladiolus
• Anthurium
• Carnations
• Marigold
• Jasmine

41. EXPORTS OF FLORICULTURE PRODUCTS FROM INDIA
Source: DGCIS Annual Export

42. Indiaexportof Floriculture products
2020-
2021
2021-
2022
2022-
2023
COUNTRY Quantity Value Quantity Value Quantity Value %age growth on
previous year
USA 3,139.19 158.96 3,520.05 222.31 2,631.82 180.79 -18.68
Netherland 1,603.87 109.30 2,206.37 147.11 1,552.80 128.45 -12.68
UAE 1,659.88 34.43 3,074.79 36.60 3,973.82 47.33 29.32
UK 860.91 33.12 917.69 39.62 635.34 35.20 -11.16
Germany 1,054.69 32.13 1,208.63 50.71 710.17 30.89 -39.08
Malaysia 516.38 9.64 882.13 18.32 1,223.63 30.49 66.43
Canada 485.65 23.01 768.59 33.57 696.50 28.59 -14.83
Italy 235.31 17.67 261.18 21.37 207.57 19.30 -9.69
Singapore 1,418.93 11.20 1,932.30 15.58 2,009.12 18.94 21.57
France 262.64 7.69 302.59 15.78 246.82 17.28 9.51
Total 15,695.32 575.97 23,597.17 771.41 21,024.41 707.79 -8.25
Quantity in MT
Value in crore
Source: DGCIS Annual Export

43. Qty- 21,024.41 MT
Rs- 707.79 Cr.
2022-23
Qty- 16,949.3 MT
Rs- Cr. 541.61
2019-20
Qty- 15,695.32 MT
Rs- 575.97 Cr.
2020-21
2021-22
Qty- 23,597.17 MT
Rs- 771.41 Cr.
EXPORT TIMELINE

44. 0
10000000
20000000
30000000
40000000
50000000
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
EXPORT AND IMPORT OF CUT FLOWER
EXPORT IMPORT

45. SWOT ANALYSIS
01
Flowers as a
part of our life.
Flowers at
a glance
Scope, Importance
and utilization of
flowers
Scope and
utilization
Dominance of
flower in Indian
market
Flower market
in India
How can we start
a flower business
Floriculture
as Business
Trade of flowers
and its products
Export & Import
A complete swot
analysis of flower
industry
SWOT
Analysis
Final overview and
conclusion of
floriculture industry
Conclusion
06
This comprises of strengths,
weaknesses, opportunities,
and threats for floriculture
industry which is an
essential planning tool for
any businesses or industry.
Floriculture
Industry

46. SWOT Analysis
Strengths
S W
O T
Weaknesses
Opportunities Threats
• Outstanding agro climatic conditions.
• Easy & Cheap labour availability.
• Rich floral biodiversity: India's vast floral
biodiversity offers a wide variety of
indigenous flowers, attracting both
domestic and international demand.
• Availability of land for production.
• Vast potential in new markets .
• Change in life styles and consumption
patterns.
• Rise in domestic and International
demand for floral extracts in perfumery and
cosmetics.
• Online marketing
• Unavailability of cold storage units in
Airports & Unstable political policies &
conditions.
• Quality and vase life of flowers.
• High competition. Dummy Flower/ Artificial
flower demand is also booming rapidly.
• Discriminatory trade policy of the European
community.
• Poor technology and infrastructure
• Varieties grown do not produce flowers of
international standards..
• Absence of green house production.
• Lack of technical expertise.
• High cost of adoption of modern
technology, Lack of cold storage facilities

47. 47
Coaching Service Presentation
SUGGESTIONS TO IMPROVE FLORICULTURE STANDARDS
Setting up of an export
promotion council for export of
floriculture products.
Appropriate training for personnel
involved in production and export
of floriculture products.
National Horticulture Board and
Agriculture University must provide
R&D support to the floriculture.
Increase in production of value
added products like dry flowers,
seeds, potted plants.
Establishment of the
appropriate marketing and
distribution channels.
To make the producers and
exporters aware about effective
quality control measures
Cold stores must be made at the
airports where the flowers can be
kept fresh till they are flown out.
To ensure the flowers reach the market in
the best possible condition .
1
2
3
4
5
6
7
8

48. CONCLUSION
01
Flowers as a
part of our life.
Flowers at
a glance
Scope, Importance
and utilization of
flowers
Scope and
utilization
Dominance of
flower in Indian
market
Flower market
in India
How can we start
a flower business
Floriculture
as Business
Trade of flowers
and its products
Export & Import
A complete swot
analysis of flower
industry
SWOT Analysis
Final overview and
conclusion of
floriculture industry
Conclusion
07
The product from India have
garnered attention from
international markets. In order to
make the presence felt in such
market a lot needs to be done in
terms of improving infrastructure,
providing technical knowledge,
having quality control mechanism,
financial facilities etc.
This is a
sample text.

49. 49
Coaching Service Presentation
CONCLUSION
• The products from India have garnered attention from international markets.
• The favourable climatic conditions for floriculture in the valley, the availability of
fertile land and trained labour, proximity to markets, high returns for floriculture
products have encouraged people to invest in floriculture but if we have to record
significant presence in International market, we need to cultivate flowers that
meet the stringent quality norms.
• In order to make the presence felt in international markets a lot needs to be done
in terms of improving infrastructure, providing technical knowledge, having a
quality control mechanism in place, sale and export promotion centres, bank loan
facility and establishment of Floriculture Park & better government policies in
India.

50. References
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3. Sarkar, S. (2019). Floriculture business in India: A SWOT Analysis. Journal of Emerging Technologies and Innovative
Research (JETIR), 6(6): 250.
4. Vahoniya, D., Panigrahy, S. R., Patel, D., and Patel, J. (2018). Status of Floriculture in India: With Special Focus on
Marketing. International Journal of Pure and Applied Bioscience, 6(2): 1434-1438.
5. India AgroNet. (n.d.). Major flower markets. https://indiaagronet.com/community/specificfarmers/Major%20flower.htm
6. APEDA. (n.d.). Data on agricultural and processed food products exports. https://apeda.gov.in/apedawebsite/index.html
7. Chavan, V.B., S.P. Khedkar, B.R. Salvi, Y.R. Parulekar and Dalvi, N.V. 2019. Novel Innovations in Floriculture
Industry.Int.J.Curr.Microbiol.App.Sci. 8(6): 1855-1863.
8. Chavan, V.B., S.P. Khedkar, B.R. Salvi, Y.R. Parulekar and Dalvi, N.V. 2019. Novel Innovations in Floriculture
Industry.Int.J.Curr.Microbiol.App.Sci. 8(6): 1855-1863.
9. Adebayo, I. A., Pam, V. K., Arsad, H., & Samian, M. R. (2020). The Global Floriculture Industry: Status and Future
Prospects. The Global Floriculture Industry, 1-14.
10. Xia, Y., Deng, X., Zhou, P., Shima, K., & Teixeira da Silva, J. A. (2006). The world floriculture industry: Dynamics of
production and markets. Floriculture, ornamental and plant biotechnology, 4, 336-347.
11. Belwal, R., & Chala, M. (2008). Catalysts and barriers to cut flower export: A case study of Ethiopian floriculture
industry. International Journal of Emerging Markets, 3(2), 216-235.
12. Schumacher, S. K., & Marsh, T. L. (2003). Economies of scale in the floriculture industry. Journal of Agricultural and
Applied Economics, 35(3), 497-507.

51. Thank
you
THANK YOU